Exhibitions and Trade Shows are great. They allow you to present your product and service to sometimes thousands of prospective customers over just a few days, who get the chance to see your product in live demonstrations and question your staff. In recent years the economic climate has made companies focus even more, on return on investment, looking closely at the costs involved in attending trad
e shows. Thousands, sometimes tens of thousands are spent on: stand space and design, getting equipment to site and setting it up, staffing and accommodation and a myriad of other costs. And, even after all this cost very few companies have any way to measure the true return on their investment. Typically companies take business cards or fill in lead forms at the show. The more organized companies send these back to the office at the end of each day, to be data-based and ultimately passed on to the relevant salesperson. These collected leads are then followed up in the weeks after the show. The problem with this is, that hot leads go cold very quickly and if your competition is more organized, can even be lost by the time your sales people get round to making contact. At Digital Customer we have over 50 years combined experience setting up and running trade shows. We know firsthand the value of effective lead follow-up. So, we’ve put this experience into developing a simple, painless way to follow-up with a prospect, before they have even left the show. Our LeadApp™ system works with standard smartphones and tablets and means you are not paying through the nose to hire expensive equipment from the show organizer. Our LeadApp™ system allows you to follow-up every lead with a pre-programmed marketing campaign while building a valuable prospect database and tracking your return on investment and effectiveness of your marketing spend. For more information on how Digital Customer can make your next event a success call us on: 08456 170 697 or email: [email protected]
