Kaptcha

18/04/2023

We believe in energising your company purpose, culture, nurturing creativity and ultimately creating profit through creative video campaigns and storytelling. These factors are all interconnected and supported through video. And we're not alone - studies show that companies with a strong sense of purpose and positive work culture are more likely to be creative, innovative, and profitable.

According to a study by the University of Warwick, happy employees are 12% more productive than those who are not. Investing in your work culture can directly impact your bottom line. And what better way to showcase your work culture than through video? By highlighting your team's strengths, values, and mission, you can attract top talent, increase employee engagement, and improve overall morale.

At the same time, purpose-driven companies are more likely to innovate and create new products and services that meet real needs. Creating video content that reflects your company's purpose can inspire your audience and drive brand loyalty. And let's not forget about the power of creativity - video content allows you to tell your story in a unique, engaging and memorable way that sets you apart from the competition.

But it's not just about creating any video content. At Kaptcha, we specialise in purpose-driven, creative video content that drives results. Whether it's a brand film, explainer video, or social media content, our team of experienced creatives and video professionals has the expertise to bring your ideas to life.

Get in touch with us today to learn more about how we can help you leverage the power of video to achieve your business goals.

14/04/2023

For this week's Kaptcha Spotlight, we wanted to explore the incredible industry of re-purposeing coffee grounds. In Australia, Reground's start-up is turning used coffee grounds into a valuable resource. The company collects coffee grounds from cafes and uses them to create compost and fertilisers, which are then sold to local farmers and gardeners.

This initiative reduces the amount of waste going to landfills and provides a sustainable alternative to synthetic fertilisers, which can harm the environment. Reground is helping to create a more sustainable future by giving used coffee grounds a second life.

Recently many companies have also started to re-purpose coffee grounds on an industrial scale in the UK! We think this is an intelligent way of reducing waste and utilising available resources!

12/04/2023

April at Kaptcha! - https://mailchi.mp/f293865775e1/september-at-kaptcha-6122447

07/04/2023

Let's talk about creativity today!

As Dorothy Parker once said, "Creativity is a wild mind and a disciplined eye." 🌟

What does this mean to you?

To us, it means that while being imaginative and free-spirited is essential, it's equally important to have the discipline to channel that creativity into something meaningful and purposeful.

So, don't be afraid to let your mind wander and explore new ideas. Embrace your wild side! But remember to keep a keen eye on the details, too. That's where the magic happens.

Let's celebrate our creative minds today and always! In the comments below, let us know how you stay disciplined while nurturing your wild creativity.

31/03/2023

At the heart of every good business is the desire to do good. That's why we were thrilled to have worked with Andiamo, a brand committed to providing orthotics and prosthetics to children in need. We created a pro bono film for Andiamo, showcasing their incredible work and impact on children's and their families lives. It was an honour to help share their story and support their mission.

Andiamo is just one of the many organisations we've worked with to help promote business for good. And we're excited to announce that we're giving away £10,000 in pro bono services to another deserving organisation. We're still accepting applications until the end of April, so if you know of a company doing great work, please encourage them to apply. We believe in using our skills and expertise to help make the world a better place, and we can't wait to see the positive impact our pro bono services will have on the chosen organisation.

Apply Now: https://us9.list-manage.com/survey?u=5edead7667f08c7f3be5dc669&id=338baa3232&attribution=false

29/03/2023

We are thrilled to announce the launch of our new feature - 'The Kaptcha Chronicles'! Our team has been busy creating some amazing in-house content, and we can't wait to share it with you.

'The Kaptcha Chronicles', will be taking you behind the scenes and giving you an exclusive look into the lives of our talented team members. One by one, we'll be putting each member of the team behind the lens and delving deeper into what makes them tick.

Our very first episode features our Creative Director, Richard Cousins. Richard is the mastermind behind some of the most impressive creative work that has won numerous awards, and we're excited to explore the stories behind his work.

Join us as we get to know Richard on a more personal level and learn about the inspiration behind his work. From his early beginnings to his current position at Kaptcha, we'll take a deep dive into his creative process and explore the challenges he has faced along the way.

24/03/2023

At Kaptcha, we're always delighted to receive positive client feedback. Recently, Adrian Preston, CEO and Founder of 'Want Dont Want,' gave us a testimonial that truly made our day. According to Adrian, our team "hit the nail on the head" with the very first video we created for them. He said that we "completely understood" what they were trying to achieve.

We're grateful to have had the opportunity to work with Want Dont Want, and their kind words humble us. As a video production company, we always aim to deliver content that resonates with our client's brands and captures their vision. We believe listening carefully to our client's needs is critical to achieving this.

Receiving positive feedback from clients like Adrian is a great honour, and it motivates us to keep pushing the boundaries of our creativity and expertise. We thank Adrian, and the entire Want Dont Want team for entrusting us with their brand.

20/03/2023

This week we wanted to spotlight the benefits of staff volunteering schemes...

Staff volunteering can offer numerous benefits for both employees and their employers. As highlighted in a recent article by Sage, younger workers are looking for more meaningful and rewarding work experiences. Providing opportunities for staff to volunteer meets this desire and can boost employee engagement and productivity.

According to Sage, 43% of under-35s already volunteer, with workplace volunteer schemes and initiatives playing a key role in influencing charitable activities. Additionally, 53% of under-35s want to volunteer more than they currently do, with this figure increasing to 60% among 18-24-year-olds.

Employers who offer paid time off for volunteering can attract and retain top talent, boost employee morale, and enhance their company’s reputation within the community. Providing opportunities for staff to volunteer can also improve teamwork and foster a sense of purpose and fulfilment in the workplace.

In addition to these benefits, staff volunteering schemes can positively impact employee mental health. Volunteering has been shown to reduce stress and anxiety, improve self-esteem and provide a sense of accomplishment.

Clearly, staff volunteering schemes can offer numerous benefits for employees and employers. As younger workers seek more meaningful and fulfilling workplace experiences, employers who provide volunteer schemes may be better positioned to attract and retain top talent.

15/03/2023

Did you know that the right recruitment video can make all the difference in attracting top talent to your company?

At Kaptcha we specialise in crafting powerful videos that capture the essence of your company, culture and values, bringing them to life on the screen.

We believe every company has a unique story to tell, and we're passionate about helping you share yours with the world.

Working closely with our clients, we understand your needs and goals and create a video that truly captures the heart of your company.

We know that attracting top talent isn't easy, but with a great recruitment video, you can showcase your company in a way that truly resonates with your ideal candidates.

So if you're ready to take your recruitment game to the next level, partner with us and allow us to bring your purpose to life. Let's work together to attract the best and brightest to your team!

10/03/2023

March at Kaptcha! - https://mailchi.mp/671aac6c2e05/september-at-kaptcha-6119075

10/03/2023

Did you know that employees who feel a strong sense of purpose at work are more likely to stay with their company and be highly engaged? According to a study by Deloitte, 73% of employees who say they work for a purpose-driven company are engaged, while only 23% of those who don't feel a sense of purpose are engaged. This is where work culture comes in.

A positive work culture fosters an environment where employees feel valued and supported, increasing job satisfaction and productivity. Video can be a powerful tool in driving a sense of purpose within the workplace. In fact, a study by Forbes found that 75% of employees say that watching a video at work helps them feel more connected to their colleagues and company culture.

Using video, companies can showcase their mission and values, highlight employee success stories, and provide training and development opportunities. This helps foster a great work culture and promotes a shared sense of purpose among employees. So, if you want to improve your company's work culture and drive a sense of purpose, consider incorporating video into your strategy.

09/03/2023

Welcome to Kaptcha Spotlight, where we shine a light on outstanding stories, organisations and their efforts towards a better world. This week, we are thrilled to feature Surfers Against Sewage, an environmental charity working tirelessly to protect the UK's oceans, waves, beaches, and wildlife.

Surfers Against Sewage campaigns for cleaner seas by inspiring people to take action to reduce pollution. The charity organizes beach cleans and community events to raise awareness of the plastic pollution crisis affecting our oceans. Their work includes lobbying governments and businesses to implement solutions that will improve our environment.

At Kaptcha, we believe in the importance of supporting charities that make a positive impact. That's why we are offering our pro bono competition to charities and organisations helping the planet. We want to help strengthen their visual identity, brand and message.

We encourage you to get involved and support this fantastic charity in any way you can.

Together, we can make a difference and create a better future for our planet.

06/03/2023

Brainstorming is a powerful tool that can spark creativity and lead to innovative solutions.

Research has shown that brainstorming in a group setting can generate a broader range of ideas than working alone, as individuals can build on each other's thoughts and ideas. Creativity often stems from inspiration, experiences, and diverse perspectives, which can be discussed through group brainstorming sessions. (Paulus & Nijstad, 2003)

According to a study published in the Journal of Creative Behaviour, individuals who engage in creative activities, such as brainstorming, are more likely to experience positive emotions and overall well-being. So, let's embrace the power of brainstorming and tap into our collective creativity. Who knows what great ideas we can come up with together? (Sweeney & Ingram, 2001)

03/03/2023

Hey LinkedIn! 👋

It's been a busy week at Kaptcha HQ, but we're thrilled to be working on some fantastic projects.

If you're a freelance editor, videographer, or director, we want to hear from you!

We're always looking for new emerging talent to collaborate with and help each other grow professionally.

So, drop us a message and let's create something extraordinary together.

01/03/2023

📣 At Kaptcha, we are proud to champion better lives through community and engagement, diversity and inclusion, and worker empowerment. We believe that everyone has a right to a safe and welcoming workplace, and we work tirelessly to create an environment that fosters creativity, innovation, and collaboration.

🌍 We are also committed to protecting the environment through our net zero journey, our climate positive workforce, and our responsibility on set. We believe that it is our duty to minimize our carbon footprint and do our part to ensure a sustainable future for generations to come.

💪 At Kaptcha, we are passionate about empowering our workers to be their best selves. We believe that a happy and motivated workforce is the key to success, and we work hard to provide our employees with the resources, support, and opportunities they need to thrive.

🌈 We are also dedicated to promoting diversity and inclusion in everything we do. We believe that everyone deserves to be represented and valued, and we work hard to create a culture that celebrates differences and embraces diversity.

💡 Finally, we are committed to boosting belief in brands by inspiring change and helping them connect emotionally with their audience. We believe that brands have the power to make a positive impact in the world, and we are dedicated to helping them achieve their goals.

👏 Join us on our journey to create a better world for all. Together, we can make a difference!

27/02/2023

What are people’s thoughts on recent developments in AI Technology?

AI technology is rapidly changing how we live and work, and its power is truly remarkable. One of the most impressive applications of AI technology is in language models like Chat GPT, which can understand natural language and generate human-like responses.

But the true power of AI technology goes beyond the simple conversation. For instance, there are stories of AI-powered chatbots helping lawyers pass law exams. This technology can analyse vast amounts of legal texts and offer personalised feedback, enabling aspiring lawyers to understand the material better and excel on their exams.

AI technology is also making strides in healthcare, from predicting the spread of diseases to diagnosing cancer. AI-powered tools can analyse large amounts of patient data to identify patterns and make more accurate diagnoses.

However, there are also potential risks associated with AI technology, such as perpetuating biases and discrimination. To mitigate these risks, developing and using AI technology ethically and responsibly is essential.

Overall, the power of AI technology is vast and has the potential to transform industries and improve people's lives. As we continue to develop and utilise this technology, we must remain mindful of its impact and work towards responsible and ethical implementation.

22/02/2023

At Kaptcha we believe video is the most effective method of communication out there!

In today's digital age, video content is more important than ever for businesses.

Recent studies show that 60% of site visitors will watch a video if available, while 56% of consumers believe that companies with a website should have video content.

Furthermore, online video accounts for 50% of mobile traffic and is predicted to become 75% by 2016.

Consumers want to learn about products and services quickly and easily, and a video showcasing how a product or service works is essential.

Not to mention, having video content on your website increases the likelihood of appearing on the first page of search engine results by 50 times!

20/02/2023

Kaptcha has been busy working on exciting new campaigns alongside L&G...

Legal & General's commitment to 'inclusive capitalism' goes beyond protecting their customers' financial lives and creating value for shareholders - it also benefits society. From levelling up the economy to transitioning to net zero and providing affordable housing, L&G's operations are making a difference.

One example of their notable investments is with The Kensa Group, a UK manufacturer and installer of ground source heat pumps. With the cost-of-living crisis causing energy prices to surge, Kensa provides affordable heat for residents across the UK, so they no longer have to choose between heating and eating.

At Kaptcha, we uncovered the story behind L&G's investment in Kensa, showcasing how it can benefit many stakeholders in the long-term. Let's continue to support inclusive capitalism and find innovative solutions to the cost-of-living crisis.

20/02/2023

February at Kaptcha! - https://mailchi.mp/b8f921aebf19/september-at-kaptcha-6116571

From driving purposeful messages for Legal & General, to unravelling our storytelling process, read on to find out more in our February issue.

From driving purposeful messages for Legal & General, to unravelling our storytelling process, read on to find out more in our February issue.

17/02/2023

Don't miss your chance to bring your cause to life through film!

Our exclusive ‘Pro-bono Film Competition’ is open for charities and non-profit organisations to apply. With the talent of our award-winning directors and creative team, you can showcase your organisation and the impact you're making on our planet.

Apply by the end of March for the opportunity to have a 10K production created for you!

Don't wait; apply now and tell your story!

Click the Link Below to Apply!

https://us9.list-manage.com/survey?u=5edead7667f08c7f3be5dc669&id=338baa3232&attribution=false

15/02/2023

Human attention is a valuable commodity in the digital age.

In an over-saturated market, it takes something truly captivating to grab our attention and create a lasting impact.

What makes a brand film or social media content go viral is a combination of several factors. These include emotional appeal, relevance to the audience, relatability, creativity, and the ability to tell a story that resonates with the viewers.

For example, research by Jonah Berger, a marketing professor at the University of Pennsylvania, has shown that content that elicits strong emotions, such as excitement or awe, are more likely to go viral and spread quickly.

Understanding human attention and the psychology behind it is crucial for brands and organizations looking to create effective and impactful content.

13/02/2023

The rise of Environmental, Social and Governance (ESG) practices is transforming the corporate world, and employees now have the power to choose their impact. 🌍

The importance of Environmental, Social and Governance (ESG) practices is rapidly growing, with employees placing increasing value on the impact their workplace has on the planet.

According to a study by McKinsey & Company (2018), two-thirds of employees would consider leaving their current job for one with a stronger sense of purpose, including commitment to sustainability.

Moreover, a report by the Harvard Business Review (2020) suggests that companies with strong ESG practices outperform their peers and are better equipped to handle future economic, environmental and social challenges.

As consumers, employees and investors demand more accountability, it's evident that ESG is no longer just a "nice-to-have," but a necessity for success in today's business landscape.

Choose wisely and make an impact!

10/02/2023

At Kaptcha, we believe in the importance of leaving a positive impact on the world.

This is why our video agency is centered around sustainable practices and responsible storytelling. Our team is dedicated to creating content that inspires, informs, and impacts positive change.

"We do not inherit the earth from our ancestors, we borrow it from our children" – Native American Proverb

We make a conscious effort to minimize our carbon footprint and use environmentally friendly production methods. From reducing paper waste to using renewable energy sources, we strive to leave a positive impact on the planet.

Research supports our commitment to sustainability. A study by Harvard Business Review found that companies that prioritize sustainability outperform their peers in terms of financial performance and customer engagement.

By creating content that highlights the importance of preserving our planet, we aim to inspire others to take action and protect the earth for future generations.

At Kaptcha, we believe in the power of storytelling to create meaningful change. By prioritizing sustainable practices, we hope to leave a lasting legacy and borrow the earth responsibly from our children.

08/02/2023

For this week’s Kaptcha spotlight we wanted to tell you about the amazing Bee Brick Initiative!

The Brighton Bee Brick Initiative is a unique project aimed at promoting urban beekeeping and increasing the population of bees in the city of Brighton, UK. The project involves the creation of “bee bricks,” which are specially designed bricks that provide a nesting site for bees. The bee bricks are made of a porous material that allows bees to build their nests inside and provide a safe and protected habitat for them to live in.

Since the launch of the initiative in 2016, over 3,000 bee bricks have been installed in various locations around the city, including schools, parks, and community gardens. As a result of this effort, the population of bees in Brighton has increased by approximately 20%. This increase in the bee population has had a positive impact on the local ecosystem, as bees play a crucial role in pollinating plants and flowers.

Furthermore, the initiative has also helped raise awareness about the importance of bees and the role they play in our ecosystem. This has led to increased engagement from the community, with more people participating in local beekeeping initiatives and becoming involved in efforts to protect and conserve bees.

Overall, the Brighton Bee Brick Initiative has been a highly successful project that has had a positive impact on the environment and the community.

Read the Article Below:

https://www.dezeen.com/2022/01/24/bee-bricks-planning-requirement-brighton/

06/02/2023

Having a clear purpose is essential for companies in today's rapidly evolving business landscape. Not only does it provide direction and motivation for employees, but it also sets the foundation for sustainable business practices.

Corporate sustainability, in particular, has become a hot topic in recent years. According to a study by Deloitte, companies with a strong sense of purpose have a positive impact on the environment, society, and the economy, creating a virtuous cycle of sustainable growth.

Another study published in the Academy of Management Review found that companies with a well-defined purpose outperformed their peers in terms of financial performance, innovation, and employee engagement. These companies were also able to attract and retain top talent, contributing to their long-term success.

"The planet does not need more successful people. The planet desperately needs more peacemakers, healers, restorers, storytellers, and lovers of every kind." - Dalai Lama

In conclusion, companies that prioritize purpose and sustainability are not only doing the right thing for the planet, but they are also positioning themselves for success in the long run. By embracing a strong sense of purpose, companies can create value for all stakeholders and ensure their longevity in a rapidly changing world.

03/02/2023

Calling all film buffs and history lovers! Did you know that Battersea Power Station, one of London's most iconic landmarks has frequently been used as a movie set?

This iconic building has been a film and movie set for some of the biggest productions in recent history, from "Avengers: Age of Ultron" to "Mission Impossible: Fallout" and even "The Crown."

But it's not just about the glitz and glamour of Hollywood - repurposing this building has had a huge impact on the local community.

Did you know that the power station has provided jobs for over 2,000 people during its redevelopment?

Not only that, but it's also helped to re-build the community by creating new homes, shops, restaurants and even a school. Talk about a power-up!

But it's not just about the community benefits, repurposing the power station has also helped to preserve a piece of London's history. Built in the 1930s, the power station is a prime example of Art Deco architecture and a beloved part of the city's skyline.

And the fun doesn't stop there, Battersea Power Station also offers a variety of events and experiences for visitors, from guided tours to open-air cinemas and even an immersive light show.

It's a perfect place for a unique day out and a chance to explore the film set.

So next time you're in London, be sure to check out Battersea Power Station. Not only will you get a glimpse of the magic behind the movies, but you'll also get to see the positive impact that repurposing an iconic building can have on a community.

We are loving the idea of repurposing and it's impact on community and jobs, and Battersea Power Station is a perfect example of that.

Read the article below to find out more:

https://www.bloomberg.com/opinion/articles/2022-12-29/battersea-power-station-has-been-carefully-restored-but-something-s-lost

www.kaptcha.tv

02/02/2023

Have you ever wondered why some companies seem to just be going through the motions, while others truly stand out? The answer might just be purpose.

Recent studies have shown that companies with a strong sense of purpose not only perform better financially, but also have more engaged and motivated employees. In fact, a study by Deloitte found that purpose-driven companies have outperformed the stock market by a staggering 42%.

But it's not just about the bottom line. Companies with a clear purpose also tend to have a positive impact on society and the environment. A report by Boston Consulting Group found that companies with a strong sense of purpose are more likely to have a positive impact on the UN's sustainable development goals.

At Kaptcha, we believe that purpose is at the core of what we do. We're a video agency that's all about creating content that makes a difference. We believe that by using the power of video, we can inspire, educate, and entertain audiences, and ultimately, make the world a better place.

Our purpose is to create videos that inspire change, and that's why we work with organizations that are making a positive impact on the world. We want to be a part of something bigger than just making a profit, we want to make a difference.

So, whether you're a business leader or just someone who's passionate about making a difference, we encourage you to think about the role that purpose can play in your organization.

The evidence is clear: having a sense of purpose can lead to better performance and a more meaningful impact on the world.

Keep an eye out for more inspiring projects from Kaptcha and join us in using the power of video to make a difference.

www.kaptcha.tv

30/01/2023

Can you believe it's already been almost six months since we made our film showcasing BAE Systems' out-of-this-world space capabilities? Time flies when you're having fun!

Looking back, that video was definitely a highlight for our agency. We were thrilled to work with such a cutting-edge and innovative company, and we're so proud of the final product. And from the feedback we've received, it seems like you all enjoyed it just as much as we did!

But you know what they say: "Out with the old, in with the new." And we're excited to announce that we've got some majorly exciting projects in the works for the coming year. We can't give away too many details just yet, but trust us when we say that you're not going to want to miss what we have planned.

We're always pushing ourselves to create bigger and better content, and we're constantly on the lookout for new and exciting partners to work with. So whether you're a company in the space industry, or a company wanting to explore video, we'd love to hear from you.

Thanks again for all your support over the past year. We couldn't have done it without you! Here's to an even more out-of-this-world 2023.

www.kaptcha.tv