Sherpa

Sherpa Sherpa - award-winning, 100% tech channel agency We are channel people, through and through. Channel is too often managed in a divergent and ad hoc way.

An award-winning, high growth channel agency supporting global companies in channel transformation. Our philosophy is based on creating properly structured and aligned strategies, management programmes, and measurement, to give you a clear path to a successful channel. We are a team of experts, all true channel people, recruited exclusively from tech firms, agencies and the channel to ensure we can create, manage and measure Partner programmes that deliver, globally.

Partner marketing is getting more complex, and the buying journey is changing faster than ever.Join us on 11 December at...
05/12/2025

Partner marketing is getting more complex, and the buying journey is changing faster than ever.

Join us on 11 December at 4:30 pm UK / 11:30 am ET / 8:30 am PT for a live session introducing the Partner Marketing Funnel and the 4 Why’s — a simple, practical framework to make sharper decisions at every stage.

What we’ll cover:
🔹 Why change? What’s driving the need
🔹 Why now? What triggers urgency
🔹 Why this solution? How it maps to buyer needs
🔹 Why this partner? Why buyers trust them

If you want clearer structure, better prioritisation, and a funnel built for today’s buying realities — this one’s for you.

👉 Link to register in the comments.

This Thanksgiving, we just want to say thank you.To the partner marketing leaders, practitioners, and teams we work with...
27/11/2025

This Thanksgiving, we just want to say thank you.

To the partner marketing leaders, practitioners, and teams we work with — your ideas, challenges, and collaboration make this community stronger.

Wishing you a warm and restful holiday from all of us at Sherpa. 🍁

Partner marketing keeps getting harder to map.Buyer journeys don't follow a line. Decisions involve multiple people. Par...
25/11/2025

Partner marketing keeps getting harder to map.

Buyer journeys don't follow a line. Decisions involve multiple people. Partners are at different stages of readiness. And the funnel we manage doesn't always reflect how deals actually move.

On 11 December, we're sharing the framework we've built to bring more structure to this: the Partner Marketing Funnel and the 4 Why's - four questions we use to qualify every partner marketing decision.

Why change
Why now
Why this solution
Why this partner

If you're looking for a clearer way to structure partner decisions and connect activity to performance, join us.

📅 11 December
🕓 4:30 pm UK | 11:30 am ET | 8:30 am PT

💬 Registration link in the comments.

Introducing the Partner Marketing Funnel and the 4 Why’s, a clearer way to move partners toward performance.Join us on D...
20/11/2025

Introducing the Partner Marketing Funnel and the 4 Why’s, a clearer way to move partners toward performance.

Join us on December 11 as we break down a framework to qualify every partner marketing action:

• Why change? What’s driving the need?
• Why now? What creates urgency?
• Why this solution? How well does it map to buyer needs?
• Why this partner? Why should the buyer trust them?

With buyer behaviour shifting fast, the funnel needs to evolve — and this session will show how.

📅 December 11
🕓 4:30 pm UK | 11:30 am ET | 8:30 am PT

👉 Link in comments

The 2026 partner marketing landscape is changing fast, and leaders are already planning how to adapt.We’ve pulled insigh...
18/11/2025

The 2026 partner marketing landscape is changing fast, and leaders are already planning how to adapt.

We’ve pulled insights from SAP, Canalys, Sherpa, and data from 18,000+ partners into one guide:

The Future of Partner Marketing Blueprint for 2026
Inside you’ll find:

• The trends shaping partner ecosystems
• Where partners are falling short
• Why lifecycle, trust, and orchestration matter more than ever
• How vendors should prepare for 2026

If you’re planning your partner strategy for next year, this is for you.

👉 Link in comments

B2B buying is changing, radically; buyer journeys are non-linear, multiple decision-makers form fluid buyer groups, and ...
13/11/2025

B2B buying is changing, radically; buyer journeys are non-linear, multiple decision-makers form fluid buyer groups, and intent data means early-stage signals are more visible than ever.

That’s why we’ve developed the Partner Marketing Funnel; a way to bring clarity to how we attract, activate, accelerate, and amplify partners toward revenue.

At the heart of this funnel are four critical questions, the “4 Why’s”, designed to help channel marketing leaders make sharper decisions, faster.

Why change?
Why now?
Why this solution?
Why this partner?

Join our latest webinar "The Partner Marketing Funnel: Introducing the 4 Why's" on 11th December at 4:30 pm UK / 11:30 am ET / 8:30 am PT.

💬 Link to register in the comments.

Stop planning. Start proving partner marketing works.For $25K, Sherpa delivers a full, data-driven partner campaign powe...
04/11/2025

Stop planning. Start proving partner marketing works.

For $25K, Sherpa delivers a full, data-driven partner campaign powered by EdisonAI and built to convert.

No slides. No waiting. Just measurable ROI.

💬 Link in comments.

🎃 Happy Halloween from all of us at Sherpa!We’re not scared of complexity. With the right data, the right partners, and ...
31/10/2025

🎃 Happy Halloween from all of us at Sherpa!

We’re not scared of complexity. With the right data, the right partners, and the right campaigns, even the most tangled ecosystems become crystal clear.

Smarter partnerships aren’t a trick... they’re our treat. 🍬

Busy isn’t always better. If your partner programs are running fast but going nowhere, you’re not alone. Sherpa Momentum...
30/10/2025

Busy isn’t always better.
If your partner programs are running fast but going nowhere, you’re not alone.

Sherpa Momentum helps Partner Marketing teams connect effort to impact, turning disconnected activity into measurable ROI.

It’s time to prove what works.
🔗 Link in comments.

Too many campaigns. Not enough impact. When every campaign competes for attention, partner fatigue sets in — and ROI fad...
28/10/2025

Too many campaigns. Not enough impact.
When every campaign competes for attention, partner fatigue sets in — and ROI fades.

Sherpa Momentum helps Partner Marketing teams focus on what actually moves the needle: smarter planning, tighter targeting, and campaigns with purpose.

Less noise. More results.

🔗 Link in comments.

Too many partners. Not enough visibility. Sound familiar? When ecosystems scale, clarity disappears — data is scattered,...
23/10/2025

Too many partners. Not enough visibility.
Sound familiar?

When ecosystems scale, clarity disappears — data is scattered, performance is unclear, and budget decisions feel like guesswork.

That’s why Sherpa built Momentum — to give Partner Marketing teams visibility, structure, and measurable impact.

💡 Gain control, not just data.
🔗 Link in comments.

We didn’t set out to build a platform.We set out to fix what was broken in partner marketing.Fifteen years ago, Sherpa s...
21/10/2025

We didn’t set out to build a platform.
We set out to fix what was broken in partner marketing.

Fifteen years ago, Sherpa started as a small consultancy — running campaigns, solving problems, and learning what actually makes partnerships work.

That evolution became Sherpa Momentum — a model that connects insight, activation, and delivery into one continuous performance cycle.

It’s powered by EdisonAI.
Refined through thousands of campaigns.
And delivered by experts who’ve lived the complexity of global partner ecosystems.

💡 Read the full story of how Momentum was built — and why it works: link in comments

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