Be Inspired Films

Be Inspired Films Powerful visual storytelling for charities, social enterprises & CSR Depts to raise funds, engage & inspire customers & staff https://about.me/beinspiredfilms

We help purpose-driven orgs craft powerful human stories that build trust & drive real-world impact | Certified B Corp since 2015

Video | Animation | Streaming | Pods | Docs 🎥🎬🥇

E14: The Contrarian’s Guide to Social Impact: Liam Black’s JourneyI found a photo of online for the poster, and he said...
04/01/2026

E14: The Contrarian’s Guide to Social Impact: Liam Black’s Journey

I found a photo of online for the poster, and he said, ‘That’s ten years old.’

I updated it and realised that my photo was also a bit old, so I updated mine too.

So here we are, two greyer ‘hopefully slightly wiser’ fellas having a chat about Social Impact and Storytelling (on the Storytelling for Social Impact podcast).

Liam shares the lessons he learnt scaling FRC (Furniture Resource Centre) in Liverpool, to now sitting on boards to share his experience and mentoring others for success.

We talk about the importance of being profitable, avoiding groupthink, and authenticity in storytelling (even though that word has been way overused).

The SDG Liam chose is SDG 10 - Reducing Inequalities and the campaign he chose as a great example of storytelling for social impact is a real classic.

He ends the episode with a personal challenge to each of us to consider our own impact story and what it might be.

Have a listen, there’s plenty to think about, interesting takes and lots of inspiration.

I’ll put the links in my bio.

29/12/2025

Is Social Media a true reflection of what people are thinking?

In this clip on the Storytelling for Social Impact podcast and I discuss the importance of in person conversations and long form content.

To catch attention what gets shared online is often more in the extremes. This is particularly true in short form content.

You could easily be mistaken for thinking that’s how everyone thinks.

When you speak to people in person you often find out that people are more balanced or there are more people who are more balanced than it might seem from your feed.

I’ve left the link to the full episode where we explore ‘Meaning & Belonging Beyond the Hook’ in the comments.

It reminds me of our conversation too about mastering your media to master your mind.

Our founder the ‘Monk Turned Moviemaker’ started in 2008 with the commitment to ‘bring great ideas to life and tell st...
29/12/2025

Our founder the ‘Monk Turned Moviemaker’ started in 2008 with the commitment to ‘bring great ideas to life and tell stories that matter’. We are very fortunate to be still doing that 17 years later and just as passionate as ever. Thanks to all the wonderful crew who have helped us and the impact driven clients who have trusted us with their stories.

27/12/2025

Here’s a really surprising customer story that emerged from Kit Kat’s sales data in Japan.

You can listen to the full episode ‘Beyond the Hook: Building Places of Belonging with Ala Ho’ on the Storytelling for Social Impact podcast - I’ve put the link in the comments.

Surprising story of Kit Kat in Japan
27/12/2025

Surprising story of Kit Kat in Japan

27/12/2025

Here’s a really surprising customer story that emerged from Kit Kat’s sales data in Japan.

You can listen to the full episode ‘Beyond the Hook: Building Places of Belonging with Ala Ho’ on the Storytelling for Social Impact podcast - link in bio.

18/12/2025

When something catches fire online, meaning is usually the first thing to burn.

In this clip from my conversation with Ala Ho on the Storytelling for Social Impact Podcast, we talk about what happens when a story gets crazy attention.

At first, there is substance.
Context. Nuance. Real discussion.

Then the attention becomes the point.
People jump on it and the updates keep coming, even when there is nothing new to say.

Noise replaces meaning.
Hooks replace depth.

It is a powerful reminder that attention and value are not the same thing.

Yes, you need a hook.
But if there is nothing beyond it, you are just trading in clicks.

This episode is about learning the language of the internet without losing your integrity.
About creating content that earns attention and then does something useful with it.

🎧 Watch the clip here and listen to the full episode of Beyond the Hook on the Storytelling for Social Impact Podcast. Link in bio.

———-

For reflections on storytelling, creativity and seeing the world differently follow me here

Attention is hard. Clarity is harder. When people don’t understand your story, they don’t trust it, share it, or buy int...
17/12/2025

Attention is hard. Clarity is harder.
When people don’t understand your story, they don’t trust it, share it, or buy into it.
This is how we help organisations go from noise to narrative, and actually get noticed.

16/12/2025

In this clip from the Storytelling for Social Impact podcast, Ala Ho says something every organisation needs to hear:

Yes, you have to understand how the algorithm works.
Otherwise people will never find you.

But the real work starts after the click.

The goal is not endless short-form performance.
It’s depth. Trust. Continuity.

Long-form thinking.
Real relationships.
And ultimately, moving people to spaces you actually own.

Because an email list is still the only channel where:
• You’re not at the mercy of a platform
• Your message arrives in full context
• And you can build something that compounds over time

This conversation goes far beyond content tactics.
It’s about belonging. Meaning. And being human in a noisy, flattened world.

If you’re serious about storytelling that lasts, listen to the full episode.

🎧 Episode 13 with Ala Ho, founder of AndHuman, is live now. Link in bio.

What if the real problem isn’t the algorithm… but our hunger for shortcuts?Episode 13 of the podcast with (Ala Ho) hit ...
07/12/2025

What if the real problem isn’t the algorithm… but our hunger for shortcuts?

Episode 13 of the podcast with (Ala Ho) hit deeper than I expected.

This one isn’t just about content.
It’s about being human in a world that keeps trying to flatten everything.

Ala - founder of brought such clarity on belonging, identity, meaning… and why long-form storytelling still matters in a short-form world.

We talked about:

• Why humans haven’t evolved as fast as our tools
• How short-form fuels performance over connection
• The rise of nuance and long-form again
• Why belonging sits at the heart of powerful brands
• And how to tell richer stories without getting lost in the noise

One of the most grounded, thoughtful conversations I’ve had on the podcast so far.

🎧 Episode 13 with Ala Ho is live now.
Link in bio.
Would love to hear what stays with you.

What if the real problem isn’t the algorithm… but our hunger for shortcuts?This one isn’t just about content.It’s about ...
07/12/2025

What if the real problem isn’t the algorithm… but our hunger for shortcuts?

This one isn’t just about content.
It’s about being human in a world that keeps trying to flatten everything.

Ala is the founder of ‘andhuman’ a design and branding studio built around one simple idea:
Brands should feel like places where people belong, not just things people buy.

In this podcast episode we explored:

• Why our tools evolve faster than we do

• How short-form content pushes us toward polarisation

• Why nuance and long-form are coming back

• What belonging really means in a brand context

• And how to tell deeper stories without getting drowned out by noise

It’s honestly one of the most grounded and human conversations I’ve had on the podcast.

🎧 Episode 13 with Ala Ho is live now.
I’d love to hear what resonates if you tune in.

If you are a purpose-led leader who wants clarity on your business or orgs story going into 2026. This is for you. Just ...
05/12/2025

If you are a purpose-led leader who wants clarity on your business or orgs story going into 2026. This is for you.

Just one spot left. And I’d love it to be yours.

If you’ve been circling the ‘Storytelling Clarity Sprint’ but haven’t moved yet, this is your moment.

The offer closes at 6 pm tonight.

This Sprint isn’t just a framework.
It’s three deep, focused sessions with me - 1:1 and with your team to cut through the noise and align your messaging fast.

You’ll get:

✅ A strategic comms and content audit
✅ A clear story that drives action, not confusion
✅ A confident playbook your whole team can use

If something in you knows this could help you lead with more clarity in 2026…

Book the call to see if it’s a fit - 📅 https://calendly.com/beinspiredfilms/30min

Just one space left.
We close at 6 pm.

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