Internet Marketing Platinum

28/06/2024

Here's a few ways that you can start a business and run a business

25/03/2024

If you want to get more out of your digital marketing, you need to measure what's working and what's not working.

18/02/2024

🎥 Earlier this month, we had a blast filming a video podcast for a local Doncaster-based Nail Technician! The goodies we whipped up included:

🕰️ A 36-minute long-form video podcast
🌟 A tantalising highlights intro to get everyone excited
🔍 18 short-form videos for the Awareness stage of their digital marketing campaign
We've noticed folks give us around 15 seconds initially, then dive into the main feature. But if their pain point is pressing, they might jump straight to the long-form video!

💬 Fancy a chat about planning, filming, or editing something like this? Hit us up anytime!

And guess what? We've also set up a landing page and form to capture prospects' details as part of the marketing funnel that we setup to get the most out of the video content. More exciting video services filming shoots coming your way! Remember - you won't get as many eyeballs on your video content unless each video as a clearly defined purpose as part of your digital marketing strategy! 🎬

17/02/2024

Northern College filming for Net Zero in 2023

17/02/2024

🌟 Exciting News for All Aspiring Podcasters in Barnsley! 🌟

At Internet Marketing Platinum, we're thrilled to expand our suite of services to include video podcast filming, editing, and distribution! Whether you're looking to make your debut in the podcast world or aiming to elevate your existing content, we've got you covered. 🎥🔊

Our comprehensive approach ensures your story is told vividly and reaches the audience it deserves. With our expert team, top-notch equipment, and strategic distribution channels, your podcast can shine brighter than ever. ✨

Don't miss out on the opportunity to amplify your voice. Discover how our range of services, including our new video podcast package, can bring your ideas to life. Let's create something impactful together! 💥

13/02/2024

We're a digital marketing company based in Yorkshire which offers a range of services including lead generation, online ads, web design and videography...please find below some behind-the-scenes snaps from some of our video shoots

10/06/2023

09/06/2023

How to Explain the Value of SEO to Executives — Whiteboard FridayIn today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value.

How to Explain the Value of SEO to Executives — Whiteboard Friday

07/06/2023

B2B SEO in 2023: What's New and How to Adapt Your Strategy for SuccessIn the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. This blog post aims to provide B2B marketers, SEO specialists, and business owners with the knowledge and tools necessary to create a successful B2B SEO strategy this year and beyond.

B2B SEO in 2023: What's New and How to Adapt Your Strategy for Success

05/06/2023

The Moz Links API: Touch Every Endpoint in PythonCopy the code in this post into your Notebook, and by the time you’ve run this script to the bottom, you will have used every Moz Links API endpoint, and can pick the parts you want for your own project.

The Moz Links API: Touch Every Endpoint in Python

02/06/2023

Easy to Implement Tactics for Local Link Building — Whiteboard FridayGoogle’s local algorithm demands different tactics for link building. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. In today’s episode, Greg walks you through some of these strategies.

Easy to Implement Tactics for Local Link Building — Whiteboard Friday

31/05/2023

How Social Media Can Supercharge Your SEOSocial media and SEO both have the potential to boost collective success for your digital marketing strategy. The Moz social media manager, Hannah Waye, takes you through how SEOs and social media teams can collaborate to help supercharge your SEO efforts.

Social media and SEO both have the potential to boost collective success for your digital marketing strategy. The Moz social media manager, Hannah Waye, takes you through how SEOs and social media teams can collaborate to help supercharge your SEO efforts.

29/05/2023

The Moz Links API: An IntroductionIf you're willing to take a few steps, the Moz Links API can make you more competitive and more efficient, designing and delivering your own SEO services instead of relying upon, paying for, and being limited by the next proprietary product integration.

The Moz Links API: An Introduction

26/05/2023

The Ultimate Low-Hanging Fruit SEO Strategy — Whiteboard FridayWe all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. In today’s Whiteboard Friday, Aleyda helps develop this low-hanging fruit analysis in parallel of the usual SEO process.

We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. In today’s Whiteboard Friday, Aleyda helps develop this low-hanging…

24/05/2023

I've Optimized My Site, But I'm Still Not Ranking — Help! — Next LevelWhen all your hard work seems to be going nowhere, there might be a reason. Jo Cameron walks you through a list of things to check and accomplish to make sure your site can start ranking ASAP.

When all your hard work seems to be going nowhere, there might be a reason. Jo Cameron walks you through a list of things to check and accomplish to make sure your site can start ranking ASAP.

19/05/2023

Top Tips for Non-Spammy Link Building — Whiteboard FridayIn December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. So, how do we exactly build non-spammy links? In today’s Whiteboard Friday, Debbie goes through five tips to do so.

In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. So, how do we exactly build non-spammy links? In today’s Whiteboard Friday, Debbie goes through five tips to do so.

18/05/2023

A Timeline of Bing and Bard FeaturesThe core of search has been the same for a long time. Microsoft is trying to change that with Bing, with a rapid-fire roll-out of potentially game-changing new features leveraging the latest GPT AI-tech to make the next feature “conversational search”. Let’s look at the timeline.

The core of search has been the same for a long time. Microsoft is trying to change that with Bing, with a rapid-fire roll-out of potentially game-changing new features leveraging the latest GPT AI-tech to make the next feature “conversational search”. Let’s look at the timeline.

12/05/2023

GA4 Audiences: Not Just for Ads! — Whiteboard FridayThere are many interesting features in GA4, including Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well.

There are many interesting features in GA4, including Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well.

10/05/2023

Meet Our MozCon 2023 Community SpeakersAfter much deliberation, we settled on two community speakers that we’re confident are going to be a great addition to the MozCon Stage. Ready to meet them?

After much deliberation, we settled on two community speakers that we’re confident are going to be a great addition to the MozCon Stage. Ready to meet them?

08/05/2023

2023’s Top 7 Local Search Ranking Factors, Illustrated and ExplainedToday, we’re going to look at how to set the local businesses you market apart by mastering the top of the list of ranking factors, with lots of practical tips for improving your rankings so that you’re earning greater visibility.

Today, we’re going to look at how to set the local businesses you market apart by mastering the top of the list of ranking factors, with lots of practical tips for improving your rankings so that you’re earning greater visibility.

05/05/2023

How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard FridayAs SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things. In today’s episode, Will tries to get you into a testing mindset, and helps you do so by generating test ideas through ChatGPT.

As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things. In today’s episode, Will tries to get you into a testing mindset, and helps you do so by generating test ideas through ChatGPT.

01/05/2023

How to Use Digital PR to Improve E-E-A-T SignalsIn this post, Rebecca shares the digital PR tactics you can use to help to improve your E-E-A-T signals, explains why building trust and credibility needs to be at the top of your list if you want to have greater visibility in the search engine results, and ends with success stories that showcase how these tactics have led to commercial gains for brands in typically untrusted sectors.

In this post, Rebecca shares the digital PR tactics you can use to help to improve your E-E-A-T signals, explains why building trust and credibility needs to be at the top of your list if you want to have greater visibility in the search engine results, and ends with success stories that showcase…

29/04/2023

Proud of this video that we created for Northern Pilates

28/04/2023

How Content Is Evolving Thanks to AI — Whiteboard FridayThere's no question that AI has already started to have a meaningful impact on organizations that create content every single day. In this video, Ross shares how our workflows, processes, and content creation will positively evolve thanks to AI.

There's no question that AI has already started to have a meaningful impact on organizations that create content every single day. In this video, Ross shares how our workflows, processes, and content creation will positively evolve thanks to AI.

25/04/2023

Our Online Reputation Management PlaybookOnline reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third-party content, and want to take the reins. Today, Samantha shares how she and her team at Go Fish Digital work with clients to understand the sensitive issue they’re facing and meet their goals.

We recently completed an interesting reputation management project and I thought it'd be helpful to post our strategy and results to the SEOmoz community. My hope is that you'll read this and get some ideas, or even better, you'll point out some areas that we overlooked or things we can do to…

24/04/2023

Mining for Content Ideas - Next LevelAs marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, let’s dig into different ways to use the Moz tools to supplement content strategies.

As marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, let’s dig into different ways to use the Moz tools to supplement content strategies.

21/04/2023

Google vs. AI — Whiteboard FridayIn today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning models like ChatGPT, and how Google might react to those threats.

In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning models like ChatGPT, and how Google might react to those threats.

18/04/2023

How to Create an SEO Strategy [Plus Free Tools & Templates]Moz’s new SEO Director shares his process for implementing data-driven, actionable SEO strategies for companies big and small.

Moz’s new SEO Director shares his process for implementing data-driven, actionable SEO strategies for companies big and small.

17/04/2023

Daily SEO Fix: How to Use Keyword Labels in Moz ProIn this edition of the Daily SEO Fix, we’ll look at how you can apply labels to keywords in your Moz Pro Campaign along with different ways to segment your data and how to create reports for different keyword clusters.

In this edition of the Daily SEO Fix, we’ll look at how you can apply labels to keywords in your Moz Pro Campaign along with different ways to segment your data and how to create reports for different keyword clusters.