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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 4:30pm Friday 9am - 5:30pm

Virtual Lottie, Bournemouth (2025)

13/10/2025

Coaches, if you’re still designing sales pages after a full day of coaching your clients…

This is why you’re exhausted (and why conversions feel slower than they should).

That’s exactly where Nikki (an incredible nutrition psychology coach who supports high performing women with health, healing & hormones) was, trying to create sales pages for her AMAZING offers in the gaps between supporting clients and working on her business.

When we started to work with Nikki, we took over the design & creation of the sales page for her, so she could stay in her zone of genius and focus on getting her clients the INSANE transformations that she’s known for! 💪

If you want the support so you can stay focused on doing what you love while your marketing continues without you, DM me the word “FOCUS” and let’s talk about how that would look for you!

13/10/2025

Selling out your coaching offers and still doing your own marketing?
That’s why you’re knackered (and why a proper day off feels impossible).

It’s not that you can’t design a sales page or write activating copy… it’s that you don’t need to anymore.

This isn’t a problem you can solve by working more.

Swipe to see how we helped our client N with this exact problem!

06/10/2025

If your content strategy = the 5 minutes in between client calls… this is for you.

You skim yesterday’s DMs, bash out a caption based on how you’re feeling (usually in a hurry) and let Chat GPT sort your post out and then hit post as you’re loading up the next Zoom.

No review of what worked last week. No plan for what this post is meant to do. Just “get something up”. When was the last time you had a strategy and stuck to it?

Here’s the hard truth: posting in the cracks of your day isn’t a strategy.

When every post is whipped up in the moment, your best people scroll past because there’s no clear purpose, no common theme to the recent posts so when they binge your content? They end up confused and won’t DM you trying to work with you.

What does work?

A strategy with a mapped out plan where each piece has one job and a clear path to the next one.

Strategy is especially important during a launch - your content needs to be doing multiple things and taking your audience on a journey.

Visibility content to get fresh eyes on your profile & clicking your links.

Nurturing content to build trust and show them why they need to listen to you

Authority content to position you as the EXACT thing their business needs!

Earlier this year, we were working with Client L on relaunching her in-person masterclasses. We built the strategy & plan (posts + Stories) to take her audience on the exact journey we wanted and gave every content piece one job, and set an easy DM route to book.

The result? 10 seats across two dates & just under £5k in sales without L needing to worry about what to post in between her appointments.

In fact, it was the same launch strategy we used for our coaching business to have multiple 5-figure launches in 2025.

If you’re done winging it and want your month mapped for you (16 post ideas with hooks, formats + prompts sent to your inbox), DM BLUEPRINT and I’ll show you what your plan would look like.

29/09/2025

If planning posts feels like doing the big shop hungry (trolley full, no actual meals), then this is for you!

Quick way to give your content real purpose 👇

A) What are you selling this month?
B) What changes for the client after they buy the offer?
C) 4 problems it solves → these are your weekly themes
D) How you solve each problem → these are your posts (your method, process etc)

Do ☝️ and you’ll stop second-guessing every idea and start creating posts that have a real purpose.

Posting gets get fun again when you know what you’re posting about is clear.

If you want this done for you, that’s exactly what The Content Blueprint is!

Every month we dig into your offers, audience and insights, then send a strategy with 16 mapped post ideas (hooks, formats, prompts) direct to your inbox, so your content actually drives enquiries and you don’t need to worry about planning a single post!

DM BLUEPRINT and let’s talk about how the Blueprint would work for you.

26/09/2025

If you’re posts aren’t bringing in DMs from dream clients, this is why…and it’s not because you aren’t creative!

It’s because you're trying to turn one post into a TED Talk, a pitch, a diary entry, and a sales page... all in one.

You start writing something helpful, then suddenly you’re deep in a mini rant, trying to squeeze in your backstory, mention your offer, share your weekend plans… oh and wrap it all up with a motivational mic drop.

It’s too much.

That post is working overtime and still not converting.
Because your dream clients are reading it thinking:
“Nice post… but what do I do with this?”

Let me be blunt.

Content isn’t converting because there’s no clear point to each piece.
No strategy. No mapped journey. Just whatever you felt like at the itme.

Inside The Content Blueprint, we sort that ALL out for you.

We give you a strategy based on YOUR goals
And 16 custom post ideas mapped to the actual steps your audience needs to take before they’re ready to buy.

With hook suggestions, format ideas, bonus prompts, the works.
So you’re not posting random stuff and hoping for magic.

You're posting content that:
Attracts aligned followers
Builds real connection
And actually sells your offers

Like when our client used it to sell 10 masterclass seats = almost £5k
Or another client who signed 3 dream clients in a single month

This isn’t about going viral. It’s about content that works on purpose.

If you're ready to stop second-guessing what to post and start showing up with clarity, strategy and confidence?

DM me BLUEPRINT and I’ll show you what it could look like for your brand.

24/09/2025

You’re not stuck because you “don’t know what to post.”

You’re stuck because you’ve got 17 half-finished Canva drafts, three Notes app caption ideas, and a half finshed “launch post” you’ll definitely finish tomorrow (aka never).

You’re doing what most service providers do when content feels hard:
→ Post whatever idea you’ve got brain capacity for that day
→ Slap a trending audio on and hope for the best
→ Promise yourself you’ll “batch next week” (like you do every week 👀)

Let’s be real.

You’re not a bad content creator.
You’re just trying to create without a strategy.

And that’s why your content isn’t converting.
Because right now, your posts are working harder than you, but still not getting results.

Here’s the shift:
Content should build connection
Content should nurture leads
Content should do the selling before they even DM you

And that’s what we build for you inside The Content Blueprint.

Every month, we plan 16 strategic post ideas mapped to your goals, with full hook suggestions, format guidance + bonus prompts to make writing easier.

Your job? Create the posts in YOUR way and with YOUR voice, and let them do their job.

One of our clients used this exact strategy to fill 10 seats on her masterclass. Almost £5k in sales from using a
Just content that actually worked.

Another client? Signed 3 dream clients in a month… and fell back in love with content again

So if you’re tired of second-guessing your content, If you’re ready to stop opening Canva & hoping inspo hits and start building a feed that attracts aligned, ready-to-invest clients?

This is your sign.

DM me BLUEPRINT and I’ll show you what it would look like for your brand

22/09/2025

The real reason content keeps falling to the bottom of your to-do list (even though you know it’s how you get clients)

You sit down to plan content and promise yourself it’ll only take 30 mins.

Unlock your phone after looking at a blankgoogle doc for 4 seconds, and start scrolling Instagram for “inspo.”

Then after 15 minutes you think… “Wait… should I be focusing on visibility content? Or selling my offer again? Or do I need to build more authority first???”

Cue decision paralysis. Laptop is now on sleep mode and you’re drained before a single post idea gets written.

And here’s the thing. It’s not that you don’t have good ideas. Or are disorganised.

It’s that you’re trying to plan, write, design and execute an entire content strategy… with zero actual strategy behind you.

So of course it feels heavy. Of course you keep putting it off. and of course it takes AGES to create posts.

This is where most people burn out, they don’t realise the block isn’t creativity, it’s decision fatigue.

You’re making too many content decisions on the fly:
❌ What do I post this week?
❌ Which format should I use?
❌ Will this attract the right people?

Inside The Content Blueprint, we strip that all away.

We create a strategy based on your goals (visibility, sales, connection)
And then? Each month, you get 16 custom content ideas mapped out for you.
So you’re never starting from scratch. You’re never posting randomly You’re executing a plan that’s built to work.

Because when done right, content builds connection, attracts aligned leads, and turns quiet lurkers into “when can we start?” DMs.

But only when each piece is doing its job.

Maybe your visibility content needs a glow up to pull in fresh eyes.

Maybe your authority content isn’t showcasing your magic clearly enough.

Maybe you’ve got a killer offer… but no content that actually sells it.

That’s the real difference, you stop guessing and start building an audience that’s ready to buy.

Like one of our clients at the end of August. We focused on visibility content that spoke directly to their dream clients…

Result? A Reel hit 400K+ views, 15K+ shares, and brought in 100+ new followers in a few days.

Why? Because the strategy behind the post was doing the heavy lifting.

If you’re done wasting your best creative energy trying to figure out what to post…

If you want your content to actually grow your audience, position you as the expert, and pull in people who are ready to buy…

DM me BLUEPRINT and I’ll show you how it would all work for your brand.

17/09/2025

Still getting enquiries that go nowhere?
Here’s why your content isn’t converting (even though you’re posting).

Because posting consistently isn’t the same as posting strategically.
And deep down, you know that.

You’ve got a Google Doc full of ideas.
You’re showing up multiple times a week.
You even get DMs now and again…

👉 But they’re not from ready-to-invest, aligned clients.
👉 They don’t lead to sales.
👉 And they’re not growing your business the way you hoped.

That’s exactly why I created The Content Blueprint:
A personalised monthly strategy + post plan delivered straight to your inbox.

(No logins. No £1k+ agency fees. No guesswork.)

Here’s what you get each month:

✅ A tailored content strategy using our ABC Framework
✅ A 16-post plan with hooks, formats + angles
✅ Caption guidance to keep it in your voice
✅ Bonus access to the Content Companion vault

It’s designed for experienced service providers who:
– Are burnt out from trying to “keep up” with content
– Want to hand off the strategy so they can actually enjoy creating again
– Are ready to sign aligned clients consistently

Client S is a perfect example 👇
She told us she’d fallen out of love with content.
Too much pressure, too little return.
But after following her personalised Blueprint, she felt excited to post again and signed 3 clients in one month.

When your content has a clear job, it actually starts doing the work for you.

You don’t need more content. You need better strategy.

Comment BLUEPRINT and I’ll DM you the details.

15/09/2025

How our strategy helped Client L bring in nearly £5k in sales from her in-person masterclasses

(…without her needing to post every day or hard sell in Stories)

This wasn’t L’s first time running education offers.
She’s known in the industry for her unique colour techniques and creative teaching style.

But when she decided to relaunch her signature in-person masterclasses, she felt stuck.

She was juggling the salon, clients, socials, content creation, and just didn’t have the headspace to map out a full strategy.

She wanted to:
✨ Relaunch her education platform for stylists
✨ Fill 10 seats across 2 dates
✨ And create demand through her content

But how do you build demand for something you haven’t promoted in ages…
Without feeling like you’re repeating yourself or pushing?

Here’s what we did inside The Content Blueprint:

🎯 We created a strategy to guide her audience from “interested” to “I’m in!”
🎯 Built posts across the visibility → nurture → conversion journey
🎯 Designed Stories that tackled objections + prompted aligned DMs

→ One visibility reel hit 1.1M+ views
→ She gained new followers and reignited audience interest
→ And ultimately… sold 10 masterclass seats (which was her big goal)

That’s nearly £5k in sales.
From content that was planned, strategic, and still felt fun to show up for.

Because every single piece had a clear job, and it did it brilliantly.

You don’t need to post more or to send 100s of cold DMs.

You just need content that’s mapped to your goals and actually works for you.

DM me BLUEPRINT and I’ll show you how we can do the same for your next launch.

10/09/2025

You don’t need another content calendar.
You need to know what kind of content actually moves your business forward.

Because here’s the thing most business owners get wrong on social media 👇

They judge every single post on how many likes it got.
When really?

The success of a post depends on what it was meant to do.

🟣 Was it visibility content? → Then reach matters.
🟣 Was it nurturing content? → Then comments, DMs and connection matter.
🟣 Was it authority content? → Then shifting perspectives, building trust and starting conversations matter.

That’s the problem Client M came to us with.

They were an edu-tech startup, already posting consistently, but they weren’t sure if they were posting the right things.

They felt like their feed was full of “tips & tricks” with no real direction.
Just content for the sake of content.

We built out a strategy that mapped each content type to a goal:

✨ Visibility content → to bring new eyes in (300k+ views from 1 reel)
✨ Authority content → to establish them as the go-to
✨ Relatable content → to build emotional connection and community

And because we tracked each content type against its purpose — not just generic metrics — we were able to see what worked, optimise it, and scale their success.

Fast forward a year?

They’ve gone from UK brand awareness → to international community growth.

That’s the power of a content strategy that actually understands the difference between likes… and impact.

If you’re ready to stop guessing what to post, and start mapping your content to your goals, DM us BLUEPRINT and we’ll send the details.

08/09/2025

Creating content without a strategy is like packing for a holiday without knowing where you’re going.

You’re throwing in a bikini and a raincoat.
Flip flops and hiking boots.
Because you don’t know what you're actually prepping for, you're just hoping something works.

That’s what your content looks like right now.

You're posting a visibility Reel one day,
then a long-winded educational caption the next,
then a mindset quote that even you don't fully believe.

It’s not bringing in enquries from your dream client. and you’re starting to take it personally.

But the issue isn’t your content.

It’s the lack of direction behind it.

When you don’t have a plan, you fall into that “open instagram & doom scroll for inspo” cycle.
You waste your best brainpower trying to figure out what to post instead of just creating it.

Your posts become reactive.
Your energy? Drained.
Your enquiries? unaligned and asking for discount.

Here’s what changes when you actually have strategy

✅ You know exactly what kind of content you're posting and why (visibility, authority, nurture, convert)
✅ Your content builds momentum not more random effort
✅ You start attracting clients who are already warmed up and ready to buy not just watching from the sidelines

That’s exactly what we do inside The Content Blueprint.

Every month, we map out 16 posts tailored to your brand, goals, and current focus (whether that’s filling your 1:1s, launching, or building authority).

One of our clients’s goals is to expand brand awareness, so we’ve been including visibility content that makes their ideal client feel SEEN.

So we suggested a shareable/relateble reel and gave planned out the hook

It got 400k+ views, 15k shares & over 100 new aligned followers in 3 days

All because the content had one job and nailed it.

If you’re done guessing what to post and ready to actually build a content plan that brings in leads without burning you out…

DM me the word BLUEPRINT and I’ll show you how we can make content feel easy for you!

Virtual Lottie

13/10/2025

13/10/2025

06/10/2025

29/09/2025

26/09/2025

24/09/2025

22/09/2025

17/09/2025

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10/09/2025

08/09/2025

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Monday	9am - 5:30pm
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