The Social Smith

The Social Smith Social Media Management & Strategy for businesses that want to maximise their online presence 🚀

Stop hiding behind safe content. Stop worrying about ‘turning people off’ that would never have worked with you anyway. ...
10/12/2025

Stop hiding behind safe content.

Stop worrying about ‘turning people off’ that would never have worked with you anyway.

Show your beliefs. Your process. Your energy.

THAT is what creates connection.

Just be consistent.That’s the advice everyone gives.And you ARE consistent. You post 3 times a week. You show up. You do...
09/12/2025

Just be consistent.

That’s the advice everyone gives.

And you ARE consistent. You post 3 times a week. You show up. You do the thing.

But it’s boring.

Your messaging gets lost in the noisy world of social media.

Need help laying your foundations so your consistency actually works? That’s what The Strategy Smith is for. We spend a day getting crystal clear on who you are, who you’re for, and what to say.

Interested? Head over to my website for more info 🤝

Your sales funnel is a sieve. I said it. You’re pouring time and energy into posting content but it’s slipping through t...
08/12/2025

Your sales funnel is a sieve.

I said it.

You’re pouring time and energy into posting content but it’s slipping through the holes.

Because you’re not looking at your social media as a whole.

You’re not getting the balance of awareness, trust, sales content right.

Which means your content funnel is non existent.

No wonder you’re fed up with socials 🫣

Time to change?

You could work with me in 2026 ✨

Stop waiting. Stop hiding. Stop playing it safe. You’re capable of more. & deep down you know it.
05/12/2025

Stop waiting. Stop hiding. Stop playing it safe.

You’re capable of more.

& deep down you know it.

New here? I’m Lou. And if you’re a service based business owner who’s tired of posting randomly and hoping for the best,...
04/12/2025

New here?

I’m Lou. And if you’re a service based business owner who’s tired of posting randomly and hoping for the best, you’re in the right place.

I’ve been exactly where you are. Figuring out.

Now though? I know who I am, I know who my target audience is, I know how to bring in leads.

& I help people like you so the same.

Here’s my story & how we could work together.

Not ready to work together yet? That’s fine. Stick around.

Don’t ever believe you can’t have both ✨
03/12/2025

Don’t ever believe you can’t have both ✨

Your vague target audience is killing your messaging. Because you’re not making people feel seen, heard, understood. You...
03/12/2025

Your vague target audience is killing your messaging.

Because you’re not making people feel seen, heard, understood.

You’ve labelled ‘women’ as being all the same.
& we are definitely NOT.

You need to get specific.

You need to start creating the content that makes people think ‘Are you in my head?’

Your job isn’t to convince people to buy from you. It’s to connect deeply with the right people.

DM me ‘Diary’ - let’s see how we can work together 💕

Your target audience is wrong 😑 Relate to any of the points on slide 3? This is what happens when you’re not connecting....
02/12/2025

Your target audience is wrong 😑

Relate to any of the points on slide 3? This is what happens when you’re not connecting.

You’re not 💩 at what you do.

You’re just being SO VAGUE with who you’re talking too. Your messaging is confusing and your ideal client is scrolling on by.

Being specific attracts.

So get specific.

& if you still need help…

Work with me 🤝

Talking about all the things you want to do is great. But not when it just stays at that ‘talk’. It’s why I love what I ...
01/12/2025

Talking about all the things you want to do is great.

But not when it just stays at that ‘talk’.

It’s why I love what I do.

Goal setting outside of ‘just posting on social media’.

Ready to stop talking and actually start doing the things?

DM me for my booking link. Make 2026 your year ✨

All I want for Christmas - Business Owner Edition 🎄Forget the partridge in a pear tree. Here’s what I actually need. San...
01/12/2025

All I want for Christmas - Business Owner Edition 🎄

Forget the partridge in a pear tree. Here’s what I actually need.

Santa, if you’re reading this, I’ve been very good. Mostly.

What’s on YOUR business owner Christmas list? 👇

Here’s a little story about being brave enough to ask for what you want.Make a cuppa…it’s waffle Wednesday after all 🤭La...
26/11/2025

Here’s a little story about being brave enough to ask for what you want.

Make a cuppa…it’s waffle Wednesday after all 🤭

Last week my daughter came home from school distraught with her assigned nativity role - a camel 🐪
Safe to say, she had the hump.

I used it as an opportunity for some straight to the point life lesson teaching. As a mum I want my daughter to be everything I wasn’t as a child, everything I’ve worked hard to be now. Brave, strong, able to share her point without having a paddy or being a dick.

The thing is, she told me she wanted to be a star or an angel since last nativity (where she was an unhappy lamb!). And I told her as soon as this school year started that she should ask her teacher how she could get said role.

She didn’t.

And when she was asked if she wanted a speaking part she said no - because she was too scared.

So that night, after a little comfort cuddle, I was maybe a bit harsh.

I told her:
’You should have asked your teacher BEFORE they assigned roles. You should have been brave when they asked if you wanted a speaking part. You get to choose in life if you want to be brave or not. You chose not to be.

And now you’re a camel.’

🫣

I then followed it by telling her we could jazz up a camel outfit. I’m not a total Miss Trunchbull.

What happened next amazed me.

She told me she was going to speak to her teacher.

I had doubts. You know your own kids. It would be a big thing for her to do.

To my surprise, the following afternoon when I picked her up from school she told me she’d had ‘the chat’.

She’d asked her teacher for a ‘private chat’ - her words not mine. And said that she really didn’t want to be a camel and if there was any way she could have a different role she would be brave and be up for a speaking role.

I was SO proud.

And I told her that even if she didn’t get the role change, the fact that she’d pushed herself was such an amazing thing to do and made her braveness bar increase.

To my surprise the teachers did work their magic…and made my star a nativity star.

One very happy girl!

This isn’t about her getting her own way, or even about getting the role she wanted.

It’s about speaking up. About being brave. About having the conversations that make your tummy turn.

So often we’re left stuck in the mud because of the fear on the other side. When really I think the fear should be of staying with your feet stuck in mud.

So here’s me saying to you: If a 6 year old can do it, so can you.

Post the content.
Push through the fear.
Pitch the business.
Have the conversation.
Ask for what you want.

You might just get the star role 😜

Address

Market Hill
Calne
SN110BT

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