Social Gains

22/03/2024

Our latest client case study has been featured by Microsoft Clarity.

Read how we saved our client potentially millions in wasted revenue using and Copilot.

https://clarity.microsoft.com/case-studies/social-gains/

27/02/2024

- I've created a 200-step Tango showing you how to track Meta Placements in GA4.

Track your Facebook ads more effectively in GA4 & attribute sales, leads and/or revenue to your campaigns.

Access it here. https://bit.ly/track-meta-placements-in-GA4- no opt-in required - a cheeky LinkedIn follow would be nice.

Grab a coffee, some match sticks for your eyes and get cracking.

Have fun 😂

PS: If you haven't hopped on the Tango train yet, now's the time. And oh, just so you know, this link's got some affiliate magic✨: tango.cello.so/WpZvBkk2iZZ

19/08/2022

What’s the big deal with GA4 replacing UA? Just migrate and be done with it. Right?

Think again.

GA4 is totally different from UA. It’s like comparing apples to hand grenades. The interface isn’t anything like the widely loved, previous versions of Google Analytics.

We’ve heard several complaints about GA4 from marketers who are new to the system.

Some of the most common complaints are:

😪 The interface is confusing and difficult to use
⌛ Learning how to use the new system takes so much time
👎Data visualization is quite lacking
⛔It still feels experimental, meaning some features don’t work fully just yet
😱Official documentation from Google is quite thin and even incomplete, rendering them completely useless.

If you need a helping hand follow our page for the latest updates as they get rolled out by Google.

https://www.linkedin.com/company/social-gains/

Social Gains Media | 271 followers on LinkedIn. Unlock The Power Of Google Analytics 4 & Make An Immediate Impact On Your Marketing ROI. | Unlock The Power Of Google Analytics 4 & Make An Immediate Impact On Your Marketing ROI. We’ve made it super simple for SMEs to set up GA4 and take advantage o...

17/08/2022

Do you want to find the secret ins and outs of GA4 that no one is showing you, including:

How to setup GA4 while still collecting UA data
How to implement conversion tracking so you can know the true value of your marketing… without chasing numbers all the time
How to integrate GA4 with GTM, Google Ads, Data Studio, and even other third-party platforms
How to navigate the new and complex GA4 interface for those who are new to it

Book a 1 hour consultation with a GA4 expert and get immediate answers to your Google Analytics and web analytics related questions.

16/08/2022

A couple of weeks ago Google rolled out Bounce rate and conversion rate metrics (user conversion rate and session conversion rate).

They are now available in the GA4 exploration reports.

In GA4, the 'bounce rate' metric is the inverse of the 'Engagement rate'. Bounce rate is the percentage of sessions that were not engaged sessions.

14/08/2022

Howdy. We are less than 12 months away from the major shift to ! If you haven't started your property yet - you're already limiting yourself, as you won't have year-over-year data.

That's right, when you set up to you start at ground 0 😳

This quick guide will help you tackle some of the important steps for getting your property up to scuff.

http://ow.ly/4JQI50Kiyrm

[GA4] Getting Started Guide And Step By Step Blueprint To Optimise Google Analytics 4. Create A Google Analytics 4 Property Today.

12/08/2022

Top GA4 Data Tip For The Day (Implement In 60 Seconds Or Less) 👍

Before you start. Make sure that you have either the Administrator or Editor permission for the GA4 Property you want to link to your search console account

Also make sure that the email address you are using for the GA4 property (with either the "Administrator" or "Editor" permission) is also used to login to your Google Search Console property for which you must be a verified site owner.

This part is head scratcher 😱 , but for some weird reason connecting Search Console to GA4 isn’t enough to get search console data in GA4…

You actually have to go into the Library from the reports menu, find the Search Console collection, hit the three buttons in the top right, and select publish.

You'll then be able to pull in Organic Search Clicks and Organic Google Search Average Position right in to GA4.

11/08/2022

Top GA4 Data Tip For The Day (Implement In 60 Seconds Or Less) 👍

Here is how you can create Google Ads report in GA4…

#1 Make sure that your Google Ads account is linked to your GA4 property.

#2 Create a new exploration report via blank template and name it ‘Google Ads report’

#3 Add the following dimensions to this report:

Google Ads Campaign
Google Ads ad group name

#4 Add the following metrics to this report:

Google Ads Clicks
Google Ads Cost Per Click
Google Ads Impressions
Google Ads Cost

24/07/2022

Brand new update! 🤩 Meta (Facebook) has just released NEW B2B detailed targeting options to reach 'Business Decision Makers' and employees of B2B enterprises:

🔥 Business Decision Makers: "B2B audience segment that targets ads to people who are business decision makers in engineering/IT, operations, HR, strategy or marketing, based on their job titles."

🔥 Business decision maker titles and interests: "B2B audience segment that targets ads to people who are business decision makers based on their job titles and interests."

🔥 IT Decision Makers: "B2B audience segment that target ads to people who are IT decision makers based on their job titles."

🔥 Small business-to-business enterprise employees (10-200 employees): "A proxy for people who work in B2B companies with 10-199 employees, based on the number of users regularly logging in from the same IP location."

🔥 Medium business-to-business enterprise employees (200 - 500 employees)

🔥 Large business-to-business enterprise employees (500+ employees)

Find these options under 'Demographics' > 'Work' > 'Industries'.

Have you tried them out yet?

14/07/2022

It's true. There's a new and different way for you to Turn Your Website Data Into More Traffic, Conversions, And Sales

It's called .

And it’s very different from the common methods you’re likely familiar with in the old Analytics because of all new powerful features that exist in GA4 and the opportunities they bring.

And as you’ll see, it only takes 3 simple steps to set up that begin to generate superior Sales and Marketing insights in days.

Download the steps here: www.socialgains.co.uk

12/07/2022

𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗮𝗻𝗱 𝗪𝗿𝗼𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀

To help you get value out of your analytics, consider this breakdown of second-rate, and best types of data questions.

👎 Bad: How many people read my blog?

This question has no objective, isn’t based on revenue, and lacks a timeframe

Does have a metric

💪 Better: What is the average number of people that read my blog?

The question has a solid metric

Depth and definition are missing

👑 Best: To better allocate the marketing budget and reach my Q2 Goal of £1,600,000 in leads, I want to know the conversion rate to free trial sign-ups for new users who came from organic search. 👑

Remember to always ask specific questions that include revenue-based objectives, timeframes, segments, metrics, and dimensions.

12/06/2022

It’s true. There’s a new and different way for you to turn your website Data Into More Traffic, Conversions & Sales

It’s called .

And it’s very different from the common methods you’re likely familiar with in the old Analytics because of all the new powerful features that exist in GA4 and the opportunities they bring.

Is GA4 better?

Short answer, YES. A resounding yes.

Because if you want to:

· Make rapid improvements in your marketing capabilities

· Develop skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions

· Become a strategic thought-leader for your marketing team

· Simplify tracking the metrics and data that matter so can reduce wasted time and lower cost

· Automate your reporting so the answers you need are always in plain sight

Then you need to jump on the board the GA4 gravy train. GA3 is being sunset next July 2023 meaning if you don’t set up GA4 properly now you won’t have access to a full year’s data come summer next year.

06/06/2022

**𝐓𝐡𝐞 𝐬𝐞𝐬𝐬𝐢𝐨𝐧-𝐛𝐚𝐬𝐞𝐝 𝐦𝐨𝐝𝐞𝐥** - 𝐎𝐥𝐝 𝐖𝐚𝐲**

In UA properties, Analytics groups data into sessions, and these sessions are the foundation of all reporting. A session is a group of user interactions with your website that take place within a given time frame.

During a session, Analytics collects and stores user interactions, such as pageviews, events, and eCommerce transactions, as hits. A single session can contain multiple hits, depending on how a user interacts with your website.

**𝐓𝐡𝐞 𝐞𝐯𝐞𝐧𝐭-𝐛𝐚𝐬𝐞𝐝 𝐦𝐨𝐝𝐞𝐥** - 𝐍𝐞𝐰 𝐖𝐚𝐲**

In GA4 properties, you can still see session data, but Analytics collects and stores user interactions with your website or app as events. Events provide insight on what's happening in your website or app, such as pageviews, button clicks, user actions, or system events.

Events can collect and send pieces of information that more fully specify the action the user took or add further context to the event or user.

This information could include things like the value of purchase, the title of the page a user visited, or the geographic location of the user.

06/06/2022

What is a GA4 Property?

Google Analytics 4 properties: Also known as GA4 properties, this Analytics property type can process data from both websites and apps.

Plus it has many new features for all Analytics users.

Note that in the past, there was a separate property type, called Google Analytics for Firebase, which was only for apps, but now these properties have been upgraded to GA4 properties.

28/04/2022

27/04/2022

27/02/2022

Ad designs are sized for specific placements, taking into account even the most subtle detail used to increase conversions.