Sola Mathew

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Sola Mathew

Helping entrepreneurs get more visibility and sales.

Sola Mathew is Amazon bestselling author, certified life coach, international speaker, and digital marketing consultant whose mission is to empower young people to pursue their dreams and live the life that they deserve.

15/11/2024

The Story of Two Seeds: A Lesson on Opportunity Cost

What if every choice you made came with a hidden cost? Would it change how you decide?

We’ve all heard about opportunity cost in economics, but how does it play out in life?

Let me use a story to illustrate it.

In the village of Choices, there was a farmer named Chinedu.

Chinedu had a small piece of land from his ancestors, which he loved to farm.

One day, while sorting through his grandfather’s old trunk, he found two seeds, each with a note:

1️⃣ “Plant this seed, and in three years, you will have the sweetest berries anyone has ever tasted. But, you must care for it all the time.”

2️⃣ “Plant this seed, and you might have a tree that gives golden apples. But, you need to wait for ten years, and there’s no sure thing it will grow.”

Chinedu was faced with a big decision.

He could plant the berry seed for quick, sweet fruit, or gamble on the golden apple seed for a potentially bigger reward, but with no guarantees.

After much thought, Chinedu chose to plant the berry seed.

He decided that the risk of waiting ten years for a maybe was too much.

He wanted the certainty of something good NOW.

Years later, the berries were a success, and Chinedu lived a happy life, but he often wondered about the golden apples.

He heard that another farmer who planted the golden apple seed did eventually see gold, but after much hardship.

Here’s the lesson on Opportunity Cost:

1️⃣ What You Give Up

Opportunity cost is what you miss out on when you choose one thing over another.
Chinedu gave up the possibility of golden apples for the surety of sweet berries.

2️⃣ The Cost of Time

Time is also a part of opportunity cost.
Chinedu used his time to nurture his berry plants, enjoying the process and community, while the other farmer spent his time in uncertainty and isolation.

3️⃣ No Perfect Choice

Every decision has its regrets.
Chinedu might have thought about the golden apples, but he knew his choice brought him joy and community.

4️⃣ Value Beyond Money

The real value in life isn’t always about what you can earn or own, but what you experience and the relationships you build.

What About You?

Have you ever faced a decision like Chinedu’s?

One path offers immediate rewards, and the other promises greater potential but with higher risks.

The path you take might mean turning away from another, but what you gain or learn on your chosen path can be worth more than you might have imagined.

Share your story in the comments—I’d love to hear how you’ve managed your choices!

Follow Sola Mathew for more life and marketing stories.

14/11/2024

🌆 Step into Another Century 🌆

Imagine you're walking into a time machine, not with gadgets and bright lights, but through a simple doorway that leads you into the past. At the Riverside Museum in Glasgow, there's an exhibit that does just that: a detailed recreation of an old Glasgow street from the 1890s to the 1980s! 🏠🚋

Here's what you can expect:

✅ Time Travel Experience: As you stroll down the cobblestone paths, each step transports you through the decades. One shop might be set in the late Victorian era, while the next could be a vibrant scene from the 1950s, complete with period-appropriate decorations and goods.

✅ Sounds and Sights of Yesteryear: The museum doesn't just show you the past; it lets you hear it too. The ambient sounds of clip-clopping horses, the rumble of trams, and even the chatter of the street create an immersive auditory experience. In some sections, you might even catch a whiff of scents reminiscent of old bakeries or barber shops!

✅ Interactive Vintage Vehicles: Along your journey, you'll encounter vehicles from different eras. There's an old tram where you can sit inside, a classic bus, or even a horse-drawn carriage. Imagine gripping the reins of a carriage or pretending to drive a tram!

✅ Peek into History: The shop windows offer a glimpse into the lives of Glaswegians from different times. You could see everything from Victorian-era fashion to the gadgets of the '70s. Each display tells a story, showing what was considered cutting-edge or trendy at the time.

✅ Living History: Occasionally, actors or volunteers might be present, dressed in period costumes, selling their wares or simply going about their day, adding life to the static scenes. It's like watching history unfold before your eyes.

✅ Educational and Fun: This street isn't just for show; it's a learning experience. Plaques or guides can tell you about the significance of each era, the evolution of fashion, technology, and daily life in Glasgow. It's history you can touch, see, and almost taste.

✅ Photogenic: It's a dream for anyone who loves history or photography. Capture photos of friends stepping onto an old tram or browsing through an antique shop window. It's the perfect backdrop for those Instagram shots that blend the past with the present.

So, if you're ever in Glasgow, make sure to visit the Riverside Museum, where you can walk through time on this old Glasgow street. It's not just seeing history; it's feeling it.

Remember to share with your followers using

13/11/2024

The Story of Sam and His Niche

In the huge online world, where everyone was trying to be heard, Sam was just another voice.

At first, Sam tried to be louder than everyone else, but his message got lost in all the noise.

Then, one Wednesday, Sam found an old book that talked about a special place where speaking quietly to a select few was the way to win.

Curious, Sam decided to try something different.

He picked a unique group: people who loved to ferment their own food.

Instead of trying to shout over everyone, he spoke softly, just to them:

“Make your ferments better and easier,” he whispered. It might not have been for everyone, but to this group, it meant the world.

✅ His gentle words reached the fermenters like a personal note, just for them.

✅ He became their one and only guide in this little-known hobby, where others didn’t go.

✅ His marketing felt like a custom guidebook, addressing their specific needs.

✅ They saw him as an expert and were willing to pay more for his advice.

✅ His customers didn’t just purchase; they created a tight-knit community around his brand.

From Sam’s experience, he understood the key to online success:

In a loud world, speaking softly to the right people makes you the loudest.

I hope you found this story useful!

Follow for more marketing insights.

12/11/2024

Sometimes, God NOT answering your prayers is actually THE answer to your prayers. Read that again.

12/11/2024

Ever wondered how to make money online without the hassle of creating everything from scratch? Private Label Rights (PLR) content is your answer.

PLR allows you to purchase already-created digital products like eBooks, courses, and templates, which you can then brand as your own, modify, or sell directly to your audience.

This strategy not only saves time but also opens up the opportunity to enter multiple markets quickly.

Using PLR effectively involves understanding the rights associated with the content. Some PLR allows you to sell with full resale rights, where you keep all the profits, while others might require you to give the product away for free or limit how you can monetize it.

Customization is key; even small tweaks can make a significant difference in perceived value, helping your product stand out in a competitive market.

The misconception that PLR leads to market saturation is common, but with clever marketing strategies like niche targeting, personalized branding, and value addition, PLR products can be as unique as handcrafted ones.

Remember, the real magic lies not in the content itself but in how you present and promote it.

Use PLR as a foundation to build your digital empire, where your focus shifts from creation to effective marketing and customer engagement.

By the way, if you want to get access to over 15 million done-for-you PLR products with full resell rights, click on the link in my bio now for a FREE webinar on how to get started.

11/11/2024

Was at Riverside Museum in Glasgow… Here are a few things about this iconic place.

✅ Architectural Marvel by Zaha Hadid: The Riverside Museum is housed in an iconic building designed by the late, great architect Zaha Hadid. Its distinctive wave-like structure symbolizes the dynamic relationship between Glasgow and the River Clyde, reflecting the city's industrial past and its connection to shipping and shipbuilding.

✅ World’s Largest Transport Collection: Home to over 3,000 objects, the museum has one of the world's finest collections of transportation exhibits. From skateboards to steam locomotives, you'll find a vast array of vehicles that showcase Glasgow's rich history in transportation technology.

✅ Interactive Glasgow Street: One of the highlights is the recreation of an old Glasgow street from 1895 to the 1980s. This immersive display lets visitors walk through a cobbled street, complete with period shops, trams, and even a subway station, giving a vivid glimpse into Glasgow's past.

✅ Glasgow’s Shipbuilding Legacy: The museum celebrates Glasgow's significant role in shipbuilding. You can see detailed ship models, some of which are very large, originally used as promotional tools by the shipyards. It's a tribute to the city's maritime heritage.

✅ The Tall Ship Glenlee: Moored right beside the museum, the Glenlee, a 19th-century sailing ship, complements the museum's narrative. This ship, once used for cargo and training, now serves as a maritime museum itself, offering tours where you can explore the decks and learn about life aboard.

✅ Interactive Exhibits: The museum isn't just for looking; it's for doing! There are interactive displays where visitors can climb aboard trams, buses, or trains, operate old fire engines, and even learn about transport through touch screens filled with stories, images, and films.

✅ Award-Winning: In 2013, the Riverside Museum was awarded the European Museum of the Year, recognizing its innovative approach to displaying history and engaging visitors of all ages.

✅ Free Entry: One of Scotland's great cultural perks – entry to the Riverside Museum is free, making it an accessible gem for everyone to enjoy and explore Glasgow's heritage.

10/11/2024

Happy doing things with you, 😍

07/11/2024

Once upon a time, I found myself lost in a world of sadness…

Every day, I’d think about my parents who are no longer with us.

I’d tell myself, if they were here, everything would be different.

I could have been anything, done anything…

The tears would come, not just for missing them, but for feeling stuck because they weren’t here.

But here’s the thing: I was stuck because I chose to be.

I was playing a game where I was the victim, not taking charge of my own life. It took a while, but one day, a lightbulb went off in my head.

I wasn’t alone in my pain.

There were others out there who’ve had it even tougher, and they moved forward.

This was my wake-up call.

I decided it was time to change.

Time to stop looking back and start looking ahead.

The past is like an old book on a shelf; it’s there, but it doesn’t need to be the story we’re living out.

The Bible teaches us a valuable lesson: don’t dwell on what’s gone, but look forward to what’s coming.

It says that the tough times we face now are nothing compared to the amazing things that are waiting for us.

It also tells us that everything in life, even the hard parts, works out for good if you believe.

Here’s what I’ve learned, and what I want to tell you:

✅ Let go of the past. It’s okay to remember but not to live there.

✅ Focus on today and tomorrow. Every day is a new chance to start over.

✅ Believe in yourself. You can make your life great, just like you always could, with or without the ones you’ve lost.

And most importantly, BELIEVE IN GOD!

So, I’m choosing to live fully, to honor my parents by being the best I can be.

I invite you to do the same.

Let’s walk into our future with hope, with dreams, and with the belief that our best days are not behind us, but ahead.

With hope and love,
- Sola Mathew

07/11/2024

Your copy isn't just words on a screen; it's the handshake that introduces your product to your customer.

Here’s why your sales copy might be falling flat and how to inject life into it:

🔥 Lack of Emotion: People buy on emotion and justify with logic. Your copy needs to make them feel something.

🔥 Overcomplicating: Simplicity sells. Cut the fluff. Make your offer clear and irresistible.

🔥 No Story: Humans connect through stories. Weave a narrative that your product is the hero your customer needs.

Want to turn browsers into buyers? Start by learning the psychology behind copy that sells.

05/11/2024

Alright, let me lay this down for you straight, because here's the truth that most people miss:

Having a great product is not enough.

Heck, everyone's got a product they think is great, LOL.

But here's the kicker — here is what you need — A great product for a hungry market!

Lets look at into this in a deeper way:

✅ Hunger: A market that's starving for a solution, a product, or a service isn't just interested; they're desperate.

They're looking for relief, for an answer to their prayers.

And when you come along with what they need, you're not just making a sale; you're saving them from their desperation.

With this selling becomes easy! In fact, you don’t need to sell. They just buy!

✅ The Right Product: Sure, it's got to be good. But it doesn't have to be the best.

It just has to be better than what's out there or different in a way that matters to this hungry crowd.

Your product doesn't need to be perfect; it just needs to hit the spot where the hunger pangs are the strongest.

For example, I have access to over 15 million digital products that people buy with full resell rights.

This is the right product for the audience that want to make money online WITHOUT creating any product.

Just buy, resell and keep 100% profit.

✅ Timing: You could have the best product in the world, but if you're selling ice to Eskimos, you're in the wrong market.

Timing is about understanding when your market is at its hungriest.

Sometimes, it's about creating that hunger with your marketing, but more often, it's about finding where the hunger already exists.

I guess you prefer the latter.

✅ Marketing: This is what most people don’t wanna invest in but could make a huge difference.

With a hungry market, your marketing isn't about convincing; it's about connecting.

Your message needs to resonate with that hunger.

You're not just selling; you're feeding a need.

Your marketing should be like the smell of freshly baked bread wafting through a crowd of famished people.

They'll come running.

✅ Profitability: When you've got a great product for a hungry market, you're not just selling; you're feeding a beast that never stops eating.

This means repeat customers, word-of-mouth marketing, and the kind of buzz that makes competitors scratch their heads wondering what you've got that they don't.

Here's the thing: If your product can solve a problem, meet a need, or fulfill a desire for a group of people desperate for that solution, you've found gold 🙂

— Sola Mathew
Digital Marketing Consultant

P.S. Do you want to learn how you can get access to 15 million digital products you can resell and keep 100% of the profits? Join my FREE webinar to learn how to get started. Register now at https://store.soracious.com/15m-webinar

04/11/2024

When the going gets tough, the tough get going.
Keep moving forward, no matter what.
Most importantly, trust in the Lord and He shall direct your path. I’m rooting for you, dear Friend.

31/10/2024

Today, something truly touched my heart. I saw a post from one of my customers, wishing her dad a posthumous birthday. It struck a chord because here I am, not knowing my own parents' birthdays; they left us too soon, my dad when I was just 6, and my mum when I was 14. It took me years to even find out my own birthday amidst the blur of those times.

So, I've decided not to wait for a date on the calendar. From now on, I choose to celebrate them every single day. Their love, their memory, deserves more than just a day - it deserves a lifetime. Here's to you, dad and mum, every day. 💖

29/10/2024

Let’s talk about something every marketer should obsess over but often doesn’t: FRAMING.

Framing in marketing is like setting the stage before the curtain rises. It’s how you position your product, your message, your entire brand in the mind of your audience. It’s not just what you sell; it’s how you make people perceive it.

Here’s the deal:

- Framing Controls Perception: The way you frame your product can turn a commodity into a luxury, a necessity into a luxury, or a service into an indispensable lifestyle choice.

- Emphasize Benefits Over Features: People don’t buy products; they buy better versions of themselves. Frame your product not by what it does, but by how it improves the buyer’s life.

- Create a Narrative: Humans love stories. Frame your product within a story where the hero (your customer) overcomes their struggles using your product as the key to victory.

- Anchor Pricing: By framing your price against something of higher value, or by comparing it to a previous, higher price, you make it seem like a steal.

- Urgency and Scarcity: Frame your offer as something that won’t last forever, or something not everyone can get, and you’ll see demand skyrocket.

- Emotional Connection: Frame your product with emotions - security, freedom, love, success. People make decisions based on emotion, not logic.

Learn framing and use it to your advantage.

P.S. if you want to learn how you can generate extra income WITHOUT creating a single product, join my webinar. See the link in my bio now or follow the one below ⬇️
https://store.soracious.com/15m-webinar

28/10/2024

Success isn’t always about inventing something new. Sometimes, it’s about finding what’s already out there and using it in a smart way.

26/10/2024

This is Why Your Business Needs a Digital Product Line - NOW

Let me be quick with this.

If you're not selling digital products in today's market, you're missing out on a gold mine.

Here's why:

✅ Physical products have limits. They cost money to produce, store, and ship.

Digital products? No overhead. Just click and sell.

✅ Scalability is a breeze. With physical goods, there's only so much you can sell in a day.

With Digital? The only limit is how many clicks you can get and how much of those clicks you convert.

✅ Global market, instant delivery. Your product is accessible to anyone, anywhere, without delay.

Instant gratification for your customers. No need to start looking for GIG delivery to deliver it for you.

If anyone can download anything online, they can buy your digital product.

✅ Profit margins through the roof. No inventory means you're not tied down by production costs. That's more money in your pocket.

Now, I know what you're thinking: "How do I get into this?"

That's where Private Label Rights (PLR) products come in.

They're your shortcut to a digital product line. And guess what? I've got access to over 15 million PLR products.

That's not just a library; it's a digital empire waiting for you to claim.

But here's the real deal:

You need more than just products. You need strategy, marketing, and insight on how to turn these digital assets into a revenue stream that's always on, always working for you.

That's why I'm hosting the 15m+ Mega Product Webinar.

In the webinar, I’ll show you how you can get access to this massive library of digital products.

The juicy part? You can sell them and keep 100% of the profits.

Ready to join the digital revolution?

Register for the Webinar here: https://bit.ly/4fdt3Ks

Don't wait.

The digital economy is booming, and you want to be on the side of the boom, not watching from the sidelines.

Got questions or need advice? Drop a comment or hit me up. Let's make your business unstoppable with digital products.

Stay ahead,

Sola Mathew

26/10/2024

Can’t wait for this to be on my screen in December.

Thank you, for being a great film maker in this generation.

26/10/2024

5 Simple Mistakes That Are Hurting Your Online Marketing

Dear Meta Friend,

It’s Sola Mathew, and I’m here to keep it real with you.

If you’re just starting out with online marketing or if you’ve been at it for a bit, there are five big mistakes that might be making you lose money.

Let’s break it down:

1. Too Many Choices: Stick to one great thing to sell. Make it so good, they can’t say no.

2. Not Knowing Your People: Talk to your customers like old friends. What scares them? What do they dream about?

3. Not Testing: If you’re not trying different things, you’re missing out on more sales. Every part of your marketing should be checked.

This one tip has saved my clients a lot of money on ads and made them more money back.

4. Doing Everything by Hand: Everything can be done automatically now. From keeping in touch to sending out products you sell.

5. Giving Up Too Soon: Online success takes time. Keep going, keep learning, and keep marketing.

Fixing these mistakes doesn’t just save you money; it can make you a lot more.

I hope you got some value today!

— Sola Mathew

P.S. Want to know a secret? I have access to over 15 million products you can sell.

The best part? It comes with resell rights and You get to keep 100% of the profits.

Come to my free webinar to learn:

- How to use these 15 million products right away.
- No need to make your own products ever again.
- Keep all the money you make.

Join here: https://bit.ly/4fdt3Ks

Address

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Telephone

+2348139244243

Website

https://solamathew.com/

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Videos

🌆 Step into Another Century 🌆 Imagine you're walking into a time machine, not with gadgets and bright lights, but through a simple doorway that leads you into the past. At the Riverside Museum in Glasgow, there's an exhibit that does just that: a detailed recreation of an old Glasgow street from the 1890s to the 1980s! 🏠🚋 Here's what you can expect: ✅ Time Travel Experience: As you stroll down the cobblestone paths, each step transports you through the decades. One shop might be set in the late Victorian era, while the next could be a vibrant scene from the 1950s, complete with period-appropriate decorations and goods. ✅ Sounds and Sights of Yesteryear: The museum doesn't just show you the past; it lets you hear it too. The ambient sounds of clip-clopping horses, the rumble of trams, and even the chatter of the street create an immersive auditory experience. In some sections, you might even catch a whiff of scents reminiscent of old bakeries or barber shops! ✅ Interactive Vintage Vehicles: Along your journey, you'll encounter vehicles from different eras. There's an old tram where you can sit inside, a classic bus, or even a horse-drawn carriage. Imagine gripping the reins of a carriage or pretending to drive a tram! ✅ Peek into History: The shop windows offer a glimpse into the lives of Glaswegians from different times. You could see everything from Victorian-era fashion to the gadgets of the '70s. Each display tells a story, showing what was considered cutting-edge or trendy at the time. ✅ Living History: Occasionally, actors or volunteers might be present, dressed in period costumes, selling their wares or simply going about their day, adding life to the static scenes. It's like watching history unfold before your eyes. ✅ Educational and Fun: This street isn't just for show; it's a learning experience. Plaques or guides can tell you about the significance of each era, the evolution of fashion, technology, and daily life in Glasgow

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How to Build a Profitable Digital Product Business WITHOUT Creating a Single Product!

How to Build a Profitable Digital Product Business WITHOUT Creating a Single Product! Get the full video at https://bit.ly/4fdt3Ks

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