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Karbon Creative

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28/06/2024

You've made it to our page! We no longer post here but you can catch us on other social media platforms linked below 😁

For more information on the services we offer and who we are, head over to our website: https://www.karboncreative.co.uk/

LinkedIn - https://www.linkedin.com/company/karbon-creative-ltd
Instagram - https://www.instagram.com/karboncreative/?hl=en

07/07/2023

We've just received a very exciting email! 🍾

For the first time ever, we decided to enter the UK Agency Awards this year, and not only have we been shortlisted for an award, but 3!

- B2B Agency of the year 2023
- Independent Agency of the year 2023
- Best Flexible Working Policy 2023

A very proud moment for the Karbon Creative team 👏🏼

04/07/2023

It's 2023 and if you don't have a mobile responsive website, then you're probably not reading this social media post either... So what do we mean by mobile-friendly?

Consumers have rapidly adopted a new way of navigating the web on their mobiles, due to the introduction of slick, super fast apps like social media platforms.

With this, comes a new expectation that every website, email and digital communication are equally slick on mobile.

Ensure that all your platforms are:
1. Fast loading (1-2 seconds)
2. Easy to digest (no unnecessary information)
3. Effortless to navigate (no broken links or confusing elements)
4. Aesthetically pleasing (using design psychology, not personal preference)

09/06/2023

Karbon marketing tip of the month!

5️⃣ content types to utilise in your marketing strategy.

1. Blog posts - 55% of content marketers reported that short-form articles or long-form blog posts were among the top performers of all content types!

2. Infographics - to display useful information in an easily digestible format, infographics are attention-grabbing with the aid of graphics, charts and simplified definitions.

3. Video content is becoming increasingly popular, and for some businesses, it is a great tool to visually demonstrate how something is done whilst telling a story!

4. Podcasts can demonstrate thought leadership, and allow you to develop connections with listeners!

5. Social media is now a non-negotiable for modern businesses, similar to having a website. Aim to post a minimum of 2-3 times per week on platforms where your target audiences are spending most of their time! 🤩

What content types have you found effective in your marketing plan?

agency

07/06/2023

The cost-effective solution to building a marketing team!

Our model provides small to medium sized businesses with marketing experts on the days that you need them, without having to employ them on the days that you don't.

When the time comes that you require full-time capacity in a specialist role, we can help to hire, train and upskill your in-house personnel, whilst still providing support in other areas of your sales and marketing team.

Contact us today to see what your remote marketing department could look like!

05/06/2023

Looking for a photographer for your next automotive event or BTS social media content? We've got you covered.

Explore some of our portfolio photos below 📸

02/06/2023

Are small businesses investing in a social media strategy?

96% of small businesses say they are harnessing the power of social media in their marketing strategy!

Whether you're a boutique shop, a local cafe, or a budding startup, social media has become an essential tool for reaching and engaging with your target audience 🎯

From sharing captivating visuals to building meaningful connections, these platforms offer endless opportunities to boost your brand's visibility and drive success.

A consistent content strategy and the capacity to analyse data to make decisions around your content are the first steps in leveraging social media for your business.

31/05/2023

💡 Unlocking the secrets of mind-wandering and creativity!

New research by the University of Calgary reveals the intriguing link between mind-wandering and creativity 🔍

Through brain monitoring, scientists found that "freely moving" thoughts, where ideas roam and drift, activate alpha waves in the frontal cortex. This brain activity is associated with enhanced creative performance and divergent thinking 🧠

Mind-wandering cultivates "aha" moments, offering unexpected solutions to problems that seem to appear out of thin air.

When our thoughts venture into imaginative or personally significant realms, creativity flourishes. This holds true for both creative writers and everyday individuals.

Read the study here: https://bit.ly/41Qf2eu

29/05/2023

Is it summer yet?

We recommend creating a marketing and social media roadmap to prepare for the summer holidays ☀️

Setting out your goals and actions towards them as early as possible will allow you to plan capacity within your organisation whilst people are on holiday!

Get in touch to find out how we can provide additional marketing capacity for your team: [email protected]

27/05/2023

How would you define marketing for your business?

24/05/2023

Our specialist healthcare team have been working with Productive Partners to design the branding for their newly launched Theatre Academy 💙

The Academy is a 12-month training programme, aimed at supporting Healthcare Professionals to manage theatre productivity for Trusts. The course covers 10 different modules to support its participants with presenting skills, influencing for success and managing relations.

This is the first of its kind in the UK, and we're very excited to see how the academy series develops!

22/05/2023

Is developing new ideas as easy as flicking on a light? 🤔

Why not try the 'how, now, wow' technique to categorise and prioritise after your next brainstorming meeting:

How ideas are ideas that are original but not executable.

Now ideas are unoriginal ideas that possess the important trait of executability.

Wow ideas have never been pitched before! They are waiting to be discovered and embraced, and easy to implement 🤩

19/05/2023

Attention all creative professionals!

Have you ever felt stuck in your creative pursuits? Fear not! The book 'Big Magic' by Elizabeth Gilbert can help spark your imagination and ignite your creativity.

Gilbert's insights and wisdom can empower you to overcome creative blocks, follow your curiosity and find inspiration.

Don't miss out on this must-read book!

You can find a good condition, pre-loved copy here: https://bit.ly/3I3fpeW

17/05/2023

It's time to press play on your digital marketing strategy!

Did you know that 45% of companies don't have a clearly defined digital marketing strategy?

According to Smart Insights, this could mean missed opportunities for growth and engagement with your target audience. We know the importance of a strong digital marketing strategy and are here to help guide your organisation towards success.

Contact us today to learn more about how we can help elevate your digital presence and drive results.

16/05/2023

Are you ready to take on the challenge of reducing your carbon footprint and making a difference for our planet? This week, The Vegetarian Society inspires us to go green with our meals and positively impact climate change, we are challenging our team to eat more veggie meals!

You might be wondering, what's the real climate impact of being a vegetarian? Well, it turns out that by simply choosing vegetarian meals a few times a week, you can help slash carbon emissions and create a better future for all 🌍

And don't just take our word for it - even King Charles and Sir David Attenborough are hopping on board! So, are you up for the challenge?

Check out the link here to learn more and join the movement: https://bit.ly/44w0QKa

12/05/2023

Karbon's founding team members have a passion for motorsport and continue to embody this to create industry-leading brands in the automotive sector!

Our clients know the importance of having enthusiasts behind their marketing materials and have been able to flex their marketing spend based on the priorities throughout the year with our innovative remote marketing department model.

Hear it from our clients in these video testimonials: https://bit.ly/3mlC3XD

10/05/2023

Exciting news for marketers!

Gartner predicts that by 2025, organisations using AI in marketing will shift 75% of their staff's operations from production to more strategic activities.

This will allow marketers to focus on more dynamic initiatives and respond with agility to the challenges ahead. AI can even automate the analytic process, allowing for quicker decision-making.

How do you think AI will affect your job role?

08/05/2023

Unlock the power of your personal LinkedIn Premium profile with custom CTA buttons!

LinkedIn has recently added this exciting feature, allowing you to drive more engagement and conversions on your profile. From 'Book Now' to 'Contact Us,' you can choose from a variety of CTA buttons that best fit your professional offering. This not only enhances your profile's visibility but also provides a seamless user experience for potential clients and customers.

It's worth taking advantage of this powerful new tool!

Read more here: https://bit.ly/3VahFWW

05/05/2023

We are very proud partners of the NHS! From rebranding hospital centres to designing community apps, we have worked with a variety of NHS Trusts as well as private healthcare companies that support our national health service.

If your transformation or communication teams need capacity or additional skill sets, we'd love to help!

Take a look at our healthcare portfolio for more info: https://bit.ly/3TexcEo

03/05/2023

We'd like to give a special mention to our recent guest speaker Oliver Duffy-Lee for joining us at our Strategy and Training event and running such an insightful and engaging session with the team!

Covering personal, company and client transformation, Oliver got the team thinking differently and everybody excited about new tools and techniques to help achieve results.

If you're looking to build your team or agency, we'd highly recommend speaking to Oliver to see where he could help!

01/05/2023

Why is optimising your LinkedIn profile important when wanting to build your credibility and connections?

1) Algorithms will show you recommended people and content based on the industry you work in and hashtags you use / follow

2) People are more likely to accept your connection request if your profile is up to date, interesting and active

3) People judge your headline before deciding whether to view your profile, so ensure this is optimised and doesn't look too salesy

89% of B2B marketers now use LinkedIn for lead generation, and 62% say it generates them leads consistently, over 2x more than the next-highest social channel!

Get in touch if you'd like one of our experienced Social Media Managers to support you in optimising your personal or company LinkedIn profiles.

28/04/2023

Our final colleague-nominated award of the event was the Benchmark Award, a highly coveted award handed to the team member who always shows the highest quality and attention to detail in their work, creating the benchmark for other team members.

A huge congratulations to Catherine Lister, Social Media Manager in the Healthcare Team, for being recognised by your peers for your calibre of work and eye for detail. Catherine is one of the youngest and newest members of the Karbon Creative team, and we're very grateful to have her at the start of a bright career ahead!

24/04/2023

Our third colleague-nominated award of the event was the Innovator Award, handed to the team member who regularly puts forward great ideas and is always driving the team to learn and develop.

Congratulations to Adam Carnell, Graphic Designer in the Healthcare Team, for being recognised by your peers for your innovation and ideas, we are very grateful to have you in the team to tackle challenges and work smarter!

23/04/2023

Our next colleague-nominated award of the event was the Entertainer Award, handed to the team member who always brightens everybody's day with humour!

Congratulations to Nathan Chapman, Graphic Designer in the Automotive Team, for being recognised by your peers for your witty and dry sense of humour, you never fail to make us smile!

22/04/2023

Our first colleague-nominated award of the event was the Communicator Award, handed to the team member who always communicates efficiently and effectively, leading to great results on any given project.

Congratulations to Chris Reardon, Marketing Manager in the Automotive Team, for being recognised by your peers for your admirable communication and delivery!

19/04/2023

How to integrate sustainability into your business strategy:

- Firstly, it's important to understand what makes your business sustainable, in terms of its longevity and impact on the planet

- Identify the gaps, whether they're company travel, how you manufacture your products or provide your services

- Take action and nominate somebody in the business to be the driving force!

There are useful resources online to support your business in becoming more sustainable. We recommend taking a look at SME Climate Hub to spark some inspiration 🌍

12/04/2023

It's been found that 36% of small business owners don't have a website yet 😲

Developing even a basic website is imperative to build credibility and trust for your business online, but it can also help to generate leads.

92% of small business owners said they found their website an effective way to generate sales!

Online marketing trends are looking very positive for small business owners, and considering website development can help to generate new clients and customers.

10/04/2023

Did you know that night owls tend to be more creative? 🦉

Studies have shown that people with energy at night time typically apply unique thinking to visual content more effectively than morning people!

Which one are you?

07/04/2023

We're the cost-effective solution to marketing and design!

The average cost of running an in-house marketing team in the UK is £225,000 including salaries, holidays and benefits.

The average annual spend of businesses that we partner with is just £54,000, which includes a flexible monthly budget and access to our entire team.

If you would like to see how much you could save with the Karbon model, get in touch today!

03/04/2023

Developing a marketing strategy can feel like a daunting task. To keep it simple here are three things that we recommend keeping in mind.

1. Make it realistic. It's good to be ambitious, however, being realistic will ensure that your team stay motivated and believe they can actually achieve the objectives.

2. Make it measurable. What does success look like to you? It's important that you can reflect at the end by comparing your results to your set objectives.

3. Make data-based decisions. It's easy to feel passionate about our initial ideas, but if the data says otherwise, then it's probably time to re-think!

Address

1-3 Silver Street
Bedford
MK401SY

Website

http://www.karboncreative.co.uk/

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Videos

A proud reflection from 2022! Being part of the naming and brand creation for the Cheshire and Merseyside Surgical Centre at Clatterbridge Hospital. The team were fantastic to work with and so passionate about this project, as it will help to significantly reduce the backlog of patients waiting for treatment in the area and improve the patient experience. To read more about the project, visit here: http://bit.ly/3Xxr3Ea

Don't just take our word for it... Marcia Lewis at Productive Partners has shared some kind words about what it's like working with Karbon. A partnership in more ways than one, we learn lots of helpful productivity and efficiency tips from the Productive Partners team! 🤝

Karbon's Lead Creative, Taylor O'Flanagan, back behind the camera at Castle Combe Circuit! 📸

You can start dreaming about your summer holidays now 😜 Where are you travelling to this year?

We've had a long standing partnership with GT Towing and we're proud to be supporting them as the company evolves 🤝

A great testimonial from the team at Dudley Group NHS Foundation Trust 👌 We partnered with the innovative Orthopaedic team at Dudley to create and launch the Midlands Orthopaedic Centre. Visit their website to experience the brand in action - https://bit.ly/3o2MJZk

Blendini Motorsport has been a partner of ours for over 5 years, and we continue to enjoy working with them every day!

Meet some of our team and learn more about how we work at Karbon Creative 🎬

Don't just take our word for it... Our partners at Rapid Vans have shared some kind words about what it's like working with Karbon. We're looking forward to being part of the evolution of this innovative vehicle leasing company!

We had a lot of fun taking our partners at 18 Week Support out for a spin in the Karbon Caterham!

Instagram is creating a platform for users under the age of 13, to help prevent any unwanted interactions and create safer content. Do you think it will help to make social media a safer place for children?