Sherpa

30/01/2025

📢 Our latest Smarter Marketer interview is live 📢

We sat down with Manish Sablok, VP of Marketing & Independent Consultant, to explore how vendors can tackle common blind spots and unlock long-term joint value, mutual profitability, and a truly differentiated partner experience.

Don't miss these actionable insights!

https://hubs.la/Q034GL190

29/01/2025

🌟 Happy Chinese New Year from Sherpa! 🌸

May this new year bring you joy, prosperity, and good health. Let's embrace new beginnings, cherish every moment, and surround ourselves with love and positivity.

Wishing you a year filled with success and happiness! 🧧🎉

29/01/2025

Smarter Partner Marketing Starts with Data

Partner Marketing leaders face growing challenges: generating demand, scaling programs, and proving ROI across diverse regions. Traditional methods can’t keep up in today’s competitive market.

A data-driven approach empowers you to:

1. Target the Right Partners by identifying those with the most potential.
2. Optimize Campaigns to align with partner goals and market needs.
3. Prove ROI with real-time insights that demonstrate measurable value.

Smarter marketing begins with better data.

Download our guide now to start transforming your partner's marketing strategy!
https://hubs.la/Q034tf0Y0

28/01/2025

Big news at Sherpa! 🚀

We’re excited to share that EdisonAI has been recognized in the Canalys Channels Ecosystem Landscape 2025 report! This highlights our ongoing commitment to helping Partner Marketing leaders create impactful campaigns and make smarter decisions with ease.

Find out what we’ve been up to in our latest EdisonAi update here:
https://hubs.la/Q034h1KP0

Here’s to smarter, more impactful Partner Marketing! 🎉

With our latest updates, we’ve focused on enhancing the platform’s usability and making it more actionable than ever, so you can execute high-impact Partner Marketing campaigns with confidence.

27/01/2025

✨ Marketing Development Funds (MDF) are vital for Partner success—but are you using them to their full potential?

Join Sherpa’s exclusive webinar and learn how to:
🔍 Use AI-driven insights to pinpoint high-growth Partners
📈 Activate scalable, high-performance marketing campaigns
📊 Optimize MDF usage, measure ROI, and drive continuous improvement
Don’t leave growth on the table—make your MDF work smarter!

📅 Date: Thursday, 20th February 2025
⏰ Time: 8:30 PST | 11:30 EST | 16:00 GMT

Save your seat now: https://hubs.la/Q0342Kv80

09/01/2025

Smarter Partner Marketing Starts with Data

Partner Marketing leaders face growing challenges: generating demand, scaling programs, and proving ROI across diverse regions. Traditional methods can’t keep up in today’s competitive market.

A data-driven approach empowers you to:

1. Target the Right Partners by identifying those with the most potential.
2. Optimize Campaigns to align with partner goals and market needs.
3. Prove ROI with real-time insights that demonstrate measurable value.

Smarter marketing begins with better data.

Download our guide now to start transforming your partner's marketing strategy!
https://hubs.la/Q031RJ1g0

08/01/2025

Partner Marketing Needs a Rethink

Let’s face it—Partner Marketing hasn’t evolved much in decades. The processes, the ways we engage with partners, and even how we think about marketing have stayed largely the same. But the world around us has changed.

Every marketing pound is under the microscope, competition is tougher than ever, and ROI isn’t just a nice-to-have—it’s a must. Yet, many Partner Marketing strategies are stuck in the past, relying on outdated methods that don’t deliver.

The data and tech exist - why do so may not use it?

At Sherpa, we believe it’s time for a smarter approach. Here’s how we’re reshaping Partner Marketing:

1️⃣ Data-Driven Insights: We help you uncover the right opportunities by analyzing your partner ecosystem, ensuring you focus where it matters most.
2️⃣ Tailored Activation: Every partner is different. That’s why we design bespoke campaigns that align with their goals and deliver real, measurable results.
3️⃣ Scalable Delivery: Whether you’re working locally or globally, we ensure flawless ex*****on at any scale without compromising on quality.

This isn’t just a tweak to the old ways—it’s a fundamental shift. The three-way combination of insights, activation, and delivery, is empowering Partner Marketing leaders to achieve more with less and stay ahead in an ever-changing market.

Your partners have a choice - how are you standing out?

It’s time to rethink what’s possible in Partner Marketing. Let’s explore how a data-driven strategy can help you prioritize your efforts, prove ROI, and scale with confidence.

Ready to talk? Let’s start the conversation.

Grab your Data-Driven Partner Marketing copy here: https://hubs.la/Q031FvQd0

08/01/2025

Partner Marketing Needs a Rethink

Let’s face it—Partner Marketing hasn’t evolved much in decades. The processes, the ways we engage with partners, and even how we think about marketing have stayed largely the same. But the world around us has changed.

Every marketing pound is under the microscope, competition is tougher than ever, and ROI isn’t just a nice-to-have—it’s a must. Yet, many Partner Marketing strategies are stuck in the past, relying on outdated methods that don’t deliver.

The data and tech exist - why do so may not use it?

At Sherpa, we believe it’s time for a smarter approach. Here’s how we’re reshaping Partner Marketing:

1️⃣ Data-Driven Insights: We help you uncover the right opportunities by analyzing your partner ecosystem, ensuring you focus where it matters most.
2️⃣ Tailored Activation: Every partner is different. That’s why we design bespoke campaigns that align with their goals and deliver real, measurable results.
3️⃣ Scalable Delivery: Whether you’re working locally or globally, we ensure flawless ex*****on at any scale without compromising on quality.

This isn’t just a tweak to the old ways—it’s a fundamental shift. The three-way combination of insights, activation, and delivery, is empowering Partner Marketing leaders to achieve more with less and stay ahead in an ever-changing market.

Your partners have a choice - how are you standing out?

It’s time to rethink what’s possible in Partner Marketing. Let’s explore how a data-driven strategy can help you prioritize your efforts, prove ROI, and scale with confidence.

Ready to talk? Let’s start the conversation.

Grab your Data-Driven Partner Marketing copy here: https://hubs.la/Q031FvPv0

31/12/2024

🌟 Cheers to a New Year from all of us at Sherpa!

May 2025 bring you growth, success, and the support you need to reach every goal.

Here’s to another year of partnership and possibilities! 🥂

23/12/2024

🎄✨ The holidays are here, and it’s time to wrap up the year with joy, laughter, and a little magic.

Here’s to warm moments, bright lights, and all the sweet surprises this season brings! 💫

Wishing you a festive season filled with love and cheer. ❤️

18/12/2024

🎥 Our Smarter Partner Marketing webinar is available on demand 🎥

Watch our deep-dive into our new approach to Partner Marketing, Sherpa Marketing Momentum.

Powered by our class leading AI platform targets the right Partners, with the right campaigns, and identifies future opportunities. Learning and optimizing with every program cycle.

🎥 Watch the webinar here: https://hubs.la/Q0300HRq0

💬 Ready to build Momentum in your Partner Marketing? Contact us here: https://hubs.la/Q0300Hs70

11/12/2024

⏰ Just over 24 hours to go!! ⏰

Partner marketing hasn’t evolved, but the challenges have. That’s why we created Sherpa Marketing Momentum, a new approach to overcome new challenges.

Join our webinar as we explore:

💡 Insight: Use AI-driven data to identify the Partners that matter most.
🎯 Activation: Build scalable, impactful campaigns tailored to your Partners.
📈 Delivery: Drive measurable success with a framework for continuous optimization.

When signing up you're also get access to our Community of Partner Marketing Leaders!

🗓 12th December | 8:30 PST | 11:30 EST | 16:00 GMT
👉 Register now: https://hubs.la/Q02-X6Yx0

09/12/2024

📢 Our Sherpa Marketing Momentum webinar is on Thursday 📢

Partner marketing hasn’t evolved, but the challenges have. That’s why we created Sherpa Marketing Momentum a new approach to overcome new challenges.

Join our webinar as we explore:

💡 Insight: Use AI-driven data to identify the Partners that matter most.
🎯 Activation: Build scalable, impactful campaigns tailored to your Partners.
📈 Delivery: Drive measurable success with a framework for continuous optimization.

When signing up you're also get access to our Community of Partner Marketing Leaders!

🗓 12th December | 8:30 PST | 11:30 EST | 16:00 GMT
👉 Register now: https://hubs.ly/Q02-Wx8g0

28/11/2024

🍁 Happy Thanksgiving from Sherpa! 🍁

We’re grateful for our amazing partners, clients, and community. Thank you for inspiring us every day!

Wishing you a wonderful holiday filled with gratitude and joy. 🦃🍂

21/11/2024

📢 Introducing Sherpa Marketing Momentum 📢

Partner Marketing just got smarter. Our new approach is designed to help you target the right Partners with the right Campaigns every time – driving better results and greater success.

Find out more and book a discovery with the team here: https://hubs.la/Q02Z3qXK0

19/11/2024

Want to find out how? 📢

Catch the insights from our CEO by watching our Smarter Partner Marketing webinar on-demand here:

https://hubs.la/Q02YGYm-0

18/11/2024

🧑‍🌾 Digging deep for Sue Ryder! 🧑‍🌾

Last Friday, our Bedford team headed to Sue Ryder for a gardening day at the fantastic St Johns hospice.

Each year, The Sherpa Group proudly selects a charity to support, and this year our dedicated charity is Sue Ryder - an organization that makes a profound difference in the lives of those with life-limiting conditions.

We had a fantastic time meeting some amazing people from the hospice and seeing the incredible work they are doing.

If you'd like to get involved, you can donate here ➡
https://hubs.la/Q02YwZw_0?

15/11/2024

🚀 Exciting News! 🚀

We’re thrilled to welcome Steph to the Sherpa team! She joins us as VP Global Growth, bringing valuable skills and fresh perspectives to our mission of delivering smarter, data-driven partnership marketing.

Steph, we’re excited to have you on board as we continue to push boundaries, innovate, and deliver for our partners. Welcome to Sherpa! 🎉