ABC UK

18/07/2024

We’re delighted to say we’ve completed our annual comprehensive audit for IAB UK, bringing independent assurance that the certification process behind its is robust and transparent.
https://buff.ly/3y6gMYr

We’re delighted to say we’ve completed our annual comprehensive audit for IAB UK, bringing independent assurance that the certification process behind its Gold Standard is robust and transparent. Read more on the IAB...

03/07/2024

A warm welcome to our new board members: James Chandler, Chief Marketing Officer at IAB UK, and Paul Sinker, Director of Communications at the NMA. Their expertise & knowledge will be invaluable as we continue to develop our products and services for the industry: https://buff.ly/4cw9VX9

30/05/2024

If 61% of people believe business leaders are trying to mislead… how can you show that you’re an MVP (Most Valued Partner)?
We heard the strong call to action that came from the London Brand Safety Summit earlier this month, and asked ourselves - how can we help promote the most trustworthy companies?
https://buff.ly/3R9c6HE

15/05/2024

Concerned about the latest EU Legislation? We interviewed David Barron, Director of Operations at the EDAA, to find out how the new Advanced Advertising Transparency Programme (AATP) and Transparency Seal helps businesses align with EU legislation… as well as delivering a host of other benefits! https://buff.ly/4dJ95HM

24/04/2024

Is print a hidden superpower?! New research by Thinkbox reveals print delivers greatest ROI in the short and long term. Find out more fascinating findings from the ‘Profit Ability 2: the new business case for advertising’ study, featured today in The Media Leader: https://ow.ly/M25v50Rn66p

19/03/2024

We're delighted when our clients share the added benefits they’ve experienced after completing our Trustworthy Accountability Group (TAG) audit. Congrats, Dailymotion! https://ow.ly/oB1s50QRnXZ

15/03/2024

We're committed to making every one of our Trustworthy Accountability Group (TAG) audits a positive experience for our clients. Congratulations Mobsta Ltd on your new TAG Seal. https://www.abc.org.uk/assurance/digital-advertising/tag-certifications

14/03/2024

Our clients have achieved over 161 Trustworthy Accountability Group (TAG) Seals this year - showing these companies support industry standards and are committed to a more transparent digital landscape. Find out more: https://ow.ly/wYIu50QRn8V

13/03/2024

We're happy to support Trustworthy Accountability Group (TAG) in its mission to deliver a safer online experience for brands. https://ow.ly/qVoN50QRmHv

12/03/2024

Congratulations to our CV Tool clients for undergoing our testing and being awarded TAG’s Brand Safety Certified Seal. https://ow.ly/bHzx50QRkuH

08/03/2024

We’re proud to see a 15% increase year-on-year on TAG Seals being issued to our clients. Learn what that means, who’s achieved a TAG Seal and why you should join them: https://ow.ly/f3zQ50QNIx1

07/03/2024

Congratulations to our TAG Platinum clients for achieving the highest TAG accolade.
https://ow.ly/lOgf50QNHNu

27/02/2024

The International Federation of Audit Bureaux of Certification (IFABC) recently relaunched its website to highlight its many members who provide the media industry with the trust and transparency necessary for marketers to feel confident when allocating their media budgets. https://ow.ly/vAA850QIjG8

Here, Alliance for Audited Media’s Tom Drouillard talks about the benefits of being part of this group:
https://youtu.be/86kwXAVleT8?si=_QzoF-lfsEspwV07

20/02/2024

Our survey says… 81% agree ABC Data is an asset for published media and helps attract advertising https://www.abc.org.uk/data/reports-and-certificates/consumer-magazines

20/02/2024

Consumer commitment to magazines is illustrated by the strength of subscriptions, with digital subscriptions increasing by an impressive 16% YOY https://ow.ly/OUMm50QFxtW

20/02/2024

Trusted content, backed up by trusted data: New Consumer Media Report showcases the publishers delivering quality data. https://www.abc.org.uk/data/reports-and-certificates/consumer-magazines

20/02/2024

A significant rise in digital copies reveals evolving consumer habits, with an increase of 19% YoY. https://ow.ly/BwRH50QFxog

20/02/2024

New! 11 titles take advantage of new ABC standards which enable the reporting of ‘repurposed’ unsold retail copies. Reducing waste, benefitting the environment, and reaching more consumers = A win win! https://www.abc.org.uk/data/reports-and-certificates/consumer-magazines