Announce PR

Announce PR PR coach helping business owners get featured in the media. Clients in Fortune, Stylist, Times, Metro

PR fit for Royalty 👑Last month I had the privilege to help a tech company announce winning a King's Award for Enterprise...
12/06/2024

PR fit for Royalty 👑

Last month I had the privilege to help a tech company announce winning a King's Award for Enterprise 🏅

Yes, as well as showing business owners how to get featured in the press, I still work with clients on a one to one basis, using my skills to communicate their stories to the media and achieve relevant, targeted press coverage.

The media landscape is constantly changing and continuing to work in PR myself means that I can not only give my clients the best service possible but also pass on my experience and knowledge so that everyone who works with me in my group programmes is getting help and advice that gets results.

So what did I achieve for the tech biz?

Through just one carefully placed story, so far at least 7 features have been published online and in print, in outlets read by their target customers.

From just one press release 🤯

And I can show you how to get results just like this for your business or your clients.

DM the word PRESS to book a discovery call and, if you'd like to get some of my advice for free, then register for my upcoming masterclass Get In The Press here https://bit.ly/3XfZORC

I've changed my mind! Last week I shared that I am running a free 3 Day Challenge on how to get featured in the media. H...
10/06/2024

I've changed my mind!

Last week I shared that I am running a free 3 Day Challenge on how to get featured in the media. Having thought about it over the weekend, I'm now going to run this as a pre recorded masterclass that you can get instant access to.

If you have already registered for the challenge, don't worry, you will still receive the masterclass. And if you want to sign up to get it when it lands, you can do so here.

So, what is it?

Get In The Press will give you a rinse and repeat formula to get you or your clients featured in the media.

If you've ever wondered just how you can land coverage in your dream media outlet then wonder no more, as in this masterclass I'll show you exactly how to do it.

You'll learn 💡

🚨 How to identify and create stories that journalists want to hear about

🚨 How to build a list of media that are the perfect fit for your story

🚨 How to pitch a journalist and convert an email into high value press coverage

Mastering your PR is your sure fire way to skyrocketing your visibility, credibility and attracting new clients and in my new free masterclass, I'll be revealing my PR secrets.

Register here for Get In The Press → https://bit.ly/3XfZORC

PR is so much more than getting featured in the media 💡It's how your customers feel when they've interacted with your bu...
29/05/2024

PR is so much more than getting featured in the media 💡

It's how your customers feel when they've interacted with your business. It's what people say about your business when you're not in the room. It's the impression your potential clients receive when they visit your website or when you email them.

And we cover all this and so much more in PR Mastery Accelerator. I'm currently helping a business owner with her tone of voice, with how she interacts with customers on social media, even with her confidence in talking about her business the way she wants to.

It's so much more than getting featured in the media. Of course that will happen, and good things will come into your business as a result, but my goal with PR Mastery Accelerator is to positively impact your business in many more ways than getting press coverage.

I'm looking for 5 business owners who feel stuck in a rut with their current marketing and are looking for a new way of doing things. DM PRESS to find out more.

So you've signed up to a journalist enquiry service and you're seeing lots of requests you'd be perfect for. Now what? 🤯...
24/05/2024

So you've signed up to a journalist enquiry service and you're seeing lots of requests you'd be perfect for. Now what? 🤯

The great news is there are lots of different ways to get leads and enquiries from journalists.

The bad news is if you don't know how to pitch, you're throwing money and time down the drain.

What do I even say in a pitch email?

What do I put in the subject line?

How long should it be?

Should I send an image or a link?

Should I follow up if I don't hear anything?

Sound familiar?

Pitching isn't rocket science but there is a tried and tested formula and this is exactly what you get inside PR Mastery Accelerator.

After all, it's all very well seeing all these lovely leads but if you're not responding to them or getting featured then what's the point?

DM PRESS to find out more 🚨

Do journalists really save your pitch emails and then come back to you later when they need info or comment? YES!In fact...
08/05/2024

Do journalists really save your pitch emails and then come back to you later when they need info or comment? YES!

In fact, this has just happened to me for a fashion client. A journalist from The Independent saved my pitch email and is looking for a fashion expert to comment on a story she's working on, and has just got back in touch with me asking my client to answer some questions for her story.

It goes to show that it's worth pitching your business for relevant stories and even if you might not get featured straight away, there's a good chance there might be another opportunity further down the line.

Want to learn how to pitch the media so you can land high impact press coverage? PR Mastery Accelerator is enrolling now. To book a discovery call DM or comment PRESS.

The doors to PR Mastery Accelerator are officially open! 🥳I am really excited about the PR Mastery Accelerator as I know...
22/04/2024

The doors to PR Mastery Accelerator are officially open! 🥳

I am really excited about the PR Mastery Accelerator as I know that it will create so much value.

Every day I see so many opportunities for businesses to be featured in the media and these opportunities are there for the taking.

Media outlets like Stylist, Grazia, Metro, Fortune and Forbes are on the lookout daily for experts to comment and products to feature, and I know that with some support and coaching from me, you can achieve coverage in titles like this that will help you grow your business.

PR Mastery Accelerator is a comprehensive group programme designed to help you land your first or next piece of press coverage and master PR so you can land high impact press again and again and again...

Join now → https://bit.ly/3U8jZ0z

You don't think twice about doing your own social media so why is PR any different?Honestly, you can absolutely do PR an...
18/04/2024

You don't think twice about doing your own social media so why is PR any different?

Honestly, you can absolutely do PR and you don't need years of experience or to hire a PR agency. You really can get incredible results and land top tier media coverage and previous graduates of my PR Mastery Accelerator programme are perfect examples of this.

Part of the reason I created PR Mastery Accelerator is to empower business owners and social media marketers just like you to do your own PR and give you the confidence, skills and knowledge to lean into PR and leverage it to make a significant impact on your business.

There are opportunities out there for the taking and I really want as many of you as possible to be able to grab them. PR has the power to transform your business and it doesn't have to be something that's out of reach for you.

If you're curious about the impact PR could have on your business and you feel excited about the prospect of doing PR, you're in the right place.

Now, you can do two things to take this excitement forward. You can sign up to the waitlist for PR Mastery Accelerator and you can also join me live on Instagram on Tuesday 23rd April where I'll be talking to social media agency founder Charlene about her PR experience. She watched one of my PR masterclasses and pitched herself to The Times, and only went and got featured.

See? It's totally possible for you.

DM PRESS to join the waitlist and I'll see you on Tuesday at 2pm 🌟

Can you really just send one email and land a feature in The Times? Yes, you can! As that's exactly what happened to Cha...
17/04/2024

Can you really just send one email and land a feature in The Times? Yes, you can! As that's exactly what happened to Charlene after she watched my masterclass on how to get featured in the media 👏 👏 👏

Charlene, who is the founder of Tartan Social, was absolutely blown away by the impact this has had on her business in such a short space of time and I am delighted to say that she will be joining me for an Instagram Live to share exactly how she did it.

So if you've ever wondered how people manage to land these incredible press features and you've always wanted to peek behind the curtain of the world of PR, then join us on Tuesday 23rd April at 2pm because we'll be spilling it all!

🤔 What impresses you? There's a reason why 'As Seen In Forbes' or a gallery of media logos says the business you’re thin...
16/04/2024

🤔 What impresses you? There's a reason why 'As Seen In Forbes' or a gallery of media logos says the business you’re thinking of buying from is trustworthy and genuine.

That’s the power of PR. We can all say how great we are on social media but what targeted, relevant press does is lend your business credible third party endorsement that no amount of ads money can buy.

Think about it...

📚 You pick up a book and it has a five star Telegraph review on the back so you think yep I’ll read that.

🚗 Or you’re searching for a new car and you read a positive write up online. Deal done.

👖 Or you’re shopping online for the perfect pair of jeans and a fashion bible tells you these are the ones to buy. That’s way more powerful than an ad from the brand isn’t it?

And guess what? You don’t need PR experience or a PR agency to land powerful press for you or your client. You can do it yourself and I will show you how.

I’ve created PR Mastery Accelerator so that business owners like you can do your own PR or your clients' PR and get incredible results, getting featured in the media consistently to elevate your brand, sign more clients and make more sales.

We start in May and doors open on 22nd April. Join the waitlist for exclusive bonuses → https://bit.ly/3TS4GZW

Fancy getting featured in Hello, Metro, Women’s Health or Stylist?Every day I receive requests from publications just li...
11/04/2024

Fancy getting featured in Hello, Metro, Women’s Health or Stylist?

Every day I receive requests from publications just like this and your business could be perfect for them.

These opportunities are there for the taking and within days you could find yourself saying ‘As featured in Hello, or Stylist, or Women’s Health’ 🌟

So if you’re fed up seeing other businesses in articles you know you’d be perfect for, and you’re desperate to share your stories and expertise with the press, join the waitlist for PR Mastery Accelerator, my proven PR programme designed to get you featured in the media.

Doors open on 22nd April with exclusive bonuses in the waitlist.

Jump in now https://bit.ly/3TS4GZW

Are you fed up of winging it with PR? Does your head feel like it's going to explode when a client asks if you can write...
04/04/2024

Are you fed up of winging it with PR? Does your head feel like it's going to explode when a client asks if you can write a press release or get them featured in a top tier media title?

The thing is, it's totally possible for you to achieve amazing PR results for your clients and once you know how to do it, you'll never have to worry about a client asking you to do PR again!

PR Mastery Accelerator is a proven group programme that will show you how to land media coverage, tried and tested by social media marketers.

So, if you'd like to stop winging it and start delivering like a PR pro, DM the word PRESS to join the waitlist. Doors open soon.

What can you do today to get featured in the media? Something I cover in PR Mastery Accelerator is short tasks you can d...
03/04/2024

What can you do today to get featured in the media?

Something I cover in PR Mastery Accelerator is short tasks you can do every day to move you one step closer to landing powerful press coverage.

So, if you've got 15 minutes today, what could you do? Why not try one of these, you'll be surprised how far you get.

📌 Research your dream media outlet and find an opportunity where you could fit in

📌 Use X/Twitter to get to know a journalist you want to pitch

📌 Draw up a list of 5 really good quality media outlets and add journalist contact details to your database

📌 Use Google News to research previous articles about your sector or topic

📌 Search for any live opportunities

Whilst you *could* land press coverage from doing any of these tasks, this is really just the tip of the iceberg.

So if you'd like to take all the question marks out of doing PR, DM the word PRESS to find out more about PR Accelerator, my 8 week group programme designed to help you land your first or next piece of press coverage.

I've been busy recently talking to social media marketers about why PR is an untapped opportunity for lots of SMMs and t...
02/04/2024

I've been busy recently talking to social media marketers about why PR is an untapped opportunity for lots of SMMs and the perfect complement to their skillset.

In fact following one such masterclass I delivered, a social media marketer went straight out and pitched her business and landed an incredible feature in The Times.

So not only is this something you can do to boost your business and your own visibility, but this is something you can offer to clients as an additional service, representing another revenue stream and way to stand out from the crowd.

So, if you'd like to be writing messages like the lovely Charlene from Tartan Social then DM the word PRESS to join the waitlist for PR Mastery Accelerator, a group programme designed to help you leverage PR for your social media business as an additional revenue stream.

Don't just crack your eggs this Easter, crack the media once and for all when you join PR Mastery Accelerator 🐣The doors...
31/03/2024

Don't just crack your eggs this Easter, crack the media once and for all when you join PR Mastery Accelerator 🐣

The doors open again soon and in just 8 weeks you could be on your way to landing your first or next piece of press coverage, and learning a rinse and repeat formula so you can keep on doing it.

So, get cracking and join the waitlist. DM the word PRESS to join 🌟

Happy Easter 🌷🐰

Do you ever wonder just how other people manage to land incredible press coverage? Have you ever seen someone featured i...
28/03/2024

Do you ever wonder just how other people manage to land incredible press coverage?

Have you ever seen someone featured in a publication you know you'd be perfect for?

Think you need to hire a PR agency to get featured in the media?

If you answered YES to any of these questions then lean in, I have just the thing for you.

I've spent over 20 years honing my PR craft and now I've distilled all this experience into an accessible programme designed to help you land your first or next piece of press coverage.

PR Mastery Accelerator will help you get featured in the media and give you a rinse and repeat formula so you can keep doing this time and time again.

The doors open again soon with exclusive bonuses and discounts if you join the waitlist. DM the word PRESS for all the details.

This brings me so much joy ❤️Kudos to Tartan Social who watched my PR masterclass and then only went and got herself fea...
20/03/2024

This brings me so much joy ❤️

Kudos to Tartan Social who watched my PR masterclass and then only went and got herself featured in The Times as a result 🤯

This is why I love sharing my PR knowledge and insights in masterclasses like this and in my group programme PR Mastery Accelerator.

I've been training marketing experts and business owners in PR for years and now it's even more accessible in the Accelerator, an 8 week group programme designed to land your first or next piece of press coverage within 60 days - or even 1 day - as Tartan Social has proved!

The results speak for themselves and doors to PR Mastery Accelerator are opening again soon.

For more information and to join the waitlist - and get some exclusive bonuses - DM the word PRESS.

Would you like to get a product, podcast or event featured in the media? A journalist at a top tier national outlet is l...
13/03/2024

Would you like to get a product, podcast or event featured in the media?

A journalist at a top tier national outlet is looking for suggestions for an April round up.

Getting featured in the media is totally available and accessible to businesses, you've just got to know where to look 😉

If you'd like access to journalist requests just like this one and to know how you can land high impact press coverage, DM the word PRESS to find out more.

One of the (many) brilliant benefits of getting featured in the media is that it's an asset you can use for YEARS. I was...
26/02/2024

One of the (many) brilliant benefits of getting featured in the media is that it's an asset you can use for YEARS.

I was reminded of this recently when I was interviewed on a podcast. We ended up talking about my appearance on the UK TV show This Morning, when I took part in a live hair makeover by celeb hairdresser Charles Worthington. That was 15 years ago and you can still find the press coverage from that show online.

It's always a great talking point and whenever the story comes up it's something people are interested in, so it's a really good way to make a connection and build a relationship.

And that's the power of PR, because getting featured in the media impacts your credibility, trust and helps you build a connection and relationship with your audience.

Chances are, if you were to get featured in the media, you'd want to tell everyone, and everyone in your network would be really pleased for you and your reputation would improve hugely. Plus, you'd also get lots of new eyeballs on your business.

Just like when I was featured in Fortune magazine last year, I shared it on my socials and I had so many great comments from people in my network, people I hadn't connected with in years. And it's a trust marker I can now use whenever I'm introducing myself to new people to help build trust.

Where would you love to be featured? Let me know in the comments and I'll give you some pointers. And if you're really curious, Google me to see the results of my hair makeover 😱

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Welcome to Announce PR

Announce PR draws on over 15 years’ experience in PR, to deliver measurable results for businesses that help achieve their objectives. Specialising in media relations, copywriting and strategic PR campaigns, Announce PR works with businesses in a range of sectors to support their marketing activities.


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