
19/01/2023
New Year, New You?
The new year is the perfect time to check in with your bio and make sure you're making the most of it.
Are all the details correct, has anything changed in your business?
These are my Top Tips to make sure you are optimising your profile.
- Profile Pic - have you got new branding, make sure your logo is consistent across website and social
- Name Field - This field is searchable so make sure you include not only your name but also relevant keywords about what you do
- Bio Field - Use this to describe your mission, how you help people and what they can expect from you.
- Link in bio - You only get one so use it wisely. Why not create a links page on your website so you can drive people to multiple areas of your business or use a multi-link service such as Linktree. Make sure this is up to date.
- Highlights - Are you using these effectively to educate your followers about what you do? Consider highlights which include About us, Ways to work with us, testimonials, completed projects - could you be using these more strategically? Also make sure to update their contents and add a cover.
Make sure to save this so you can refer back later and let me know in the comments what changes you made.
Amy x