Jonathan Glazier Media

05/09/2026

hummm

A good TV format consultant does more than give notes. They diagnose the engine, test the proposition and help turn a promising idea into a producible, sellable format.

16/05/2026

After Eurovision - I think two years ago, I was taken to task, not least by the team behind LiveEdit, the automated camera switching software. Then every song bar one was cut with frenetic 12 frame cuts. I was called a dinosaur, out of touch, old and out of date. This is what young people want, I was told and dismissed. It was unwatchable.
Many of my colleagues, new and experienced supported my comments. Well last year and certainly this I believe my thoughts were shown to be right. The direction was more considered, paced and there were wide shots giving the home audience a better sense of spectacle. Well done the Eurovision team. And one has to feel for the uk entry, but let’s be honest our score was probably representative of what we all thought when we heard the song:

10/05/2026

The creator economy is no longer purely driven by youth and virality.

It is increasingly driven by trust.

And for over‑50 creators willing to leverage their experience, that shift may represent one of the most significant income opportunities available in modern retirement.

07/05/2026

The industry hasn’t collapsed. It’s reset. And a lot of people are still reading the signals like it’s 2018.This week’s [Alt.Media](http://alt.media/) is about one clear shift: proof is beating pitch. Formats are getting bought earlier, because attention is now measurable in public. You can see it in creator-born engines getting standardised into rights assets. And you can see it in why “returnable” ideas keep winning in a tight market.If you’re building formats, selling shows, or trying to stay commercially relevant as the system changes, this is the lens you need. Full post here: https://open.substack.com/pub/altmediajg/p/the-industry-hasnt-collapsed-its?r=2as11y&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

07/05/2026

The next wave of unscripted formats is becoming clearer.

And broadcasters are all chasing the same thing:

Hybrid entertainment.

In the last 24 hours alone we’ve seen:

• Quiz shows becoming travel adventures
• Cooking shows becoming relationship reality
• Social strategy mechanics continuing post-Traitors

Formats now need:

* gameplay
* emotion
* jeopardy
* social dynamics
* streaming compatibility

Three developments stood out this week:

1. The Chase Around The World
ITV pushing quiz IP into large-scale travel reality.
2. Nobody’s Fool
A social deduction format where perception matters more than intelligence.
3. The Heat
Reality cooking merged with youth-skewing relationship TV.

The era of pure studio formats is fading.

The future is hybrid.

01/05/2026

Read my latest Op Ed on Substack 🔗 in bio

30/04/2026

[YouTube — 6 HUGE YouTube Monetization Updates for 2026](https://www.youtube.com/watch?v=t2bfhEWU20E)

27/04/2026

META LAUNCHES 'CREATOR FAST TRACK' — UP TO $3,000/MONTH TO POST ON FACEBOOK REELS

Meta has launched its "Creator Fast Track" programme, offering selected creators up to $3,000 per month for three months to migrate content to Facebook Reels. Targeting creators with over one million followers on TikTok, YouTube, and Instagram, the initiative is part of Meta's aggressive push to revive Facebook's creator ecosystem. To qualify, creators must consistently post Reels on Facebook. For silver creators aged 50+ who have built loyal audiences on established platforms, this represents a significant paid opportunity to expand reach and revenue. The move signals that platforms are now actively competing for experienced content creators at any age.
Source: in comments 👇👇👇

22/04/2026

https://youtu.be/JUKhVnrmYrg?si=4p0VrpcX8cKL78zC

5 likes, 2 comments. "Why Gaming Creators Don’t Get Brand Deals (And What Changes Now)"

22/04/2026

Something seismic is happening on YouTube. Most brands are still sleeping on it.

Over-50 creators are now driving the highest YouTube traffic growth of any demographic. Not Gen Z. Not Millennials. Creators aged 50 and over.

A new report from GOAT Agency confirms what many of us have suspected. The "silver creator" movement has crossed a tipping point. Older voices are attracting bigger audiences, stronger engagement, and increasingly serious brand investment.

Why does this matter?

Because the 50+ audience controls 27% of global consumer spending. They trust creators who look and sound like them. And they act on recommendations.

Yet influencer campaigns featuring over-50 creators still make up less than 10% of brand budgets.

That gap is the opportunity.

If you're a creator over 50, or a retiree building an income stream online, this is your moment. Platforms are promoting mature voices. Brands are catching up. Audiences are hungry for authentic, experience-led content.

The question isn't whether this space will grow. It's whether you'll be positioned to benefit when it does.

What would you create if you knew the algorithm was finally working in your favour?