22/09/2025
The real reason content keeps falling to the bottom of your to-do list (even though you know itâs how you get clients)
You sit down to plan content and promise yourself itâll only take 30 mins.
Unlock your phone after looking at a blankgoogle doc for 4 seconds, and start scrolling Instagram for âinspo.â
Then after 15 minutes you think⌠âWait⌠should I be focusing on visibility content? Or selling my offer again? Or do I need to build more authority first???â
Cue decision paralysis. Laptop is now on sleep mode and youâre drained before a single post idea gets written.
And hereâs the thing. Itâs not that you donât have good ideas. Or are disorganised.
Itâs that youâre trying to plan, write, design and execute an entire content strategy⌠with zero actual strategy behind you.
So of course it feels heavy. Of course you keep putting it off. and of course it takes AGES to create posts.
This is where most people burn out, they donât realise the block isnât creativity, itâs decision fatigue.
Youâre making too many content decisions on the fly:
â What do I post this week?
â Which format should I use?
â Will this attract the right people?
Inside The Content Blueprint, we strip that all away.
We create a strategy based on your goals (visibility, sales, connection)
And then? Each month, you get 16 custom content ideas mapped out for you.
So youâre never starting from scratch. Youâre never posting randomly Youâre executing a plan thatâs built to work.
Because when done right, content builds connection, attracts aligned leads, and turns quiet lurkers into âwhen can we start?â DMs.
But only when each piece is doing its job.
Maybe your visibility content needs a glow up to pull in fresh eyes.
Maybe your authority content isnât showcasing your magic clearly enough.
Maybe youâve got a killer offer⌠but no content that actually sells it.
Thatâs the real difference, you stop guessing and start building an audience thatâs ready to buy.
Like one of our clients at the end of August. We focused on visibility content that spoke directly to their dream clientsâŚ
Result? A Reel hit 400K+ views, 15K+ shares, and brought in 100+ new followers in a few days.
Why? Because the strategy behind the post was doing the heavy lifting.
If youâre done wasting your best creative energy trying to figure out what to postâŚ
If you want your content to actually grow your audience, position you as the expert, and pull in people who are ready to buyâŚ
DM me BLUEPRINT and Iâll show you how it would all work for your brand.