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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

https://thediscourse.design/, http://linktr.ee/thediscourse.design

The Discourse, Future Leap, 1-3 Gloucester Road, Bishopston, Bristol (2025)

09/10/2024

3 ways to improve your personal brand🌟... Creating a personal brand is not about putting on a persona; rather, it’s about finding the most genuine and authentic aspects of yourself and presenting them to the world in a likeable and relatable way.

To help you on this journey, we’ve wrote a blog and created worksheet about personal branding to help you identify some of the content you need to get your started. To access the tools check out the link in our bio.

10/09/2024

The Team in London🏡... Last week some of the team got together at our Second Home in London (also called Second Home). It was a busy week packed with meetings, catching up with both familiar faces and some new ones. Here are some of the photos we captured from the week and the story behind them...

1. We had a great meeting with Sophie Azam from Skills for Startups to discuss the upcoming roadshow and Ed's speaking opportunity in October. It was an insightful session, full of fresh ideas for the event. If you haven’t grabbed your ticket for October 24th yet, be sure to do so!

2. Of course, no London visit would be complete without a trip to Brick Lane Bagels—a familiar favourite for our London team. Located just 10 minutes from the office, it’s a go-to lunch spot whenever the Bristol crew is in town. You’ll often spot us queuing up for our bagel fix during lunchtime! A working lunch with our UX and Graphic designer Justine and and Co-Founder Ed.

3. We caught up with Jon from BubbleLife over some lunch to discuss ongoing projects. It was fantastic to hear about the strides they’re making with sustainable packaging, and we shared some thoughts on personal branding to enhance their social media presence.

That's all for now, make sure to follow our newsletter in our bio to hear more from the team and our recent antics.

06/09/2024

We've been collaborating with BubbleLife🛁 to keep their social media presence strong and engaging since their website launch. Here are some of the recent posts we've shared that showcase their expertise, highlight their products, and communicate their mission.

Take a look at our full case study with BubbleLife by clicking the link below...

https://thediscourse.design/work/bubblelife/

03/09/2024

Why should you care about touchpoints? There is more noise online than ever before, and consumers increasingly need more experiences (touchpoints) before they trust you enough to do business. Google released a study looking into the variety of modern consumer journeys. Its findings show that the average consumer journey now involves anywhere between 20 and 500+ touchpoints.

This all depends on the sector you work in, but regardless, it’s still a lot! Your future customers need an increasing amount of interactions, and having a voice through your personal brand will undoubtedly support this.

Check out our personal branding blog to find out more about touchpoints and your online presence.

28/08/2024

Our Big Announcement 👍! According to research by Fundsquire, 20% of small businesses fail in their first year and around 60% in the first 3 years. Skills 4 Startups want to change this figure and are already making a significant impact. By supporting and empowering startups with the right business know-how, traits, principles and practical skills, they are enabling more founders to successfully grow their companies.

They host affordable Festival Roadshow Events across the UK, with their next one on the 24th October in London. The sessions are led by business and industry experts, who want to impart the knowledge on how to survive and be successful as a start-up in the current UK Economy.

We’re delighted to share that on top of all this Ed has been invited to speak at their event this September. He will be sharing his own experience as a founder, the challenges and lessons learned which have culminated in where The Discourse is today. We’d love for you to be there, check out their website.

15/08/2024

We worked with Termex over a year ago on their campaign for the Future Leap festival of sustainable business. We really enjoyed collaborating with the team and loved the outcome. Here is what their UK Director had to say.

"We asked The Discourse to help us in developing the Termex Fibre campaign. Building a genuine and warm relationship, marked by insight and professionalism, the team produced a unique set of illustrated posters, appealing to eco-conscious homeowners seeking an indisputably eco-friendly insulation. They just blew the competition away!" - Damian O'Donovan, Termex UK Director

If you want to find out more about our work with Green Tech companies check out our expertise page using the link in our bio.

09/08/2024

With all the brands that already exist, do we really need to be branding ourselves 👀? At The Discourse, we support the idea of emphasising the individuals within a company.
Not only does it champion the hardworking people behind a brand, it also ensures your leaders are visible, providing greater lines of communication and accountability. Studies suggest that just 20 firms are behind a third of all carbon emissions, taking a look at the list, many of their CEO’s and investors are invisible. The anonymity of these major corporations, conceals responsibility and allows people and decisions to hide behind a corporate brand.

Personal branding promotes a culture of openness and responsibility, enhancing corporate governance, which on a smaller scale holds us all accountable to the public discourse. Thus, while personal branding might seem like a modern trend, it can take a more important role in the future, driving accountability and fostering a transparent business environment.

This is our overarching perspective on personal branding, which we ultimately believe is good for individuals, organisations and society. In our recent blog 'Building your personal brand' we share more insights into why it matters and how to start, check it out using the link in our bio...

https://thediscourse.design/building-your-personal-brand/

08/08/2024

How to do well on the Linkedin Algorithm📈... When we’re talking about social media, we can’t not bring up algorithms. Whilst we know company social media profiles are important, in our experience, and according to Linkedin Blogs, personal profiles tend to see better organic growth and engagement than company profiles. LinkedIn’s algorithm is designed to maintain the quality of its platform and the phrase ‘people buy from people’ holds true in a digital sense. Ultimately, opinions coming from a person are by nature more likely to gain traction, and so the algorithm likes to push this type of personal content so it reaches a wider audience.

You can use personal profiles to amplify the content on your business or charity page, by commenting and resharing. Not only is it a chance to add your voice to the conversation, it’s ultimately helping to push your company’s content further. Have a think about how you and your team can integrate your personal brands into your overall brand and marketing strategy - by sharing content through personal profiles you leverage the social side of social media, which boosts an organisation’s posts ratings on the algorithm.

We've written a blog about how to shape your personal brand to your advantage, and integrate it into your wider businesses marketing efforts. Check it out using the link in our bio.

07/08/2024

How do you connect with your customers📞? In this digital age, authentic human experiences hold more power than ever. Prospective customers want to build a relationship with you, in order to know, trust, and like you, before they do business. By putting yourself out there, you offer transparency, allowing people to understand who you are and why you do what you do – helping them decide if they want to work with you or not.

This personal connection is arguably one of your most important assets. When customers can see and connect with a real person, it builds resonance for the products and services you offer. They see the people that are behind a business or a charity, which helps to cultivate trust.

We've shared all our advice on personal branding in our most recent blog, check out the link in our bio.

02/08/2024

In a world full of brands competing for our attention, why should we make it personal? 👀 Like it or not, we all have a brand out there in the world. ‘Personal branding’ is just another marketing buzzword that really means how you present yourself and create a reputation that highlights your strengths and experience. In times gone by, this may have manifested in what your friends and work colleagues thought about you. These days, the world of personal branding is also digital. While we may not always agree with everything Jeff Bezos' does, he aptly puts it: "It’s what you want people to say about you when you're not in the room."

So, what do you want that to be?

We've just published a Blog all about personal branding, what it is and why it's important. Check it out using the link below...

https://thediscourse.design/building-your-personal-brand/

17/07/2024

Our work with Termex ⚡ One of the oldest manufacturers of cellulose fibre insulation in the world, Termex and has operated uninterruptedly as a family company for over 30 years. We collaborated on their poster campaign for the Future Leap Festival of Sustainable Business last year - the brief was to create a set of designs that were eye catching and infused with Bristol spirit to help their area of the festival stand out.

Here are the results and what their UK Director had to say...

"We asked The Discourse to help us in developing the Termex Fibre campaign. Building a genuine and warm relationship, marked by insight and professionalism, the team produced a unique set of illustrated posters, appealing to eco-conscious homeowners seeking an indisputably eco-friendly insulation. They just blew the competition away!" - Damian O'Donovan, UK Director

Find out more about our work and expertise in Green Tech through the link in our bio...

https://thediscourse.design/expertise/green-tech/

11/07/2024

Different approaches to naming 🚀 Naming is a critical aspect of building a successful brand, or launching a new product or service line. A well-chosen name can define your organisation, differentiate you from competitors, and create lasting connections with your target audience.

There are various approaches to naming, each with its own benefits. Here are three common methods to consider...

📝 Descriptive Naming
🎨 Abstract Naming
💭 Evocative Naming

We spoke to Jon Gibbins, from the digital accessibility and sustainability consultancy “As It Should Be,” who shared his journey of naming his business. He explained, “In the middle of 2021, I stumbled across the phrase ‘as it should be’ while reading a book one evening before bed. I’d been reading a lot of books about business and sustainability during pandemic lockdowns while considering a career change. The phrase just jumped out at me.

Another creative example comes from Paul Kelly of PANDEK Group, a B2B consultancy specialising in facilitation, training and coaching. The name “PANDEK” was playfully formed when building an island out of sand with his son Elliott, combining their initials to craft a unique and memorable brand name.

Our creative director has written our latest blog which shares more of her experience and advice for brand naming. Find out more about the different approaches to naming using the link below/in our bio.

https://thediscourse.design/how-to-name-a-brand

The Discourse

09/10/2024

10/09/2024

06/09/2024

03/09/2024

28/08/2024

15/08/2024

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07/08/2024

02/08/2024

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm