MOREVER

How do you tell a story that feels personal, but also reflects any young person’s experience of cancer? Young Lives vs Cancer approached us to create this animation for its Team Young Lives Conference. It would also be shared via digital channels and in external pitches and presentations. It needed to highlight the key challenges, and the emotional and psychological impact on young people with a cancer diagnosis, and their families. The team at Young Lives vs Cancer wanted to communicate experiences at various stages from diagnosis, through treatment, recovery and the long term effects - in a highly relatable way. With this campaign, it was important to tell a story that was authentic and based on real stories, but was also an ‘every person' story of cancer. We did this by using: 💡 A pared back, abstract depiction of the human form, in a painterly style so it feels ‘in the mind’ of the young person. 💡 A gender neutral and broadly representative main character that anyone could identify with. 💡 An authentic script drawn from genuine case studies, and voiced by a talented actor who would give the piece the emotional depth it required. The combination of these elements allowed us to create a hard-hitting piece that reflects so many experiences, but that so many will relate to. This is just a section of the animation only version, we also delivered a second version for the conference with ‘real life’ case study videos interspersed throughout. Visit our website to see the full piece. It was such an honour to be entrusted with this project, a huge thanks to the charity for inviting us to tell Sam’s Story. And, a massive shout out to our fantastic creative team for giving us such a beautiful piece of work to share 🩷 Credits: Art Direction - Dan Mellor Producer - Tom Windsor Artwork and Animation - Brigitte Rose Voiceover artist: Narisha Lawson Script consultant - Dan Mellor https://morever.co.uk/portfolio/sams-story/

Your weekend listen has just landed... 🎧 Don't miss the latest episode of Leading Lights, featuring Jayne Taylor, CEO of The Elephant Group. She has just so much wisdom to share... Wondering what it's really like to be the CEO? Need inspiration on navigating parenthood or slaying academic demons? Fascinated by mountaineering or Roller Derby? Search Leading Lights MOREVER wherever you listen to podcasts and drag episode 4 to the top of your podcast queue now, so you can tune in to Abi's candid conversation with an awe-inspiring woman...

Leading Lights Episode 4 is out today; this one is soundbite city! Featuring this month's highly perceptive and eloquent guest, Jayne Taylor CEO of The Elephant Group. We know we’re biased but - it’s such a good listen! You’ll find out: 🐘 What life is like as the head of a small, but fast-growing, UK charity. 🐘 Why a well-written book on mountaineering is a key component of Jayne's leadership toolkit - even though she's never been up a mountain in her life. 🐘 What she learned about leadership from her time on a Roller Derby team. and 🐘 How Jayne's older brother's very serious illness could have been the catalyst for her current role, as CEO of an organisation helping young people derailed by difficult circumstances to fulfil their academic potential. Listen via the Spotify link in bio, or find it wherever you listen to podcasts by searching: Leading Lights MOREVER

We’re really proud to share ‘Requesting Backup’, the hero film of a fully-integrated brand campaign for SSAFA, the Armed Forces charity. Our mission was to connect with SSAFA’s audiences on an emotional level, communicate the breadth of the charity’s services to potential partners, and raise awareness. We cast the talented Alex Crockford Fitness as our central character. From his perspective, we experience the realities of military life — both in service and after. We shot the film on a single stage, transforming it into the worlds our protagonist inhabits. By keeping him in the same space of each frame and through the use of minimal props and subtle staging, the scenes shift seamlessly — allowing the audience to focus on the emotional weight of his journey. The film is being shown on the charity’s channels and tested in a handful of regions on railway platforms, radio stations and multiple digital spots, with a view to being rolled out nationally. To learn more visit: https://morever.co.uk/portfolio/requesting-backup/ To support the charity visit: https://www.ssafa.org.uk/ Credits: Creative Director and Scriptwriter – Dan Mellor Senior Producer – Tom Windsor Design Director – Mark Allin Runner – Gabs Morrissey DoP – Ben Liddell Camera – Sam Cordell Editor – Vasil Dzhagalov Edit support – Kazz Thompson and Dan Mellor Hair and make-up – Annelie Byström-Turner Actors – Alex Crockford, Catherine Douglas-Holm, David Abecassis, Eric Abecassis, Wendy Simeon, Chris Agha

Today’s the day! Leading Lights is live! Unfiltered conversations with female charity CEOs as they share their leadership stories. We have 3 incredible episodes which are now available to hear: 🎙 Episode 1 - featuring April Baker CEO of Together Co 🎙 Episode 2 - featuring Rachel Clift CEO of Ben - Support for Life And 🎙 Episode 3 - featuring Dr Sarah Hugues CEO of Mind We were humbled by the insights and experiences that these three incredible women shared with us about what life’s really like as the CEO of a charity. Thank you to April, Rachel and Sarah, for being so generous with your time. Please, get listening! And, if you enjoy the content we would so appreciate you taking the time to rate, review and subscribe, and tell your friends about it. 🙏🏼 That will help more people discover Leading Lights. The link to our Spotify page, with all the episodes is below, or you can search ‘Leading Lights MOREVER’ in your podcast app. https://open.spotify.com/show/1qlL9vtyXulu85UHMj4RNJ?si=3321393f75594796

We are so excited for this! Our brand new podcast, Leading Lights, launches on Monday, 2nd December 🤩 Hosted by our MD, Abi Mellor, Leading Lights features unfiltered conversations with female charity CEOs as they share their leadership stories. Find out what the path to leadership of a charity, and the role itself, are really like, from the women who’ve made it there. Abi’s guests discuss their inspirations, the challenges along the way and how, in such a busy role, they manage life. We’re aiming to help other women walking similar paths hear how to put themselves in the frame for leadership roles while also striking that life balance. Three launch episodes land on Monday, followed by a new episode on the first Monday of each month. And, we have some REALLY amazing guests lined up for you 🧨🧨 Make sure you don’t miss a thing by subscribing today, ready for launch on Monday. Available on Spotify, Apple Podcasts, or wherever you prefer to listen. Search 'Leading Lights MOREVER' to find it

Coming soon 👀

Like all businesses, we simply love getting positive feedback from our clients. To receive three glowing testimonials in one go - be still our beating heart! Thank you Young Lives Vs Cancer for this glorious set of reviews. We have loved working with you to create an animation that highlights the wonderful work you do. Watch this space to see the campaign soon...

Ready for the answers to yesterday's oh-so spoooooooky film quiz? Here the film titles in the order that they appear: 1. Frankenstein 2. Dracula 3. It 4. Coraline 5. Beetlejuice 6. Pan's Labyrinth 7. Candyman 8. Signs 9. Friday 13th (Part 3 if we're being picky) 10. Ringu/ The Ring 11. The Nightmare Before Christmas 12. Event Horizon 13. The Birds 14. The Addams Family 15. Us 16. The Wicker Man 17. Midsommar 18. Sean of the Dead 19. The Witch 20. Bride of Frankenstein 21 The Silence of the Lambs 22. The Shining 23. The Children of the Corn 24. Jaws 25. Let The Right One In 26. Scream 27. The Invisible Man 28. Battle Royale 29. Alien 30. Blade Which was the hardest? Any you couldn't get?

Party FOMO warning! Last week we hosted our 10th birthday party at beautiful Soho House here in Brighton. It was the perfect way to mark our journey from 0-10. Our wonderful clients, collaborators and friends brought their party A-game, and their best dance moves. Huge thanks to our band, Starling, featuring producer Angeline Elliott, for an incredible live set, and to our in-house DJ Dan Mellor. Here are some highlights!

Would it even be our 10th birthday if we didn’t create a film about our journey so far?! There are a few sore heads around here today. Last night a dazzling array of our clients and collaborators joined us at Soho House here in Brighton to celebrate a decade of MOREVER in style. It was wonderful 🩷🩷 One of the highlights of the evening was being able to watch this birthday film with an audience. Our in-house creative team (especially Kazz Thompson) worked their magic and packed 10 years of highlights into just a few, action-packed, minutes. Have a watch… #morever10