Picnic The Studio

Picnic The Studio A creative studio that just gets brands. We are Picnic, we discover and build brands.

We don’t know about you, but there’s nothing quite like gathering a great guestlist of friends and followers under one r...
06/12/2022

We don’t know about you, but there’s nothing quite like gathering a great guestlist of friends and followers under one roof for a bit of IRL magic. ⁠
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Book our Event Organisation package, and you can trust we’ll take care of the whole affair down to the very last detail, curating everything with your guests and customers in mind. ⁠
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It’s all in the organisation you see, and if there’s nothing the Weekend:IN team love more, it’s making sure everything down to the last drink is pure perfection. Because we’ll say it again, there’s really nothing quite like gathering people together to add some real sparkle to your brand’s reputation.⁠
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Head to our website and fill in the form about working together 👉

Blogs are often one of the marketing platforms that comes last on the list. Everyone wants a viral Instagram reel or a t...
02/12/2022

Blogs are often one of the marketing platforms that comes last on the list. Everyone wants a viral Instagram reel or a thriving influencer campaign, but we're all about what gives you benefits for the long-haul too.⁠
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Creating content on your website that's right for you develops your brand identity and, importantly, increases your SEO. Blogs are a chance to tell your audience more about your brand, as well as drawing in those new faces. Swipe for five ideas to get you started 👉

Introducing Liv & Dais, founders of ! 🛍⁠⁠Changing the face of retail, they host award winning pop-ups in London for smal...
01/12/2022

Introducing Liv & Dais, founders of ! 🛍⁠
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Changing the face of retail, they host award winning pop-ups in London for small businesses. Their events are known for their ultra-curated line-ups, beautiful products and great vibes.⁠
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With some major press and even a pop-up in Oxford St Selfridges, this is one you don't want to take your eyes off.⁠
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Swipe to learn more 👉

Some brands just catch your eye from the get-go, and is no exception.⁠⁠Creating vegan skincare products inspired by Ind...
25/11/2022

Some brands just catch your eye from the get-go, and is no exception.⁠
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Creating vegan skincare products inspired by Indian ingredients and rituals, they're all about representing communities that don't always get the most airtime. ⁠
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Swipe to discover more 👉

Introducing Sophie ✨ Proud Northerner with serious organisational skills, she's at her most content when baking or brows...
22/11/2022

Introducing Sophie ✨ Proud Northerner with serious organisational skills, she's at her most content when baking or browsing a slow living magazine.⁠
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But what don't you know about her? Swipe to find out more 👉

Whether you’re introducing new approaches to wellness, or selling exclusive products, there are moments in your customer...
21/11/2022

Whether you’re introducing new approaches to wellness, or selling exclusive products, there are moments in your customer journey to connect with each and every individual in a meaningful way. ⁠
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Our Automated Email Set-up package does just that, effortlessly guiding your customers each step of the way to make them feel truly valued. Welcome new subscribers, reward loyal ones, and send friendly reminders to those who didn’t quite commit to their purchase, all without lifting a finger. ⁠
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Is this the marketing equivalent of an investment wardrobe piece? We think so. If you're ready for us to be your stylist, head to our website and fill in the form about working together.

We pride ourselves on having the very best recc's here at Weekend:IN and always have our eyes peeled for any newbies on ...
17/11/2022

We pride ourselves on having the very best recc's here at Weekend:IN and always have our eyes peeled for any newbies on the block. Here's some new brands you want on your radar...⁠
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– Quiet Hours creates well-designed tools for the time you dedicate to yourself. The ice roller is already in our basket.⁠
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– They create ethically sourced, sustainably minded niche perfume. Clean, cruelty-free & vegan.⁠
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– Your new favorite dog fashion brand & pet backpack company. Have you need better-looking accessories for your pooch?!⁠
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– Fungi and adaptogenic-powered beauty. Check out their face oil packed with mushroom extracts.⁠
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– Designing mushroom-based solutions in New Zealand to promote personal and planetary health.

Here they are! Introducing some of our shots from The Edit: Merry & Bright 🎄 Who wouldn't want a colourful Christmas lik...
15/11/2022

Here they are! Introducing some of our shots from The Edit: Merry & Bright 🎄 Who wouldn't want a colourful Christmas like this?⁠
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Thanks again to the amazing independent brands we worked with to curate this shoot, , , , , , , and ! ⁠ ⁠
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The Edit is a seasonal lifestyle shoot for INdependent brands, designed to level up your brand imagery. Think UGC but photoshoot-quality. To sign up for our next Edit, head to our website. (Theme coming soon)

Email Marketing is one of the best ways to cultivate a really loyal audience. They're usually your biggest fans, and hav...
14/11/2022

Email Marketing is one of the best ways to cultivate a really loyal audience. They're usually your biggest fans, and have the best opportunity for conversion.⁠
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But how do you get them through the door? Swipe for our best tips for growing your email list 👉

Hello from the Weekend:IN office! We can't believe it's nearly mid-November already, just 7 more weeks until 2023. Time ...
11/11/2022

Hello from the Weekend:IN office! We can't believe it's nearly mid-November already, just 7 more weeks until 2023. Time to get planning to start next year with a bang. If you're looking for help with your brand or marketing next year, here are some ways you can work with us...

We're now taking bookings for the new year for . If you are ready to get your party started (i.e: launch your brand) do get in touch.

If you're looking to take 2023 by by storm, we'd here to refresh your content strategy. Make sure you're heading into the new year with a plan in place.

Is your brand feeling tired? Or not connecting with your audience? We'd love to work with you on our Complete Brand Style Guide package, book now to be launching in the new year.

If you'd like to work with us, head to our website and fill out our form. We can't wait to hear from you!

There's no greater pleasure than helping a brand come to life and we are so happy .duke have now launched!⁠⁠Founder Lily...
01/11/2022

There's no greater pleasure than helping a brand come to life and we are so happy .duke have now launched!⁠
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Founder Lily came to us to help Common Threads ahead of their launch to develop a strategy, as well as a cohesive impactful brand. We worked with them on our Complete Brand Style Guide, Digital Content Guide, Shoot Production and Campaign Guide packages. The full works! Big or small project, getting feedback like this is the best.⁠
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Want help breathing life into your brand? Head to our website and fill in our form about working together.

We've always got our eyes peeled for independent brands. We pride ourselves on having the very best recc's, which is why...
28/10/2022

We've always got our eyes peeled for independent brands. We pride ourselves on having the very best recc's, which is why we set up .directory. We asked our team what are their faves on their radar right now...⁠
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Sophie – I was super excited to spot the relaunch of ! They create CBD gummies to help you feel your kind of good.⁠
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Alisha – Currently loving .ae’s Insta and branding. They're a UAE-based cafe serving the freshest smoothies, juices, smoothie bowls.⁠
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Emily – is always doing really exciting things and I love seeing Bec continue to develop her style and her BTS content. She creates custom textile pieces.⁠
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Gemma – Knitwear season is in and I'm loving . They are a small, slow, made-to-order brand using natural fibres to last forever.

Calling independent businesses! You have one more chance to get involved in this season’s Edit. 🎉⁠⁠If you haven’t yet he...
27/10/2022

Calling independent businesses! You have one more chance to get involved in this season’s Edit. 🎉⁠
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If you haven’t yet heard of The Edit, it’s a seasonal lifestyle shoot, designed to level up your brand imagery. The winner will join our curated selection of brands, receiving 6 photoshoot-quality snaps (+ a bonus reel) to use across your platforms all season long.⁠
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This bumper festive edition is called ‘Merry & Bright’. A shoot curated to celebrate Christmas festivities, the colourful way!⁠ We’ll capture the magic of the festive period through various scenes; wrapping gifts, getting ready for parties, and the pinnacle - the show-stopping tablescape. We’ll style a curated collection of present ideas, from skincare gifts, to the perfect matching PJ sets, all styled up with the ultimate festive homeware accessories.⁠

To enter you must:⁠
👉 Follow .in⁠
👉 Comment below why you think your brand would be perfect for the shoot⁠
👉 Share to stories and tag us for an extra entry⁠
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We’ll DM the lucky winner on 28th October (TOMORROW) and products need to be with us by by 31st Oct. Brands already involved in this Season’s Edit can win the chance to include a second product in our shoot. Full T&C’s will be sent in our contract to confirm your spot. Good luck! 🤞

Introducing Gwen, founder of 🌸⁠⁠Drawing in the crowds for her colourful garms, Grey Milk craft playful pieces out of 10...
27/10/2022

Introducing Gwen, founder of 🌸⁠
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Drawing in the crowds for her colourful garms, Grey Milk craft playful pieces out of 100% vegan-friendly materials. With a standard range covering 4-32, their clothes are for every body and are made to last a lifetime.⁠
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With sell-out drops and a new range on the horizon, this is one you don't want to take your eyes off!⁠
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Swipe to learn more 👉

While the Weekend:IN team is always on hand to make sure you’re showing up in the right places consistently, when you’ve...
26/10/2022

While the Weekend:IN team is always on hand to make sure you’re showing up in the right places consistently, when you’ve got a new product or a new message to share—you’ll need our campaign planning skills! Say hello to our Campaign Management package. 👋⁠
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Think big statements with a long-lasting impact—that’s the kind of management you can expect when you work with us on your next campaign. Swipe to learn more 👉

Did someone say reels? Yes, we get it, if you want to grow you've got to be creating reels. But if you're an independent...
24/10/2022

Did someone say reels? Yes, we get it, if you want to grow you've got to be creating reels. But if you're an independent business, you might be wondering how on earth you're going to have enough time to be jumping on viral trends or showcasing your brand to the masses.⁠
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Don't worry! We've simplified five easy reel ideas to get started 👉

We love it when a brand launch really sparkles and definitely got heads turning.⁠⁠These Days produce all-natural spritz...
21/10/2022

We love it when a brand launch really sparkles and definitely got heads turning.⁠
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These Days produce all-natural spritzes with organic white wine. Whether you want a bottle for entertaining, or cans for on-the-go fun, this brand has you covered. Just open and pour - no mixer needed!⁠
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Swipe to discover more about These Days 👉

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Want the latest tips, resources and inspiration for independent businesses direct to your inbox? You're in luck! The first edition of our relaunched INsider lands in inboxes this month. ⁠🥳 ⁠ Wave goodbye to boring business-as-usual advice and say hello to the bold, modern way to build beautiful brands. Whether you're a founder-to-be or a creative working for a new start-up brand, The INsider boxes up more than just fresh ideas and inspiration; it delivers practical insights and knowledge, and celebrates the culture of creativity, design and innovation so synonymous with independent business.⁠ ⁠ Sign up on our website, following the link in our bio ✨

It’s nearly the weekend! ⠀ Just over 2 weeks to go until our 'How to Market a Brand' event at Kreativ House (London) and 4 weeks until our 'How to Build a Brand' at The Vine Club (Brighton). ⠀ As a special offer for this bank holiday weekend we're offering £20 off either event with code 'SUNSHINE'. (We're praying for a sunny weekend! ☀️) ⠀ ⠀ Offer ends Monday at midnight. ⠀ Buy tickets here: www.wkndin.co.uk/shop

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