The Curly Assistant

18/03/2024

When you start marketing yourself, your target demographics is one of the most important things to work out!

An easy trap to fall into is wanting to keep your marketing broad so as not to exclude anyone because EVERYONE can buy their product or use their service...

By trying to market towards everyone, you may as well not market to anyone!

Imagine you're trying to sell a car. If this was the case, you may say "my market is anyone who can drive, because anyone who can drive can have this car!". In this circumstance, your marketing would be along the lines of "do you need a car? If so, here's one!". In such a crowded market, there's no reason why you would stand out. It could be the best car in the world- if you're not highlighting its best features, nobody will want it!

Equally, identifying the wrong target market wouldn't work. If the best features of your car are that it's very reliable and low-cost to run but the people you're marketing it to are only interested in buying a luxury sports car, you won't have much luck. You may get lucky and find someone who sends the car to a friend/family who buys it, and this may make you think your strategy is working when really you could be having a lot more business if you were advertising in the right place!

When it's laid out like this, it's easy to see the importance of identifying your target demographic but it's still a trap lots of small business owners fall into.

Here are my steps to finding your niche if you don't know it yet.

1. Look at what works already
Who is buying your products/services? What features do they have in common?

2. What gives the best repeat business?
It's easier for you to have one client/customer who will buy from you ten times than ten people who buy once. Who are your best return customers, and what features do they have in common? If people who buy from you are all in a certain demographic, why do they choose to keep working with you?

3. Who do you like working with?
This is a massive one that people often overlook! The best part of your business is you. If you're trying to fit into expectations people have of you that aren't in line with you and your business, you won't be as successful as if you're working in a way that suits you.

Once you have your target demographic down, it becomes much easier to know how, where and when to market towards them. And if it still all seems a bit much, it could be time to get some help!

I love helping my clients to narrow down their target demographics and working out a marketing strategy that works for them. By creating more consistent social media marketing, we work together to attract the kind of business that works for you and your business.

If this sounds good to you then pop me a message or an email to [email protected]!

16/03/2024

Did you know that most virtual assistants have a niche? For some people, this is the type of industry they work in or the type of work they do, but for me, it's my client's motivations that are the niche!

If you're looking to save yourself some time, find a better work-life balance, and to have more structure and organisation then we'll probably be a great fit- this is what I do best.

Because of this, I work with clients in a variety of different industries. Before we start working together, I'll do lots of research on what you do to make sure that I understand your business and industry so that we both feel confident that I can do a great job!

A happy side effect of your social media being more focused, scheduled and consistent is often getting more followers, clients, conversions, and sales but the best working relationships with clients come from us starting with a goal of lightening your load and creating more consistancy across your social media platforms.

13/03/2024

I've been lucky enough to work with Helen from Derwen Accountancy Limited for over a year and it's always a pleasure!

We've developed a brilliant working relationship-my role is creating and scheduling the content for their social media, as well as handling the monthly newsletter! I work around her busy periods so that she's not having to think about marketing herself when trying to sort everyone's tax returns 🕺

As well as being my client, Helen is also my accountant and does an amazing job. She is perfectly suited to working with small and medium sized enteprises and provided me with so much support during the setup of my business. She's also very very lovely and always great to have a chat with!

If you'd like to spend less time stressing about your social media, pop me a message and we can have a chat to see if we're a good fit!

11/03/2024

Can you resonate with any of these statements?

If so, you're not alone! These are the things I hear time and time again when I talk to small business owners. Navigating promoting yourself on social media can be a minefield and can take up so much time.

This is where I come in!

I can work with you to create and manage engaging content that sounds just like you, and effortlessly promotes your products and services.

If this sounds like something that would help to support you and your business then pop me a message or email [email protected]!

09/03/2024

Whenever I start working with a new client, we always start with a call! A big part of this is to understand what they're looking for and whether we're a good fit, but it's also really important to me to get a sense of who they are as a person!

If I understand a client's personality, it makes it SO much easier for me to match their tone in their social media posts and to seamlessly fit into their business, so as well as learning about their business, I also like to find out some fun things about them and who they are!

Because of this, here are 5 facts about me and what makes me tick. Do any of these surprise you?

08/03/2024

Happy Friday! So we're three months into 2024 and I've fallen into the CLASSIC trap that service-based industries experience- concentrating more on providing services for their clients than on doing it for themselves!

As a virtual assistant with a focus on social media management, for me this means I've been hard at work shouting about what my clients do on their socials and neglecting my own! Who else can relate to doing this with their business? 🙋🏻‍♀️

So I've invested a bit of time and am really excited to share more about who I am and what The Curly Assistant can add to your life.

I'll be posting more over the coming weeks, but for now, here is the elevator pitch about what I do:

✨ I help small businesses to focus on what they do best by managing their social media and admin.
✨ When doing this, I work with them to find the best solutions for them and their business so they don't have to learn any new software or add things to their to-do list!
✨ I 've been working with small businesses for the last five years and love understanding the individuality of each one and how I can fit into the equation.

If this sounds like something that would make your life a little easier, pop me a message or an email to [email protected] to arrange a chat.

12/01/2024

Hello! After a looooonnnnng social media break, I’m excited to be back and to share with you everything that’s been happening in the last few months.

The last posts I shared were about my social media masterclass and I’m really pleased to say that it went well, with 15 lovely people who accessed some great content for promoting their small business on social media!

I’ve also been hard at work launching my second business, Curly Designs! It’s been a lot of hard work laying the foundations and getting it off the ground but I’m excited to start really promoting and shouting about my positive and fun merch designs.

The main reason I’ve been a little bit MIA is I also took on a full-time job! I’ve been hard at work for the last four months as a mortgage telephony consultant, as well as still working for my existing clients.

This brings me on to my main bit of news! Having saved hard and after a busy few months of work and seeing friends, I’m now leaving my full-time role and going travelling again!

Those of you who know me well know that I love being a digital nomad. After my first big trip to Australia and New Zealand for four months in 2023, I learned a lot about how I want to travel, what I want to see and how I can keep lots of amazing experiences in my life.

This time I’m heading to South East Asia- I’ll be starting in Thailand at the end of the month and will be going with the flow as I explore new places!

I can't wait to share more of this adventure with you, as well as to give you an insight into what it's like to work online whilst living out of a rucksack.

The second exciting bit of news is that I am once again expanding and taking on new clients!

I’m looking for a few clients with businesses that are a great fit for me and my services. I provide creative social media, podcast and admin support for small businesses looking to concentrate on what they do best. My clients all work across a variety of different sectors but generally are all looking for some support so that they can concentrate on their passion without getting bogged down with admin/marketing!

If you’re interested in some support, get in touch by popping me a message or emailing [email protected] to book in a chat and see if we would be a good fit for each other.

Thanks for your continued support, I’m excited to be sharing my digital nomad life with you again and to be working with some lovely new people! 🌏 🇹🇭 💻

29/09/2023

Day 29 of 30- Social Media guidance for small businesses!

Today for day 29, I'm talking all about staying up to date with technology and updates.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

28/09/2023

Day 28 of 30- Social Media guidance for small businesses!

Today for day 28, I'm talking all about using other businesses for inspiration.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

27/09/2023

Day 27 of 30- Social Media guidance for small businesses!

Today for day 27, I'm talking all about asking for help.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

26/09/2023

Day 26 of 30- Social Media guidance for small businesses!

Today for day 26, I'm talking all about being yourself!

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

25/09/2023

Day 25 of 30- Social Media guidance for small businesses!

Today for day 25, I'm talking all about social media algorithms and how to use them to your advantage.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

24/09/2023

Day 24 of 30- Social Media guidance for small businesses!

Today for day 24, I'm talking all about going live.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

23/09/2023

Day 23 of 30- Social Media guidance for small businesses!

Today for day 23, I'm talking all about the 3 most common mistakes I see people making

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

22/09/2023

Day 22 of 30- Social Media guidance for small businesses!

Today for day 22, I'm talking all about branding.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

21/09/2023

Day 21 of 30- Social Media guidance for small businesses!

Today for day 21, I'm talking whether or not you need a website.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

20/09/2023

Day 20 of 30- Social Media guidance for small businesses!

Today for day 20, I'm talking about the different types of social media content and what platforms they belong on.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

19/09/2023

Day 19 of 30- Social Media guidance for small businesses!

Today for day 19, I'm talking all about the difference between Facebook PAGES and Facebook GROUPS.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊

Sign up at the link in my bio ✨

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

18/09/2023

Day 18 of 30- Social Media guidance for small businesses!

Today for day 18, I'm talking all about hashtags.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

17/09/2023

Day 17 of 30- Social Media guidance for small businesses!

Today for day 17, I'm talking all about scheduling media posts.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

16/09/2023

Day 16 of 30- Social Media guidance for small businesses!

Today for day 16, I'm talking all about when to post.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

16/09/2023

I love working with Derwen Accountancy Limited!

The second subcontractor that we work with is Meg, AKA The Curly Assistant! Meg manages all of our social media posts (hi :)) and helps to create our newsletter. This is great for keeping us organised and getting ahead with all of our social media posts, particularly when we have big deadlines!

If you’re looking for social media support for your small business then it’s well worth reaching out to Meg. She really takes time to understand us and our business and it’s great to work with her!

15/09/2023

Day 15 of 30- Social Media guidance for small businesses!

Today for day 15, I'm talking all about creating social media posts.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

14/09/2023

Day 14 of 30- Social Media guidance for small businesses!

Today for day 14, I'm talking all about staying consistent.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

13/09/2023

Day 13 of 30- Social Media guidance for small businesses!

Today for day 13, I'm talking all about Pinterest, Threads, and Snapchat.

I'm hosting a FREE "Introduction to social media" Webinar on Saturday, October 7th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

12/09/2023

Day 12 of 30- Social Media guidance for small businesses!

Today for day 12, I'm talking all about YouTube.

I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

11/09/2023

Day 11 of 30- Social Media guidance for small businesses!

Today for day 11, I'm talking all about LinkedIn.

I'm hosting a FREE "Introduction to social media" Webinar on Saturday, October 7th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊

Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

10/09/2023

Day 10 of 30- Social Media guidance for small businesses!

Today for day 10, I'm talking all about X/Twitter.

I'm hosting a FREE "Introduction to social media" Webinar on Saturday, October 7th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊

09/09/2023

Day 9 of 30- Social Media guidance for small businesses!

Today for day 9, I'm talking all about TikTok.

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊


I'm hosting a FREE "Introduction to social media" Webinar on Saturday, October 7th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator

08/09/2023

Day 8 of 30- Social Media guidance for small businesses!

Today for day 8, I'm talking all about Instagram.

I'm sharing 30 days of tips throughout September to help you get to grips with the basics of Social Media, so make sure to follow my page for the rest of the tips, and get in touch if you're looking for support for your small business 😊


I'm hosting a FREE "Introduction to social media" Webinar on Sunday, October 8th at 10 am! If you can't make it, those who have signed up will receive an email link to watch it back 😊
Sign up here: https://www.eventbrite.com/e/introduction-to-social-media-masterclass-for-small-businesses-tickets-710368961687?aff=oddtdtcreator