The Social Smith

The Social Smith Social Media Management & Strategy for businesses that want to maximise their online presence 🚀

The 3 types of posts every business owner needs (most people only do 1) 🫣Your content strategy should have a strategy (🥁...
23/09/2025

The 3 types of posts every business owner needs (most people only do 1) 🫣

Your content strategy should have a strategy (🥁, I know!)

Most people post whatever they feel like and wonder why they’re not getting enquiries.

Every post should either:
📣 Build AWARENESS (get attention, show personality)
🤝 Build TRUST (demonstrate expertise, show your approach)
💸 Make SALES (tell people how to work with you)

The businesses that grow and attract those dreamy clients nail all three.

The ones that struggle only do one (usually awareness) and forget the rest.

Which type are you missing?

I see it constantly. Brilliant business owners who transform lives, solve complex problems, and get incredible results…b...
22/09/2025

I see it constantly. Brilliant business owners who transform lives, solve complex problems, and get incredible results…

but their content sounds like a corporate training manual.

Here’s the thing: Your business isn’t boring. Your positioning is.

You’re explaining WHAT you do instead of painting a picture of what their life looks like AFTER working with you.

Stop listing features. Start describing feelings.

Stop talking processes. Start talking transformations.

Stop being generic. Start being magnetic.

Your expertise is fascinating when positioned correctly.

The problem isn’t your business - it’s how you’re talking about it.

People don’t buy services. They buy better versions of their lives.

Ready to turn your ‘boring’ content into scroll-stopping gold?

What’s the most boring way someone could describe YOUR business? Let me know below ⬇️

So here’s the real, unfiltered life of building a business, whilst being a 30 something year old Mum who procrastinates ...
19/09/2025

So here’s the real, unfiltered life of building a business, whilst being a 30 something year old Mum who procrastinates and other thinks.

Your turn - what’s in your messy reality this week?

Yes, I want to know about your services, but I also want to know…✨ The topics that light you up ( it helps with your key...
12/09/2025

Yes, I want to know about your services, but I also want to know…

✨ The topics that light you up ( it helps with your key messaging)

✨ What frustrates you about your industry (your unique angle)

✨ How you naturally speak (your actual voice)

✨ What you’re hesitant to share (often the real gold)

✨ When your eyes light up talking wins (your superpowers)

✨ Your boundaries (your values in action)

✨ Your life vision (not just business goals)

Most people ask what you do. I ask who you are.

Ready for that kind of conversation? DM me ‘STRATEGY’

Remember when you needed a permission slip for everything at school? Field trips, leaving early, even going to the loo?W...
09/09/2025

Remember when you needed a permission slip for everything at school? Field trips, leaving early, even going to the loo?

Well, somewhere along the way, we forgot that as adults (ESPECIALLY as business owners) - we get to write our own permission slips.

Yet I see brilliant entrepreneurs waiting for someone else to tell them it’s okay to charge what they’re worth, say no to wrong opportunities, or take actual breaks.

Here’s your reminder: The only permission you need is your own.

And if you need someone in your corner supporting your big dreams and bigger goals, I’m here for it.

Let’s get one thing straight - personal branding is self-promotion. And if that makes you uncomfortable, we need to work...
08/09/2025

Let’s get one thing straight - personal branding is self-promotion. And if that makes you uncomfortable, we need to work on that.

Because if you’re service-based, people aren’t just buying your service. They’re buying YOU.

Your expertise, your approach, your personality, your values. All of it.

Think of it as building your reputation:
What do I want to be known for? How do I want people to feel when they think of me? What makes me different from everyone else doing what I do?

Once I got clear on that, everything shifted.

My content became more authentic. My ideal clients started finding me. My business grew because people felt connected to ME, not just my services.

The truth? You already have a personal brand. Every post, every interaction, every way you show up (or don’t show up) is building that brand.

The question is: Are you building it intentionally, or by accident?

When someone in your industry comes up in conversation, you want people to say ‘Oh, but have you heard of YOUR NAME? She’s incredible.’

THAT is the power of intentional personal branding.

Need help getting it off the ground? I have space for one more client this month 😉

Take what you need this fine Friday 🌞
05/09/2025

Take what you need this fine Friday 🌞

Swipe through for some tough love…Look, I’ve been there. I’ve made most of these mistakes myself 🫣But here’s what I’ve l...
04/09/2025

Swipe through for some tough love…

Look, I’ve been there. I’ve made most of these mistakes myself 🫣

But here’s what I’ve learned after 4.5 years in business:

🚨 Your audience needs to know, like AND trust you before they buy
🚨 Strategy trumps pretty posts
🚨 People buy from people
🚨 Balance is everything

The businesses that thrive aren’t the ones doing everything perfectly. They’re the ones doing the RIGHT things consistently.

They have:
✅ Clear messaging that speaks to specific people
✅ Balanced content that educates AND sells
✅ Consistent branding that builds recognition
✅ Strategic launches that feel authentic
✅ Plans that give them direction
✅ Authentic voices that can’t be replicated by AI
✅ The confidence to show up as themselves

If you’re feeling attacked by any (or all) of these slides, you’re not alone.

Most business owners are making at least one of these mistakes.

The good news?

They’re all fixable.

Sometimes you just need someone to hold up a mirror and help you see what’s actually holding you back.

Ready to stop holding back your own success and start building a business that actually works?

DM me ‘STRATEGY’ and let’s chat about getting your social media working FOR you, not against you.

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Market Hill
Calne
SN110BT

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