You place your bet. Youāre dealt your cards.
YES! 21!
You do it again.
Damnit! 16.
You do it again.
And again.
And again.
Some of you will know this is ā£ļøBlackjackā ļø
But you canāt stop now.
You keep going.
Because you... never... know...
Your luck might change on the next hand.
šThis was me at the AdClients Christmas party this week
[so much fun!]
But you know where Iām going with this, donāt you? š
Yes - it reminds me of the way *most of us* market ourselves.
Write the post.
Put it out there.
Wait š«£
Sometimes weāre lucky. Sometimes weāre not.
Not dissimilar to Blackjack.
Unless you know what youāre doing, of course.
The odds of winning on Blackjack are higher the *more strategic* you are.
And our marketing is no different.
ā„ļø Join me on 12 December
ā„ļø NAIL YOUR IDEAL CLIENT
ā„ļø 12 December 9:30am GMT
Iāll show you how to increase the odds of your marketing landing EXACTLY where you need it to land - by nailing your ideal client so that...
You know EXACTLY who youāre talking to.
ā ļø Less of a gamble.
ā„ļø More of a flutter.
Have a fabulous weekend!
Anne x
PS Your link to register is in the bio.
.
.
.
.
#idealclient #dreamclients #dreamclient #idealclients #smallbusinessowner #smallbusiness #marketing #clientattraction #knowyourclient #findyourtribe
PHOTOGRAPHERS!
SELL WITH STORY!
Free Masterclass
23 October 2pm BST
Join me on the 23rd where I walk you through how I share stories in my own photography business!
Link in bio ā¬ļø
Anne x
.
.
.
.
#storytelling #storytellingworkshop #photographystorytelling #photographer #portraitphotographer #boudoirphotographer #weddingphotographer #newbornphotographer #familyphotographer #petphotographer
š³ How long can you hang for? she asked.
No idea, I replied.
Well letās see, shall we? she said.
So up I jumped - grabbed the bar - and slowly lowered myself down until I was hanging.
The longest ādead hangā from the others in the challenge was 1:11.
Iāll never hang for that long, I thought.
š® 2:22 minutes! š®
Who knew a personal branding photographer - a grandma - a girl on a mission could hang for so long?!
~~~~~~~~~
ā
But there you go.
How often do we do this?
š Talk ourselves down
šUnderestimate our ability to achieve something
š Put obstacles in the way that make it even more difficult
Too many times, if you ask me.
But I think you might JUST surprise yourself.
Especially if you had someone who was in your corner cheering you on - showing you how to do it.
Thatās why Iāve put the link to some FREE training that shows you how I do the storytelling thing in my marketing - help yourself - itās all yours and itās in the bio.
Until next time
Anne x
PS Go challenge yourself - hang off something and see how long you can hang on for āŗļø
.
.
.
.
#workshop #workshops #photographyworkshop
#photographyworkshops
#marketing
#marketingworkshops
#marketingworkshop #photographymarketing
#storytelling #storytellingworkshop
#storytellingtraining #photographystorytelling
Make a couple of ads for YouTube, they said.
š± WHATTTT?
Ads for YouTube?
Iāve got to get on camera - and talk?
Well let me tell you. Itās a lot harder than it looks! š
I rehearsed that script over and over again.
Could I get it right?
Could I heck!
So I thought Iād share the bloopers with you today so that if my ad is shown to you on YouTube, itāll make you smile and say to yourself - I know exactly what Anne went through to get that!
So here they are ā¬ļø
And if youāre wondering why I was creating the ads for YouTube - theyāre to promote some FREE (yes, free) training all about how photographers can increase sales in their photography business - through storytelling, of course!
Enjoy the bloopers - and if youād like the FREE training - your link is in the bio.
Have a fabulous Thursday!
Anne x
.
.
.
.
#workshop #workshops #photographyworkshop
#photographyworkshops
#marketing
#marketingworkshops
#marketingworkshop #photographymarketing
#storytelling #storytellingworkshop
#storytellingtraining #photographystorytelling
Date for your diary! The pop-up is back in September - handstand optionalāŗļø
Yes! Small business owners!
It. Is. Back!
By popular demand, our next pop-up photography day is 20 September in North End Essex.
No, not London - this oneās closer to home - and this is why ā¬ļø
We have got ourselves a WW1 converted Nissen Hut right in the heart of Essex.
I know! Bonkers, right?!
And it. Is. BeautifulāØ
Jo from @crocusinteriordesign is the creativity behind this conversion and in a moment of madness, she agreed to host a pop-up day there - thank you, Jo!
But enough for now.
More details in the bio.
Limited places for all the obvious reasons - so if this appeals - get yourself booked on before everyone comes back off holiday and sees the promotions!
Have a fabulous weekend!
Anne x
PS Watch video with sound on for Joās superb commentary!
.
.
.
.
#smallbusiness #smallbusinessowner #london #essex #instabusiness #photography #marketing #personalbranding #chelmsford
š Go big or go home - isnāt that what they say?
So I decided to go big! š
YouTube ads!
Have you ever created one?
Me neither - but I have now!
ā”ļø iPhone in a tripod
ā”ļø Microphone clipped on
ā”ļø Script next to me
Lights - camera ACTION! š„“
[oh, donāt forget to move all those Post-It notes off the wall, Anne - itās got to look swish]
Donāt use a teleprompter they said - otherwise youāll always be looking off-camera.
How do I remember my script??
Chunk it.
So I chunked it.
And then it all needs editing, right?
I did that too!
āŗļø Who knew?
Those neural pathways are so fresh now - thereās no room for news ones for ages!
Whatās challenged you this week?
[itās only Tuesday, I know]
Until next time
Anne x
PS What do you think that one thing was that saved my business?!
.
.
.
.
#photographer #photographerlife #photographers #photographeroftheday #londonphotographer #london #essex #braintree #chelmsford #storytelling #storytellingforphotographers #storytellingphotography #storytellingphotographer #visualstorytelling #storytellingcoach #storytellingforbusiness #businessstorytelling #smallbusiness #iamstorytelling #brandphotographer #brandphotography #london #essex
Leathers on. Helmet on.
Boots. Gloves.
Done.
ā”ļø A quick lesson from Jeff about leaning into the bends (donāt fight them, he said).
ā”ļø Hold on to the grab bar with one hand and wrap yourself around Jeff with the other (not Jeffās wordsāŗļø)
Iām ready.
On I hop.
Off we go.
No going fast Jeff, I say before we head off.
šļø Iām about to experience the Triumph 1200 Scrambler šļø
Yes, the same one used by James Bond in No Time to Die.
Same colour, same model and the same silver chrome strip on the tank too.
AND IT. WAS. AMAZING!
[first time on the back of a bike]
Whoa Jeff! Parts of that felt really fast, I tell him when we get back.
A wry smile from Jeff.
I wonāt tell you what he said our top speed wasš
Oh and did I mention the hump-back bridge!š
Have a fabulous weekend!
Anne x
.
.
.
.
#photographer #photographerlife #photographers #photographeroftheday #londonphotographer #london #essex #braintree #chelmsford #storytelling #storytellingforphotographers #storytellingphotography #storytellingphotographer #visualstorytelling #storytellingcoach #storytellingforbusiness #businessstorytelling #smallbusiness #iamstorytelling #brandphotographer #brandphotography #london #essex #triumphmotorcycles
This is why they didnāt book you.
š¶š» Mum wants a newborn shoot.
You have a conversation. It goes really well. She sounds keen.
And thenā¦.
Nothing.
Weāve all been there.
Got excited because we think weāve āclosed the saleā.
Turns out we didnāt.
ā”ļø But let me just say thisā¦.
šÆ It actually has nothing to do with your skills as a photographer
šÆ And itās not because there are ābetterā photographers out there
Itās simply because mum isnāt yet convinced that you can solve her problem.
You didnāt convince on that call.
Sure - you told her how a newborn shoot works - how long it takes - you even spoke about props and that beautiful wall art she wantsā¦.
But the reality is, she already knew that.
What she really wanted to know was what happens when she has to stop to feed for the umpteenth time, soothe, change the nappy, mop up sickā¦. and what does she do with her toddler?
And by the way - sheās also exhausted.
Thatās the bit you forgot to reassure her on.
And her brain told her no.
This isnāt the photographer whoās going to make you feel safe.
Thatās why you didnāt hear back from her.
š Sorry but itās true.
And thatās why we need stories in our marketing.
Because the stories do ALL that for us.
DM me and Iāll tell you more.
In the meantime, if youād like storytelling tips dropping into your inbox each week - click on the link in the comments - itād be great to have you onboard!
.
.
.
.
#photographer #photographerlife #photographers #photographeroftheday #londonphotographer #london #essex #braintree #chelmsford #storytelling #storytellingforphotographers #storytellingphotography #storytellingphotographer #visualstorytelling #storytellingcoach #storytellingforbusiness #businessstorytelling #smallbusiness #iamstorytelling #brandphotographer #brandphotography #london #essex #newbornphotography #newbornphotographer
3 places left!
Why would you book a Pop-up Photography Day?
.
.
.
Good question.
.
Maybe itās the price.
Or it maybe itās how quickly you can get fresh imagery.
Or it might simply be that you fancy something different - in Central London - thatās also tax deductible.
.
.
As Iāve done more and more Pop-up Photography Days, Iāve come to realise that they mean different things to different people.
.
And believe it or not, most of my clients donāt book on because they need fresh imagery.
.
Ok. Rewind.
.
We always need fresh imagery, donāt we? But most of my clients book the pop-ups becauseā¦.
ā¦.they value everything else that gets tagged on - all the stuff that I DONāT talk about.
.
Like what?
šÆ The networking - new connections - the conversations
šÆ The storytelling tips that slip out
šÆ The giggles, inspiration from each other and a DAY OUT in Central London - away from the office!
.
So in case youāre thinking this is another photography shoot where you need to be on best behaviour and camera-ready the whole timeā¦.
Think again.
In fact, think the opposite.
.
Clients may arrive on best behaviour (if itās their first one) but once I press the RESET TO FACTORY SETTINGS button - itās all okāŗļø
.
Places are limited
[so that it doesnāt turn into a conveyor belt operation]
and your link is in the comments to get booked on - Iād love to see you there!
.
Until next time
Anne x
.
#smallbusiness #smallbusinessowner #london #essex #instabusiness #photography #marketing #personalbranding #chelmsford
Why would you book a Pop-up Photography Day?
Good question.
Maybe itās the price.
Or it maybe itās how quickly you can get fresh imagery.
Or it might simply be that you fancy something different - in Central London - thatās also tax deductible.
As Iāve done more and more Pop-up Photography Days, Iāve come to realise that they mean different things to different people.
And believe it or not, most of my clients donāt book on because they need fresh imagery.
Ok. Rewind.
We always need fresh imagery, donāt we? But most of my clients book the pop-ups becauseā¦.
ā¦.they value everything else that gets tagged on - all the stuff that I DONāT talk about.
Like what?
šÆ The networking - new connections - the conversations
šÆ The storytelling tips that slip out
šÆ The giggles, inspiration from each other and a DAY OUT in Central London - away from the office!
So in case youāre thinking this is another photography shoot where you need to be on best behaviour and camera-ready the whole timeā¦.
Think again.
In fact, think the opposite.
Clients may arrive on best behaviour (if itās their first one) but once I press the RESET TO FACTORY SETTINGS button - itās all okāŗļø
Places are limited
[so that it doesnāt turn into a conveyor belt operation]
and your link is in the bio to get booked on - Iād love to see you there!
Until next time
Anne x
.
.
.
.
#smallbusiness #smallbusinessowner #london #essex #instabusiness #photography #marketing #personalbranding #chelmsford
Probably the most *chilled* experience of having your photos taken youāll ever experience - but donāt take my word for it ā¬ļø
ā If you are looking to go the full āDavid Gandyā and not look like āColin from Accountsā in your photos then you need to get in touch with Anne - she is seriously the best in the market!
Anne will have the best choice of locations to put you at your ease, and teach you all you need to know about how to throw those poses and pouts that will bring you and your business personality to life. Ask her about the chicken chin!?!šš ā
James OāSullivan - CEO Project One Consulting
Thank you, James! Itās always a pleasure!
And all will become clear on the chicken chin on the day!
Booking link is in the comments ā¬ļø
Until next time
Anne x
.
.
.
.
#smallbusiness #smallbusinessowner #london #essex #instabusiness #photography #marketing #personalbranding #chelmsford
