Social Soda

We're a social media marketing agency in Cumbria. We're a social media marketing agency based in Carlisle, Cumbria.
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We help organisations & teams manage their social media platforms when they don't have the time or knowledge so they can go back to growing their business. We help organisations & teams manage their social media platforms when they don't have the time or knowledge so they can go back to growing their business and doing what they do best. We're experts in social strategy, social media content, grap

hic design, engagement, social media listening, training and social media advertising. We work with clients including Sally's Cottages, Travel Chapter UK, Booths, Lakes Ice Cream and Auction House.

02/07/2024

Feeling the heat with content planning? 🥵

Don’t sweat it this July! Take a peek at our calendar of key dates! ☀️

30/06/2024

Happy Social Media Day from Social Soda 🎉 😀

Social media isn't just about connecting—it's a powerful tool for growing your business, boosting brand awareness and driving engagement.

Let's make it happen together: [email protected]

27/06/2024

Today, we celebrate the incredible journey of cameras—from the bulky pioneers of photography to advanced smartphones 📷 🤳

In honour of National Camera Day, we're thrilled to share some of our team's favourite photos. You don't need a high-end camera to capture stunning images for your business or brand; check out these beautiful shots all taken with a smartphone.

26/06/2024

5 Reasons NOT to attend our Facebook & Instagram Masterclass next Wednesday…

❌ You don’t want to know the latest trends.
❌ You don’t want to know how to improve your social media profiles to gain new followers immediately.
❌ You don’t want to know how using AI could save you time, for free!
❌ You don’t want to learn how to create Reels using only your phone.
❌ You don’t want to know what to post and when on each platform for maximum engagement.

If the above isn’t for you, definitely don’t find out more about our session taking place at The Halston on 3rd July 2024 in The Halston Library Room from 9am - 12pm here: https://brnw.ch/21wJqMa?

25/06/2024

Introducing our newest team member, Molly! 👋

We're thrilled to introduce Molly, our Social Media Assistant. She's hit the ground running, creating fabulous content for our clients and bringing fresh creativity to our team. Welcome aboard, Molly!

22/06/2024

It’s decision time! Which user-generated content do you feel makes a bigger impact for your business?

Customer Photos 📸 or Customer Reviews? 📝

Tell us your thoughts below.

20/06/2024

How did Domino's turn their crusty past into a saucy social media success? 🍕

From customer interaction to innovative ordering and user-generated content, get the full slice in our latest blog! https://shorturl.at/2s5As

16/06/2024

Which video holds the crown for the most liked on TikTok? 🤔🎥

Drop your guess in the comments and tell us, how many times have you watched these viral Tiktoks?

10/06/2024

Did you know that posting at optimal times can significantly increase your engagement? ⏰

When do you find your posts get the most interaction?

www.socialsoda.co.uk

15/05/2024

We can't believe it's been 1 week since Social Day! 😍

Life moves fast in social media! Take a peek at some of our favourite moments captured by Mooie Fee Photography at the event 📸

07/05/2024

London calling…💂🇬🇧

Lindsay and Clodagh have arrived in the capital and are ready for tomorrow’s conference - stay tuned for some exciting updates!

03/05/2024

Following the success of our first event, we're running another Facebook & Instagram Masterclass on 3rd July 2024, 9am - 12pm at The Halston 📲

🤯 Run out of content for Facebook & Instagram?
📈 Struggling to keep up with the latest trends?
This is the session for you.

Join Social Soda's Managing Director Chloe to learn everything you need to know about the platforms and walk away with ideas that you can put in place for your business straight away.

Designed for small businesses and marketers in Cumbria looking to improve their skills and knowledge, in our session we'll cover the below & more:

✅ What do Facebook & Instagram look like in 2024.
✅ How to fully optimise your social media profiles.
✅ How to use AI easily to save you time!
✅ How to create Reels on your phone.
✅ A tour of Meta Business Suite.
✅ Understanding the ever-changing algorithms.
✅ Content creation: Learn what types of content work best on each platform and when to post for maximum engagement.
✅ Tips for increasing engagement and building community.
✅ Understanding insights to measure success.
✅ The magic touches you can start using straight away!

🔥 Early bird offer: Book your ticket before 28th June 2024 for just £145, instead of £195.
Buy yours here: https://brnw.ch/21wJqMa?

03/05/2024

INSTAGRAM UPDATE 📲

Instagram has made significant changes to the algorithm with a focus on original content and increased distribution for smaller accounts.

The key points from Instagram's announcement are:

➡️ Every piece of eligible content is shown to a small audience that we think will enjoy it.
➡️ Top performing posts in these audience subsets will get more distribution and placements
➡️ If two pieces of identical content are found, only the original post will get the additional distribution and placement (Explore, suggested, etc.)
➡️ If there is identical content found, they will replace the reshared/reused content with the original piece from the original creator
➡️ If your content is reused, a label will be added to their post giving you creator credit and you will receive a notification that content is being given your attribution
➡️ They will also punish accounts that repeatedly repost others' content

This change will roll out over the coming months...

02/05/2024

Come what May, we have you sorted for content ideas this month... 😉

From Password Day to Creativity Day, there's a way you can spice up your socials! 🎨

25/04/2024

Thank you so much to everyone who attended our Facebook & Instagram Masterclass today! This was the first session from our new Social Soda Bootcamp and we were absolutely blown away to have a packed out room and a fantastic audience 👏🏻👏🏻👏🏻

Here are some of the things our attendees had to say after this morning’s class… 💬

“Hi Chloe, just wanted to say a huge thank you for a brilliant training this morning, I took so many notes I had writers cramp, but I’m looking forward to reviewing them over the next couple of days.”

“Absolutely fabulous session from Chloe, I learned so much and couldn’t help but be hooked and listen to every word. Incredibly detail oriented and really thorough on every point of the presentation. Thankyou so much again it was an amazing opportunity”

“It was great I learned so much! Massive thank you”

We’ll be running the session again for anyone who missed out and details will be released very soon!

22/04/2024

Another successful filming day = 😄

Clodagh and Lindsay had fun capturing footage for our clients last week! 🎥

18/04/2024

Watch your engagement soar this High-Five Day! 🖐️

Reach for the sky with our top 5 tips for increasing interaction...

www.socialsoda.co.uk

15/04/2024

***This position has now been filled***

📣 WE'RE HIRING 📣
We're expanding and looking for a Social Media Assistant to join our team 🤳
If you have experience and are as passionate as we are about all things social media we would love to hear from you.

Send your CV to [email protected] by 03.05.24 to apply and you can find out more about the role here: https://brnw.ch/21wIQ8c

09/04/2024

Which platform will be your pick of the bunch? 🌼

04/04/2024

Clodagh & Lindsay were front and centre at The Halston today, capturing all the auction action for Auction House Cumbria! 🎥✨

03/04/2024

Struggling to connect with your target audience? 😩

Unlock the secrets to building a thriving community on social media with our top tips! 👀

www.socialsoda.co.uk

01/04/2024

April is abloom with key dates for your calendar! 🌷

From Earth Day to National Picnic Day, spring into fresh content ideas with us...💭

www.socialsoda.co.uk

21/03/2024

A fun reel for our client Bright & Beautiful Carlisle to showcase their fabulous post build cleaning services with lots more content to come 👚

13/03/2024

What’s your flavour?
Exciting news for our client Lakes Ice Cream! Their new merchandise store is live 🙌

With hoodies, t-shirts, caps and more, you can now where your favourite taste of the lakes!

The Thunder & Lightning hoodie is calling our name…

Merch your way through March… 👕

Our new store is bound to put a spring in your step: https://brnw.ch/21wHQD1

06/03/2024

📲 Struggling with what to post and when on Facebook & Instagram? 🤯

📈 Feeling out of touch with the latest trends?

Our NEW Masterclass is here to help! 📝

Designed for small businesses and marketing teams in Cumbria, you'll learn all of the tools you need to set your social channels up for success.

Here are some of the topics we will cover in the session:

✅ What do Facebook & Instagram look like in 2024.
✅ How to fully optimise your social media profiles.
✅ A tour of Meta Business Suite.
✅ Understanding the ever-changing algorithms.
✅ Content creation: Learn what types of content work best on each platform, when to post for maximum engagement and time saving hacks.
✅ Tips for increasing engagement and building community.
✅ Understanding insights to measure success.
✅ The magic touches you can start using straight away!

Don't let social media overwhelm you!

Join Social Soda's Managing Director Chloe at The Halston Library Room on Thursday 25th April 2024 from 9am – 12pm and start mastering your social media strategy!

🔥 Early bird offer: Secure your ticket before 31st March 2024 for just £145, instead of £195.

Book now here: https://brnw.ch/21wHDeC

06/03/2024

Did 'some-bunny' say it's March? 🐰

With so many dates coming up, there's still time to get cracking on 'egg-cellent' Springtime content ...🐣

05/03/2024

Welcome back to Facebook everyone!

20/02/2024

Chloe is all set for a third day of 📲
Today’s focus is short form video strategy, TikTok ads and AI readiness, let’s go!

Address

34 Spencer Street
Carlisle
CA11BA

Telephone

+447879611587

Website

https://www.socialsoda.co.uk/

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Videos

Our latest masterclass all wrapped up in just 10 seconds 🏃‍♀️ Thank you to all the wonderful attendees of our Facebook & Instagram bootcamp 💪 We’ll be hosting a drop in social media advice day very soon and we’d love to know what other masterclass topics you would like us to cover. Just let us know via DM or in the comments below ⬇️

📣 Tickets are selling fast for next Wednesday’s Facebook & Instagram Masterclass with Social Soda’s Managing Director Chloe! Taking place at The Halston Library Room on Wednesday 3rd July, 9am-12pm, there are now just 7 spaces left.

Our next Facebook & Instagram Masterclass takes place on 3rd July 2024, 9am - 12pm at The Halston with only 10 places available. 🤯 Run out of content for Facebook & Instagram? 📈 Struggling to keep up with the latest trends? This is the session for you. Join Social Soda's Managing Director Chloe to learn everything you need to know about the platforms and walk away with ideas that you can put in place for your business straight away. Buy your tickets here: https://brnw.ch/21wJqMa?

Does video feel like a rodeo? 🐴 Avoid getting thrown off with our top tips for creating viral video content! 💅

POV: You’re going to a social media conference in London 🇬🇧 Social Day was jam packed with fantastic speakers, from Surreal and Monzo to Girl Power Marketing and TikTok!

Our Facebook & Instagram Masterclass in 10 seconds ⌛️⏰Next event coming very soon….

🔍 Are the latest Instagram updates sneaking past you?We're 'reeling' in the freshest features and hidden treasures you might've missed 🌟www.socialsoda.co.uk

Just 4 places left for our Facebook & Instagram Masterclass 📲 Taking place at The Halston Library Room on Thursday 25th April, 9am - 12pm, if you’re a small business owner or marketer in Cumbria, this is the session for you! Learn what’s working on the platforms in 2024, how to optimise your social media profiles, understand the algorithms, discover how to create content including reels to get more engagement and find out how to measure your results plus MORE! Book now here: https://brnw.ch/21wHDeC

⏳Just 4 places left for our Facebook & Instagram Masterclass 📲 Taking place at The Halston Library Room on Thursday 25th April, 9am - 12pm, if you’re a small business owner or marketer in Cumbria, this is the session for you! Learn what’s working on the platforms in 2024, how to optimise your social media profiles, understand the algorithms, discover how to create content including reels to get more engagement and find out how to measure your results plus MORE! Book now via the link in our bio 👆🏻

We're 'tote'-ally excited for International Day Of Pink! 💖When it comes to bespoke cleaning, laundry, ironing and tidying, our client Bright & Beautiful Carlisle have got it in the bag 🛍️

Top Tips For Building A Community

Struggling to connect with your target audience? 😩 Unlock the secrets to building a thriving community on social media with our top tips! 👀 www.socialsoda.co.uk

The first 3 seconds of your reel or video are the most important for stopping the scroll 📲 One thing the majority of viral reels have in common is a strong hook, a number and a relevant visual. Try using opening text like ‘5 ways to’, ‘7 tips for’, ‘in 4 weeks you’, ‘10 places to’, ‘top 8’…etc. This way your audience immediately understands what your video is about and they will be more inclined to watch till the end 🎥

😱 Worried you’re falling behind when it comes to social media? 👋 Tailored for small business owners and marketers in Cumbria, our Facebook & Instagram Masterclass will guide you through real-life success stories from clients we’ve worked with 🚀 📲 Social Soda’s Director Chloe will be hosting the session at The Halston on Thursday 25th April 2024 from 9am – 12pm and will be on hand until 1pm after the class finishes to answer any of your questions. ➡️ Book your spot before 31st March for an exclusive early bird rate of £145, instead of £195🔥

Save this for later 👋 ✨5 ways to find content ideas when you’ve run out of inspiration! 1. Repurpose Old Content: Take your most successful posts and tweak them to use again. 2. Use User-Generated Content: Encourage your audience to create content for you by running a competition. You can also use customer reviews or testimonials as content. 3. Analyze Your Competitors: Look at what your competitors are posting and see if there are any gaps in their content. You can create content that fills those gaps and differentiates you from them. 4. Monitor Trending Topics: Keep an eye on trending topics in your industry and create content around them. This can help you stay relevant and timely. 5. Conduct Surveys or Polls: Ask your audience for their opinions on various topics related to your industry. You can then create content based on the results of the survey or poll.

📣📣📣 Have you heard? The US has moved a step closer to banning TikTok with a vote in the House of Representatives ❌ The House has passed a bill that would lead to the app being banned in the US if its Chinese owner does not sell. The legislation will now go to the Senate. The question now is what does this mean for all users? Could this happen in the UK? 📲 Changes happen all the time in Social Media and that’s why we always recommend our clients to have a presence and strategy for a diverse selection of social media platforms so that if the unexpected happens they can still continue to promote their business. With that in mind, we’ll be covering Facebook & Instagram in our upcoming masterclass and there’s still time to reserve your space. If you’re wondering how to improve your strategy, what content to create (and easy quick tips to do so), what the latest features are and how to make the most of them, this is the session for you! Visit the link in our bio to book on now. #socialmedia #tiktok #socialmediamarketing #socialmediamanagement #news #socialsoda

Listen up! 🔊Heard the term ‘ASMR’ and wondered what it meant? We have all the answers 😇

Want to know the secret behind engaging every fan on social media? 🤫 We have loud fans who want you to know they are fans and quiet fans who prefer to observe from a distance and both are vital to a successful social media strategy. Here’s Chloe to explain how you can engage both 📲 #socialmedia #socialtips #community #engagement #instagramtips #socialmediamarketing #socialsoda

📣📣 Did you know Meta’s key focus for 2024 is AI! Their mission is to build a world-class AI assistant accessible to EVERYONE 🌍 Mark Zuckerberg has said that every business will have an AI to interact with for purchases and support 🚀 #meta #metaverse #ai #socialmedia #socialsoda

Published is better than perfect 📲 Creating social media content can be overwhelming and a little bit scary but just remember, it’s not going to be the last piece of content you publish and as you learn new skills & what works for your audience you can always archive or delete old posts later. The most important part of the process is just to get started, press publish and trust the process 🙌

* 2.75 billion people interact with Reels every month 📲 * Instagram users spend 17.6 million hours every day watching Reels 🤩 * Reels get the most reach out of all Instagram content types 🙌 If you want to embrace reels but are feeling overwhelmed by it all, here are 5 tips to help you start! Published is better than perfect sometimes so give these suggestions a try and please do dm us here for more ideas or advice💡 #instagramreels #instagramtips #contentstrategy #socialmedia #socialsoda