10/07/2024
COME ON ENGLAND!!! 🦁🦁🦁
Like with any large sporting event, you're guaranteed to have some winning campaigns from brands that score!
I apologise in advance for my terrible football pun attempts throughout and to Scotland...
Adidas 👟
Using emotional storytelling with Jude Bellingham as the symbol of new hope for the future of England's football and with a blend of nostalgia, star power and a redemption storyline this resonates deeply with viewers, creating strong positive engagement.
Paddy Power🍀
With humour, well known English celebs and nods to cultural stereotypes and past events this ad cleverly resonates with the audience, making it both entertaining and shareable.
Irn Bru🥤
Similarly to Paddy Power, Irn Bru used a humorous approach filled with cultural jabs and a few very clever innuendos. This ad is highly memorable whilst maintaining their reputation of producing cheeky campaigns that get us giggling.
For me as a viewer, I love an ad that's relatable, makes me laugh and has a splash of nostalgia.