LET'S TALK ABOUT THE VALUE OF AN SMM 👇
Now let's get this straight. This is NOT a dig at anyone who simply hasn't worked with a social media manager before and just doesn't understand the actual value of what they get when they hire one.
Let's look at it as a little education and a chance for all the SMM's out there to give their own horn a big old TOOT for how hard we actually work 🥳🙌
Here's what you get when you invest in social media management...
✨️ Time saving (which if you ask me is priceless 😅) but just because we might be able to do it quicker than you, doesn't mean it still doesn't take HOURS
✨️ Experience - we didn't learn everything we know over night by watching a few tutorials. Most of us have spent YEARS getting to the level of skill that we're at, and we've probably invested a butt-load of money into it too (not to mention all of the subscriptions we pay for flippin' loads of apps and software so you don't have to)
✨️ Skills - So you want your content to look pro quality? Better expect to pay us like we're pros! For most of us, this isn't a side hustle or a silly little hobby. It's how we actually pay the bills 😅 (So you'd better bet that travel, shooting, and editing time are all going to be included!)
✨️ Getting ahead of the trends. We spend what feels like endless hours keeping up with every single Instagram update or reel trend so that you don't have to. This don't come for free 🤣
✨️ Industry expertise. We actually have to be really bloody smart to be able to put together the strategies that work to align with your goals. It's not just as simple as posting a few pretty pics now and then, trust me 🙈
So if you believe that with all of this taken into account, plus the hours that we invest in working for you, and after tax, that paying us about £2.20 an hour is fair, you're probably not the right client for us 😜
If you're ready to invest in your social media management that actually reflects th
Hands up if you want to feel as relieved as Jimmy 😅🙋🏻♀️
If you...
✨️ Want to forget about the days of stressing about finding the time to make and post content
✨️ Have LOADS of spare time on your hands to focus on the parts of your business that you actually really love
✨️ Want to have pro-quality content making your grid look as amazing as you know your brand is, but you just don't have the know-how to do it
✨️ Be able to spend your weekends doing something far more interesting than planning content, like sitting at a pub in the sun
✨️ Be able to go home and put your feet up at the end of the day instead of catching up on all of the social stiff that somehow ended up at the bottom of your to-do list- again
...then maybe it's time to hire a social media manager!
Want to know more about the ways that hiring a social media manager will change your working life for the better? DM me the word START and let's have a chat!
#socialmediamanager #socialmediamanagerlife #aberdeensocialmediamanager #digitalmarketing #aberdeenbusiness #scottishsmallbusiness #smallbusinessowners #viralreels #seeninthedeen #scottishcontentcreator
Comment with your favourite current Instagram glitch and lets all have a good rant 😅👇
Surely I'm not the only one losing my mind over here at the moment?! 🙈
Yet another perk of hiring a social media manager, they deal with all of this madness so you don't have to 😝
#socialmediamanager #socialmediamanagerlife #instagramproblems #instagramupdate #contentcreatorlife #digitalmarketing #digitalmarketing101 #fempreneur #womeninbusiness #SMMlife #capcutedit #instagramtips
Would you believe me if I said you could plan your whole next week's content in just 3 minutes?! 🤯
📌 Now you KNOW you're going to want to save this for later for the next time you fancy saving yourself about an hour!
Now this ain't no miracle fix. You still have to put in the groundwork, but it's 100% possible, and it's really not that hard.
Planning a full seven days worth of content in minutes is genuinely the easiest thing ever - IF you have all of these things in place...
✨️ An overall strategy so that you know exactly what your goals are, who your content is trying to reach, and how you're going to reach them
✨️ An ideas list. Cannot stress how important it is to have a physical list of every great idea you have before you forget all about it, and it never makes it to the grid! (Don't try to tell me you've never been there 😅)
✨️ Clear content pillars. This means the TYPE of content that you post with a specific goal in mind (i.e., visibility, nurturing, conversion, etc)
✨️ Saved and regularly updated folders full of inspo for the type of content that's doing well within your niche right now that you can draw influence from
✨️ A saved folder full of early trending audio, ready to pair with the perfect bit of B-roll footage
With all of these in place, here's what you do in three minutes! Pick a content pillar for each day, pick an idea from your list to fit each pillar, decide whether to use some of your existing content b-roll, or if not make a list of what you need to film based on ideas from your saved inspo folder, pick a saved trending audio to go with each piece of content.
BOOM! Week planned!
Now if this still sounds like too much for you and you haven't the foggiest of where to start when it comes to building a strategy, don't worry. You are 100% not alone. But the good news is, I've got you!
Leave a comment with the word STRATEGY to find out how I can help you build the strategy of dreams and start smashing your
Trust me, this is about to KICK OFF 👢
📍Save this post right now so you remember to make this your very next reel!
We all saw how quickly the last Beyoncé track kicked off, right? To the point where I am sick to death of hearing thw damn thing 😅
Well do you really want to be behind on the crowd on this one?
DIDN'T THINK SO!
All you need to do is...
✨️ Find a five second clip in your camera roll
✨️ Add this early trending audio (which will be absolutely huge in a matter of days!)
✨️ Add a text overlay with a hook such as "POV: You just entered your (gonna guess a lot of people will say cowgirl, but whatever works 😅) era"
✨️ Write a caption with lots of value that will keep people stuck to your post for a while
And yeehaw cowgirls, thats it! 🤠
Don't forget to follow along for new Instagram tips to help your business grow every single day 🪩✨️
#earlytrendingaudio #trendingaudios #viralreels #contentcreationtips #instagramforbusiness #instagramtipsandrricks #socialmediamanager #Beyoncé #countryvibes #jolene
This is the exact secret to how I do it! 🤫
Ok, truth is, there is no one secret to this (soz) It just takes a bit of work. BUT, the good news is, there are loads of things you can do to make it so much easier on yourself!
Here are the exact steps that I take to remain consistent and have a constant flow of engaging content to post every single day 🪩✨️
1. Have a STRATEGY. Before anything else, having a plan in place, even a loose one, is the key to never falling behind on your posting. At the start of the month, I list all of my ideas for content, allocate my content pillars to certain days, & add any key dates to my content calendar. This way, I ALWAYS know what type of content I need to remember to film as I go along
2. B-ROLL BABY! I can't stress this enough, record EVERYTHING 😅 Look at this reel - I had no idea what I would end up using the clip for at the time, I just knew it would be useful at some point 😅 I constantly save short clips like this to a B-roll album so that if I'm ever stuck, I know I can open it and find something usable straight away
3. SAVE INSPO. Let's face it, very little is original on socials these days, & there's nothing wrong with taking what's working for someone else and putting your own spin on it. I scroll the explore page for high performing content within my niche and save it to an 'inspo' album for when I've run out of my own
4. BATCH & SCHEDULE. Once a week when I have time, I sit & look at my content plan, create everything I need for the week (or make a note to film anything I don't have yet) & get it all scheduled ahead of time. You have no idea how good it feels to only do this once a week instead of stressing when you've left it too late every day 😅
5. REVIEW. You do know that Instagram literally TELLS you what type of content to create, right? 🤯 Checking your insights at least once a week is vital to understand what is working well for you & what you need to do more of. See that reel you made th
Q&A time - part 1! 🎙❓️
You asked, I've answered!
By an absolute mile, the number 1 common struggle from all that took the time to answer was this - consistency and funding the time to post. So here it is, my top three tips for keeping on top of your content and keeping consistent!
Tune back in for part 2 coming soon 👀
#socialmediamadeeasy
#Instagramtipsandtricks #instagramtipsforbusiness #instagramgrowthtips
#contentstrategy #contentcreationstrategy #curateyourownfeed #contentcreatorsofinstagram #instagramforbusiness #scottishsmallbusiness #digitalmarketingtips
Come get to know me!
I am absolutely blown away by all of the love and support shown so far from each and every single one of you truly amazing people, you all f**cking rock!
I already know that this is going to be one hell of an adventure, and one that I couldn't do without all of my favourite people having my back. I truly appreciate you all.
So whether you already know me or not, here are a few wee facts about the ridiculous human that I am 😅
One of the best things you can do to boost your social media game is show who YOU are, so here I am, and prepare to see a lot more of what goes on inside this weird little pea-brain of mine.
Weirdness aside, you can expect genuinely useful tips, hacks, and ways to strategise the growth of your small business account here, because in this world, we do not gatekeep!
You have all helped me to grow, and I want to give the same back to you.
So stay tuned Aberdeen fans, big things are coming your way!
From the bottom of my little prune of a heart, I love you all 🧡
Now let's get this party started! 🪩✨️
#aberdeenbusiness #seeninthedeen #socialmediatips #contentstategy #digitalmarketing
