Virtual Lottie

Just a few years ago, when I was still a teacher, I found myself feeling so low, struggling. I felt trapped and although I had “lots” of holiday time, I had zero say in WHEN, which didn’t feel much like freedom. I needed something to lift me up, so I decided to try something I hadn’t done in YEARS, musical theatre. It was there, mid-rehearsals, that I met a real-life Virtual Assistant. At the time, I’d only ever seen TikToks about it and thought it was either too good to be true or some kind of MLM scam. But after speaking to her, my eyes were opened to the possibilities. I had a moment of clarity, If you’re not doing what makes you happy, it’s time to make a change. Fast forward to now, and as my own boss, my life looks completely different. ✨ Want to finish early for rehearsals? No problem. ✨ Feel like starting the day with reformer Pilates? Done. ✨ Need a morning to sit with a coffee and read? Absolutely. These aren’t just “small wins,” they’re the moments that remind me why I worked so hard to build this business. But here’s the thing. It’s so easy to overlook these wins when you’re laser-focused on growing your business. And if you’re anything like me then rest can feel counterproductive. But trust me, it’s not. My challenge to you? Take some time this week to do something that brings you joy. Not because it’s productive. But because it makes you happy. You didn’t start this business to feel like a prisoner to your own to-do list. You started it for the freedom to live your life fully. So go for a walk, try something new, or even just curl up with a good book. Do it for YOU. Let’s celebrate the wins, big and small, that remind us why we started our businesses! What’s one thing you’ll do for yourself this week? Drop it in the comments!

You didn’t outsource to still be doing all the work yourself. But let me guess... 👉 You’re writing content outlines for your VA. 👉 You’re giving endless feedback on captions and graphics. 👉 You’re still handling engagement and DMs because “no one gets your voice.” Sound familiar? Then let me be blunt. Outsourcing like this isn’t saving you time, it’s stealing it. A real social media team doesn’t just take tasks off your plate, they take over the ENTIRE thing. Like my Client L who got back 20+ hours a month when we took over… ✅ Strategy ✅ Content creation ✅ Engagement ✅ And yes, those “dreaded” DMs Now, they never write briefs, edit a reel, or chase a single deadline. Their socials run like an in-house marketing machine, and their audience? Engaged, growing, and buying. Ready for socials that scale your business without stealing your time? DM me “READY” and let’s talk about how we can take it ALL off your hands. Because outsourcing isn’t freedom unless it actually sets you free. @‌virtuallottie

If you’re making £15k+ months but still writing your own captions… you're making a BIG mistake. You built this business for freedom, so why are you still the one editing reels, posting carousels, and scrambling for content ideas? 👉 You have a seamless onboarding process for high-ticket clients… but you’re still planning captions in your notes app. 👉 You set alarms to post Reels at the ‘perfect’ time… instead of setting boundaries to enjoy your day. 👉 You’re rearranging your calendar for content batching… when you should be focusing on high-level moves. At this stage, your time is too valuable to be spent inside CapCut and Canva. The real mistake? Thinking only YOU can do it right. Client J thought the same, until we took over their strategy, content, and engagement. Now? Their socials run without them, and they’ve been fully booked for 4 months straight. It’s time to step into your CEO era. DM me “FREEDOM” and let’s take socials off your plate, so you can actually enjoy the business you built.

You didn’t start your coaching business to become a full-time social media manager… so why does it feel like your second job? You’re booked out. You’ve hit consistent £15k+ months. But instead of feeling like a CEO, you’re spending your days buried in content creation, repurposing posts, tweaking captions, and replying to DMs. Your day starts with client calls… but in between, you’re scrambling to edit a reel in Capcut. You’re squeezing in engagement between coaching calls and scheduling posts during a tea break. You finally get an evening off… but instead of unwinding, you’re on Canva designing next week’s carousel. And the worst part? The more successful you get, the more work lands on your plate. You’ve built an incredible business, but now you’re stuck managing it all yourself. You don’t have a marketing problem. You have a freedom problem. The biggest mistake I see? Thinking that because your socials bring in leads, YOU need to be the one running them. You shouldn’t be the one: ❌ Writing captions while eating lunch. ❌ Checking engagement when you should be serving clients. ❌ Stressing about whether you posted enough Stories this week. At this level, your time is too valuable to be spent in the trenches of social media. This is why our clients hand it over to us. We don’t just help with social media, we take it off their plate completely. ✔️ Long-term strategy mapped out based on their offers, launches & goals. ✔️ Content created from start to finish. Scroll-stopping captions, engaging carousels, and highly-converting content. ✔️ Scheduling + posting handled so they’re showing up daily without lifting a finger. ✔️ Engagement + lead nurturing done for them, so they can focus on serving their clients instead of replying to DMs all day. And the transformation? Here are some real examples… Launched a podcast to help cement them as a real thought leader in their niche. Increased prices & dro

What got you here won’t get you to your next level. You’re booked out, making bank… but working more than ever, is this why you started you business?? A recent trip to get my hair done reminded me of my why… Just before Christmas, I booked an 8:30 AM hair appointment for a Wednesday, which seemed like a great idea, until I found myself stuck in rush hour traffic, crawling through a two-mile journey that took almost 40 minutes that should have taken five. 🤦‍♀️ The honking. The stress. The frustration of knowing I was running late. And suddenly, I had a flashback to my old life, sitting in traffic, rushing to work, eating meal deals at my desk, and working around everyone else’s schedule. But now? My business fits around my life, not the other way around. At the start, I was all about income. I hustled, took on every client, worked all the hours, because that’s what I thought success looked like for me. But I quickly realised something. What’s the point of making more money if you don’t even have the time to enjoy it? True success isn’t just about hitting revenue goals, it’s about… ✨ Running a business that grows without you being glued to it 24/7. ✨ Having the ability to step away without everything crumbling. ✨ Doing work that aligns with your WHY. Now? I run two businesses, have a team supporting me, and finally have the space to enjoy the life I built. 👉 A Wednesday morning hair appointment? Sure. 👉 Travelling the world for a year? Done. 👉 Taking Friday afternoons off just because? Absolutely. And that’s exactly what I help my clients to achieve, business growth without sacrificing the freedom they wanted in the first place. If you’re still stuck in hustle mode, knowing you NEED to step back but can’t see how, let’s talk. DM me “FREEDOM” and let us help you to hit that next level and build a business that gives you more than just money.

You’ve seen the “New Year, New Me” posts all over Instagram, and they’ve got you thinking… “I’ve been smashing it so far, I don’t need to make any big changes!” But let’s be real, what got you to 5K or even 10K months isn’t what will take you to 20K+ months. You know you want to scale, but every time you try to step back and think bigger, you get dragged back into the daily grind. 👉 Coaching clients. 👉 Managing DMs. 👉 Writing content for content ideas. 👉 Mapping out your next launch. It’s already mid-January, and while everyone else is making vision boards, you’re already back to doing everything IN your business. Sound familiar? The problem isn’t that you’re not capable, far from it! It’s that you’ve built a business that relies 100% on YOU. And that makes you the bottleneck holding back your own growth. Because at this level, you don’t just need more clients. You need more time, more space, more strategy. What If This Year Looked Different? Imagine being able to stop working IN your business and start working ON your business. Just like Client J, who wanted to scale and step back from their second job, but found balancing socials, client work and their second job was preventing them from scaling and building her dream business. We stepped in, built a long-term strategy and now J has been fully booked for 3 months, is dropping unaligned services AND increasing their prices and now in a position to consider dropping their second job. And the best part? She didn’t have to work more to make it happen. It’s Not Too Late to Set Your Year Up for Success 2024 has only just begun. If you’re already feeling the pressure of “doing it all,” imagine how things will look in 3 months if you don’t make a change. You can keep scrambling to stay on top of your socials, OR you can bring in a team that makes sure your content sells, nurtures, and scales for you. Ready to step into your next level, without

Coaches, this is proof you actually need to take a step back!

How Client R fully stepped into her CEO era, onboarded several high-ticket clients, and launched a podcast – all while her clients' socials thrived without her doing everything. Imagine having a team behind you that truly understands your brand, your audience, and your goals, so you can focus on scaling your business and taking bold steps toward your big-picture dreams. This is exactly what we’ve done for Client R. Over the past year, two members of our team have been dedicated to supporting her: ➡️ One focuses on crafting captivating captions and scheduling her posts. ➡️ The other manages engagement, representing her clients and building connections with their audience. Before working with us, R was juggling it all: ✖️ Writing captions. ✖️ Scheduling posts. ✖️ Managing engagement on behalf of her clients. These tasks stole time and energy from her and prevented her from taking on more clients as there is only so much one person can do. R knew she didn’t need a one-size-fits-all solution but tailored support that matched her unique business needs and freed her to focus on big-impact actions. We stepped in with our bespoke social media management services, building a package that aligned perfectly with her goals and priorities. By having two dedicated team members handling her clients' socials, we gave her the freedom to step back from the day-to-day grind and focus on scaling her business and building her authority. R got these incredible results because she: ✨ Communicated her goals clearly and trusted the process. ✨ Knew exactly what she wanted to focus on – her clients, new opportunities, and creating impactful content. ✨ Was ready to delegate and knew the value of having experts on her team. BONUS - R has now launched a podcast, securing her as THE go to in her niche. If you’re ready to fully step into your CEO era, focus on scaling your business, and see your socials thrive without you, DM me the word “CEO

Rewind 3 and a half years ago… It was the start of October half-term, I was crying outside the primary school where I worked. I’d poured my heart into being the best teacher I could, but it never felt like enough. 🥲 The final straw? Some devastating news about a close friend. Life felt too short to keep ignoring what I really wanted. I knew it was time for a change. So, I handed in my notice and took the leap into entrepreneurship as a Virtual Assistant. I was terrified but determined to make it work. In those early days, I hustled hard. I joined networking events, reached out to local businesses, and connected with others in my industry like my life depended on it. I refused to let fear hold me back, I had a mortgage to pay! In just two months, I was fully booked, and by month three, I hired my first associate. Three years later: I’ve grown to an agency of 20 associates, supported 80+ clients, smashed my income goal and even launched a coaching business and for most of 2024 worked while traveling across 3 continents and 8 countries. But here’s the truth, it hasn’t always been easy. I’ve battled burnout, hired the wrong people, said yes to red-flag clients, and wrestled with imposter syndrome more times than I’d like to admit. I know what it’s like to feel like you’re doing everything to make your business grow and still wonder if it’s enough. 🥹 The thing that kept me going? My why. I wanted freedom. I wanted to wake up excited about my work, to support clients I genuinely loved, and to create a life that didn’t just revolve around my business but allowed me to live. And step by step, I’ve built that life. I’m so proud of how far Virtual Lottie has come, and I know 2025 is going to be even bigger. Big plans, big dreams, and a BIGGER impact. 💜 The lesson? You can’t build your dream business without believing in yourself first. Keep going. Show up even when it’s hard. And remember why you started. The results are so

It’s YOUR fault you haven’t hit consistent £15k months yet. You’re trying to do it all, but it’s the reason you’re stuck trading your freedom for success, and it’s just not sustainable. It’s 11 PM, and instead of winding down after a full day of coaching and client calls, you’re staring at Canva working on tomorrow’s carousel. You feel the weight of everything you need to get done tomorrow… 🚨 more client calls 🚨 responding to DMs 🚨 posting BTS content & some sales content to your story You believe that if you don’t do it yourself, no one else will match your standards. But this goes against the exact reason you started your business in the first place, to feel fulfilled, proud of your work, and have freedom. At the moment, you’re trading the freedom you built for success, and that’s just not sustainable. What you need is a team that understands your vision and takes the burden of social media management off your plate. We step in to: ✅ Build and execute a custom social media strategy tailored to your business. ✅ Write scroll-stopping captions, craft Reels, and schedule posts. ✅ Manage engagement and nurture leads while staying true to your brand voice. Take Client E, a marketing powerhouse who thrives on being out in the field, attending client shoots, and being creative. But hours spent building content strategies and writing captions late into the evening started impacting her ability to focus on her clients. When she brought us on board, we handled her social media strategy and execution, freeing her to do what she does best, creating impactful client work. Imagine having the freedom to focus on growing your business and doing the work you love, knowing your socials are consistently driving results in the background. If you’re ready to reclaim your freedom and scale sustainably, DM me the word “GROWTH,” and let’s chat about how we can transform your socials and your schedule in 2025.

You set aside time in the week to sort your content, but you rarely get it done, leaving you working longer hours just to get it done… sound familiar? Every week, it’s the same story. You block out 3 hours on Friday to plan your strategy, write captions, and organise content. But then a client emergency pops up, or you’re so drained from coaching calls that you barely scrape together a post, let alone a strategy. Suddenly, it’s Sunday night, and you’ve spent the afternoon creating posts instead of enjoying a Sunday stroll and a roast dinner. You’re not ignoring your growth goals, you’re just juggling too much. And let’s be honest, keeping up with engagement, strategy, and captions feels like a full-time job in itself. Deep down, you know this isn’t sustainable. You believe only YOU can handle your social media because you know your brand voice best. But here’s the hard truth: that belief is keeping you stuck, exactly where my Client R was a year ago when we started working with her. Client R was drowning in social media tasks, engagement, captions, scheduling, and worried it would stop her from scaling her business. We stepped in and took over her clients’ social media management. This freed up over 50 hours a month, allowing her to onboard multiple new clients and finally create the course she’d been dreaming of. And the results? She’s achieving her highest revenue months yet, while focusing on scaling and outsourcing the work. You know the real problem isn’t that you can’t keep up. Just like Client R, trying to do it all is costing you more than just time, it’s costing you the income you could be making by focusing on your clients and offers. Imagine starting your week knowing your social media is completely handled. Your audience is nurtured, your DMs are buzzing, and your time is finally yours to grow your business and create the impact you know you’re capable of. If you’re ready to stop the social media hustle an

Virtual Lottie turns 3 years old today! 🥳 Three years ago, I started this journey as a solo VA, just hoping to cover my share of the mortgage. I never imagined it would lead me here, to running a thriving award winning VA & Social Media Agency with 20+ associates, helping almost 100 clients, and building a life I’m so proud of. Not only that, but I want to thank all of my amazing clients, FABULOUS team members & associates and everyone else who has been a part of this journey. But let me tell you, it wasn’t always easy. When I first started, I was constantly questioning my worth. There were moments I wanted to give up, when self-doubt crept in, when it felt too hard. But deep down, I knew I couldn’t let fear win. So, I kept going. I celebrated the small wins. I reminded myself why I started. And slowly, I started to believe in myself. Fast forward three years: ✨ I’ve gone from solo VA to leading an incredible team of 20+ associates. ✨ We’ve supported nearly 100 amazing clients. ✨ I spent 2024 traveling through Southeast Asia while running this business. ✨ And the cherry on top? I started my second business, @‌Lottiedoherty_ coaching VAs to create their own dream businesses. None of this would’ve happened if I let self-doubt take over. Today, I’m my own biggest cheerleader. I look at what I’ve built, the impact I’ve made, and the life I’m living, and I feel nothing but gratitude and pride. So, if you’re doubting yourself or wondering if you can really do it, let me be the voice that says “Take the leap. Do the scary thing. Trust yourself. It WILL work out.” 🩷 Here’s to dreaming big, believing in yourself, and creating a life you’re proud of. Cheers to 3 years of Virtual Lottie, and here’s to what’s next! 🥂 #happybirthday #socialmediaagency #VAagency #virtualassistants

As we wave goodbye to 2024 and welcome in 2025, I can’t help but reflect on what an incredible year it’s been. 🌟 This year was a whirlwind of adventures, working while travelling, launching a second business, and achieving milestones that once felt like distant dreams. It was busy, crazy, and challenging, but I wouldn’t change a single thing. I’m beyond grateful for our fantastic clients, whose trust and belief in us make everything possible, and for our incredible team, who work tirelessly to make every goal achievable. None of this would have been possible without you. Looking ahead to 2025, I’m buzzing with excitement to tackle new challenges, push boundaries, and continue growing, both personally and professionally. Let’s make it the best year yet! 💪 Here’s to a year of success, growth, and fulfilment for all of us. Thank you for being part of this journey, now let’s make 2025 one to remember! 🥂✨ Happy New Year! 🎇