Ed here. I’m the founder of a digital marketing and networking agency called Click Me Marketing based in the UK. I thought I would just give a quick little introduction of who I am because you may have come to this page because of an ad we are running or a post or maybe we commented on something you saw. So let me introduce who exactly we are.
So, I run a marketing agency that helps small businesses, entrepreneurs and startups grow by advertising their services. We mainly focus on local home service contractors serving a local area and self employed people & businesses with clients locally. It’s very simple, nothing out of this world. We typically help smaller local businesses and tradesmen like plumbers, gas engineers, tree surgeons, kitchen and bathroom fitters, building contractors, gyms, chiropractors, personal trainers and yoga studios.
Anyone that is confined to a local geographical area that they serve, we will help them with their marketing. And anyone looking to take the step of taking their services online like yoga or personal trainers we’ll help them grow much bigger through the internet.
Some people are in the great position of having all their business come from referrals because they have spent many years building up lots of happy clients. This is great if you are happy with your current income but it is difficult to grow past this with only referrals.
Some people are members of trade groups or preferred suppliers for big brands and can get premium clients like this.
Many people end up taking up the slack with leads from lead companies like Check a Trade or Trusted People..... But, everyone knows these companies pass the leads to at least 5 people and you end up quoting endlessly or dropping your prices to the bare minimum to get the work.
Then there are directories like Yell.com which if you pay thousands for the top positions can work well. But if you are not at the top... not so much.
Then there is Google and Facebook advertising. These sites have made it easy for anyone to set up an advert. What they don’t tell you is that unless you know what you are doing you will be paying a lot more than your competitors.
Most people looking to start or grow their business say, “Right, I have my business/ van/ practice and I want to tell the community about my services.”
TWO GENERAL CHOICES
So they generally go in one of two directions these days, right? They’re either gonna go to a directory like yellow pages or a trade directory like Trusted People or they’re going to be smart and do what..... They’re going to go to were every one of their customers is, on Google and Facebook, and that’s what we do. We help them advertise their services on Google and Facebook. Nothing crazy or out of this world.
SO WHO ARE WE?
So, a lot of people are like, “So who are Click Me Marketing and who is this Ed guy?” Basically we run an agency that I founded in 2015. But I had been helping small businesses with business to business networking and marketing services for 10 years before that.
SEARCH ENGINE OPTIMISATION
We started off doing something called search engine optimization which helps businesses show up in Google search results.
So if you went to Google and said, “I’m looking for a tree surgeon in my area, a tree surgeon near me.” We would help the tree surgeon get their website shown in the search results so that people could find them. Make sense?
GOOGLE ADS & SOCIAL MEDIA ADVERTISING
We explored and learned other ways of getting local business, other ways of advertising, Facebook ads, Google Pay Per Click, Google display ads, video advertising, all these other ways that are out there now to help businesses get found faster and more frequently and that’s what we continue to specialise in.
WHAT DO OUR CLIENTS WANT?
We wanted to find the best way to really help local businesses who wanted to grow and find more business. We came up with a wish list that our clients wanted from new business:
Exclusive leads.... Calls and clients exclusively coming to their business..... Not Paying lead companies like Trusted Trader to quote against 5 other companies.
A consistent way to grow... Businesses want to take things on in small steps that they can handle. Take a step. Get used to the new level of business. Then, when you are ready, take the next step and get some more business coming in.
Call automation and follow-up... This is something that many small businesses have trouble with. Getting to the client as soon as they get in touch, instead of waiting to call them back often means that by the time you speak to them they have already spoke to a competitor. We help automate things so that small businesses can close more business without having an office and a secretary.
GOOGLE THINKS YOU ARE A PIZZA DELIVERY!
Many people have seen a drop in the business they get from their website in recent years. Before if you had a strong website and paid a lot of money for search engine optimisation you would rank high in Google all over your city and get most of the business. Now google treats most local businesses like pizza deliveries and mostly just shows your website in google for people who are nearby to where your business address is.
But, if you are a tradesman you can offer your business all over town. So many people have turned to the dreaded lead sales websites like Check a Trade.
THE SOLUTION: “DIGITAL SHOP FRONTS”
As well as providing marketing services for our clients and their own websites, we started producing second and third websites for clients... “Digital Shop Fronts.” These are websites that the client doesn’t have to pay to build or maintain, doesn’t have to do the marketing for and doesn’t have to worry about. They just receive the calls and handle the business as normal.
So, say you have a website getting you some business in your local area. We can set up websites, Online Shop Fronts, in different areas to get you clients from other areas you want to cover. We forward the phone calls to you. We forward the inquiry forms and emails to you. When inquiry forms are submitted you get a phone call to put you in touch straight away. We can even arrange to answer calls for you.
And so, at this point, we have a nice portfolio of clients that are spread around the world but with most clients in the UK and USA. We stick to keeping things simple and affordable for local tradesmen and home service businesses and contractors. We keep trying to help small businesses reach their goals when they are busy juggling everything within their businesses.
So if you have any questions or want to know any more, feel free to get in touch. Yo can message us on Facebook or book an appointment for a free no strings call whenever you like.
Hope business is going well! We would love to hear from you.
Cheers
Ed
