03/02/2025
Following on in our series of favourite projects, we have Lee Rayner, one of our very talented creative Directors. Lee joined Giggle in 2023 after renting an office in the same building as us for many years!
What is your favourite project that you’ve worked on whilst at Giggle?
My favourite Giggle project was an employee engagement event for GSK, working for the lovely Create Health. It was a challenging baptism by fire just a week or two after I joined, but it was a fantastic project. It allowed me to work across various disciplines, including film, animation, physical set design, theatrical performance, and creative installations. It was a great platform for me and the team to showcase our diverse skill sets in almost every aspect of our work.
Why is it your favourite?
There were so many incredible elements to the project: We had the chance to create a parody film trailer, design the stage for the main plenary, and produce content for the main screens. But beyond that, we also designed immersive spaces for delegates and five immersive breakout sessions featuring actors and theatrical performances.
The cherry on top was designing the evening dinner, which included a circus performance and a pyrotechnic show on the lawns.
And, of course, the client was thrilled, which made it more rewarding!
What was your role on it?
I was the Creative Director for the event, overseeing the overall creative direction, including design, staging, video, animation, music, and performance.