The Social Smith

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The Social Smith

The Social Smith Social Media Management & Strategy for businesses that want to maximise their online presence 🚀

01/03/2025

February Wrapped

5 days in Turkey
1 girls’ night out
478 coffees (approx. 🤪)
27 meetings
2 new management clients
2 VIP days booked
24 Yorkshire puddings made
50 sweet pea seedlings started
0 glasses of chicken wine (who even am I?)
1 speaking opportunity

It’s been a very lovely month - helped by the break away, wonderful people, some slow weekends, and that gorgeous chilly sunshine at the end of the month☀️

Here’s to March! What’s been your Feb highlight?

24/02/2025

If I had waited for the perfect moment, I’d probably still be sitting in my old job, wondering if I could actually make social media my full time career.

If I had waited for my audience to be ‘big enough’ - I probably wouldn’t have replaced my full time income with just 700 followers.

Success comes from creating opportunities.

💕 Want to work with dream clients? Start showing up where they are.

💕 Want to sell out offers? Start telling people about them confidently.

💕 Want to be seen as an expert? Start sharing your knowledge and own who you are.

I see so many business owners WAITING - for more followers, for their ‘viral’ moment, for their ideal audience to find them.

But the truth is, the people winners are taking ACTION.

If you’re ready to start taking action on social media message me today - let’s see how we can get you from waiting to making noise 📣

21/02/2025

Read this again and let it sink in 👍

You don’t need to be everything to everyone. Stay in your own lane, own your expertise and attract your people.

Which one of these hit home with you?

Let me know in the comments 👇

17/02/2025

The Unplanned Business

I’m coming up to my 4th year in business.

4 years of working with incredible business owners.
Business owners who choose ME to spend their money with.
Who trust ME to help them hit their social media goals.

But it wasn’t the fairytale “I always dreamed of being a social media manager” story. Mostly because, when I was ‘choosing my career’ (how TF are you meant to do that at 16 anyway?!), social media meant:

Changing your MySpace profile music to send secret messages.

Learning a bit of HTML so your profile looked cool.

I always knew I wanted something different.

I climbed the ladder in supply chain and logistics, and the closer I got to the top, the more I knew - Supply Chain Director wasn’t the title I wanted.

And when I returned from maternity leave, that feeling hit even harder.

But what did I want?

In the summer of 2020, a connection posted asking for social media support.

I’d always loved social media - I even had a home Instagram account I’d been growing for fun. So, for some reason (still not sure where the bravery came from), I reached out.

I was completely honest about my experience (and my lack of qualifications).

We agreed on £10 an hour, and just like that, I started my journey in social media management.

7 months later, I launched my business.

And now? I’m working from a different time zone this week, still running my business, coming up to 4 years of The Social Smith.

The best things aren’t always planned.

So tell me, how did you start? What was your spark?

17/02/2025

If you’re only showing up with tips but never talking about your offer, you’re missing sales.

If you’re only selling and never showing your personality, people aren’t connecting.

If you’re only posting viral trends, you’re attracting the wrong audience.

Your content needs to have purpose - and it should always be building awareness, trust, or sales.

📌 Save this as a reminder & drop me a comment: Which of these do you need more of in your content?

13/02/2025

I don’t provide any service without social media strategy now.

Why?

Because I know it’s the different between:

❌ posting generic 💩 for the sake of it
✅ posting with purpose and impact

I don’t just want your money.

I want to make a difference.

Let’s uncover:
✅ Who YOU are
✅ Who YOUR audience is
✅ What YOUR goals are

It’s the difference between winging and winning 😜

Ready to shake it up?

Head over to my website for o see how we can work together 🤝

11/02/2025

Knowing who you are + knowing who your audience is =

Messaging that attracts leads.

You don’t HAVE to talk about 174 things, you’re just confusing people.

I’ve been there - trying to list out ALL of the things I can offer. But what really matters is what problem you solve.

You’re audience doesn’t want to see your task list 😜

Ready to shake it up, nail your messaging and start attracting those jump for joy enquiries?

Message me today and secure one of my VIP days 🎟️

07/02/2025

A Memory That Changed Everything

A memory popped up on my social media today.

Five years ago, I was wrapping up my last day of maternity leave after nine perfect months with my daughter. I wasn’t ready to go back. And when I did, something had shifted.

I wasn’t where I had been before I left. Because I was different. I was now a mum. And suddenly, what had once felt ‘right’ didn’t anymore.

But we were a double-income household. So, I did what most people do - I carried on.

Until that summer, when I saw an opportunity. A business owner I knew (but not well) needed social media support. And for some reason, maybe sleep deprivation, maybe sheer bravery, I put myself forward.

Did I have experience? Not really. Other than running a home Instagram account and being that person who spent too much time on social media.

But she gave me a chance. And I ran with it.

I became obsessed with social media strategy. How the right content could grow a business. How storytelling, positioning, and consistency mattered.

The following year, I launched Louise Smith Social Media Marketing (original, I know). And by October, I’d quit my job. I’d replaced my income from a career I’d spent 13 years building - all through social media.

This week, I spoke to an ex-colleague. He admitted that when he saw me posting about social media back then, he thought I was bonkers.

He wasn’t the only one.

But here I am. Nearly four years into business. Running a company that supports my family. Helping business owners grow. Being that social media addict - but now, with purpose.

And best of all?
✅ I am a present parent.
✅ I get to choose who I work with, when I work, and how I work.

So, here’s my reminder to you:

💡 If something isn’t working, you can change it.
You don’t have to stay in the same place.

Tell me what inspired you to start your business?

07/02/2025

Friday Download: Lessons, Laughs & Lightbulbs 💡

First week of February done - and it’s been a good one!

Business bits:
✨ Two enquiries landed in my inbox this week – always a win!

✨ A potential collaboration came up… all because of my open love for chicken wine 😜 Hopefully, I’ll have more to share soon, but it’s a solid reminder to show personality. We’re never just our job titles.

✨ Started building a strategy for a new business I won at the end of last year - and I’ve loved it. The brand? Think luxury & self-care. So much fun!

✨ Got a call from a previous client who wants to work with me again - always the best feeling!

✨ Business coaching this week focused on my 2025 direction. Honestly, coaching has been transformational for me, giving me structured time to reflect, plan, and refine my goals. Thank you

Other life notes:

🍪 Baking cookies inevitably leads to eating more cookies. Second batch in as many weeks. They’re all gone.

🍪 Volunteering at my daughter’s school disco was good for the soul. Watching a bunch of 5-8 year olds live their best lives with glow sticks and squash? Huge highlight.

🍪 Spring is coming! Sowing seeds is officially my therapy. Slight issue – I may have gone overboard on seed orders, so my husband’s now on a weekend mission to build me another planter. Oops.

That’s my week in a nutshell. What was your biggest win, lesson, or laugh this week? Let me know ⬇️

06/02/2025

If your content isn’t converting ask yourself:

Am I truly connecting with my audience?
Do I really understand who my target audience is and what they want to hear?

If the answer is no.

You’re wasting your time.

You’re basically playing darts blindfolded 😜

05/02/2025

You don’t have to be earning £10K months to be a success.

You don’t have to have a big team to manage.

You also don’t need to be doing it all yourself.

You don’t HAVE to be doing anything.

You get to decide what success looks like, what it feels like.

Which is why goal setting is so important.

It keeps you in your own lane.

It keeps you focused.

What does success mean to you?

30/01/2025

Everyone has flaws.

Most just don’t share them.

On a bad day do yourself a favour - don’t scroll through social media comparing your low to all of the highlights 🫰

28/01/2025

Stories aren’t just for connecting ⬇️

They’re for CONVERTING!

When I shifted from casually shoving stuff on stories because ‘it was what I was supposed to do’, to strategically selling, everything changed.

Stories gave me:

✨ More Engagement
✨ More Enquires
✨ More Conversions

If you’re ignoring stories or throwing content out there without a plan, you’re missing out.

Start by showing up consistently.

Include value.

Include personality.

And CLEAR CTA’s.

Most importantly - SELL!! How do you expect people to know how to work with you?

SAVE this post to build your story strategy or drop me a DM if you’re ready for support.

27/01/2025

Grab this week by the balls with the right mindset 💕

Hope it’s a great one 👌

24/01/2025

I’m not immune to the struggles of showing up online.

There are days when I don’t feel like posting.
There are days when I criticise every single thing about me.
There are days when I worry how an opinion is going to be received.

We’re all human right?!

But here’s the truth ⬇️

Social Media doesn’t HAVE to be perfect.

Showing up gets easier when you’re being YOU.

The occasional off day is normal - sit on your sofa watching Netflix, go for a walk or dance in your kitchen to Fred Again.

Give yourself that time.

Then bounce back and be YOU 💕

23/01/2025

Target Audience Hunter
Goal Getter
Strategy Nerd

Want to work with me?

Get in touch 💌

21/01/2025

Content not working for you?

Don’t give up 🤦‍♀️

Get stuck in ✅

Your content needs to:

👀 Attract
🤝 Build Trust
💸 Convert to sales

Time to shake things up?!

Get in touch 🫡

20/01/2025

Wow 😮

Instagram has been BUSY!

Some updates always cause some uproar however, I’m here to help you understand them.

Get more info on my newsletter 💌

& let me know what update is your favourite ⬇️

Address

Market Hill
Calne
SN110BT

Website

http://www.thesocialsmith.co.uk/

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Videos

I’ve been where you are. Scrolling through everyone else’s content, wondering why mine wasn’t as good, why my posts weren’t getting the same reach or engagement. It’s a sh*tty place to be. The problem? I was so busy looking at others that I lost sight of who I was. Here’s the truth: You don’t need to fit into someone else’s box – you need to create your own. Stop being a watered-down version of someone else. It’s not helping your business, and it’s definitely not helping your confidence. The magic happens when you stop comparing and start owning who you are. When you show up as you, the right audience will find you – and they’ll stick around because of the connection they feel with your authenticity. Leave me your favourite emoji in the comments if 2025 is the year you start accepting YOU ✨ #businessowner #ukbusinessowner #socialmediamarketing #socialmediastrategy #businessgrowth #socialmediaagencyuk #servicebasedbusiness #businesscoachuk #virtualassistantuk #selfdevelopment #selfacceptance

I’ve been banging the drum about this for a long time 🥁 Things are changing, and personally I think it’s for the better 💕 Have you noticed a change? #socialmedia #socialmediaforbusiness #connection #businessowner #ukbusinessowner #socialmediamarketing #socialmediastrategy #onlinepresence #onlinebrand #personalbrand #authenticity

Don’t just kiss or just guess 😜 It’s time to start actually implementing a social media strategy that aligns with your business goals, and ultimately your life goals. Attracting your target audience Building trust Identifying potential collaborations Building your email list Increasing Sales Building authority What are you trying to do with your content? It’s time to stop winging it, and wasting time and money on just being present. It’s time to start working with someone who actually knows what they are doing 😜 The Social Smith clients are seeing some great results - if you want to join them before the end of the year, you know what to do 💕 (hint - DM me!) #socialmediamarketing #ukbusinessowner #socialmediastrategy #businessgoals #businessgrowth #businessowner #wiltshirebusiness #onlinebusiness

Stop getting caught in the trap 🪤 Of thinking that you want what somebody else has Of comparing your business or life to somebody else’s squares on a screen Of getting so caught up building a business that you forget about building your life Balance is key 🔑 Staying true to yourself is crucial Doing things that light you up is a must 💕 What do you do it for? Why did you start your business? #instagramgrowth #socialmediacoach #businesssuccess #entrepreneurmindset #contentcreator #onlinebusiness #marketingtips #entrepreneurlife #digitalmarketing #socialmediatips #businessgrowth #contentstrategy #instagrammarketing #contentcreation #smallbusinessowner #marketingstrategy

Social Media Captions ⭐️ How do you expect people to read it if your writing style as exciting as the back of a bleach bottle. Add some personality, capture your business brand, establish you business voice. Hook people in 🪝 Make them want to read 📖 Add a CTA to tell them what you want them to do with it. Do you struggle with writing captions? #caption #captionsforinstagram #captionwriting #socialmediamarketing #socialmediamanager #socialmediatips #socialmediaforbusiness #socialmedia #contentcreation

A day in the life but make it real 😜 Mondays & Wednesdays are my long days at work. It works for me and it taken a while for me to find my flow (and it still needs tweaking 😉). PS - it took 4 attempts at the voiceover too Real Content 👌 #digitalmarketing #socialmediaengagement #socialmediamarketing #socialmediamarketing #socialmediaagency #wiltshire #wiltshirebusiness #businessgrowth #businesswoman #femaleowned #ukbusiness #instagramcoach #femalebusinessowner #muminbusiness

I’m on the countdown to some Greek sunshine ☀️ Can anyone relate?! #lifeofabusinessowner #businessowner #businessownerlife #femalebusinessowner #businessowners

The cheek! On a serious note though, 3 years in and I am yet to cold DM. If that is your only way of getting clients you might want to rethink your marketing funnel 😜 Don’t be a sneaky sausage. Be a magician marketer instead, it’s way more fun 🪄 #sneakysausage #inboundmarketing #outboundmarketing #leadgen #leadgeneration #magneticmarketing #marketingfunnel #socialmediastrategy #socialmediastrategist #socialmediauk #socialmediaforbusiness #businesssocialmedia #businessowneruk #socialmediaagencyuk #businessmarketing

They pipe down when you start being successful 😜 #onlinebusinessowner #businessownership #entreprenuer #businessbuilding #ceolife #bigbusiness #gogetter #buildingmyempire #entreprenuerlife #womaninbusiness #businessowner #womenbusinessowner #homebusinessowner #localbusinessowners #gogetters #aspiringentrepreneur #entrepreneurthing

A client visit with @oompahband What a weekend 🎉 Content, meetings, research, planning and some beer drinking 😜 Thanks for having me Oompah Band - we have some great content and plans for the year 🍻 #clientvisit #clientappreciation #contentweekend #oompahband #oompahbandlondon #capitalfm #jordannorth #socialmediamanager #socialmediaday #contentcreation #socialmediastrategy

The little updates The ‘I had to tell you’ I love them 💕 Knowing that we’re making a difference in your business is why we do what we do 💕 #socialmarketing #onlinemarketing #instagrammarketing #growthtips #instagrameducation #onlinepresence #digitalmarketingagency #devizes #glowonsocialmedia #growonsocials #calne #calnebusiness #instagrammanagement #lifeofabusinessowner #successinbusiness #businessplanning #howtogrowoninstagram #instagramhack #instagramhacksforgrowth #businessinvestment #savvybusiness #socialmediaforbusinessgrowth #wiltshirebusinessowner #smallbusinessswindon #bathbusiness #bathlife #ukbusiness #customerfocused #socialmediastrategy101

Attracting Nurturing Converting The algorithm and the platforms may change but the funnel that we want our ideal audience to travel through is the same. Still need help on how to apply this to your business? Get in touch - we have spaces with your name on them 😉 #devizes #glowonsocialmedia #growonsocials #calne #calnebusiness #howtogrowoninstagram #instagramhack #instagramhacksforgrowth #businessinvestment #savvybusiness #socialmediaforbusinessgrowth #wiltshirebusinessowner #smallbusinessswindon #bathbusiness #bathlife #ukbusiness #customerfocused #socialmediastrategy101 #marketingfunnels #marketingfunnel #marketingstrategy #socialmediamarketing

The Social Smith

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