Virtual Lottie

25/06/2025

You’ve just wrapped a full day of coaching calls.
You’re full of insight.
You’ve got 3 wins you know could become killer content.

But instead of reviewing & creating action plans for your clients or even heading to the gym to clear your head…
You’re back in your Notes app.
Tweaking the same caption template you’ve used 47 times, based on your strategy from 2 years ago.

Now i’m not saying that strategy isn’t right, look at how much it built your business. But the same strategy that got you here is deffo not teh strategy that will help you keep developing & growing.

That was exactly where my client S was.
She’s a luxury brand designer with a rock-solid reputation and she’s been leading her niche for 9 years!.
Her clients? Featured in Vogue, Vanity Fair, Forbes & winning national industry awards.

But she was still posting content using the same set of caption templates she wrote years ago.
And even with tweaks, those posts were still speaking to the kind of client she used to work with:
→ Newer luxury founders
→ People just entering the high-end market

Now?
She’s working with industry leaders, clients who are already known in their space and looking for someone at her level… Her content needed to reflect that shift.

When S came to us she said she’d fallen out of love with creating content & it was impacting her business, we got to know EVERYTHING about S, her business & all about her new top end luxury ideal clients.

We then created a 3 month strategy & planned each post to tell her dream clients that S could help them achieve their BIG goals.

So we kept the heart of her message, her client wins, her creativity, her style, but rebuilt the strategy from the ground up to resonate with high-level buyers from the first interaction.

And the results?
→ 5 discovery calls booked per week
→ 3 dream clients signed
→ Content that finally felt aligned again, and lit a fire under her brand

Because when you’re growing Your content needs to grow with you.

DM me “SOCIALS” if your business has grown, but your content hasn’t caught up. We’ll show you how we’d shift it.d

23/06/2025

You built a 6-figure brand so you could lead…
Not be stuck writing captions at 8pm after a day of back-to-back calls.

But somehow, content creation is still glued to you.

→ Editing reels in Canva while your tea goes cold
→ Replying to DMs mid-bite at lunchtime
→ Planning next weeks posts in the gaps between client calls

Let’s be honest, your business is too grown to be held together by “quick posts” and last-minute edits.

That’s exactly where my client L was when we started.

She runs two successful businesses, a premium salon and a coaching brand for stylist, booked out, thriving, admired in her industry…

But still?
She was the one writing every caption.
Replying to every DM.
Trying to plan launches on top of serving clients.

The result?
She was burning out, stuck running a content machine that was keeping her visible, but not moving her forward.

We took content creation completely off her plate and built a strategy designed to support her next level.

→ We handled the launch of her in-person masterclass
→ She hit her top goal: 10 sign-ups (that’s almost £5k in sales)
→ She’s now on her third round, without touching a single caption

Because content should support your growth.
Not cost you your evenings, energy, and creativity.

DM me “SOCIALS” if your business has grown but your content setup hasn’t. We’ll show you exactly what needs to shift to make space for the big picture stuff again.

p.s. Want the first look at our new offer dropping soon?

DM me “👀” and I’ll send you the preview before it’s announced.

19/06/2025

You’ve been in coaching calls all day… and now you’re editing reels on the sofa while your dinner goes cold.

Not because you’re behind.
Not because you’re disorganised.
But because your content still relies entirely on you.

At the start of your business?
This setup made sense.
→ You had time.
→ You needed visibility.
→ You were building trust.

And it worked.

But now? You’re 2+ years in.
→ Posting consistently is second nature.
→ Your clients love your stories.
→ Your audience is engaged.

But you’re still the one
→ Writing captions at 10pm after client calls
→ Trying to batch reels between client reviews
→ Scheduling posts in the Starbucks car park

And all that content that’s “keeping you visible”?
It’s also keeping you stuck.

Because every hour you spend inside Canva or CapCut…
is time not spent scaling your business.

→ Your next signature offer? Delayed.
→ That speaking opportunity? Forgotten.
→ The Bali retreat you’ve been dreaming of? Pushed to “next quarter.” Again.

That’s exactly where my client M was when they came to us.
An edutech startup breaking into a new market.
Already consistent. Already visible. Already booked.

But their content strategy relied entirely on them, and it was slowing their growth.

So we built a system that supported their goals, not just their to-do list.

Nearly a year in? Here’s what last month looked like
→ 459K+ views on content
→ 273 new, aligned followers
→ A single reel with 250+ saves and 40+ comments — all from dream clients

That’s what happens when your content is planned with intention, not squeezed in between meetings.

DM me “SOCIALS” if you’re ready to get out of the content hamster wheel and into real, sustainable growth.

16/06/2025

How my client E launched her dream podcast and scaled her agency… without burning out.

Client E was thriving.
Fully booked. Incredible clients. Rave reviews.
On the outside? She looked like the definition of “made it.”

But behind the scenes?
→ She was still the one scheduling client content
→ Managing multiple accounts engagment
→ Juggling comms and calls with no room to breathe

And every week, that podcast idea she couldn’t stop thinking about kept getting bumped to “someday.”
Even though she had the voice, the message and the audience, just not the time.

What she really wanted wasn’t more growth.
It was the space to lead her business… and be known beyond it.

So we built her a support system that matched her level:
→ One VA fully owning client engagement
→ Another handling captions, scheduling, and backend content
→ Over 50 hours/month of tailored, done-for-you support

And here’s what E did with those 50+ hours a month…
→ She launched her podcast (finally)
→ Her personal brand visibility exploded
→ Even more leads started rolling in, without her being glued to her laptop

She didn’t need a new strategy. She needed the space to act on the big ideas she already had.+

DM me “SOCIALS” if you’re ready for that kind of shift.
We’ll show you how it could work inside your business, too.

12/06/2025

Let me guess…

You book out a Wednesday morning in your calendar to plan & create your posts for next week.

But every time you go to plan out & create content, you get overwhelmed at the idea stage, and you just end up repurposing a post from 6 months ago…

but that means you attract the type of client you were focussing on 6 months ago, not the higher ticket client you’re currently wanting to work with!

That means more time wasted talking to unaligned leads who ultimately can’t afford you.

Sound familiar?

And let me tell you, the quality of your work isn’t the problem.

But if your content sounds like “past you” you’ll keep attracting the wrong people.

You’re not short on results.

Your clients are industry leaders & award winners.

You’ve built a reputation most service providers would dream of.

But your content? It’s still saying “past you.”

That’s exactly where my client S was before we worked together.

A luxury brand designer with high-end clients who regularly feature in Vogue, win national awards, and dominate their niche.

But the leads coming in?

Not aligned. Not ready. Not high-ticket.

She had a system for repurposing content, but every time she went to reuse an old post… it didn’t feel right.

The tone was off. The vibe had shifted.

And while she could keep tweaking captions and swapping stats, it wasn’t enough to shift her brand presence.

We stepped in and applied our ABC Framework, let’s look at how we implemented A (Attract)…

We rebuilt her content strategy to focus on bringing in her DREAM clients

→ We mapped her dream client’s desires, decision-making style & buying journey.
→ Refined the messaging to match her current level.
→ Planned content that spoke directly to the kind of clients she actually wanted more of.

The result?

→ Multiple discovery calls with qualified leads every single week
→ 3 premium dream clients signed in just 30 days
→ A content presence that matches her authority (and actually excites her again)

Because when your content attracts the right people from the start?

Everything else gets easier.

📩 DM me “STRATEGY” and lets talk about how you could go from overwhelmed to signing multiple dream clients.

📣 PS: I’ve been quietly building a new offer that helps you implement this in your own business — launching soon!

DM “TELL ME” and I’ll give you the early scoop 👀

05/06/2025

Let me tell you why running a coaching business feels a lot like driving a car…

You’re making 100s of micro-decisions at once while still moving forward toward your destination…

→ Should I post about the masterclass tomorrow… or the podcast I’m guesting on next week?
→ Do I update the sales page or Stripe payment plans first?
→ When do I announce my new offer on stories?

And that’s before your group coaching call, where you’re giving every client personalised support, remembering their goals, mindset blocks, and making sure they all feel seen 👀

You’ve built the business. You’ve nailed your niche.
You’ve got a group programme, some 1:1 clients, a membership…

And now?
You’re thinking about scaling again.

Evolving your offers. Maybe building a mastermind for clients to “graduate” into.

But that means even MORE decisions.

When to launch. What to teach. How to position it.

It’s not that you don’t want to lead your business.

But let’s be real…

You started your business for more freedom, not to constantly be making small decisions and never getting to spend time on the bigger picture business strategy.

I’ve been there.

When I was a teacher, the decision fatigue was relentless.

And last year, I launched my second business while travelling through Southeast Asia and running Virtual Lottie.

So trust me when I say, I get it.

And if you’re finally ready to let some of those daily decisions go, so you can focus on the ones that can really make a difference in your business…

Our new service is PERFECT for you.

We’ve been building it quietly behind the scenes & it’s so close to launching.

DM me “🤫” and I’ll give you the early scoop before we go live next month.

04/06/2025

Coaches, you’ve got the strategy. Your content’s converting.
But you’re still the one behind it all, and it’s wearing you down.

Let’s be real…

→ You’re writing captions at 9:37pm on your Notes app.
→ Planning launch emails between client calls.
→ Checking your insights at 7am while the kettle boils.

Your content works because YOU do.
You’re the strategist, the writer, the creative director, the marketer, all in one.

And that made sense when you were building momentum.
You got here by figuring it out, by doing it yourself, and look how far that’s taken you 👏

But let me ask you this…

Jeff Bezos started Amazon in his garage selling books.

But he’s not the one packing your new phone charger or delivering it to your door. At some point, growth needs support.

Because when everything runs through you…
👉 your content

👉 your DMs

👉 your strategy

then there’s no space left for the CEO-level things that matter now.

Like finally saying yes to that podcast invite.
Or actually taking a week off without worrying about next months content.
Or even just having a client call day with NO other work to do after, so you can go to the gym, or just chill out!

Imagine freeing up the mental space to lead your brand, not just keep it running.

If you’re ready to step back from some of the work you’re doing so you can step into your full CEO mode, then DM me STRATEGY and lets talk.

📩 PS: We’ve been quietly working on something NEW behind the scenes that helps you do exactly that (coming soon 👀).

DM me “TELL ME” & I’ll spill the tea early.

27/05/2025

Still can’t quite believe I’m writing this…
Business Woman of the Year 2025 🥹✨

I’m genuinely so honoured, and truthfully, this award isn’t just mine. It belongs to…

⭐️ My incredible clients, you inspire me daily.
⭐️ The amazing Virtual Lottie team, your hard work, heart and magic behind the scenes make everything possible.
⭐️ Every single person I’ve collaborated with, learned from, been supported by or shared the journey with over the past few years... thank you.

What started as a tiny spark of an idea has grown into something beyond what I ever imagined… and I’m just getting started.

A huge shoutout to every single nominee and award winner, what an inspiring group of women to be surrounded by.

So much talent, power and passion! 🙌

Here’s to dreaming bigger, building boldly and supporting each other every step of the way 💛

Official winners announcement!! 👀

Huge congratulations to all winner's in the 2025 Women in Business Awards! 🏆There were some amazing entries! Congratulations to all on a fantastic achievement!

Here are the results - https://altarisbusinessawards.com/2025-women-in-business-awards-results/

Kids Operating Room

Fuwment

West London Orthodontist Cosmetic Dental Studios

Leadership Through Data

Linda Stringer Individual Estate Agent MNAEA

Speed Mooting

Birch Strategic Services

Virtual Lottie

AbFabFit Club

23/05/2025

You promised yourself you’d focus on your client work today…

But its 10am and you’ve already
→ Written & posted your Story for today
→ Had an alarm go off to post your tiktok video AND then shared it as a reel on IG (and spent way too long choosing a vibey trending audio)
→ Spent 20 mins replying to comments & engaging with your community on stories

Sound familiar?

This is exactly why we created our Social Assist services to cover the parts of content creation that eat up your time & brainpower…

when your energy needs to go to actual CEO things.

and we are STILL taking bookings for this service to start in June!

And we can step in wherever you need support
→ Engagement & outreach done for you
→ Content & story scheduling taken off your plate
→ Graphics & Reels editing handled no more doing it while watching netflix at night

DM me “ASSIST” if June is the month you finally get your socials running with you, not against you.

Oh and I almost forgot…

We've been building something new behind the scenes at Virtual Lottie HQ!

Something designed to help all creative OSPs with their socials, wherever they’re at in their business.

If you want to be the first to know DM me SECRET and I’ll spill the beans. 🤫

21/05/2025

Coaches, your content is working & your offers are converting.
But if you decided to take a week off tomorrow, would everything slow down?

You’ve built a brand people respect and your clients trust you. Your referrals run deep because you deliver.

But let’s be honest… it’s all built on you.
You’re the one:
→ Writing captions at the end of a 7-hour call day
→ Coming up with post ideas AND scheduling them
→ Engaging on Instagram while having your lunch

You’re doing the marketing, the selling, the delivery, and wondering why there’s never enough time to scale what really lights you up.

This isn’t a strategy issue. It’s a capacity one.

Because when you’re the one coming up with ideas, writing posts, creating daily stories, it can be a BIG drain on your energy.

This is EXACTLY where my Client S was before we started working together. S runs two successful service businesses and coaches landlords on top of that.

She wanted to shift her focus onto her coaching, but as a busy founder of 2 businesses, just couldn’t carve out the time.

So we came in and…

→ Started with a full social audit
→ Built her a tailored content strategy
→ Wrote all her captions
→ Created graphics and reels
→ Designed and launched her lead magnet

We even guided her through a full brand shoot to get 2 months' worth of content in 1 single afternoon!

and now? She’s finally got the space to grow what really lights her up.

She took a last-minute holiday knowing everything was taken care of.

She’s doing more networking (without sacrificing consistency).
And she’s building a coaching brand that matches her authority.

If your content’s working, but you’re still the one keeping it all going,
It’s time to let someone else take the wheel.

DM me “SOCIALS” if you’re ready to stop surviving and start scaling properly.

14/05/2025

You know what nobody talks about enough?

How “success” can feel just as overwhelming as struggle.

My Client E’s agency was thriving.

She had a growing list of clients, her reputation was gold, and she was booked solid.

But behind the scenes?

→ She was scheduling all the content for multiple client accounts
→ Jumping between her own DMs and everyone else’s
→ Trying to squeeze in strategy while juggling actual client work

It was all working… but only because she was working constantly.

That’s where we came in.

We built a totally bespoke support system around what she needed:
→ Two VAs covering 50+ hours per month
→ One VA focused on client engagement across accounts
→ One handling caption writing and scheduling
→ Tailored support that slotted into her business like a dream

She finally had the space to breathe…
And launch the podcast she’d been dreaming about for years.
(It’s now a key driver for her personal brand and lead gen.)

That’s the thing about delegation, when you do it right, it doesn’t just remove pressure.

It creates momentum.

If you’re feeling like your business needs you in the trenches to keep running…

That’s your sign.

DM me “SOCIALS” and I’ll show you how it gets to feel lighter — without sacrificing the quality or results you're known for.

13/05/2025

Coaches, let’s keep it real for a sec.

You’re getting enquiries.
You’ve built an engaged audience.
You’ve proven your offers convert.

You’re not struggling with visibility or consistency.
That’s not the problem.

But here’s what is…

→ You’re skipping your 10:30am reformer pilates class again because you're stuck in Canva.
→ You’re having to “catch up on content” on a Sunday night while your partner’s waiting on the sofa with wine asking when you’ll finish to watch the next episode of your fav series.
→ You’re replying to DMs from potential clients in the Starbucks car park in between client calls.

Not because you’re disorganised. But because you’re the one doing it all.

That’s exactly where J was when we started working together.

Her socials were solid, but most of her enquiries were from her local network.
She wanted to expand her reach, elevate her brand, and bring in a higher volume of leads without burning out.

So we crafted a strategy tailored to that next level.
→ We wrote every caption to follow the strategy & scheduled the posts
→ She kept the graphics (because she’s incredibly talented and actually enjoys them)
→ She handled the engagement (because that lights her up too)

We just took the rest off her plate.

And within a while?
→ Enquiries were rolling in from outside her usual network especially on LinkedIn where she never used to get leads from
→ She booked out four months in advance
→ She raised her prices and dropped the offers she didn’t love anymore

Because when you stop doing everything, you get to focus on what actually makes a difference

If your business is working… but it’s working through you instead of for you — that’s not success. That’s survival.

DM me “SOCIALS” if you’re ready to scale the smart way — with support that feels like a dream team, not just another to-do.