We’re really proud to share ‘Requesting Backup’, the hero film of a fully-integrated brand campaign for SSAFA, the Armed Forces charity.
Our mission was to connect with SSAFA’s audiences on an emotional level, communicate the breadth of the charity’s services to potential partners, and raise awareness.
We cast the talented Alex Crockford Fitness as our central character. From his perspective, we experience the realities of military life — both in service and after.
We shot the film on a single stage, transforming it into the worlds our protagonist inhabits. By keeping him in the same space of each frame and through the use of minimal props and subtle staging, the scenes shift seamlessly — allowing the audience to focus on the emotional weight of his journey.
The film is being shown on the charity’s channels and tested in a handful of regions on railway platforms, radio stations and multiple digital spots, with a view to being rolled out nationally.
To learn more visit: https://morever.co.uk/portfolio/requesting-backup/
To support the charity visit: https://www.ssafa.org.uk/
Credits:
Creative Director and Scriptwriter – Dan Mellor
Senior Producer – Tom Windsor
Design Director – Mark Allin
Runner – Gabs Morrissey
DoP – Ben Liddell
Camera – Sam Cordell
Editor – Vasil Dzhagalov
Edit support – Kazz Thompson and Dan Mellor
Hair and make-up – Annelie Byström-Turner
Actors – Alex Crockford, Catherine Douglas-Holm, David Abecassis, Eric Abecassis, Wendy Simeon, Chris Agha
Today’s the day! Leading Lights is live!
Unfiltered conversations with female charity CEOs as they share their leadership stories.
We have 3 incredible episodes which are now available to hear:
🎙 Episode 1 - featuring April Baker CEO of Together Co
🎙 Episode 2 - featuring Rachel Clift CEO of Ben - Support for Life
And
🎙 Episode 3 - featuring Dr Sarah Hugues CEO of Mind
We were humbled by the insights and experiences that these three incredible women shared with us about what life’s really like as the CEO of a charity.
Thank you to April, Rachel and Sarah, for being so generous with your time.
Please, get listening! And, if you enjoy the content we would so appreciate you taking the time to rate, review and subscribe, and tell your friends about it. 🙏🏼
That will help more people discover Leading Lights.
The link to our Spotify page, with all the episodes is below, or you can search ‘Leading Lights MOREVER’ in your podcast app.
https://open.spotify.com/show/1qlL9vtyXulu85UHMj4RNJ?si=3321393f75594796
We are so excited for this! Our brand new podcast, Leading Lights, launches on Monday, 2nd December 🤩
Hosted by our MD, Abi Mellor, Leading Lights features unfiltered conversations with female charity CEOs as they share their leadership stories.
Find out what the path to leadership of a charity, and the role itself, are really like, from the women who’ve made it there.
Abi’s guests discuss their inspirations, the challenges along the way and how, in such a busy role, they manage life. We’re aiming to help other women walking similar paths hear how to put themselves in the frame for leadership roles while also striking that life balance.
Three launch episodes land on Monday, followed by a new episode on the first Monday of each month. And, we have some REALLY amazing guests lined up for you 🧨🧨
Make sure you don’t miss a thing by subscribing today, ready for launch on Monday.
Available on Spotify, Apple Podcasts, or wherever you prefer to listen. Search 'Leading Lights MOREVER' to find it
Like all businesses, we simply love getting positive feedback from our clients.
To receive three glowing testimonials in one go - be still our beating heart!
Thank you Young Lives Vs Cancer for this glorious set of reviews. We have loved working with you to create an animation that highlights the wonderful work you do.
Watch this space to see the campaign soon...
Ready for the answers to yesterday's oh-so spoooooooky film quiz?
Here the film titles in the order that they appear:
1. Frankenstein
2. Dracula
3. It
4. Coraline
5. Beetlejuice
6. Pan's Labyrinth
7. Candyman
8. Signs
9. Friday 13th (Part 3 if we're being picky)
10. Ringu/ The Ring
11. The Nightmare Before Christmas
12. Event Horizon
13. The Birds
14. The Addams Family
15. Us
16. The Wicker Man
17. Midsommar
18. Sean of the Dead
19. The Witch
20. Bride of Frankenstein
21 The Silence of the Lambs
22. The Shining
23. The Children of the Corn
24. Jaws
25. Let The Right One In
26. Scream
27. The Invisible Man
28. Battle Royale
29. Alien
30. Blade
Which was the hardest? Any you couldn't get?
How many of these ghoulish faces do you recognize? 🎃
Think you're a true film buff? Try our spoooooooky film quiz! Each image shows a character from a spine-chilling or supernatural movie - but how many can you name?
Share your answers in the comments below... if you dare! We'll reveal the list tomorrow...
Wa-ha-hahahahahahaha! 👻🍿
Party FOMO warning!
Last week we hosted our 10th birthday party at beautiful Soho House here in Brighton. It was the perfect way to mark our journey from 0-10. Our wonderful clients, collaborators and friends brought their party A-game, and their best dance moves.
Huge thanks to our band, Starling, featuring producer Angeline Elliott, for an incredible live set, and to our in-house DJ Dan Mellor.
Here are some highlights!
Would it even be our 10th birthday if we didn’t create a film about our journey so far?!
There are a few sore heads around here today. Last night a dazzling array of our clients and collaborators joined us at Soho House here in Brighton to celebrate a decade of MOREVER in style.
It was wonderful 🩷🩷
One of the highlights of the evening was being able to watch this birthday film with an audience. Our in-house creative team (especially Kazz Thompson) worked their magic and packed 10 years of highlights into just a few, action-packed, minutes.
Have a watch…
#morever10
🎺 🎺 New Work 🎺 🎺
It was an honour to create this film for The King's Foundation’s Building a Legacy network.
The objective of Building a Legacy is to create communities for a more sustainable world by promoting an alternative to the traditional way of building housing estates.
With this film we wanted to show that ‘legacy development’ is very achievable - it works for people and places, both now and into the future.
The film advocates for the unique approach taken by The King’s Foundation. The charity works with landowners to create developments that champion sustainability, benefit existing communities, and create new projects which are more environmentally, creatively, socially and economically progressive than those in more traditional housing developments.
To create the film, our crew more or less ‘moved in’ to two of the developments: Poundbury in Dorset and Tournagrain near Inverness, for several days, so that they could embed themselves in the community. We wanted to show what it’s genuinely like to live there, so they recorded over 30 local people sharing their thoughts and captured many hours of footage of the locally distinctive architecture and community enhancing spaces.
In the final edit, we included a rich mix of talking head testimonial, expert opinion, vox pops and cinematic b-roll footage which we captured using a drone.
To quote Ben Bolgar, Executive Director, at The King’s Foundation:
“The legacy landowner movement could restore that balance with nature to make beautiful places that future generations will be proud of.”
This is the social cut of the film, you can see the full length version on our website.
CREDITS:
Director – Dan Mellor
Senior Producer – Tom Windsor
Producer – Angeline Elliott
Camera A – Dan Mellor
Camera B – Steve Geliot
Drone operator – Dan Mellor
Editor – Vasil Dzhagalov
DIT & Edit support – Kazz Thompson
Additional Footage – Matthias Kremer
Baby Loss Awareness Week (9–15 October 2024) is an important opportunity to break the silence around pregnancy and baby loss so that families get the support that they need.
Our work for Tommy's , the pregnancy and baby charity, highlights some of the misconceptions around the loss of a baby. We think it's important this week to share the film again in the hope that these myths can be eradicated.
We would also like to express our heartfelt support for anyone who has experienced the loss of a baby.
It's our 10th birthday month! To celebrate, we're posting Top 10s throughout October...
When our film crew travel to location, they arrive armed with a detailed plan of what they need to capture on film.
But, you never know what golden moment might happen on set, so they also need to be ready for anything. That's why we come prepared with what might seem like a huge amount of kit!
#morever10 #filmmaking #charityfilmmaking
Today, we're sharing the tools of our trade. The Top 10 kit items that we never travel without.
