Seren Social Media

04/08/2023

The juggle is real! Anyone else trying to find a quiet space to work/get away from the kids?! 🙉

Just popping on to say that I have openings from September - give me a shout if I can help with anything social media for your business...

07/07/2023

Me and my girl at the theatre last night 🥰 seeing Annie, our first outing as a pair. One of many I hope as I love the theatre, and I think she may have the bug too. Had to feed her haribo and ice cream in the second half to keep her awake but she made it 😜

👉🏻Soooo news in this week! Meta have announced their rival to twitter….have you signed up to Threads yet, and what are your thoughts? 👇🏻

I’m enjoying it so far although it feels a bit like you’ve arrived at a party and you’re not quite sure where to go and what to say 🤣

No hashtags, so no trending content, and we are reliant on what content the algorithm decides to throw our way, but personally I think it could be a really great way to be ‘seen’ and grow your business (especially as it’s been increasingly difficult on existing platforms of late).

It feels a bit like twitter used to be before it got complex and laden with ads and badges and groups etc… but we shall see.

In the words of Annie, I think I’m gonna like it here. Sorry.

Happy weekend all 💕

06/06/2023

Congratulations to my wonderful client Techniquest for winning this award! Very well deserved 🙌🏻

WOW, we won! 🍾 We’re absolutely thrilled to be awarded Best Venue for STEM Learning, thank you so much to everyone who nominated us for this brilliant award. It’s even more special given the outstanding quality of our fellow finalists. 👏
Thank you again to the lovely people at the School Travel Organiser!

06/06/2023

Thought this was funny from 😜

Reels are still being pushed by Instagram but it doesn’t have to be looking silly, pointing at random captions and always showing your face, if that’s not you.

They are getting increasingly easier to create as instagram evolves its technology, with templates available and trending audio soon to be easier to find.

Are you creating enough reels in your business?

☎️Get in touch if I can help.

26/05/2023

Happy Friday 🤩

I hope you have some lovely plans for the bank holiday even if you’re just set to relax at home and enjoy those rays ☀️

Just popping on to remind you that I have some availability if you need any help with your social media. Check out my new website for a list of my services (link in bio) - whether it’s content creation and scheduling, facebook ads or a good old audit and strategy plan going forward.

Send me a DM, happy to chat 💬

Have a good one.
Jess x

01/05/2023

HELLO MAY 😍

You may not be lucky enough to be sat on a swing with this view (sigh!) but you CAN get ahead with your social media planning 😜

Swipe for some key dates in May that will help prompt some social content ideas! As well as these, it is also Arthritis Awareness Month, Better Sleep Month, Mental Health Awareness Month, National Walking Month, and Women's Health Care Month.

Hope this helps, and don’t forget to save...

Have a great bank holiday! I am mainly being 'mum taxi' to a tennis tournament what are you up today?

28/04/2023

Checked your Instagram BIO recently? 👀

Think of it as a condensed CV - why would people contact you for the job? 🫵

Would it tell us:

💫 Who you are trying to reach or sell to
💫 What you are the expert in
💫 How to contact you
💫 Your location (if relevant to your business)

Tell me in the comments if you're going to make a little tweak to your bio👇

14/02/2023

Need Valentine's Day content ideas for your business?

Check out the below captions to help spark content ideas for you and drive engagement!

1. Sometimes the best love is self-love ❤️
(offer discount code, self-care ideas, etc)

2. Here are 5 reasons we love our customers.

3. Hugs, kisses and best Valentine’s Day wishes xoxo

4. Galentine’s goals 😍

5. How are you spoiling your Valentine today? Gift ideas in our bio link.

Are you using today as a vehicle to drive sales through your social media? Let us know in the comments!

10/02/2023

🎯 GOALS// What do you want out of your social media?

• Brand Awareness?
• Direct people to your website?
• Get more engagement with your current audience?

Whatever your goals are, your strategy needs to be aligned. Your content needs to have the right tone of voice. Are you doing enough 'social selling'? Is your content balanced enough so your current audience remains interested but you are also attracting new customers?

All food for thought! Once you've established your goals, then your content strategy is more likely to fall into place.

➡️ Tell me, what are your social media goals for 2023?

(Mine is to post more regularly to my own socials, not just clients 😆)

08/02/2023

Struggling to post regularly on your social media platforms? 😩

Did you know regular, consistent posting is one of the keys to being seen on the platforms, and will make you most likely to grow your business?

Social media is your shop window, so should be your priority but we understand the reality is there's just not enough time in the day...

WE CAN HELP! We offer content creation and scheduling - or if you need a little direction then a social media audit or strategy may just be for you.

Get in touch - we promise prices are reasonable and you may just be surprised what can be taken off your to-do list!

03/02/2023

6 ways to grow your Instagram and Facebook in 2023🔥

If you're a small business, it's pretty tough to grow organically in the 2023 social media space - gone are the days of posting a quick picture and crossing your fingers. There has to be a strategy behind it, and (it goes without saying) meaningful and original content that speaks to your audience.

Swipe for my top tips on how to reach your ideal audience ➡️

Get in touch if we can help with your social media strategy or content creation.

J x

25/01/2023

Today is NATIONAL OPPOSITE DAY 🤪 Read for social media content tips 👇🏼

Let it bring out the inner rebel in you! It gives you the opportunity to have fun by saying the opposite of what you would usually say. For example -

1. Get your followers to work out what you are saying using the 'opposite code' ie Yes is No...

2. Perfect for any business relating to children as ALL children love opposite day any day of the year 🙃

3. Treat it a bit like April Fool's Day. Announce something on your socials that may not be true (to grab attention) then put what day it is in the comments...

4. Does your business involve something a bit different? Perhaps you are a small fish in a big pond? This is your moment to encourage your audience to try your product or service instead ie do the opposite to what they would usually...

Food for thought this opposite day. Have fun!

Don't forget to share, like, save or comment.

23/01/2023

💫 QUICK MONDAY TIP: YOUR BIO 💫

If you want to attract a bigger (and more relevant) audience on your socials, there's one simple thing you should look at today... your Instagram Bio.

People on social media have very short consideration spans and make decisions in a split second. If they can't decide, or it takes too long, they quickly move on. So everything about your social media presence needs to help them quickly get the information they need. Without adding that extra click.

Bearing that in mind, today I'd urge you to make these three checks on your socials today..

✏️ Is a stranger able to land on your socials and know exactly WHAT you do, within seconds?

✏️ Will they know, without doubt, WHO you do it for?

✏️ Is your location relevant to your business? If so, is it in your bio?

If not, make some changes!

Get in touch for help.

Jess x

21/01/2023

Are you losing followers? 😱

DON'T PANIC! It's happening to a lot of accounts at the moment which may mean Instagram are having a mass clean up of those pesky bots...

Focus on -

1. Creating good valuable content
2. Consistent, regular posting
3. Genuine engagement and building relationships

And the followers will come.

17/03/2022

Don’t know about you, but I’ve been feeling pretty helpless during the Ukraine crisis, so myself and loads of other social media experts have put together a “summit” of priceless social media tips - designed to help anyone who uses social media!

All you have to do is donate as much as you like (£39 feeds a family of 4 for a week) then you get immediate access to all the amazing content, and all proceeds go to charities helping the children of Ukraine 💙

Swipe for more info, and read more at http://thetwolauras.com/ukraine

Please help to share far and wide - we are already at £12k!!

16/02/2022

#️⃣ HASHTAGS DE-MYSTIFIED// What are the correct amount of Instagram hashtags to use?

Good question!

Instagram themselves recently recommended 3-5 hashtags per post, but the industry collective response to this was quite frankly "what utter rubbish!"

Hashtags are the main way to increase your reach on IG, so we say use your limit of 30 if you want to - but use it wisely!

Make the hashtags-
1. Relevant. There's no point putting if your post is about pets.
2. Balanced. Ensure you get a mix of high and low competition hashtags (ie how many posts of the hashtag there are = if all the hashtags you use have 20 million users, it is unlikely you will feature on the explore tab or show up on people's feeds so use a mix of popular and less popular)

💥 A hashtag strategy is crucial for your business as it's an important part of getting your business seen by new accounts, and by the right accounts!💥

What's your hashtag strategy?

01/02/2022

✨ SNACKABLE CONTENT✨

People are becoming online lazy, and social media is becoming busier! Bite-sized content is great to use in order to stop the scroll. No, not content about snacks (although that too!) but content that can be easily digested by the reader and doesn't take up too much of their valuable scrolling time!

Think about sharing more of the following types of content in order to boost your reach and engagement. It's also more likely that it will be shared and saved too..

1. Quote Graphics
2. Memes
3. Infographics
4. Gifs
5. Stories
6. Reels

is a great place to start to get creative - user friendly with lots of ready made templates (like the one I've used here!)

Hope this helps (feel free to share/like/save this post!)

👉🏻 Would any of these be good for your business?

27/01/2022

Who can relate? 😂

24/01/2022

Content is KING 👑

Ever feel like you just don't get around to your social media? Is it always at the bottom of the list? Are you then just winging it just to get something out there and stay active on socials?

If this sounds like you, then perhaps you need to outsource your strategy, content creation and scheduling.

All is takes is a focus call (or two) for me to get to know you and your business, your customer and your goals; access to any images, branding etc - and you can leave the rest to me! I plan out posts to fit the strategy, and you can agree them or tweak them before they go out so you still feel in control of your business.

Message me with any queries!

20/01/2022

2022 SOCIAL MEDIA PREDICTIONS// What to think about including in your socials this year

☆ Video (TikTok and Reels ain't going anywhere)

☆ Shorter bite-sized content (think gifs, memes, stories, infographics)

☆ Influencer marketing (this will become even more in demand as consumers look to real people to approve before they buy)

☆ Social selling (if people want to buy through instagram, why not let them?)

Who knows what this year will bring, but please be kind 2022!

💫 What do you need to work on including in your social media feed this year? 💫

19/01/2022

This photo makes me smile not only because my daughter still remains loud to this day 😂 but also because becoming a mum seven years ago was the ‘start of the end’ of my retail career and marks the moment where I knew something had to change.

Retraining, becoming freelance and being my own boss has changed my life completely. No day is the same, I speak to amazing businesses and have learnt so much along the way!

Some days are overwhelming, and late nights and chaotic school holidays are definitely involved, but it ultimately means I am in control and can work when I want to, around the children and their billion activities, of course!

16/01/2022

TESTIMONIAL// Lovely words from a fabulous client Sarah💜

"I was getting really bogged down with managing my Social Media and felt unable to come up with content and post consistently. Whilst I knew that it was important, I didn't have the energy or enthusiasm for it, so decided to outsource.

I went to Jess and have been so pleased I did! She manages every aspect, coming up with a balance of content, but still involving me so that I'm happy with the way that the brand is portrayed.

It has sparked so many more ideas and really taken the pressure off, freeing up my time to work on what I'm good at and giving my, now growing(!), followers some really great content.

She's now a really important part of Flourish and key to how it will continue to grow."

Sarah's amazing business is all about helping businesses grow their sales and profit using retail merchandising techniques - well worth checking her out if you are a small product business Flourish Retail

💫 Get in touch if you think I can help with any aspect of your social media 💫

16/01/2022

Breakthrough, Creation, Family, Purpose.

What are yours?

Creation, Miracles, Health, Purpose

12/01/2022

NEW YEAR// How are your resolutions going?

So my resolution of being more active on my own socials is already failing as it's almost the middle of January and this is my first post! 🤦🏼‍♀️

I hope you all had a wonderful Christmas break and managed to take a bit of time off!
Are you ready to embrace what 2022 has in store?

👉 If your resolutions for YOUR business include putting your socials first (like me ahem) then I have some room in my diary for new clients.

Message me to arrange a FREE chat to see if it's something I can help with. I'm flexible on hours, no silly agency fees and you may be surprised what I can take off your hands....

25/11/2021

🎄 MY TOP TEN CHRISTMAS CONTENT IDEAS 🎄

It's one month 'til Christmas people (eek) and yes I have used a dog photo for no apparent reason other than it's Christmas, and let's face it, who doesn't love a dog in silly glasses?!

Christmas is the time of year where you can afford to be a bit silly, there's loads of potential content ideas, and you can test out different posts and formats to try and increase your reach and/or engagement.

If you're stuck for content, here are my top ten ideas for inspiration -

1. Share your top gift ideas (industry related)

2. 'Behind the Scenes' at the office or your desk (share the team in Christmas jumpers, or do a reel of your decs!)

3. Festive polls or quizzes (everyone loves joining in these!)

4. Christmas Cracker jokes (without being too annoying obvs!)

5. Share the Christmas love by naming your favourite local businesses to shop with (this will help your reach if they also share!)

6. Jump on the 'key dates' bandwagon - lots to choose from in December (Christmas Jumper Day, Small Business Saturday, Christmas card day etc)

7. 'A day in the life of..' - why not choose a member of staff to focus on through the holidays - a mini interview/ a blog/ a reel?

8. Festive pet pictures (see above 😆)

9. Jump on a facebook or instagram 'live' and remind everyone of your Christmas offering!

10. A simple Christmas competition - why not team up with a brand or business that complements yours, and increase the reach that way!

Hope this helps - don't forget to save this post and do let me know if you have any good ones to add!!

10/11/2021

✨ POLLS ✨

Everyone loves a poll - they are great for engagement and can be entertaining too 🤩

I was a bit miffed when Facebook took the Poll feature away, as it was really handy for gathering audience opinions! I still don't know the reason behind it, so do enlighten me if you know?!

Anyway, I thought I'd share with you some workarounds to a Poll that I like to use...

✨ You can create a Facebook group and do a poll within the group - this is a long way around and you may not want to be responsible for the big task of running a group!

✨ Ask a regular question on a Facebook post and give options ABCD - perhaps ask your audience to answer with an emoji - this is easier to count as it's visual!

✨ If you have an Instagram account, you can do it using the Quiz feature in Instagram stories (this has 4 options, whereas the Poll feature only has 2)

Hope this helps and let me know if there are any more workarounds you know of?

08/11/2021

“Focus on how to be social, not on how to do social.” – Jay Baer

Newsflash: Social Media is all about being social 💬

If you can build good relationships online with your audience, your job is half done: good relationships build up trust, and trust leads to sales!

05/11/2021

💥 It's Bonfire Night, and have I got a 'banging' offer for you 😜

30% off Social Media Audits!

💥 So, what is an Audit...?
Are you struggling to make headway with your socials? No growth? Very little engagement?
An audit may be what you need. It's essentially a fully comprehensive document detailing professional improvements that could be made on your social media channels - improvements that could directly help your brand profile, and in turn your sales. A fresh pair of eyes can give you new direction and easily spot mistakes and improvements that can be made.

💥 Who is it for?
An audit is beneficial for any business - no matter how large or small - that is on social media and has a product or service to sell.

💥 What do I look at?
Everything, including
-Your bios (is it obvious who you are and what you do?)
-Your language and tone of voice
-Your choice of platforms (are they right for your business?)
-Your balance of content
-Key strengths
-Improvements that could be made
-Suggestions to get growth and higher engagement

💥 For a FREE 15 minute no obligation chat about this offer or any other social media issues, give me a bell.

Normally £100, grab yours for only £70! Offer is for 2 weeks only and ends on 19th November.

01/11/2021

Happy Monday everyone!

How has your Half Term been? Mine is still going with 2 inset days - don't you just love it when they do that!

Let's talk strategy! I can't stress enough how important a social media strategy is for your business. Winging it and posting when you can, is not only stressful but can cause damage to your business or brand if it's not properly thought through.....

A good strategy can help you transform your brand from where you are to where you want to be, and also save you time in the long run ⌚

It needs to consider your audience, tone of voice, your competition, influencers, hashtags, the right content, what format the content should be in, a good balance of content, the most suitable platforms for your business, how often to post, when to post, who to engage with, and not forgetting insights (checking what has worked and what hasn't)

Hands up if you're guilty of posting on instagram while waiting for the kids to come out of gymnastics/on the toilet/last thing before going to sleep? 🙋

➡️ Stop winging it, and get in touch for help with your strategy! ⬅️

29/10/2021

Kind words from a former client! 💙

Angharad from local Cardiff kids football club FAB BEARS approached me to run some Facebook Ads in order to fill up her Summer Camps. We ran a campaign featuring a number of ads with video and images, and the camps filled up to the point where she needed a waiting list and we ended the ads early - result!

Always a pleasure to work with, and such a brilliant business - hope to do it again in the future!

If you need help with Facebook ads, get in touch - they can be really powerful for local businesses.