16/12/2025
In this clip from the Storytelling for Social Impact podcast, Ala Ho says something every organisation needs to hear:
Yes, you have to understand how the algorithm works.
Otherwise people will never find you.
But the real work starts after the click.
The goal is not endless short-form performance.
It’s depth. Trust. Continuity.
Long-form thinking.
Real relationships.
And ultimately, moving people to spaces you actually own.
Because an email list is still the only channel where:
• You’re not at the mercy of a platform
• Your message arrives in full context
• And you can build something that compounds over time
This conversation goes far beyond content tactics.
It’s about belonging. Meaning. And being human in a noisy, flattened world.
If you’re serious about storytelling that lasts, listen to the full episode.
🎧 Episode 13 with Ala Ho, founder of AndHuman, is live now. Link in bio.