Trade Pro Social

Helping trade professionals to grow their online presence and generate quality leads

19/01/2023

New Year, New You?
The new year is the perfect time to check in with your bio and make sure you're making the most of it.

Are all the details correct, has anything changed in your business?

These are my Top Tips to make sure you are optimising your profile.
- Profile Pic - have you got new branding, make sure your logo is consistent across website and social

- Name Field - This field is searchable so make sure you include not only your name but also relevant keywords about what you do

- Bio Field - Use this to describe your mission, how you help people and what they can expect from you.

- Link in bio - You only get one so use it wisely. Why not create a links page on your website so you can drive people to multiple areas of your business or use a multi-link service such as Linktree. Make sure this is up to date.

- Highlights - Are you using these effectively to educate your followers about what you do? Consider highlights which include About us, Ways to work with us, testimonials, completed projects - could you be using these more strategically? Also make sure to update their contents and add a cover.

Make sure to save this so you can refer back later and let me know in the comments what changes you made.

Amy x

17/01/2023

Testimonial Tuesday
Getting feedback from clients makes this job so worthwhile, its such a pleasure to help other businesses maximise their social media presence and drive quality leads into their business.

Whether its social media management, a new website build or building out an email funnel I can help with all sorts of social media, digital marketing and virtual assistance.

If you're tearing your hair out with the tech or simply want someone to audit your socials and give some pointers on how to improve then simply drop me DM or email to find out how I can help you in 2023.

Amy x

29/12/2022

Top tips so you can hit the ground running in 2023

FILES:
1. Delete old files and back up your computer
2. Have a rethink of your filing system if neccessary
3. Clear out the notes app on your phone
4. Tidy up your customer booking software

PHONE:
1. Clean out your camera roll
2. Organise your phone apps
3. Create a folder of any on brand or reusable videos of photos

SOCIAL:
1. Update your IG bio
2. Unfollow accounts that no longer inspire you
3. Set up automated responses to commonly asked questions

WEBSITE:
1. Update your blog
2. Update copyright year on your website
3. Ensure your services and biz info is up to date

EMAIL:
1. Clean out your inbox
2. Organise into folders

Aaaaannnd think how relaxed you'll feel heading into the New Year with all your ducks in a row.

What are your top tips for starting the year off on the right foot?

27/12/2022

Hit the ground running this January and get started on your New Year content.

You can feel well smug if you get some posts scheduled for the month so you can focus on getting back up to speed after the Christmas break.

Take a look at January's awareness days to see if anything resonates for you and your business. Will you be going Dry or Vegan in January, why not post your resolutions or business goals for the year ahead.

What tradesperson doesn't like a good cuppa, why not post about how you like your brew on (12th Jan)

or maybe you've got some great plans for you and your team on 27th Jan for

What awareness days do you love in January? Make sure you save this post to refer back to later when you need some content inspiration.

23/12/2022

MERRY CHRISTMAS from Trade Pro Social 🎄

Thank you for supporting my small business. I'm only just getting started so I'm excited to see where 2023 takes me.

My out of office is going on now for the festive break and I'll be returning to work on Wednesday 4th January.

I wish you all a relaxing and restful break (Go easy on the Bailey's 😂)

See you on the other side, I can't wait to help you have a propserous 2023

Amy

20/12/2022

Just when you think has taken a break for Christmas, there is yet more announcements of new features on IG.

Last week the following new features were launched, some of them are just in testing and I don't have any of them yet on my accounts, do you?

1. Notes - Leave a short note (up to 60 characters) for select followers or friends to see at the top of their inbox
2. Candid - IG's answer to BeReal - share your photo to view other people's
3. Group profiles - a new type of profile which people can join. Whenever content is shared into a group it can only be seen my members and will not appear on your grid.
4. Instagram.com/hacked - My personal fave. Having had an account hacked in the past and having to start from scratch, the ability to recover an account is news to my ears.

Which one of these new features are you most interested in? Drop me a 1-4 below and let me know.

16/12/2022

Are you using TikTok for business?

This latest update might not seem like a big deal, but with potential customers now able to search for content AND location, this could be a game changer for driving new local business leads via the platform.

What do you think? Does this make TikTok more appealing to you as a small biz owner?

09/12/2022

Christmas got you feeling 🤯🤯

Yep me too 😂 and that before worrying about what to share on your socials.

So here’s some ideas to share before now and the big day. Why not take some time to schedule these posts in so you don’t need to sweat the social and can enjoy your days off with family

⏱️ Update your customers on your availability over Christmas

🏠 Share any how to’s or seasonal advice to help people if they have a common problem over Christmas

🤳 Share your festive frolics - Christmas jumper day or your van dressed in tinsel post it!

🎅 Share a Merry Christmas message, raise a toast to your supporters and let them know when you’ll be back!

Don’t forget to save this so you can refer back later and share with your fellow tradies!!!

💡Need some help with your socials, let me free up your time to do what you do best.
Get in touch [email protected]

29/11/2022

Eeek December is almost here...have you started your Christmas shopping or will you be partaking in last minute shoppers day?

Its time for my monthly awareness day post with some opportunities for you to create some timely, relevant content or you know just post a funny festive meme.

Why not share some local small businesses you love for or post a shot of you and the team in your festive jumpers on and please nobody tell my eldest daughter that its Don't make your bed day on 21st, she doesn't need any more excuses 😂

What awareness days do you love in December? Make sure to save this post so you can come back to it later when you need a little content inspiration.

28/10/2022

Got your November content sorted? Stuck for ideas?

There are lots of very worthy awareness days coming up next month, many of which are ideal for trade professionals - World toilet day anyone - a great opportunity to recognise the fact that 1 out of 3 people in the world is without a toilet 🚽

Movember is another great opportunity to highlight Men's health issues and raise awareness not only for a great cause but to champion the philanthropic efforts of your business. Why not grow a tache (if you can) and share your progress on your socials.

With plenty of other awareness days which may be close to your heart, use them as an opportunity to engage with your audience, find your likeminded community and show your business has heart ♥️

Make sure to save this post so you can come back to it later and share with anyone who might need a little content prompt.

Now tell me, what's your favourite sandwich? Mine's a halloumi salad with sweet chilli sauce on granary bread 😋

27/10/2022

Struggling with low engagement... ⤵

Yep, I hear ya but here are a few things to think about before you post 🤔

1. Try starting a conversation with your content. If you find yourself saying me, we, I then stop posting about yourself or your brand and start posting content that your audience can relate to. Think about your most commonly asked questions about your business or services and address those.

2. Do your research. What questions are your target audience asking on forums or on other social platforms. Answer the public is a great place to research content ideas. Take to your social channels to answer their queries and position yourself as a trusted authority.

3. Sometimes people need to be told what to do. Start your post with a question and tell your audience how to respond. Prompt engagement with a strong call to action (CTA)

4. Show up genuinely and create engagement; seek out your target audience and comment on their posts. Be active on your channels before you post and remain available to respond and interact with people who engage.

Need a reminder next time you post? Hit save and refer back to this later

27/10/2022

It's not all sell, sell, sell
People come to social media to get social, be entertained and inspired, not to to be sold to.

In fact, according to a recent GWI consumer trend report:
55% of people want funny, lighthearted content (aka a cute tortoise story)
48% of people want informative content (help them solve their problems)
47% of people want inspirational content (encourage them to take action
36% of people want relatable content (be yourself, create community)

So when it comes to creating content for your business, incorporating these different types of content + showing your personality = building the know, like and trust factor and is far more likely to engage your audience and ultimately encourage them to invest in your business services when they need them.

What's more memorable a funny plumbing meme that they shared to their stories or yet another picture of some copper pipe 🤔

Address

21 The Martlet
Brighton And Hove
BN36NT

Website

http://www.tradeprosocial.com/

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Top tips so you can hit the ground running in 2023 FILES: 1. Delete old files and back up your computer 2. Have a rethink of your filing system if neccessary 3. Clear out the notes app on your phone 4. Tidy up your customer booking software PHONE: 1. Clean out your camera roll 2. Organise your phone apps 3. Create a folder of any on brand or reusable videos of photos SOCIAL: 1. Update your IG bio 2. Unfollow accounts that no longer inspire you 3. Set up automated responses to commonly asked questions WEBSITE: 1. Update your blog 2. Update copyright year on your website 3. Ensure your services and biz info is up to date EMAIL: 1. Clean out your inbox 2. Organise into folders Aaaaannnd think how relaxed you'll feel heading into the New Year with all your ducks in a row. What are your top tips for starting the year off on the right foot? #NewYearGoals #newyearorganisation #gettingorganised #businesstips #businessstrategy #typicalvirgo #januarytodolist #hitthegroundrunning #websiteupdates #businesssupport #smallbizsocial #smallbusinesssupport #smallbusinessbrighton #ducksinarow #socialmediamanager #socialmediamarketer #yourbusinessupport #onyourside #todolist #getorganised #feelgoodvibes

MERRY CHRISTMAS from Trade Pro Social 🎄 Thank you for supporting my small business. I'm only just getting started so I'm excited to see where 2023 takes me. My out of office is going on now for the festive break and I'll be returning to work on Wednesday 4th January. I wish you all a relaxing and restful break (Go easy on the Bailey's 😂) See you on the other side, I can't wait to help you have a propserous 2023 Amy #merrychristmas #tradepro #tradeprosocial #brightonsmallbusiness #brightonsocialmediamanager #takeabreak #outofoffice

Struggling with low engagement... ⤵ Yep, I hear ya but here are a few things to think about before you post 🤔 1. Try starting a conversation with your content. If you find yourself saying me, we, I then stop posting about yourself or your brand and start posting content that your audience can relate to. Think about your most commonly asked questions about your business or services and address those. 2. Do your research. What questions are your target audience asking on forums or on other social platforms. Answer the public is a great place to research content ideas. Take to your social channels to answer their queries and position yourself as a trusted authority. 3. Sometimes people need to be told what to do. Start your post with a question and tell your audience how to respond. Prompt engagement with a strong call to action (CTA) 4. Show up genuinely and create engagement; seek out your target audience and comment on their posts. Be active on your channels before you post and remain available to respond and interact with people who engage. Need a reminder next time you post? Hit save and refer back to this later #toiletmeme #lowengagement #engagementissues #contentcreationforsmallbiz #socialmediamarketing #contenttips #brightonsocialmediamanager #helpingtradies #tradiescontent #constructionbusiness #smallbusinessmarketing #socialmediamanager #contentcreator #socialmediahelp #tradespeopleofinstagram