MSA Focus

12/06/2024

With the dust now settled on - what were your talking points and take-aways?

We had a busy show, with lots of interest and discussion around our latest AI and API developments to simplify data input and integration for digital first content management.

Shall we do it all again at IBC in September!?

30/05/2024

Another busy day at with some great discussion and feedback on our latest AI and API developments to simplify data input and integration.

Then a well deserved bit of re-fueling for our "chief talker & demonstrator" Ong!

We'll be recharged and ready to go again tomorrow.

Drop by and see us: Stand 6K2-13, Hall 6

29/05/2024

Great first day at full of meetings, catch-ups, discussion & demos of our latest developments around digital first content management.

Let's do it all again tomorrow!

Curious? - then why not swing by and see us: Stand 6K2-13, Hall 6

28/05/2024

We're almost ready for you ! See you all from tomorrow:

Stand 6K2-13, Hall 6

23/05/2024

As the shift from traditional broadcasting methods towards more advanced, technology-driven approaches and cloud-based solutions continues; integration and interoperability across specialised systems is as important as ever. It’s just that those systems may now be different, evolving and in greater number.

Broadcast and content management systems have always been about making businesses more effective; validating data and processes, establishing clear workflows, promoting decision making based on accurate, relevant information and interfacing with third party and legacy systems to help facilitate this...

15/05/2024

We'll be exhibiting at Broadcast Asia (Asia Tech x) - Singapore Expo 29th - 31st May 2024.

Who's going? - - If you are drop by and see us, we're really looking forward to connecting, reconnecting, diving into the latest trends, and investigating future collaborations.

Why not join us? Register for your free Visitor Pass below:

https://asiatechxsg.com/registration/

09/05/2024

Broadcasters have been investing heavily in OTT streaming services, but if a television or video service is free to access, it must have advertising to support it. Yet in order to effectively sell advertising, there must be effective and reliable audience measurement.

The surge in sVOD services seems to have reached saturation point, subscriptions are stalling (if not declining), subscriber churn is high and to top it all off the main players are also introducing (limited!) advertising – and who wants to pay to watch adverts? Broadcasters have been investing he...

30/04/2024

Who's going to Broadcast Asia? - if you are drop by and see us.

24/04/2024

Content owners and broadcasters have long seen, and successfully used, social media as a place to promote TV shows and engage potential viewers. However, they are now partnering with social media platforms in more innovative ways to both attract new viewers and generate revenue.

Content owners and broadcasters have long seen, and successfully used, social media as a place to promote TV shows and engage potential viewers. However, they are now partnering with social media platforms in more innovative ways to both attract new viewers and generate revenue. It’s widely recogn...

17/04/2024

Despite it's low profile, Management Science Associates (MSA) makes a big impact across many industries.

Data is all around us, driving decision-making processes everywhere from your child's school to your favorite sports team's locker room. The number of bytes of data produced everyday is estimated to be in the quintillions, and this information is used by companies to make informed decisions around growth, optimization and performance. While this might seem like a recent phenomenon, encouraged by the ever-growing accessibility of the internet, it's old hat for the analytical, creative people behind Management Science Associates Inc. (MSA Inc.)

Read the full article.......

Smart Business

10/04/2024

Another win for MSA Focus as long-term partner continues relationship with upgrade and new development.

A leading Hong Kong based media and entertainment provider, and long term MSA Focus partner, has once again placed its trust in MSA Focus software solutions by recently inking a deal to upgrade to ForeTV Pulse, the current generation of MSA Focus’ award winning Broadcast Management Solution. Drive...

02/04/2024

As broadcast TV endures a quest for reinvention and transformation, the streaming revolution keeps on trucking. Gone are the days of generic commercials interrupting our viewing experience, personalisation and targeting are key. Although the reality often doesn’t quite reflect that. The need to establish effective ad-supported offerings that don’t alienate audiences is essential.

As broadcast TV endures a quest for reinvention and transformation, the streaming revolution keeps on trucking – taking all our eyeballs along for the ride. The freedom to watch anywhere, anytime, on anything has become a foundation of the way we consume video content in the modern world. And as t...

20/03/2024

Is FAST (Free Ad-Supported Streaming Television) just the shiny new thing, or is it the solution to keep revenues growing and satisfy audience eyeballs?

The fact that publishers and broadcasters are gravitating towards FAST or “Free Ad-Supported Streaming Television”, should not come as any surprise: Content distribution is more fragmented than ever, audiences are overrun with choice and the current pressure on household finances is putting the ...

21/11/2023

With the continued rise of, and appetite for VOD and streaming services, it is incumbent on broadcasters to provide a diverse catalogue of viewing options that include linear and non-linear offerings, across traditional broadcast, cable, satellite and OTT. However, when it comes to managing both linear and non-linear operations there are still hurdles and headaches to overcome

With the continued rise of, and appetite for VOD and streaming services, traditional broadcasters are under great pressure to stay ahead of the curve, or at the very least to deliver a service that meets consumer expectations. As such it is incumbent on broadcasters to provide a diverse catalogue of...

02/02/2022

MSA Focus is delighted to announce that it has once again been selected by Malaysia-based satellite broadcaster Astro, in a major new deal to supply its next generation broadcast management solution ForeTV Pulse.

https://www.msafocus.com/news/astro-conclude-the-pulse-is-strong-with-msa-focus/

MSA Focus is delighted to announce that it has once again been selected by Malaysia-based satellite broadcaster Astro, in a major new deal to supply its next generation broadcast management solution ForeTV Pulse. As Astro began to plot its course for the future, with expansion, consolidation of work...

26/01/2022

MSA Focus is extremely proud and excited to announce that US cable MSO Sparklight, through premier business technology consultancy Trace3, has selected ForeTV Pulse to underpin its cable ad-insertion operation.

https://www.msafocus.com/news/sparklight-ing-the-way-forward-with-foretv-pulse/

MSA Focus is extremely proud and excited to announce that US cable MSO Sparklight, through premier business technology consultancy Trace3, has selected ForeTV Pulse to underpin its cable ad-insertion operation. Sparklight were looking to replace their end-of-life legacy systems with a modern, adapta...

19/01/2022

Having secured a major new deal to implement the ForeTV Pulse Broadcast Management Solution at leading Hungarian Sales House ATMedia, MSA Focus are pleased to announce that Phase 1 of the implementation is nearing completion with initial go-live slated for April 2022

https://www.msafocus.com/news/msa-focus-has-its-finger-on-the-pulse-with-atmedia/

Having secured a major new deal to implement the ForeTV Pulse Broadcast Management Solution at leading Hungarian Sales House ATMedia, MSA Focus are pleased to announce that Phase 1 of the implementation is nearing completion with initial go-live slated for April 2022. At Media were looking to upgrad...