02/11/2025
💡 What does it take to light up a continent, one story at a time?
In the latest Storytelling for Social Impact Podcast, I sat down with Richard Turner, CEO of SolarAid, to explore how storytelling is not a nice extra.
It is the catalyst for change.
Here are the takeaways that hit hardest:
🔥 1. You don’t change minds with data. You change them with purpose.
SolarAid isn’t just selling solar lamps.
They are selling dignity, opportunity and agency by telling stories people can feel.
🌍 2. 100 percent energy access in Malawi already happened.
SolarAid helped deliver safe, clean light to every household in one district of Malawi.
It is not a dream.
It is a blueprint.
⚡ 3. Aid doesn’t scale. Entrepreneurship does.
SolarAid was founded by an entrepreneur, so they never followed the traditional give and go charity approach.
They treat people as customers, not beneficiaries.
The light is provided, but families pay a small fee for the energy they use.
Always less than candles or kerosene.
Because they pay, the system is maintained and repaired.
People have ownership, not dependency.
Local entrepreneurs then copy it, scale it, and SolarAid moves on.
They don’t give light away.
They build a market, then step aside.
🎯 4. Great fundraising is not asking for money.
Richard shared his six step approach.
The final step “When someone else is telling your story for you, you’ve won.”
💬 5. One story. Many translations.
Philanthropists hear legacy.
Governments hear infrastructure.
Communities hear hope.
Same story. Different doors.
🚀 6. Solar isn’t just tech. It is economic transformation.
One solar light means:
✔ No more kerosene
✔ Children studying at night
✔ More income after dark
✔ Local businesses instead of aid dependency
💭 Final thought
Storytelling is not what you do after the work.
It is the engine that makes the work possible.
🎧 Episode: Lighting Up Africa – Richard Turner’s Journey with SolarAid
Listen on Apple: https://podcasts.apple.com/gb/podcast/storytelling-for-social-impact/id1765133382?i=1000734770906
Listen on Spotify: https://spotify.link/y02n6sEpYXb
Produced by Be Inspired Films | Certified B Corp
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Be Inspired Films helps purpose-driven organisations turn video into measurable results through their Impact™ Storytelling System.