MOREVER

10/09/2024

Time for a September skill refresh?

Join our MD, Abi Mellor, as she hosts a live session at the CharityComms ‘Storytelling today: connect, unite, inspire, transform’ Conference, on the 19th September.

A bevy of storytelling experts and senior Charity marketers are teed up and ready to share their expertise at this one day event. It’s open to any Charity (members and non-members).

In Abi’s session: ‘Ready. Steady. Shoot’, she’ll be explaining how to use film to tell a layered story, so that you can get your message understood in even the shortest of video content formats.

If you’re involved in storytelling for your charity this conference is for you.

Use the link in our bio to find out more!

10/09/2024

It's a new term - all the marketers we know are doing September planning for a strong finish to 2024, or a Christmas campaign.

Can we help?

We’re offering marketers from any Charity or ‘changemaker’ organisation a no charge (no-obligation!) 45-minute brainstorming call with our Managing Director, Creative Director and one of our fantastic producers.

We love planning and talking about all things creative or visual storytelling.

Use us as your campaign sounding board to kick start this term! Make it a call just for you, or bring as many from your team as you’d like.

Just email [email protected] and we’ll get that booked in for you.

03/09/2024

Strong back to school vibes at MOREVER HQ this week!

We kicked off our new term with some learning and inspiration.

Our junior editor, Kazz Thompson, headed up to the British Film Institute to visit the ‘LAIKA: Frame x Frame’ Exhibition.

Kazz loved seeing all the teeny, tiny figures and props including lilliputian fruit, dinky costumes and even miniature origami made for celebrated Laika stop-motion films such as Coraline, The Missing Link, and Boxtrolls by the acclaimed animation studio.

This event was a huge source of inspiration for Kazz! If you’d like to see it too, it’s available to visit on the Southbank in London until 1 October.

Images:
1. Sir Lionel Frost (voiced by Hugh Jackman) from The Missing Link

2. Coraline herself, including her 3 inch painstakingly hand-knitted jumper

3. A handmade and upholstered seat from the tiny train in The Missing Link

4. A full scene from Kubo And The Two Strings

5. The 10mm origami from the scene in Kubo And The Two Strings

6. The 5mm apples that feature in the marketplace

Just WOW!

27/08/2024

Just a reminder Liam and Noel - we can also make music videos too...

Definitely.

21/08/2024

FAQ: What can I use a MOREVER film for?

Our answer:

Film is a great way to communicate and can be suitable for many purposes and audiences. Whether it's a brand film to tell people who you are and what you do, a fundraising campaign that includes lots of short videos for social media, an explainer video that explains complex information in an easily digestible way, or a case study video that features real people telling their stories.

We’ve produced films for gala dinners and big events (that can then be repurposed for online), as hero content for websites and social media campaigns, and as ads for connected TV.

19/08/2024

📸

Today, August 19th, is World Photography Day.

At MOREVER we love portraits.

Human faces are fascinating. They tell their own story, no words required.

Our charity clients sometimes ask us to take portrait images of their storytellers; these often form a key element of their campaign.

Here are some of our favourite portraits...

15/08/2024

- a case study of one of our favourite projects...

The client: Stroke Association

‌The brief:

‌Stroke Association invited us to deliver their integrated autumn and Christmas 'Finding Hope' campaign. The campaign was based on the idea of ‘finding hope after stroke’, essentially a moment in time that stroke survivors experienced that gave them hope that they might rebuild their lives after stroke.

The aim of the campaign was to: increase awareness, engage the Stroke Association’s audiences and raise vital funds.

Deliverables:

🎦 Brand hero film

🎦 Brand case study story film

🎦 Christmas appeal film

🎦 Christmas appeal photos

🎦 x3 lead generation films

🎦 x4 donate films

🎦 Brand photography

‌Our approach:

We worked closely with three stroke survivors to deliver the brand films for this campaign.

We got to know them, spending time speaking to each of them to understand their stories. From this we were able to draft the script for the brand hero film, ensuring the script was in their words but would also work as a film script.
The content for the entire campaign was shot in four days. The shoots were done in their homes, which meant careful planning ahead of time and a small crew on the day. We had to be sensitive to their needs as stroke survivors which was also carefully considered in the shoot planning.

Our client said:

“The content that we’ve produced with MOREVER has worked very well for our organisational campaigns, achieving some of the highest engagement rates [we have had] on organic and paid social media, as well as YouTube and our website.”

We loved working with these incredible storytellers; hearing about their 'moment of hope' was a huge source of inspiration.

14/08/2024

Some of the storytellers in our films have been through life’s most challenging experiences.

‌Working with individuals who’ve had difficult experiences, especially when we’re often asking them to recount what might have been the hardest time of their life, requires a sensitive approach.

‌We use our years of experience to put them at ease and make them feel comfortable.
‌
We’ve developed a way of working with storytellers to ensure we meet a ‘gold standard’ of care.
‌
Some of the things we pay particular attention to:

💛 Ensuring our storytellers feel like the film is a collaboration

💛 Double-checking that they understand the process

💛 Making sure they feel like they have a voice throughout

💛 Considering the accessibility issues they might have on set. We have even created bespoke film sets to guarantee the comfort of specific contributors and the people supporting them on set.
‌

At the end of the day, we want our contributors to love the content as much as we do.

And, just because we love this pic, here are Creative Director, Dan Mellor and DOP, Ben, with awesome storyteller Martin and his family on the set of Martin's Journey, our film for Walking With The Wounded

13/08/2024

We’re proud to announce that we’re sponsors of the upcoming CharityComms Storytelling Conference in September.

The agenda comprises an impressive raft of experts from the worlds of charity marketing and storytelling, including our MD, Abi Mellor.

In her live session, ‘Ready. Steady. Shoot’, Abi will be sharing insights on how to tell a story with impact, and get your message heard, in even the shortest of video content formats.

This event is open to members and non-members of CharityComms, so you can join Abi at 11.30 on the 19th of September, to discover the key creative techniques for quick-fire content that captures attention.

08/08/2024

was a few days ago, so here’s a quick snap of our talented Junior Editor, Kazz Thompson, on her beloved bike.

Kazz cycles to work at MOREVER HQ every day. Whether it’s blowing a hooley or a heatwave, it’s a 7-mile round trip for her, mostly along Brighton’s beautiful sea front.

Not only is Kazz an impressive cyclist, she’s also an excellent editor, working her magic on many of our client projects.

06/08/2024

We loved creating Placeholders, the hero content piece for the automotive industry charity 2023 Christmas fundraising campaign, which launched at its magnificent Ben Ball in December.

The campaign highlights the financial hardship experienced by many automotive industry people that Ben supports. In the film, cardboard placeholders show how some families are forced to make impossible choices as they can’t afford the basics like food and heating – even on Christmas Day – and how Ben can help.

The campaign reached its fundraising target and meant the charity could support 96 households over the festive period by putting food on the table and heat in their homes.

Now, we’re over the moon that the campaign has been shortlisted for a ‘Fundraising Campaign’ Third Sector award!

Our fingers are crossed for you, Ben, thanks for asking us to help you tell this important story.

01/08/2024

It has been hot, hot, hot!!! out on location this week.

Our crew down in Dorset have been searching out the shady spots for each shot, to keep our wonderful storytellers as comfortable as possible!

31/07/2024

How would you go about creating a promotional film to show how the embedded security components work inside a bank note?

Security Fibres is a pioneering UK company that makes and develops security components to help to prevent counterfeiting. These components are used in the paper for important things like banknotes, passports and security documents.

The team wanted a promotional video, for general marketing but also to showcase the fantastic work it does to keep us all safe, at a series of industry events.

As part of this project, we needed to design a sample ‘house’ bank note that we could include in the final film to illustrate how ‘Spectrum Fibres’ are revealed under UV light.

Here are the 10 steps we worked through to create it:

1. Hand sketched a storyboard

2. Digitised the storyboard

3. Created an animatic to ensure the correct timings

4. Built out the scenes according to the animatic

5. Designed and refined the actual ‘house’ bank note

6. Refined each scene based on client feedback

7. Carried out render tests to experiment with lighting, colour, and refine the final look

8. Added heavy particle scenes

9. Final amends based on client feedback on animation

10. Finished!

Watch this clip to peek behind the scenes at our creative team working on this project for Security Fibres.

Here’s what, Henry Thorpe-Spinks, Senior Marketing Executive, at Security Fibres said about working with us:

“Abi, Dan, Aiyana and the whole MOREVER team were fantastic. We only had a short window to get a new promo video out and their diligence, efficiency and specialisation were second to none. Couldn't recommend them highly enough to anyone looking for any new graphics, animation or promotional videos.”

30/07/2024

Here are our MD, Abi Mellor and producer Genie, heading to a meeting in Canary Wharf where they're hosting the kick-off for a brand new project.

This exciting film project, in the ecology space, will see one of our film crews taking flight to a truly captivating, far-flung location.

Watch this space to find out where they'll be heading off to later in the year!

25/07/2024

FAQ: Can you create both brand and fundraising films for our charity?

Our answer:
Yes, we create films and animations that are designed to achieve brand and fundraising objectives, explainer videos, Digital TV Ads, and much more, for a huge variety of charities and other organisations.

23/07/2024

We recently launched our third film-based impact report for Co-op Foundation.

Here’s what Hannah Charlton, its Corporate Communication Officer, had to say about working with us…

“From sharing our initial ideas with Aiyana, to creating a narrative, and right through to the filming and interview process, working with MOREVER has been great!

They understand that putting organisations we fund at the heart of our storytelling is important to us – and they help us to give them the power to tell their story.

It really feels like MOREVER is an extension of our team, which means the feedback process is instilled with a joint understanding and trust. When we come up with a new idea, MOREVER will always find a way to make it a reality!"

Hannah Charlton, Corporate Communications Officer
Co-op Foundation

16/07/2024

Looking for something a little bit…..different?

Our experiential work is designed to evoke a feeling in your audience as they share a live, communal experience.

These projects range from films and animations designed to be aired at a lavish gala dinner for a crowd of 500 VIPs... to the creative concepts we've developed for clients looking for a multi-sensory experience that gets the senses tingling, and delivers a message in an unforgettable way within the context of an 18 square metre trade show booth.

Whether we're creating a 'smell wall', custom designing a cardboard Christmas dinner, or designing an animation to be presented by Desmond Tutu, our experiential work always packs a punch.

Looking for help to make a lasting impression?

Email [email protected] or visit our website to find out more

11/07/2024

🎺 * New Work * 🎺

For this film, our client, , wanted its range of regional health services across the UK to be showcased in a film with pace and energy.

British Red Cross Health Services are there to prevent people from falling through the gaps in health and care systems. It provides practical and emotional support to people before, during and after treatment. Its work in this area helps to make sure that vital resources reach the people who need them and reduce the pressure on the NHS.

This promotional film, directed by Dan Mellor and produced by Aiyana Gane was shot across multiple locations. It showcases how services integrate with existing health and care systems, and how they’re tailored to regional needs.

Our techniques for building energy and pace?

🎥 Putting the camera at the heart of the action using handheld, drone and car-mounted GoPro cameras

🎥 Following team members as they do their work in ‘fly on the wall’ segments
Including ‘engaging movement’ whether going from outside to inside and/or left to right.

🎥 A really tight edit

Here’s the social cut of the film. You can find the full-length version on our website. Let us know what you think!

09/07/2024

FAQ: When would you use animation, when would you use film?

Our answer:

Animation and film are both great ways to communicate with your audience.

If you know that seeing and hearing real people tell their stories connects with your audience then this could be the best approach.

Animation can be just as emotive as using film, but it allows you to present people, situations and ideas that may be hard to film.

We’re always happy to present different creative approaches to help you work out if film or animation is the best fit for your project.

You can find lots of examples of both of these techniques in the 'Work' section of our website.

04/07/2024

Woo-hoo! 🎉🎉 Some fantastic news!

Our film - Martin’s Journey - scooped 3 awards at the Clarion Awards last night!

The EVCOM Clarion Awards celebrate true excellence across cause-driven corporate and brand film, content and campaigns, live events and experiences, offering recognition to brilliant work that makes an impact.

We are so proud of this work - a ‘night in the life’ of veteran Martin and his family. The charity wanted an emotive film that also conveys feelings of optimism, hope, inspiration and motivation.

Martin’s story about the challenges he faced during his return to civilian life reflects the experiences of so many veterans. During the film he shares the difficulties he faced, admitting that without the support of Walking With The Wounded, he may not have survived, and how the charity has returned him to life from rock bottom.

A huge thank you to Nicky Clark and the team at Walking With The Wounded (Joel Oxberry and Eleanor Whitelegg) for getting us involved with this project, and to Martin for letting us into his world and being so open to sharing his story.

Finally, a massive shout out to our brilliant crew:

Director – Dan Mellor
Producer – Aiyana Gane
Director of Photography – Ben Liddell
Editor –
Music – Leighgordon

Well done to the other winners, we were in fantastic company!

If you fancy watching the film, you can find it on the home page of our website

28/06/2024

It was such a pleasure to host the MOREVER Meetup yesterday in the sunshine.

Here are some of the guests at our quarterly event for women in senior marketing roles within charities.

We discussed a broad range of topics including adapting content for different social platforms, tips for juggling everything, managing team members with different working styles, using AI, and lots more besides.

These Meetups are a fantastic opportunity to share insights and ideas.

Let us know if you’d like to come along next time! 👇🏼

20/06/2024

🎺* New Work *🎺

We were delighted to be asked to create the film content for the Digital Impact Report for 2023.

It’s the third time we’ve created an impact report on film for the charity. Having recognised that printed or pdf reports were largely going unread, it was looking for a way to create something engaging, that would put the thoughts and feelings of its ‘partners’ (the beneficiaries of its funds) at the front and centre.

In other words, it wanted to tell its story in a more engaging, inspiring (impactful!) way. It wanted to make impact reports more interesting.

The result is this film, which highlights the incredible work the Co-op Foundation is doing to build communities for the future, empower young people, and support projects that work to reduce greenhouse gas emissions.

Watch this uplifting film to discover more about the funds and how they help organisations doing the work that matters, thanks to Co-op and its members:

~ which gives young people facing challenges a safe space to express themselves and have fun.
~ NPK Recovery which is using its grant to develop a nutrient-rich, environmentally sustainable fertiliser from human urine.
~ which helps young people develop the aspirations, resilience, and skills to flourish and the confidence to play an active role in civic life.

Co-op Foundation’s £4.5million Young Gamechangers Fund launched this year in partnership with Co-op and - to support young activists, campaigners, and social entrepreneurs.

👏🏼👏🏼👏🏼

This is the social cut....WATCH the full length version on our website!

19/06/2024

Say hello to Angeline Elliott (or Genie as she prefers to be known).

As the newest recruit to the heart of our business, our production team, Genie joins us from fellow agency, and is an alumni of, the awesome, .

We’re so thrilled to have her on board! An accomplished producer, Genie has an impressive portfolio. She has spearheaded projects from concept to flawless ex*****on for clients such as The National Gallery, Kew Gardens, Best Western, and City University of London.

Outside of work, Genie loves to get outdoors, whether hiking, paddle boarding or exploring other countries on trips around the world. She’s also a member of a 3-part band, playing the guitar, piano and singing.

Find out more about Genie on the Team section of our website!

18/06/2024

We love these excellent reading suggestions which (image reposted with permission) shared for . There are some team favourites here. The Island of Missing Trees, specifically the idea of the tree as a character, actually inspired the concept of one of our recent films.

We’ll be adding some of the other suggestions to our reading pile!

12/06/2024

How do you ensure an inexperienced contributor looks straight into the camera for maximum impact?

This is an EyeDirect.

It’s a piece of kit we sometimes use to solve the problem of getting someone who isn’t used to being on film to look straight into the camera

In these images you can see how we used it behind the scenes on set for our Stroke Association film - Hope After Stroke.

The EyeDirect mounts on the front of a camera. By carefully angling the mirror, the person being filmed can see the cameraman or interviewer and maintain eye contact with them during the filming, but they are still looking directly into the lens.

Using equipment like this helps to put our contributors at ease because when they can see the person they’re speaking to, they can feel that connection to them. The final film will have impact and resonance for the audience because the contributor is also looking straight into the camera.

Clever eh?

30/05/2024

Last week we welcomed a brilliant group of agency founders to the studio for an ‘Studio Session’.

Studio Sessions like this provide a unique opportunity for agency owners to peek behind the curtain, meet the team and learn about our projects.

Our guests also heard from our MD, Abi Mellor, as she reflected on our 10-year story, MOREVER’s various different chapters and how we’re planning for growth.

We enjoyed some gorgeous food prepared by Tara from while learning from each others’ experiences and insights. We absolutely loved pulling back the curtain and having this chance to share anecdotes and observations!

Huge thanks for making this happen Rosie Symes and Amy Moore!

29/05/2024

We’re delighted to tell you that our work for With The Wounded - Martin’s Journey - has been shortlisted for the EVCOM Clarion Awards 2024, in three categories!

This film shares the experiences and challenges faced by veterans returning to civilian life. It was brilliantly produced by Aiyana Gane and directed by our creative Director, Dan Mellor.

These prestigious awards celebrate cause-driven film work from the corporate and brand sectors, “recognising filmmakers that combine creativity and skill, with a desire to make a difference.” So, they’re right in our sweet spot!

Our fingers are crossed 🤞

21/05/2024

A new first for us…

Last week we were delighted to discover that the footage we recorded for Roald Dahl's Marvellous Children's Charity as part of Suzannah and Max’s story was to be featured on the BBC’s The One Show.

The charity organised a prestigious event to mark International Nurses Day at The Royal London Hospital. The guest list included the Charity’s Royal Patron, Her Majesty The Queen, and Alex Jones, co-host of The One Show, who met Suzannah, Max, their Roald Dahl Nurse Lisa, other wonderful Roald Dahl Nurses and some of the other families they support.

If you missed it, you can watch it back here: https://bbc.in/3UMd8t

14/05/2024

We are really enjoyed putting this article together for CharityComms.

Have a read if you're interested in maximising your film budget!

How can charity marketers maximise their budgets and justify an investment in film to stakeholders? Here's some tips from MOREVER's Abi Mellor.

16/12/2021

MOREVER is looking for a Junior Creative/Designer with bags of raw talent and real enthusiasm to join our ambitious creative team.
We are an award-winning creative agency based in Brighton specialising in film & motion.

We are proud winners of the 2020 Charity Film Awards (£20 - £50 million category). And were Highly Commended, Best Charity Film. Third Sector Excellence Awards 2020.

This is a great opportunity for an enthusiastic, ambitious individual with a passion for design and a great eye for detail.

You will be an eternally curious creative who is willing to learn new skills and can be flexible enough to edit a social cut one day and create a pitch deck the next.
Tasks as varied as subtitling finished films through to supporting the Creative Director with live pitch ideas should be expected.

You will need to be tech-savvy with a decent knowledge of Adobe Creative Cloud software.
All applications must be accompanied by a showreel or design portfolio of some sort (preferably an online portfolio).
Graduates with relevant course experience will be considered.

You will be able to demonstrate a high level of thinking, innovative design approaches and application as well as an understanding of current creative trends.

You will be a great communicator and be responsible for delivering high quality work that is built around values of elegance, innovation and quality.

If you are interested in joining a thriving creative agency please email your CV and portfolio link(s) to [email protected] with your relevant experience and realistic salary expectations.