Virtual Lottie

Coaches, do you dread launching because there’s so much to do? You’ve got new high-ticket offers that need to be filled, but planning your launch content strategy, creating posts, and staying on top of DM conversations feel like a full-time job on top of everything else. With so many moving parts, you’re worried you won’t be able to fill up your offer and imposter syndrome is creeping in, even though you’ve successfully launched before. What if I told you that with the right strategy, you could create content that doesn’t just “keep you active” but actually builds authority, attracts high-ticket clients, and fills up your programmes with ease? This is exactly what I can do for you! 🚀 We’ll create a customised launch strategy designed specifically for your high-ticket offers. ✨ I’ll craft content that speaks directly to your ideal client’s pain points and desires, building trust and positioning you as the go-to expert. 💬 We’ll take over engagement, find more of your ideal clients, and start conversations, nurture your audience and get conversions in the DMs, even if you have a small audience. This approach has worked for me (twice) and it can work for you too. Since starting my coaching business, I’ve had 2 launches in 5 months and generated over £13k in sales. For my first launch, I started a brand new Instagram account and had less than 200 followers which shows it’s not about numbers, it's about strategy. Want to successfully launch in 2025 without having to spend HOURS on your socials? DM me the word “LAUNCH” and lets talk about we can get you SMASHING your launches in 2025.

Imagine having content that not only drives sales but also keeps YOU at the forefront of your brand—without lifting a finger. Your personal brand is everything, and handing over content creation can feel risky. That’s why our process is different. Through detailed onboarding and voice prompts, we dive deep into understanding YOU. From a single voice note, we can create a wealth of content that feels perfectly aligned with your vision, just like we did for Client R, who had big goals and a tight timeline for their environmental start-up. R needed more than just posts—they needed a full digital marketing strategy, from social content to landing pages and emails. With our process, we delivered 20 posts per month, weekly stories, two landing pages, and managed email campaigns, all while staying true to R’s voice. The result? Their project is now in its third phase of testing, backed by major industry players. Content that resonates, generates leads, and builds authority—all while R focused on their main business and family. Ready to have us manage your content while keeping YOU front and center? DM me the word “PERSONAL,” and let’s create impactful, sales-driven content together! #personalbrand #outsource #personalbranding #salescontent #socialmediamanager #socialmediamarketer #socialmedia #socialmediamarketingstrategy #socialmediaservices #socialmediaengagement #Delegation #socialmediatrends #socialmediaspecialist #socialmediamarketingmanager #coachingbusiness #womenbusiness #womeninbusiness #businessowner #onlineserviceprovider #onlineserviceproviders

Your business is crushing it, so why are you still holding on to your social media like it's the only thing keeping it alive? You've built an empire, hit income goals you used to only dream about, and you're a go to “name” in your industry. Yet, you're still glued to your laptop writing Instagram captions, micromanaging carousel layouts, and ensuring every post "sounds like you." Your socials are thriving, but it’s pulling you away from scaling your business or going on a 3 day wellness retreat. You could be working on your next high-ticket offer or that personal project that excites you, but instead, you’re stuck trying to decide which reel to post next. Here's the truth… holding onto your social media because you're afraid no one else can do it like you is exactly what's keeping you from growing to that next level. It’s not about content anymore, your brand voice is strong. The problem is thinking that YOU have to be the one pushing out every single post. What you need is a team that not only understands your brand but becomes an extension of it. Our SCE Framework gets to the core of who you are and transforms that into content that drives sales, all while freeing you to focus on what truly matters, reaching your next level of freedom, impact, and income. We've mastered the art of creating you-aligned content that converts, without losing your voice or authenticity. One of our clients, Client E, experienced bliss by letting go of their socials and focusing on the work that they LOVE. By doing this, she gained back 50 hours a month, while we created content and handled engagement for her clients. Picture this: you're sipping coffee at your favourite spot, mapping out your next big offer, while your social media is STILL getting you clients WITHOUT you doing the work. Your business is continuing to scale, your brand is stronger than ever, and you're no longer bogged down in endless content creation. If you’re ready to step into the next ph

Your business is crushing it, so why are you still holding on to your social media like it’s the only thing keeping it alive? You’ve built an empire, hit income goals you once only dreamed about, and you’re a go-to name in your industry. Yet, you’re still glued to your laptop writing Instagram captions, micromanaging carousel layouts, and ensuring every post “sounds like you.” Your socials are thriving, but they’re pulling you away from scaling your business or enjoying a 3-day wellness retreat. You could be working on your next high-ticket offer or a personal project that excites you, but instead, you’re stuck deciding which reel to post next. Here’s the truth… holding onto your social media because you’re afraid no one else can do it like you is keeping you from reaching the next level. It’s not about content anymore—your brand voice is strong. The problem is thinking YOU have to push out every single post. What you need is a team that understands your brand and becomes an extension of it. Our SCE Framework transforms who you are into content that drives sales, freeing you to focus on what truly matters and achieve greater freedom, impact, and income. We’ve mastered creating you-aligned content that converts without losing your voice or authenticity. One of our clients, Client E, found bliss by letting go of their socials and focusing on the work they LOVE. She regained 50 hours a month while we handled content and engagement. Picture this: you’re sipping coffee at your favorite spot, mapping out your next big offer, while your social media continues to attract clients WITHOUT you doing the work. Your business scales, your brand strengthens, and you’re no longer bogged down by endless content creation. If you’re ready to step into the next phase of your business—focusing on what you love without sacrificing your brand—DM me “PHASE” and let’s make that your reality before 2025. #personalbrand #outsource #per

If you had 4 clients say YES to working with you in 1 week, could you onboard them WITHOUT it impacting you? This is EXACTLY what happened to us last week. Not only that, but on Thursday at 8.40am, an old lead reached out needing some VA support. Within 2 hours, contracts had been signed, invoice paid and a team member assigned to help. Not only that but they’ve now asked if we could take on even more work for them 👀. This was on top of my client work, creating content for myself & clients aaaanndd attending a networking event, all on the same day! So, how did I do this? By having battle-tested processes & systems that work EVERY SINGLE TIME. By growing from just me, to now having more than 10 team members and having helped over 80 businesses, I have learnt SO MUCH about putting systems in place that facilitate RAPID growth when needed. When you then add in marketing content that drives conversions, there is literally no stopping you from running the business you’ve dreamed of from wherever you want. That’s what I did last year, I took Virtual Lottie on the road and travelled South East Asia, Australia & New Zealand. During that time, not only did I get to tick SO much off my bucket list, but I also launched a coaching business and also hit my biggest EVER sales month… TWICE. All because I built systems and processes that could handle growth and then drove sales using my SCE Framework. I am INSANELY proud of what I’ve achieved and cannot wait to keep learning, growing and now getting to pass some of this on to my clients & the amazing VA’s on my MMAC Programme! @‌virtuallottie #personalbrand #outsource #personalbranding #salescontent #socialmediamanager #socialmediamarketer #socialmedia #socialmediamarketingstrategy #socialmediaservices #socialmediaengagement #Delegation #socialmediatrends #socialmediaspecialist #socialmediamarketingmanager #coachingbusiness #womenbusiness #womeninbusiness #businessowner #onlineserviceprovider #online

When I first started my business, I was a teacher seeking a way to break free from rigid schedules and create a life that felt more aligned with my ambitions. Leaving teaching was a challenge, but I knew that real freedom and fulfilment awaited me as an entrepreneur. As my business developed, I quickly realised something key… Success isn't just about getting clients, it’s about working with the RIGHT clients. At first, I was signing clients, but they weren’t the ones I truly wanted to serve. Once I focused on truly defining my ideal client, everything shifted. I stopped aiming to please everyone and instead, honed in on a high-value, aligned audience. I got insanely focused on their unique pain points, their deepest desires, and how I could be the solution they were already searching for. This clarity allowed me to refine my message. My content spoke directly to the right people, those who understood my value, and as a result, I attracted higher-value clients, built stronger relationships, and grew my business in ways I never thought possible. Now, my business isn’t just successful, it’s deeply fulfilling. I’m working with clients who energise me and align with my brand’s values. My message is clearer, and the results speak for themselves. With my coaching account, I recently put out a free guide and after posting about it for 2 weeks, it had over 100 downloads and counting! By refining my message and targeting with precision, I was able to reach that next level of growth and impact, and you can too. Ready to level up and attract even more ALIGNED, high-impact clients? DM me “AUDIENCE,” and let’s talk. #EntrepreneurLife #BusinessGrowth #IdealClient #MarketingStrategy #ClientSuccess #personalbrand #outsource #personalbranding #salescontent #socialmediamanager #socialmediamarketer #socialmedia #socialmediamarketingstrategy #socialmediaservices #socialmediaengagement #Delegation #socialmediatrends #socialmediaspecialist #socialmediam

When I started Virtual Lottie, I was burnt out from my teaching career and struggling to find my footing in the business world. I was eager to find & sign with clients but couldn’t get the traction I needed. My posts were all over the place, and I was overwhelmed trying to attract anyone and everyone. It wasn’t until I realised I wasn’t actually speaking directly to my ideal clients that things began to change. I needed to understand their pain points and desires deeply. I decided to regroup and developed a targeted content strategy that spoke directly to online service providers. So, I took a step back, redefined my ideal client, and crafted content that addressed their ACTUAL challenges — like feeling overwhelmed by client work and struggling to maintain a consistent marketing presence. This is something I have been refining ever since and earlier in the year I set myself a challenge… To test my new strategy, I launched a new Instagram account, and with under 200 followers and in just 5 weeks, I managed to sell 75% of the seats on my first cohort of my coaching course for Virtual Assistants! This proves the power of speaking directly to your ideal client and resonating with their needs. If you’re feeling overwhelmed and disconnected from your ideal clients, it’s time to rethink your approach. If you're ready to start deeply connecting with your ideal clients and getting conversions, send me a DM with the word "STRATEGY" #personalbrand #socialmediastrategy #personalbranding #salescontent #socialmediamanager #socialmediamarketer #socialmedia #socialmediamarketingstrategy #socialmediaservices #socialmediaengagement #Delegation #socialmediatrends #socialmediaspecialist #socialmediamarketingmanager #coachingbusiness #womenbusiness #womeninbusiness #businessowner #onlineserviceprovider #onlineserviceproviders

Here’s the tea… Earlier this year, Faceless Marketing b-rolls were EVERYWHERE on Insta. But now, I'm seeing waaaaayyy less of them on my reels feed. Why? It's not because they have all retired as billionaires in the Caribbean… It's because without a FACE, then you are just a random account on IG trying to convince people to buy something from you. When you build a PERSONAL brand, which is built around YOU (a person) who has beliefs, experiences, values and a PERSONALITY, and let ALL of these things shine through, that is when you will build a business that lasts and creates a lasting impression. Here’s the truth: people buy from PEOPLE. Without showing up as the face of your brand, you’ll struggle to create the emotional connection your audience needs to trust you and your services. This is how I’ve built TWO successful businesses around my personal brand. I showed up with purpose. And when my clients make the shift to a personal brand, they see their audience engagement and conversion skyrocket. Just like client C, who came to us as they wanted to improve their engagement. So when we started to post content that put them at the forefront, their following responded. You need to show up and speak your truth. Not only that, you need to make sure you mix in content that converts and drives your audience to not just want but NEED to pay for your services. Combine sales content with your personality and you become unforgettable. This puts you in the PERFECT place to build up influence in your niche that will outlast any trend. Want support from a team that can help blend your personal brand content AND sales content? DM me the word “BLEND” and let’s talk about how we can make that happen for you before 2025. #Facelessmarketing #personalbrand #trending #personalbranding #salescontent #socialmediamanager #socialmediamarketer #socialmedia #socialmediamarketingstrategy #socialmediaservices #socialmediaengagement #socialmediatrends #socialmedi

Has this ever happened to you? Outsourced the social media for your PERSONAL brand, but you felt that the content was missing, well, YOU? The content felt disconnected from your personal brand, and no matter how many times you explained, it was clear they didn’t understand YOU. This meant you spent more time micromanaging than if you’d just written the content in the first place! Here’s the thing… Many business owners believe the reason outsourcing failed was because the person wasn’t skilled enough or didn’t understand social media. But the REAL problem? They didn’t take the time to truly understand YOU and your brand identity before diving in. What you need is a team that puts YOU at the centre of the strategy. We’ve perfected this through our SCE Framework, where during our onboarding process, we ask you the right questions, and study your brand's voice, values, and audience so deeply that it’s as if you were creating the content yourself. By building the strategy around YOU and your brand story while still focusing on what YOUR audience want to hear, your content becomes a powerful tool that drives sales without you lifting a finger. It’s not just about making content; it’s about creating the right content that connects and converts. Imagine knowing that every post going out aligns with your brand, speaks to your audience, and drives sales. That’s the freedom our clients experience. Like Client E, who regained 50 hours a month to focus on high-level business growth, while we take care of her clients' socials. If you’re ready to still be at the front of your personal brand, without having to ACTUALLY create the posts, then DM me “PERSONAL” and let’s chat about how we can take over your content so you can focus on taking on more high impact work so you can go on the luxury holiday you deserve.

Imagine this: You’ve built a business that’s beaten ALL of your expectations, but now you want to change direction and work on something that is more aligned with your values. With this new direction comes the challenge of rebranding, redesigning, and creating an entirely fresh strategy for an audience you haven’t focused on before. This is exactly where Katie found herself. Despite her previous success, she faced the task of rebuilding from the ground up. When we first connected, she had already lost thousands of followers, and her content wasn’t converting like it used to. She was feeling like all her hard work was going unnoticed. But everything changed once we stepped in. Our first move was to develop a content strategy which spoke directly to her new ideal clients’ pain points. We didn’t just stop there, we optimised her strategy to include relevant SEO. And the results? Just a few weeks in, Katie posted a video that got 1,700 views, but an INSANE number of enquiries to work with her in her new business from THIRTY PEOPLE! This just shows you don’t need tens of thousands of views, just solid content created to drive conversions. This is at the heart of our SCE Framework. By getting to know you, your brand and your business, we can create highly converting content that gets you enquiries. If you’re ready to make this kind of impact with your new venture and want a strategy that speaks directly to your audience, DM me with “GROWTH” to start your transformation. #BusinessGrowth #ContentStrategy #SocialMediaSuccess #SEO #Rebranding #LeadGeneration #socialmediamanagement #socialmediastrategy #socialmedia #socialmediamanager #socialmediamarketing #socialmediaexpert #socialmediamanagement #creativeservices #newdirection #pivot

How my client got 30 enquiries from just ONE post! Imagine getting LOADS of enquiries for your BRAND NEW OFFER, within 2 weeks of starting a new strategy. This was the reality for Client K earlier this year wen she pivoted her nutrition business. Before we go into this, one thing I will say about this client is that she is a POWERHOUSE! She has NO problems selling her offers or marketing her business. She had already built a killer business before, but changed direction so that it was more aligned with her values. When she first came to me, she wanted to fast track her new venture ASAP. To help her achieve this goal, we used social listening to see what her target audience were saying online, what questions they were asking and what type of content they interacted with. This allowed us to hit the ground running and create a strategy that resonated with her audience and activated them to take action and jump into her DM’s to work with her. Because of this, they were able to get their new look business off the ground and running! Are you looking at pivoting your business or launching a new offer/service and you want to focus on that rather than creating the actual posts? DM me the word “PIVOT” and let’s talk about how we can support you.

Imagine this: You’ve been running a thriving business, but now you want to take the leap to start a BRAND NEW venture. With this new direction comes the challenge of rebranding, redesigning, and creating an entirely fresh strategy for an audience you haven’t focused on before. This is exactly where Katie found herself. Despite her previous success, she faced the task of rebuilding from the ground up. When we first connected, she had already lost thousands of followers, and her content was yielding nothing. Enquiries had dried up, and it felt like all her hard work was going unnoticed. But everything changed once we stepped in. Our first move was to develop a content strategy laser-focused on speaking directly to her ideal clients' pain points. We didn’t just stop there, we optimised her strategy to include relevant SEO. And the results? Just a few weeks in, Katie posted a video that got only 1,700 views, a stark contrast to her usual thousands. But here’s the kicker: that single post brought in over 30 enquiries. Now, her content is consistently generating leads, even from posts that might seem 'under the radar.' If you’re ready to make this kind of impact with your new venture and want a strategy that speaks directly to your audience, DM me with "GROWTH" to start your transformation. #BusinessGrowth #ContentStrategy #SocialMediaSuccess #SEO #Rebranding #LeadGeneration #socialmediamanagement #socialmediastrategy #socialmedia #socialmediamanager #socialmediamarketing #socialmediaexpert #socialmediamanagement #6figurechick #sixfigureearners #sixfigurechick #sixfigureincome #6figureincome #6figurebusiness #creativeservices