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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 4:30pm Friday 9am - 5:30pm

Virtual Lottie, Bournemouth (2025)

23/04/2025

Coaches, you’ve launched before and you know what content “should” work…

But THIS time, even the thought of creating it feels like actual torture.

You could repurpose last year’s posts…
But let’s be honest, by the time you’ve rewritten the hooks, tweaked the CTAs, reworded the value…
You might as well have started from scratch.
(We’ve all been there, squinting at a 2023 caption going “...nah, this just isn’t it anymore.”)

And the sheer volume of content is ridiculous!
Launch emails, stories, sales posts, talking head reels, personal brand posts, visiblitiy content and not to mention all of those DM conversations.

And at this stage, consistency isn’t a problem, you post daily & have stories going out too, but here’s the truth…

Consistency doesn’t sell spaces in a launch… strategy does.

Last year, I started a brand new coaching business.
Fresh account. Cold audience.
But I knew my strategy worked, so I put it to the test.

Fast forward 4 launches later…
Each one bigger than the last.
And this round?
We’ve sold 3 seats without even announcing the offer.

No long-winded promo. No daily content scramble.
Just a mapped-out launch strategy with distinct phases, each designed to build connection, activate lurkers, and drive conversions before cart even opens.

That’s the power of having a launch system that does the heavy lifting before you even show up with an offer.

If you’re sick of the burnout cycle every time a launch rolls around, you’re not alone, and you don’t have to keep doing it this way.

DM me “LAUNCH” if you know you’re ready to invest in the right support.

21/04/2025

PSA: What got you to £10k will NOT get you to £20k+ months.

Every hour spent creating content, writing captions, or replying to DMs is an hour stolen from working with your clients or developing the offers that’ll scale your business.

It’s lunchtime, and instead of relaxing, you’re responding to DMs with one hand and holding a fork in the other. You’re working 40+ hours a week, yet less than 20 of those hours are spent with clients, generating income.

The rest? You’re stuck managing your socials and marketing. That worked fine when you were hitting £10k months, but now? You’re juggling a reputation, more clients, and bigger goals. It’s simply not sustainable.

Here’s the truth… What got you to £10k months won’t get you to past 20k. Doing everything yourself isn’t the answer, it’s the bottleneck keeping you from scaling.

Take Client L, for example. They were managing everything, strategies, repurposing content, building lead magnets, and coaching their 1:1 and 1:many clients, all while launching a new offer and keeping up a social life.

Most of their work happened late at night, leaving them resentful of their business and even their success.

When we came on board, we handled it all, content creation, DMs, scheduling posts, and daily story updates.

The result? L took time off during their launch and still received consistent enquiries for their new offer while their socials thrived without them.

Imagine what’s possible when YOU are no longer the bottleneck in your business.

We offer full social media management, taking EVERYTHING off your plate, from strategy and caption writing to Reels editing, graphics, scheduling, and engagement.

This means you can focus on scaling, taking on more clients, or reclaiming your evenings, all without sacrificing growth.

Enquiries coming in, clients booking, and socials running seamlessly while YOU finally enjoy the freedom you set out to create.

DM me “SOCIALS” to learn how we can help you scale without having to spend hours on your socials.

15/04/2025

It’s YOUR fault you haven’t hit consistent £15k months yet.

You’re trying to do it all, but it’s the reason you’re stuck trading your freedom for success, and it’s just not sustainable.

It’s 8PM, and instead of winding down after a full day of coaching and client calls, you’re staring at Canva working on tomorrow’s carousel.

You feel the weight of everything you need to get done tomorrow…

🚨 more client calls

🚨 responding to DMs

🚨 posting BTS content & some sales content to your story

You believe that if you don’t do it yourself, no one else will match your standards.

But this goes against the exact reason you started your business in the first place, to feel fulfilled, proud of your work, and have freedom.

At the moment, you’re trading the freedom you built for success, and that’s just not sustainable, and if you want to scale beyond where you are now, something needs to change.

Just like our client S, is an INSANE designer with incredible standards, but she was drained. She was constantly second-guessing what to post, recycling the same ideas, and dreading content creation, even though she used to love it.

The pressure to maintain visibility while juggling client work left her feeling uninspired, stuck, and totally over it.

Her content was getting enquiries, but mostly from unaligned clients.

We came in and did a full audit on her socials, her competitors and a deep dive into her goals (long & short).

We then put a strategy together to help her reach her short term goal - increase enquiries from ALIGNED clients & those who had the budget for her services.

After a few months, she saw a significant increase in enquiries, more discovery calls with dream clients and in 1 months she signed THREE high clients!

Imagine having the freedom to focus on growing your business and doing the work you love, knowing your socials are consistently driving results in the background.

If you’re ready to reclaim your freedom and scale sustainably, DM me the word “SOCIALS,” and let’s chat about how we bring in dream clients to you without you needing to lift a finger.

12/04/2025

Rewind to 3 years ago…

It was the start of October half-term. I was sat outside the school I worked at, crying in my car. Teaching had been my whole world — but no matter how much I gave, it never felt like enough.

Then came a moment that changed everything. Life felt too short to keep ignoring the pull toward something more.

So, I handed in my notice and started Virtual Lottie — with one goal: cover my half of the mortgage (it was £900 a month, and no, I didn’t fix it 🫠).

Fast forward to today…

• Fully booked in 2 months.
• Hired my first associate by month 3.
• Now running a multi-award-winning agency with 20+ associates.
• We’ve supported nearly 100 clients.
• And I spent over 12 months working remotely across 8 countries and 3 continents — all from my laptop.

It wasn’t always easy. I’ve burned out, said yes to red-flag clients, hired the wrong people, and wrestled with imposter syndrome more times than I can count.

But I kept going. I believed in the vision, even when it felt scary. I built the kind of business I used to dream about.

And now? I’ve got freedom. A team I’m obsessed with. Clients I love. And a life I’m genuinely proud of.

If you’re sat in the hard part right now, wondering if it’s really worth it — this is your reminder: it is.

Keep going. Dream bigger. And don’t let fear hold the pen.

Here’s to what’s next 🥂
Lottie x

09/04/2025

When L came to us, she was holding everything together — just…

She was spinning plates across two businesses, showing up for her coaching clients, running a busy salon, and somehow still trying to create content that actually converted.

Every message, every enquiry, every decision — it all landed on her shoulders.

She felt tired. Like she was doing all the right things, but getting nowhere fast. The growth was there, but so was the overwhelm. And even though her audience adored her, the work of maintaining that visibility? It was starting to feel like a burden.

She didn’t have time to breathe, let alone scale.

So L made the decision so many put off for too long.

She knew enough was enough.

She couldn’t keep running on empty—constantly shifting between salon bookings, coaching calls, content ideas, and a hundred little marketing tasks that chipped away at her focus.

She wanted more than “just keeping up.”
She wanted to build something.

She wanted the freedom to finally focus on her education business—the part that lights her up. The legacy side. The impact work. The offers she dreamed about but never had the headspace to grow.

So she said yes to support.
Yes to a team who got it.
Yes to letting go of control so she could step into the next level of her business with clarity, consistency, and actual capacity.

And that changed everything.

She feels clear. Supported. Spacious.
Her socials are running like clockwork.
She’s not stuck in her Notes app at 10pm trying to finish a caption.
She’s coaching more, stressing less, and seeing enquiries come in for her team, not just her.

Imagine if your content brought in leads without you being the one behind the screen.
If someone else held the strategy, the captions, the engagement…
If you finally had the space to focus on the work you love — and trust that the visibility and conversions were handled.

That’s what it feels like to work with a team who actually gets it.

And it’s what we do best.

DM me “CONVERT” and let’s make that your reality.

08/04/2025

All you keep telling people is…

Your business is thriving.
You’ve built the name. You’ve got the receipts.
But when it comes to your social media, you’re still in the weeds, trying to do it all.

Sound familiar?

That was Client L.

A powerhouse salon owner and a coach for other hair pros. She was booked out. Her offers were solid. She had clients ready and waiting.

But all the attention was on her.

Every enquiry that came into the salon?
For her.
Every new lead? Wanted her.
Every caption, every graphic, every post idea? Still coming from her.

Which meant less time doing the thing she actually loves—coaching—and more time trying to keep up with DMs, stories, launches, emails, and the never-ending hamster wheel of content.

She wasn’t behind. She wasn’t messy. She was already doing “everything right.”

But that’s exactly the problem.

She was doing everything.
And it was burning her out.

She didn’t need another Canva template or a new launch strategy.

She needed a team who actually understood her vision. Who could step in, take the pressure off, and make the whole thing run like clockwork—without her lifting a finger.

So that’s what we did.

We didn’t just take over her socials.
We got into the heart of her brand—her coaching work, her salon, her personality, her goals.
We listened to what she wanted to be known for, what kind of enquiries she actually wanted, what success would feel like for her.

Then we built a plan to make it happen.

We created a content strategy to position her as the expert in her space. We handled daily engagement so her salon wasn’t just booked—but her whole team was getting requests too. We managed her email marketing, supported a full lead magnet creation and even designed a printed booklet for her in-person workshops so her brand looked as premium as her offers.

So when a reel went viral and hit over 1M views?
We already had the funnel in place.
We were ready to capture the traffic, warm the leads, and direct them exactly where they needed to go.

Now?
L has the freedom to focus on her coaching without sacrificing her salon.
She’s seen a surge in dream clients, her team is thriving, and her content is converting without her being stuck to her phone.

This is the power of true, done-for-you support.
Not just content creation—real strategy, real support, and real space for you to scale.

If you’re still juggling everything and calling it “growth,” we need to talk.

DM me “CEO” if you’re ready to stop being the bottleneck and actually start scaling like the entrepreneur you are. 💌

04/04/2025

Imagine picking up your phone to see messages from potential clients asking to work with you after seeing your most recent post (which you didn’t create).

This is what happened to our client J, all because she stopped treating social media like a she did when she started her business and started using like a CEO.

Client J wasn’t struggling to sign clients. But she was:

➡️ Stuck doing unaligned work just for the cash
➡️ Wasting time on content that wasn’t pulling in the right leads
➡️ Undercharging because her positioning wasn’t where it should be

She didn’t need more clients. She needed better ones, the kind who respect her expertise, pay her worth, and don’t need convincing.

But first? Her socials had to match the level she was playing at.

So we built her a DFY social strategy that actually worked for her business.

✔️ LinkedIn? Now brings in regular leads.
✔️ Messaging? Dialled in for high-ticket buyers.
✔️ Pricing? Premium, without the pushback.
✔️ Content? Running in the background while she scales.

She’s now booked out for months, raised her rates, and dropped the offers she no longer enjoyed.

And the best part?

She’s building her business around her life. Not the other way around.

If you want the same, DM me “SOCIALS” and let’s make it happen.

02/04/2025

I speak to many coaches who always sell WELL, but rarely sell out.

and let me tell you, it’s because you spoke about your results TOO much last time and that's why you didn't sell out your offer…

You’ve launched multiple offers multiple times, and now have a good bank of launch content that you always repurpose. Last time you rolled out the same posts, and even though you did sell a good amount, it fell short of your big goal, and that’s not okay.

Your mistake was focusing TOO much on the results you got your clients. And by only talking about your results, financial wins etc you gave some of your audience the ick.

By not including enough personal brand content, talking about your values, your why and just being yourself, then that is why some of your audience didn’t buy.

A while back. I made this mistake too. Midway through a previous launch, I noticed I was getting fewer enquiries than the one before. For the next part of the launch I went HEAVY on my personal brand content and as soon as I posted these, I started activating people in my audience who hadn’t reached out yet, but have been following for a while

I had my biggest launch to date! Coincidence? 100% not.

You can get more leads by speaking to all of your audience without giving them the ick by putting out personal brand content and being open & vulnerable.

That way you can connect with your audience even more, and start to sell out your offers.

If you’re dreading your next launch, and want some support so you can actually look forward to launching, DM me SOCIALS and lets chat!

31/03/2025

This is something we hear from coaches who are 3 years+ deep…

Your business is thriving. Your programs are full of clients. You’re charging premium rates.

But instead of focusing on scaling, you’re still the one mapping out content, tweaking graphics, and figuring out what to post next in between serving your coaching clients.

Your lunch break? Spent answering DMs. Your evenings? Editing reels instead of switching off and doing for dinner with friends.

You don’t have a strategy problem. Your content works.

The real problem? You’re STILL doing it. And at this stage in your business, that’s not just exhausting, it’s holding you back.

That’s where our Client L was before working with us…

Client L is a salon owner AND a coach for other hair pros – she’s talented, in demand, and already built a name for herself. But all that demand? It was all for her.

Every message. Every enquiry. Every post. Every caption. All funnelled to her – which meant less time for the part of her business she LOVES: coaching.

And let’s be honest… getting enquiries from Instagram is great until it starts draining every spare second from your day.

So we stepped in…

→ Took over both accounts.

→ Handled daily engagement.

→ Managed email marketing, designed a printed lead magnet, and made sure every single post was doing its job.

→ And when one of her reels hit 1M+ views? We already had her profile funnel ready to catch and convert the traffic.

Now?

✨ She's building out her coaching biz without burning out.

✨ Her salon DMs are full of “anyone available” requests, not just her.

✨ She's showing up where it matters, and NOT where it drains her.

The truth? Growth isn’t about doing more.

It’s about doing the right things and having the right team doing the rest.

DM me “SOCIALS” if you’re done doing it all and ready to keep on scaling your business without doing everything.

28/03/2025

From inconsistent, unaligned leads, to 5+ discovery calls a week & signing 3 of DREAM CLIENTS in a month without touching their content.

When Client S came to me, they had high-end offers and big goals, but their content? It wasn’t keeping up.

They had a system for repurposing old posts, but every time they read them, they felt… off.

The messaging was outdated. The content sounded like past them & instead of attracting premium brands, they were getting enquiries from the wrong people.

To help create content, we focussed on really getting to know S & her brand and everything about her dream clients as part of our onboarding.

We then built a content strategy that actually matched their current level and seriously focussed on activating their dream clients by talking to their desires, fears and lived experiences.

After just a few weeks, S noticed enquiries increasing from dream clients and start to book 5 pre-qualified dream clients onto sales calls per week.

And last month, they signed 3 aligned dream clients which is EXACTLY what S was hoping to get.

A strategy that aligned with where THEY are, speaks to their ideal client and most importantly, a clear return on investment.

If you’re busy repurposing content that still sounds like past you but are ready to take a step back and focus on serving your clients, DM me SOCIALS and let’s talk.

27/03/2025

150+ sign-ups in 12 days. 1M+ views. And one very happy client.

And no, Client L didn’t do it by posting more, working harder, or “just being consistent.” She was already doing all of that.

So why weren’t the conversions rolling in?

Here’s the reality, consistency alone won’t get you sales.

You can post every day. Educate. Inspire. Show up.
But if your audience isn’t taking action, something is missing.

And for Client L? That missing piece was a strategy designed to activate, not just inform.

Before working with us L had an audience that loved her content, but they weren’t asking to work with anyone in the salon. She also had an offer people needed wasn’t seeing the sign ups she was hoping for.

Here’s how we changed this
✔️ Reworked her content strategy to turn silent lurkers into action takers.
✔️ Created conversion-driven messaging that made her audience think, “I need this.”
✔️ Mapped out a lead journey so every post warmed people up to take the next step.

What happened next?
✨ 150+ sign-ups from ONE email & five social posts.
✨ 1M+ views on a reel that put her in front of dream clients.
✨ Her audience didn’t just engage, they took ACTION.

She didn’t need more content. She needed the right content.

And now? She’s got clients DMing via Instagram asking to be looked after by any of the team - which was her BIG goal!

If you’re ready to stop posting for the sake of it & start seeing real conversions, DM me “CONVERT” and let’s talk.

21/03/2025

How my Client R fully stepped into her CEO era, onboarded several high-ticket clients, and launched a podcast – all while her clients' socials thrived without her doing everything.

Imagine having a team behind you that truly understands your brand, your audience, and your goals, so you can focus on scaling your business and taking bold steps toward your big-picture dreams.

This is exactly what we’ve done for Client R. Over the past year, two members of our team have been dedicated to supporting her:
➡️ One focuses on crafting captivating captions and scheduling her posts.
➡️ The other manages engagement, representing her clients and building connections with their audience.

Before working with us, R was doing it all writing captions, scheduling posts & managing engagement on behalf of her clients.

These tasks stole time and energy from her and prevented her from taking on more clients as there is only so much one person can do.

R knew she didn’t need a one-size-fits-all solution but tailored support that matched her unique business needs and freed her to focus on big-impact actions.

We stepped in with our bespoke social media management services, building a package that aligned perfectly with her goals and priorities.

By having two dedicated team members handling her clients' socials, we gave her the freedom to step back from the day-to-day grind and focus on scaling her business and building her authority.

R got these incredible results because she:
✨ Communicated her goals clearly and trusted the process.
✨ Knew exactly what she wanted to focus on – her clients, new opportunities, and creating impactful content.
✨ Was ready to delegate and knew the value of having experts on her team.

BONUS - R has now launched a podcast, securing her as THE go to in her niche.

If you’re ready to fully step into your CEO era, focus on scaling your business, and see your socials thrive without you, DM me the word “CEO” to find out how we can create a bespoke social media management package tailored to your needs.

Virtual Lottie

23/04/2025

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Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 4:30pm
Friday	9am - 5:30pm