Sarah - Your Ethical Marketer, Bristol (2026)

29/12/2025

Twixmas is for reflecting, not reinventing everything.
This year, I’m giving my January self a head start — clarity before the noise kicks in.

This year, I’m doing things differently.
I’m going into January with my content already mapped out — what to say, where to say it, and when — before the end of the year.

So future-me isn’t staring at a blank screen on 5th January wondering where to start. 😅

If you’re easing back into things and not planning to properly pick up momentum until January, this is your reminder that you can give yourself clarity now — and make January feel a whole lot lighter.

That’s what Content Compass Coaching is for.
A 1:1 session to help you stop guessing and start showing up with intention.

And if you’re considering it, there’s a limited-time £95 price available until the end of 2025 — it goes back up in January. Nab that lower price https://yourethicalmarketer.co.uk/work-with-sarah/content-compass-coaching/

Oh hi, I’m Sarah, a content and email marketer for service providers who want their marketing to feel simpler, clearer, and actually lead somewhere 💜 Thanks for reading, follow along the journey.

26/12/2025

Burnout didn’t just reshape my business this year — it reshaped my life.

Outside of work, everything shifted too.
I moved house at the end of June, which split the year neatly into two halves.
Selling my flat and buying a house with my partner completely upended my routines, my nervous system, and any illusion I had of stability for a while. 🫠
It was stressful in ways I wouldn’t wish on anyone — but being on the other side of it now has changed how I think about what I actually need to feel grounded.

Somewhere in amongst all of that, I also did something a bit out of character: I learned how to ride a motorbike.
Getting my first bike wasn’t about productivity or personal growth goals.
It was about reclaiming joy, confidence, and trust in myself again.

It reminded me that I’m allowed to do hard things that are just for me. 👏

That balance — between rebuilding professionally and finding moments of joy, movement, and freedom personally — has been essential to my recovery this year.

On the business side, 2025 has felt steadier and far more intentional.
I worked long-term with five incredible clients, alongside powerful one-off sessions and shorter-term, bigger projects all of which I'm incredibly grateful for!

I leaned into community more than ever, co-working and networking in ways that genuinely reinvigorated me and reminded me how energising the right rooms can be.

Burnout also clarified my direction. 🧭
I stopped trying to do everything and narrowed my focus further into email marketing — work that feels aligned and genuinely impactful.

In the final quarter, I finally hired an assistant, and the difference it’s already made to my capacity and headspace has been huge. 🙌
I also launched my biggest offer ever! 🥳

I'm finally in a place of trusting my experience after five years in business.
Burnout didn’t take away my ambition.
It forced me to redefine it.

If I could sum up 2025 in one word, it would be rebuilding. 💪

I’m heading into 2026 tired — but hopeful.
And far more protective of the life and business I’m building.

24/12/2025

While everyone else is sharing highlight reels and perfectly colour-coded plans for the year ahead, I wanted to be honest instead...

I’ve been running my business for over five years now and I still make mistakes.

Maybe not major “business-ending” ones.
But the everyday kind that slowly drain your energy if you don’t pay attention.

Like:
Saying yes when I'm already tired.
Learning more instead of doing the thing I already know I need to do.
Treating rest like a reward instead of a requirement.
Ignoring burnout because it feels inconvenient. 😬

None of these make me bad at business.
They make me human.

For a long time, I thought the answer was more effort.
More discipline. More pushing through

But burnout has a way of forcing a difficult conversation with yourself. It forces you to take seriously your boundaries, and what kind of business you actually want to be running.

So this is my Naughty List. 😈
Not because I got everything wrong, but because I learned what no longer works for me.

If you’re reading this thinking “oh wow, same” — you’re not behind. You’re just paying attention. 👀

And that’s where real change starts.

If we haven’t met yet — hi 👋
I’m Sarah, a freelance content & email marketer for service providers who want marketing that actually works without running themselves into the ground.

I write email letters called the Burnout-Free Business Series — part honest reflection, part practical support — for people who are done with hustle culture and ready to build something steadier.

If that sounds like your kind of space, you’re very welcome to join 💜
Find the link in the comments and come on in.

23/12/2025

Ouch, does this hit too close to home? 😅

Natasha wasn’t doing anything “wrong”.
She was posting when she could.
Trying to keep on top of content creation while juggling work and home life.

But without a clear strategy, her marketing felt scattered — and the enquiries she needed weren’t coming in consistently.

That’s the bit I see all the time.

Most service providers don’t need to work harder at marketing.

They just need clarity around what actually matters, how content creation fits into their real life, and how it all connects back to their funnel and email marketing (instead of relying solely on social media).

My Content Compass Coaching sessions are deliberately set up for this.

It’s a 1:1 session where we zoom out, cut through the noise, and get clear on:
💜 what to focus on
💜 what to stop overthinking
💜 and how to move forward with confidence!

You’ll leave with a clear, realistic plan that actually fits your business – not a strategy that gets lost in a Google doc, and never used.

If this sounds like what you need next, comment or DM COMPASS and I’ll send you the details.
Or if you prefer, check out the link in the comments below.

And if you read this before 31st December, you can get 30% off right now when you book to help you start the new year off right!

20/12/2025

If January content already feels like “something to think about later”, this is for you.

Maybe you have a million ideas, but are not sure which one to go for.
Or you’re all out of creative juice and are ready to crash into a mince pie coma.
I get it. 😅

Your future self will thank you for scheduling a few posts now so you can properly switch off and come back not feeling behind for once.

Read on for seven intentional content ideas you can do now — ones that work for social and email marketing, and actually support your Q1 goals.

And oh yes, hi — I’m Sarah 👋 I help service providers create content that connects & converts without burning out in the process.

If you want help turning this into a clear strategic plan tailored for your business, then a one-to-one coaching session might be right up your street.
Right now, I’m offering the sessions for £95 to help you kick-start the new year.

(Offer ends 31st December, and sessions can be taken in January. Yes, even the 30th of Jan!)

19/12/2025

If you’re exhausted, busy, and secretly hoping you can just disappear until January — I get it.

But I’m here to remind you: this is peak content consumption time.

Your ideal clients may be mentally switching off from work, but that means they’re scrolling more than ever. So while you don’t need to post more, going completely silent right now is a missed opportunity.

The good news? You don’t need to overthink this.

Here are three genuinely easy content wins you can do in under 10 minutes:

✨ Repurpose something that already worked
Scroll back or use Meta Business Suite and find a post that got good engagement.
Yes — you can use the same photo or video. No one will remember. Copy, paste, tweak if needed, post. 👏

✨ Share a 2025 reflection
Film 10 seconds of you by the Christmas tree or just smiling at the camera. Add the text: “What I learned this year and what I won’t be doing in 2026.”
In the caption, share one lesson and one thing you’re leaving behind. End with a question like “Who’s joining me?” Done. 👏

✨ Remind people how they can work with you
Snap a photo of yourself (or grab one from your camera roll) & write a few lines about how people can work with you in January. This isn’t a hard sell, just a reminder that people can buy from you. 👏

This mindset has been inspired by the Best 90 Days Ever membership by — daily 10-minute marketing prompts that genuinely make showing up feel doable. I’ve loved being part of the last 90 days & I’d love to see you in the next round starting 1st Jan – join via the link in my bio or my story highlight “Best 90 Days” (aff link).

And if you want even more tailored content ideas, clearer direction & guidance that’s specific to you & your business…

That’s exactly what Content Compass Coaching is designed to help with.

It’s a 1:1 session where we simplify your marketing, clarify your priorities & look at how your content and email marketing fit together— so you’re not just showing up, but showing up with INTENTION.

Right now, you can book Content Compass Coaching for £95 if booked before 31st Dec.
Your session can take place any time before Feb — a brilliant reset for the new year.

Link in bio 💜

19/12/2025

If you’re exhausted, busy, and secretly hoping you can just disappear until January — I get it.

But I'm here to remind you: this is peak content consumption time.

Your ideal clients may be mentally switching off from work, but that means they're scrolling more than ever. So while you don’t need to post more, going completely silent right now is a missed opportunity.

The good news? You don’t need to overthink this.

Here are three genuinely easy content wins you can do in under 10 minutes:

✨ Repurpose something that already worked
Scroll back to this time last year (or earlier this year) and find a post that got good engagement or link clicks. You can check this in your feed or in Meta Business Suite by setting the dates to last December or January.
Yes — you can use the same photo or video. No one will remember. Copy, paste, tweak if needed, post. 👏

✨ Share a simple reflection
Film 10 seconds of you by the Christmas tree, eating a mince pie, or just smiling at the camera. Add the text: “What I learned this year — and what I won’t be doing in 2026.”
In the caption, share one lesson and one thing you’re leaving behind. End with a question like “Who’s joining me?” Done. 👏

✨ Remind people how they can work with you
Snap a photo of yourself (or grab one from your camera roll) and write a few lines about how people can work with you in January — or how to join your waitlist if you’re full. This isn’t a hard sell, just a clear reminder that people can buy from you. 👏

This mindset has been inspired by the Best 90 Days Ever membership by — daily 10-minute marketing prompts that genuinely make showing up feel manageable. I’ve loved being part of the last 90 days, and and I'd love to see you in the next round starting 1st Jan.
Join now via my affiliate link https://january-2026-the-best-90-days-ever.teachery.co/2026?a=N2GaA3Ye

And if you want even more tailored content ideas, clearer direction & guidance that’s specific to you & your business…

That’s exactly what Content Compass Coaching is designed to help with.

It’s a one-to-one content coaching session where we simplify your marketing, clarify your priorities, and look at how your content and email marketing fit together — so you’re not just showing up, but showing up with INTENTION.

Right now, you can book Content Compass Coaching for £95 (30% off) if booked before 31st December.
Your session can take place any time before 31st January — making this a brilliant reset for the new year.

Less pressure.
More clarity.
And a plan you’ll actually stick to.

Get booked in https://yourethicalmarketer.co.uk/work-with-sarah/content-compass-coaching

17/12/2025

If your content feels confusing, messy, or harder than it should be, what you’re really missing isn’t motivation or discipline. It’s clarity.

Clarity on what you’re actually trying to say.
Clarity on who you’re speaking to.
Clarity on how your content, email marketing, and offers are meant to work together.

Content Compass Coaching is a one-to-one content coaching session designed to help you cut through the noise and find that clarity — so you stop second-guessing every post or email and start showing up with confidence and purpose.

This session is for service providers, coaches, experts, and course creators who want to do their own marketing, but don’t want to do it alone. You come with your ideas, questions, and half-formed thoughts. You leave with a clear, calm plan you can actually follow.

If you’d like to understand more about how it works, who it’s for, and what we cover in a session, I’ve written a detailed blog that walks you through everything behind the scenes. Read it here 👇
https://yourethicalmarketer.co.uk/your-guide-to-content-compass-coaching/

Right now, you can book Content Compass Coaching for £95 if booked before 31st December.
Your session can take place any time before 31st January — making this a perfect way to gift yourself clarity before the year really begins.
More info 👇
https://yourethicalmarketer.co.uk/work-with-sarah/content-compass-coaching/

16/12/2025

Let me be very clear about how I work.

I won’t tell you to be everywhere.
If anything, I’ll probably tell you to STOP posting on random platforms and go all-in on one that actually makes sense for you.

Consistency doesn’t mean posting every day.
It means choosing something YOU can sustain.
If that’s one post a week, great — that’s infinitely better than burning out and disappearing.

I’m not here to help you chase trends or “go viral”.
That’s not a strategy. It’s noise.

And repurposing isn’t lazy – it’s strategic.

What I am about is simplicity, focus, and telling you the truth — even when it’s not the flashy answer.

If content feels hard right now — you’re not doing anything wrong.

Maybe you’ve gone quiet.
Maybe you’re overthinking every post.
Maybe you know you “should” be doing more… but you’re tired of guessing.

Content Compass Coaching is a one-to-one online content reset for online service providers, coaches, experts, and course creators who want to start the new year with clarity instead of pressure.

This is a space to pause, zoom out, and get honest about what’s not working — and what to focus on next.

Bring the questions you’ve been carrying around for months.
Leave with a clear plan you can take into January feeling lighter and more confident.

For a limited time, Content Compass Coaching is available for £95 if booked before 31st December.
Your session can take place any time before 31st January — so we can ride that New Year momentum together ✨ Think of it as a gift to your future self. 🎁

If you want a fresh start with your content (without burning yourself out), this is for you.

Link in bio 💜

15/12/2025

Apparently “From Feed to Foundation” is harder to say than it looks. 😅

But… here we are! Today is the final day and doors close TONIGHT.

You don’t need to commit or pay today — you just need to have contacted me before the end of the day if you want access before this offer goes away. Once doors close, that’s it.

Thank you so much for all your support over the last couple of weeks during this launch. It’s meant the world to me. 💜

And if you’re not on my email list yet… you’ve missed the behind-the-scenes updates, and the bits I don’t share anywhere else. Go join my Burnout-Free Business Series via the link in my bio if you’re curious about how this launch has really gone.

If you’d like the details before doors close tonight, comment FOUNDATION or pop me a DM — I’ll send everything over.

14/12/2025

Have you been having a big ol’ think? Because if so, now’s the moment to raise your hand. 🙋‍♀️

Doors to From Feed to Foundation close at the end of Monday night, and after that, I’m not sure if I’ll be offering it again — and definitely not at this price.

And just to be clear:�You don’t need to commit or pay by Monday.�You simply need to reach out so we can get the conversation started. That’s it.

Because if you want 2026 to feel steady, strategic and supported, now is the perfect time to put the foundations in place.

You don’t need to start right away if life feels busy – we will move at a pace that works for you.
This could be the thing that changes everything for you next year. So life might feel a little less busy (it’s possible, I promise you!).

If you’re tired of relying on social alone, tired of feeling inconsistent, tired of not having a plan behind your content — that’s exactly what this is designed to fix.�
You’ll walk into 2026 with:�
📖 a lead magnet that actually attracts the right people
📢 a welcome sequence that nurtures for you�
⚙️ automations that reply instantly (even when you can’t)
💌 a sustainable email plan so you never run out of things to say�
🤗 support, feedback and guidance so you’re not doing this alone

Imagine starting the year knowing your marketing finally has a solid foundation — something that carries you through the busy months, the slow months, the unexpected life moments. Something that grows with you.

If this has been sitting in the back of your mind… don’t walk away now.�Find all the info here, and feel free to send me a message, and I’ll talk you through everything. 💜 https://yourethicalmarketer.co.uk/work-with-sarah/from-feed-to-foundation

Sarah - Your Ethical Marketer

29/12/2025

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24/12/2025

23/12/2025

20/12/2025

19/12/2025

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