Creative-Insights.co.uk

28/10/2024

If you’re involved in event organising or promotion, and need branded workwear or security wristbands, give these guys a call.

Are you a national or international venue achieving record footfall? Do you need branded printing or apparel for one or more of the following?

✅ Security Uniforms
✅ High Vis
✅ Security Wristbands
✅ Umbrellas
✅ Suiting for Corporate Hospitality Staff
✅ Embroidered Clothing
✅ Lanyards

Call Reflex International. We love logistical challenges. 💛

https://bit.ly/3XwQzec

01/10/2024

If you’re looking for high quality printed workwear or clothing, or merchandise and corporate giveaways, give Reflex International a call. First! They’re a bit special, and they really know their stuff. 😉

Is the quality of branded merchandise and clothing important to you? Looking to switch to one of the UK's leading suppliers of creative and innovative merchandising? Call Reflex International. We've got your back. 🤜🤛

https://bit.ly/3XwQzec

26/09/2024

Delighted to have worked on the content for Reflex International’s new social media and newsletter campaign alongside the incredibly talented, Jackie Fecitt from Side of the Design. Check out the new Facebook and LinkedIn banners we also created for them to go with the campaign. 🔥🔥🔥

When it comes to branded merchandise, we can manufacture pretty much anything. If you've got time and quantity and want to save money, call Reflex International. First. Our response times are also second to none. 🙌

https://bit.ly/3XNuZ6C

07/09/2024

Love this Saturday morning shout-out by Polly's Field Village, Windmill Bistro. Thank you so much! It’s been a pleasure working with you all on your new Facebook campaign.

The eleventh tip, if you are planning to re-vision your website, is about social proof and what is helpful to include.

TIP 11: Include social proof.

According to Statista, ‘Approximately nine in ten UK consumers stated they would check online reviews before buying from a particular business.’

Read that again.

Helga Dosa, Founder of Brand Rated, said: “58% of consumers would pay more to support a company with good reviews.”

Read this quote again, as well.

So, what is social proof and how can we provide this for our potential customers?

HubSpot explain it well. ‘Social proof is the idea that consumers will adapt their behavior according to what other people are doing.’

If you have them, include quotes from satisfied customers. Even better, include reviews with four star ratings if you have them.

The higher the rating the better.

Social proof can be presented as automatically scrolling carousels with headshots of your customers.

Online reviews can also be pulled into your website using widgets that connect to platforms such as Google Reviews or Trustpilot.

Including customer success stories and case studies can also work well.

Whatever you choose to include, keep your customers in mind.

Everything in your business and website needs to be guided by their needs and wants.

TIP 1: Start with your customers.

If you missed my first post, visit my profile and click on ‘Posts’ to open the thread of tips.

Next week, I will be sharing five more helpful tips to remember when crafting website content.

One every day, from Monday to Friday.

If you are thinking about re-vamping an existing website, or planning to create a new one, book a free forty-minute insight call with me first.

It's good to talk!

____________

TIP 1: Start with your customers.
TIP 2: Appreciate your competitors.
TIP 3: Less is more.
TIP 4: Create a site map.
TIP 5: Design a holding page.

TIP 6: Research keywords.
TIP 7: Slow down.
TIP 8: Craft your headlines.
TIP 9: Write away.
TIP 10: Tell your story.

____________

Hi, I'm Ansal.

I post about life, well-being, and content creation. It's funny what comes to mind when you start writing every day. ✨ 💡✨

If you need help writing finely-tuned brand insights or customer-focused content for your website or social media campaign, contact me.

Send an email, along with your website URL, telling me what you’d like your website or social media campaign to achieve.👇🏻👇🏻👇🏻

[email protected]

In return, I’ll send one tip that will help your content to stand out.

____________

Image description:

Close-up of me, up early working on my LinkedIn posts for next week, wearing a yellow polo t-shirt and glasses, with a pen in my hand holding my chin. I’m listening to, ‘Lose Control (Piano Version)’ by Teddy Swims.

____________

27/08/2024

This is next level folding. Will I remember how to do any of these? Possibly not. But the thought was there! 🤣

16/08/2024

Monday and Wednesday’s dishes look very tempting! The hand battered fish and homemade chips on Frydays are definitely worth travelling to Church Lane for. 😋

Welcome to The Windmill Bistro on Church Lane in Braintree!

Join us for healthy breakfasts, afternoon teas and luscious lunches in our light and air-conditioned restaurant.

To keep up to date with our dishes of the week, look out for posts on Mondays and Fridays.

Located within the beautiful Polly’s Field Village building, we are open to the public seven days a week from 09.30-15.30.

We are also a wheelchair and family friendly destination, with plenty of space to move around and comfortable sofas and chairs as well as table options.

Please note, we are occasionally closed on Bank Holidays. To avoid disappointment, please check our posts or ask a member of our team.

Booking ahead is advisable for weekday lunches and, for our popular Sunday Roast sittings, booking in advance is required.

Call or message us today, to reserve your table.

Telephone Bookings: 07842 235532
Online Bookings: Via Messenger

Whatever brings you here, we look forward to seeing you soon!

02/08/2024

Wonderful food in the beautiful Polly's Field Village, Windmill Bistro in Braintree. Highly recommended. ✨🥗✨

Welcome to The Windmill Bistro!

Join us for a healthy breakfast, coffee and cake, relaxing afternoon teas and luscious lunches.

Or, book yourselves a table in advance and enjoy one of our dishes of the week.

Look out for our posts on Mondays and Fridays for the latest menu announcements.

Whatever brings you here, we look forward to welcoming you.

Located within the beautiful Polly’s Field Village building, we are open to the public seven days a week from 09.30-15.30.

We are also a wheelchair and family friendly destination, with plenty of space to move around and comfortable sofas and chairs as well as table options.

Booking ahead is always advisable for weekday lunches and, for our popular Sunday Roast sittings, is required.

Telephone Bookings: 07842 235532
Online Bookings: Via Messenger

Please note, we are occasionally closed on Bank Holidays. To avoid disappointment, please check with us in advance.

Come and see us soon!

01/08/2024

Highly recommended. ✨🙏🏻✨

Invest in Your Wellbeing with Essential Breaths!

Hello wonderful community,

Are you looking to support your well-being in a simple yet powerful way? The Essential Breaths resources we have created have been designed to enhance your life. 🌬️🌟

Discover how breathwork can help you relax, rejuvenate, and find inner peace. Our Essential Breaths resources are designed to enhance health and well-being and guide you towards a more balanced and mindful lifestyle.

Click on the LinkTree below to learn more about Essential Breaths, visit our online shop, schedule a 1-1 coaching session, or explore our retreats and workshops.

https://linktr.ee/naturallyecstatic

Breathe easy and invest in yourself,

Pete & the Naturally Ecstatic Team 🌳💕

03/06/2024

The eleventh tip, if you are planning to re-vision your website, is about social proof and what is helpful to include.

TIP 11: Include social proof.

According to Statista, ‘Approximately nine in ten UK consumers stated they would check online reviews before buying from a particular business.’

Read that again.

Helga Dosa, Founder of Brand Rated, said: “58% of consumers would pay more to support a company with good reviews.”

Read this quote again, as well.

So, what is social proof and how can we provide this for our potential customers?

HubSpot explain it well. ‘Social proof is the idea that consumers will adapt their behavior according to what other people are doing.’

If you have them, include quotes from satisfied customers. Even better, include reviews with four star ratings if you have them.

The higher the rating the better.

Social proof can be presented as automatically scrolling carousels with headshots of your customers.

Online reviews can also be pulled into your website using widgets that connect to platforms such as Google Reviews or Trustpilot.

Including customer success stories and case studies can also work well.

Whatever you choose to include, keep your customers in mind.

Everything in your business and website needs to be guided by their needs and wants.

TIP 1: Start with your customers.

If you missed my first post, visit my profile and click on ‘Posts’ to open the thread of tips.

Next week, I will be sharing five more helpful tips to remember when crafting website content.

One every day, from Monday to Friday.

If you are thinking about re-vamping an existing website, or planning to create a new one, book a free forty-minute insight call with me first.

It's good to talk!

____________

TIP 1: Start with your customers.
TIP 2: Appreciate your competitors.
TIP 3: Less is more.
TIP 4: Create a site map.
TIP 5: Design a holding page.

TIP 6: Research keywords.
TIP 7: Slow down.
TIP 8: Craft your headlines.
TIP 9: Write away.
TIP 10: Tell your story.

____________

Hi, I'm Ansal.

I post about life, well-being, and content creation. It's funny what comes to mind when you start writing every day. ✨ 💡✨

If you need help writing finely-tuned brand insights or customer-focused content for your website or social media campaign, contact me.

Send an email, along with your website URL, telling me what you’d like your website or social media campaign to achieve.👇🏻👇🏻👇🏻

[email protected]

In return, I’ll send one tip that will help your content to stand out.

____________

Image description:

Close-up of me, up early working on my LinkedIn posts for next week, wearing a yellow polo t-shirt and glasses, with a pen in my hand holding my chin. I’m listening to, ‘Lose Control (Piano Version)’ by Teddy Swims.

____________

28/05/2024

How often do you change your mind?

And, feel good about it?

This morning, I changed mine and I feel a lot lighter.

This week is half term and my daughter and all her friends are off school.

Instead of posting tips about re-thinking website content, this week is a celebration of being a parent.

And, spending quality time with our loved ones.

The third week of creative insights will resume on Monday, 3rd June.

Take a look at my posts over the previous two weeks, if you’d like to catch up on missed tips.

Have a great week everyone! 🫶🏻

____________

My top tips when rethinking your website content:

TIP 1: Start with your customers.
TIP 2: Appreciate your competitors.
TIP 3: Less is more.
TIP 4: Create a site map.
TIP 5: Design a holding page.

TIP 6: Research keywords.
TIP 7: Slow down.
TIP 8: Craft your headlines.
TIP 9: Write away.
TIP 10: Tell your story.

____________

Hi, I'm Ansal.

I post about life, well-being, and content creation. It's funny what comes to mind when you start writing every day. ✨ 💡✨

If you need help writing finely-tuned brand insights or customer-focused content for your website or social media campaign, contact me.

Send an email, along with your website URL, telling me what you’d like your website or social media campaign to achieve.👇🏻👇🏻👇🏻

[email protected]

In return, I’ll send one tip that will help your content to stand out.

____________

Image description:

Close up of me smiling and shrugging my shoulders wearing a grey Super Dry hoodie. This morning I’m listening to more Teddie Swims and found a diamond called, L.I.F.E. 💎

27/05/2024

The tenth tip, if you are planning to re-vision your website, is about taking your visitors on a journey and building emotional connections.

TIP 10: Tell your story.

Take your website visitors, and potential customers, on a journey back in time to where it all began.

How did you come to be where you are today?

What and who has shaped and influenced you?

What were your turning points as business or charity?

Who are some of your role models, heroes and heroines?

Who has helped you to get to where you are today, and how did they help?

Include genuine and interesting insights about you (and your team if you have one) in the About section of your website.

Open the virtual door to your business, and enjoy this opportunity to show people around.

Tell your visitors about any charities or causes that you support or donate time or resources to.

Walking to raise money for charity? Include photos and a brief write up.

Donating your time to help others? Take a selfie with the person or people you help and tell us where you are and how long you’ve been helping.

Telling your story can be surprisingly powerful, and enrolling.

Once it’s out there, you may be surprised who starts to turn up, and wants to work with you or purchase what you have to offer.

A great example is the brand story I created for Grant Phillips at GPC Group who supports girls and women in sport through his business.

Check out the About section in his website:

https://www.gpcgroup.co.uk/about-gpc

Next week, I will be sharing five more helpful tips to remember when crafting website content.

One every day, from Monday to Friday.

If you are thinking about re-vamping an existing website, or planning to create a new one, book a free forty-minute insight call with me first.

It's good to talk!

____________

TIP 1: Start with your customers.
TIP 2: Appreciate your competitors.
TIP 3: Less is more.
TIP 4: Create a site map.
TIP 5: Design a holding page.
TIP 6: Research keywords.
TIP 7: Slow down.
TIP 8: Craft your headlines.
TIP 9: Write away.

____________

Hi, I'm Ansal.

I post about life, well-being, and content creation. It's funny what comes to mind when you start writing every day. ✨ 💡✨

If you need help writing finely-tuned brand insights or customer-focused content for your website or social media campaign, contact me.

Send an email, along with your website URL, telling me what you’d like your website or social media campaign to achieve.👇🏻👇🏻👇🏻

[email protected]

In return, I’ll send one tip that will help your content to stand out.

____________

Image description:

Close-up of me working at the co-working office space for entrepreneurs at The Plaza Braintree wearing a light grey top and glasses. This morning I’ve been listening to, ‘Sunglasses After Dark’ by The Cramps.

____________

24/05/2024

The ninth tip, if you are planning to re-vision your website, is about how to overcome writer’s block.

TIP 9: Write away.

Prompted by your site map, choose a section to write or to rewrite.

The important thing is to begin writing, and to capture ideas as and when they come to you. And, before you forget!

Do all of your writing offline, and ideally type your content into a word processor.

I like using Notes on my iPhone to capture ideas and then bring them into Microsoft 365 or Google Workspace.

Once your content is typed up, you can then easily copy and paste it into your website editor.

Aim for short paragraphs.

Three to four sentences is a good rule of thumb.

Write with your target customers in mind. What do they want and what do they need? How can you help?

SAVE YOUR NEW TEXT REGULARLY.

It’s painful if, or when, you lose work!

Give yourself and the content you are working on time to fall into place.

Draft, re-draft and re-draft again, until everything reads well and flows.

See TIP 6: Slow down.

Make a cup of tea. Go outdoors. Listen to the sounds of nature.

The right words come, when you give them space and time.

Next week, I will be sharing five more helpful tips to remember when crafting website content.

One every day, from Monday to Friday.

If you are thinking about re-vamping an existing website, or planning to create a new one, book a free forty-minute insight call with me first.

It's good to talk!

____________

TIP 1: Start with your customers.
TIP 2: Appreciate your competitors.
TIP 3: Less is more.
TIP 4: Create a site map.
TIP 5: Design a holding page.
TIP 6: Research keywords.
TIP 7: Slow down.
TIP 8: Craft your headlines.

____________

Hi, I'm Ansal.

I post about life, well-being, and content creation. It's funny what comes to mind when you start writing every day. ✨ 💡✨

If you need help writing finely-tuned brand insights or customer-focused content for your website or social media campaign, contact me.

Send an email, along with your website URL, telling me what you’d like your website or social media campaign to achieve.👇🏻👇🏻👇🏻

[email protected]

In return, I’ll send one tip that will help your content to stand out.

____________

Image description:

Close-up of me working at the co-working office space for entrepreneurs at The Plaza Braintree wearing a green and grey top and glasses. This morning I’ve been listening to, ‘Growing On Me’ by The Darkness.

____________

23/05/2024

The eighth tip, if you are planning to re-vision your website, is about how to encourage people to read on.

TIP 8: Craft your headlines.

The role of headlines is to attract attention and to engage your visitors.

Writing your headlines first, for each page and subsections within each page, can give your content structure, focus and a logical flow.

Use headlines with hooks to let your visitors know they've come to the right place, and also that you understand their unique needs and wants.

Once this has been established they are more likely to read on, make a purchase, sign up for something, or book an appointment.

Remember to include keywords in your headings, and turn your headings into questions.

A good example of this is the headline I have created for Adam Heighway at The Diary of a Debt Collector®.

Adam is the CEO of a ground-breaking ethical debt-collection company, that has already collected £3.3m for their clients this year, by opening up conversations with their client's debtors.

Their headline contains keywords, a hook and a call to action.

It will be used on their holding page, while we are working on their new website, and on their homepage when the site goes live next month.

'Are you considering debt recovery through the UK's court system? Talk with us first!’

Block out time to craft your headlines, and choose a place to work where you won't be disturbed.

Create a first draft and, once it’s done, walk away. Then, go back to your headlines later with fresh eyes.

In my experience, the best headline hooks are ones that have been researched, drafted, re-drafted and crafted.

Stick the kettle on, make yourself comfortable and get creative.

Over the next two weeks, I will be sharing more helpful tips to remember when re-writing website content.

One every day, from Monday to Friday.

If you are thinking about re-vamping an existing website, or planning to create a new one, book a free forty-minute insight call with me first.

It’s good to talk.

____________

TIP 1: Start with your customers.
TIP 2: Appreciate your competitors.
TIP 3: Less is more.
TIP 4: Create a site map.
TIP 5: Design a holding page.
TIP 6: Research keywords.
TIP 7: Slow down.

____________

Hi, I'm Ansal.

I post about life, well-being, and content creation. It's funny what comes to mind when you start writing every day. ✨ 💡✨

If you need help writing finely-tuned brand insights or customer-focused content for your website or social media campaign, contact me.

Send an email, along with your website URL, telling me what you’d like your website or social media campaign to achieve.👇🏻👇🏻👇🏻

[email protected]

In return, I’ll send one tip that will help your content to stand out.

____________

Image description:

Close-up of me working at home wearing a dark grey t-shirt and ear-buds. I’m listening to, ‘I Believe In Miracles’ by Jackson Sisters.

____________

21/05/2024

The seventh tip, if you are planning to re-vision your website, is essential if you are serious about creating effective and engaging content.

TIP 7: Slow down.

You’ll see more.

Give yourself, and your new content, time to evolve.

The best way to do this is to set up a holding page, while working on your new content.

See TIP 5: Design a holding page.

Everything falls into place when we slow down.

When we are relaxed and open to exploring creative rabbit holes, ideas begin to flow.

Creative writing requires us to access the right side of the brain. It’s where intuitive flashes of insight and creative connections are made.

When we’re in a rush, or putting ourselves under pressure, it’s easy to go blank.

Slowing down, and blocking out time for the ideas to come, will help you to achieve more.

Over the next two weeks, I will be sharing more helpful tips to remember when re-writing website content.

One every day, from Monday to Friday.

If you are thinking about re-vamping an existing website, or planning to create a new one, book a free thirty-minute insight call with me first.

It's good to talk!

____________

TIP 1: Start with your customers.
TIP 2: Appreciate your competitors.
TIP 3: Less is more.

TIP 4: Create a site map.
TIP 5: Design a holding page.
TIP 6: Research keywords.

____________

Hi, I'm Ansal.

I post about life, well-being, and content creation. It's funny what comes to mind when you start writing every day. ✨ 💡✨

If you need help writing finely-tuned brand insights or customer-focused content for your website or social media campaign, contact me.

Send an email, along with your website URL, telling me what you’d like your website or social media campaign to achieve.👇🏻👇🏻👇🏻

[email protected]

In return, I’ll send one tip that will help your content to stand out.

____________

Image description:

Close-up of me at working from home wearing a light-blue hoodie and ear-buds. I’m listening to Abraham’s Theme by Vangelis.

____________

20/05/2024

The sixth tip, if you are planning to re-vision your website, will help your website to be found when your customers are searching online.

TIP 6: Research keywords.

Keywords are what we enter when we're searching for products, services or anything else that takes our fancy while we're surfing the Internet.

Keywords can be short phrases (for general searches) or long and detailed questions (for more specific searches).

It all comes back to your customers. What do they need and what do they want?

Thinking about your customers, and website visitors, will give you an idea of the search terms they may be using when they go online.

See TIP 1: Start with your customers.

There are lots of great tools that will help you to research and select keywords relevant to your business or charity.

I use diib to research and select keywords for my clients.

It tells me which keywords my clients' competitors are using, and which keywords are easy or difficult to rank highly for in Google.

Another cool SEO tool, recommended to me by Jake and Raid at Click Genius, is Screaming Frog. It’s also worth looking into.

Once you've researched and chosen your keywords, add them into your content.

To support on-page SEO, add keywords to your headlines, your body copy and also to your meta page titles and meta page descriptions.

Over the next two weeks, I will be sharing more helpful tips to remember when re-writing website content.

One every day, from Monday to Friday.

If you are thinking about re-vamping an existing website, or planning to create a new one, book a free forty-minute insight call with me first.

It's good to talk!

____________

TIP 1: Start with your customers.
TIP 2: Appreciate your competitors.
TIP 3: Less is more.
TIP 4: Create a site map.
TIP 5: Design a holding page.

____________

Hi, I'm Ansal.

I post about life, well-being, and content creation. It's funny what comes to mind when you start writing every day. ✨ 💡✨

If you need help writing finely-tuned brand insights or customer-focused content for your website or social media campaign, contact me.

Send an email, along with your website URL, telling me what you’d like your website or social media campaign to achieve.👇🏻👇🏻👇🏻

[email protected]

In return, I’ll send one tip that will help your content to stand out.

____________

Image description:

Close-up of me outdoors at home wearing a grey t-shirt and glasses. I’m listening to Boogie Nights by Heatwave.

____________

17/05/2024

The fifth tip, if you are planning to revision your website, is essential to have in place while your new content is being created.

TIP 5: Design a holding page.

Holding pages are what people see when they type in your website address, while your website is offline and being updated.

Think beyond, 'New website coming soon!'

Get creative.

As well as including your contact details, add hyperlinks to your social media pages.

Provide interesting documents to read, while your website is being updated.
Create and add downloadable PDFs.

These could be a digital version of your brochure, a step-by-step walk through of services or a special promotion that runs while your website is being updated.

Include a call to action.

For example, 'Sign up for our monthly newsletter' or 'Click here for details of a very special offer - Available while our new website is being redesigned.'

With a well designed holding page in place, you'll be able to relax and enjoy the process of revisioning your website without worrying about losing potential customers.

Over the next two weeks, I will be sharing more tips for revamping your website.

One every day, from Monday to Friday.

If you are thinking about revamping an existing website, or planning to create a new one, book a free thirty-minute insight call with me first.

It's good to talk!

____________

TIP 1: Start with your customers.
TIP 2: Appreciate your competitors.
TIP 3: Less is more.
TIP 4: Create a site map.

____________

Hi, I'm Ansal.

I post about life, well-being, and content creation. It's funny what comes to mind when you start writing every day. ✨ 💡✨

If you need help writing finely-tuned brand insights or customer-focused content for your website or social media campaign, contact me.

Send an email, along with your website URL, telling me what you’d like your website or social media campaign to achieve.👇🏻👇🏻👇🏻

[email protected]

In return, I’ll send one tip that will help your content to stand out.

____________

Image description:

Close up of me at the Hatchery co-working office space at The Plaza Braintree wearing a grey-green top and ear-buds. I’m listening to Don’t Give UP by Peter Gabriel featuring Kate Bush.

16/05/2024

The fourth tip, if you are planning to revamp your website, can make a big difference.

Once in place, you can then stand back and check the lines of travel are as you need them to be.

TIP 4: Create a site map.

Grab yourself a pen and paper, or use an app like Creately, and map out the lines of travel through your site.

Remember tree diagrams at school? That’s what site maps look like.

Begin with your homepage at the top, and then add branches down from there for each page that links to your homepage.

And each page or subpage that links to those pages.

The end point for each line of travel will be to make a purchase, complete an enquiry form, sign up for something or book a call.

Create your site map with customer personas in mind (there may be more than one).

Each persona may need and want to take a different route through your website.

Remember to also include call to action buttons within the site map. They act as the directional signposts for your visitors.

Over the next three weeks, I will be sharing more tips for revamping your website.

One every day, from Monday to Friday.

If you are thinking about revamping an existing website, or planning to create a new one, book a free thirty-minute insight call with me first.

It’s good to talk!

____________

TIP 1: Start with your customers.
TIP 2: Appreciate your competitors.
TIP 3: Less is more.

____________

Hi, I'm Ansal.

I post about life, well-being, and content writing. It's funny what comes to mind when you start writing every day. ✨ 💡✨

If you need help creating a finely-tuned brand story or writing customer-focused content for a website or social media campaign, contact me.

To get the back rolling, send me an email with your website address and tell me what you’d like your revamped website to achieve.👇🏻

[email protected]

____________

Image description:

Close up of me at the Hatchery co-working office space at The Plaza Braintree, wearing a grey hoodie and ear-buds. I’m listening to Echo Beach by Martha and the Muffins.