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Britains – Europe’s oldest specialist in agricultural toys and collectables – continues to celebrate its 100 year anniversary by giving back to the industry, this time to the tune of a £10,000 donation to the educational charity, Farms for City Children.
Britains - Europe's oldest specialist in agricultural toys and collectables - continues to celebrate
WildBrain has partnered with Moose Toys to bring the 40 year old Strawberry Shortcake franchise to the modern day consumer, reigniting the brand with a ‘cool new look, and confident, savvy attitude for today’s kids’ in the form of a new animated series, and scented doll line.
WildBrain has partnered with Moose Toys to bring the 40 year old Strawberry Shortcake franchise to t
Toynamics UK and Ireland has appointed Mark Morgan as its new area sales manager for the south of the UK, tapped to handle the sales for its popular portfolio of brands spanning Hape, Skip Hop, Timio, DinosArt, Nebulous Stars, and Nanoblock.
Toynamics UK and Ireland has appointed Mark Morgan as its new area sales manager for the south of th
The well respected licensing executive, Gabrielle Sims is joining Hasbro’s UK licensed consumer products team as its new head of softlines business. She will bring her wealth of industry experience to the new role, garnered from her more than 15 years across some of the biggest agencies.
The well respected licensing executive, Gabrielle Sims is joining Hasbro's UK licensed consumer prod
LEGO has taken its partnership with Nintendo’s Super Mario to a new level, this time through the launch of the LEGO Super Mario 64 ? Block, an icon from the video game series that celebrates its 25th anniversary this year, for a real trip down memory lane.
LEGO has taken its partnership with Nintendo's Super Mario to a new level, this time through the lau
Immediate Media Co is launching an official Numberblocks Magazine, based on the popular preschool series that encourages kids to master their maths skills through animated adventures.
Immediate Media Co is launching an official Numberblocks Magazine, based on the popular preschool se
Spielwarenmesse is supporting start ups and young companies from across the international toy space with the launch of a new StartUp Area to offer ‘an easy entry point to the world of trade fairs’ when the event makes its return in 2022.
Spielwarenmesse is supporting start ups and young companies from across the international toy space
The toys and entertainment merchandise specialist, Toikido has secured the global rights to create high quality, officially licensed Smighties toys and merch, bundled with NFT collectables.
The toys and entertainment merchandise specialist, Toikido has secured the global rights to create h
Masha and the Bear, PAW Patrol’s Marshall and Skye, and the ever-popular Mr Bean are to become the latest characters to join the extensive family of children’s audio stories and content on the Tonies platform.
Masha and the Bear, PAW Patrol's Marshall and Skye, and the ever-popular Mr Bean are to become the l
The Dublin-based toy company, Arckit has earned the industry’s first STEAM Stamp of Approval accreditation, courtesy of The Toy Association and The Good Play Guide, for both its Arckit GO Eco and Coastal Living construction kits.
The Dublin-based toy company, Arckit has earned the industry’s first STEAM Stamp of Approval accredi
The pop culture specialist, Fanattik, has named the gaming charity, Get-Well Gamers as its charity partner until the end of 2022. The partnership has been struck up as the firm’s means of ‘giving back to the community that has supported it since launch.’
The pop culture specialist, Fanattik, has named the gaming charity, Get-Well Gamers as its charity p
Feast your eyes on this, the US snack brand, Lunchables is now a toy. At least, that’s what its new immersive and creative marketing takeover at the iconic US toy shop, FAO Schwarz will have you believe.
Feast your eyes on this, the US snack brand, Lunchables is now a toy. At least, that's what its new
Under the agreement renewal, Disguise will continue to design, market, manufacture, and distribute costumes and costume accessories for The LEGO Group across the world. It’s a continuation of a partnership between the pair that first kicked off in 2015.
LEGO has renewed its multi-year global partnership with the dress up and costumes specialist, Disgui
The Pokémon Company International has today detailed the launch of a new limited animated series created to celebrate 25 years of the global entertainment franchise. Called Pokémon Evolutions, the trailer for the new, eight-episode series can be watched below.
The Pokémon Company International has today detailed the launch of a new limited animated series cre
University Games and The Lagoon Group are strengthening their successful sales team to the tune of three with the appointment of Stephen Woodman, Kim Steward, and Sally Irwin. The triple hire has been made ahead of Autumn Fair next week.
University Games and The Lagoon Group are strengthening their successful sales team to the tune of t
EPOCH making toys has underscored its commitment to its retail network once again, this time with the launch of its own virtual personalised Show Cloud showroom, an online showroom for the industry.
EPOCH making toys has underscored its commitment to its retail network once again, this time with th
Pandemic uncertainty continues to impact industries globally, including the world of toys. While some brands are thriving, many are facing unprecedented disruption caused by qualified workforce reductions, delayed shipments, unsteady demand, and increased pressure to accelerate their time to market.
Sponsored content from API - The Household Goods and Toys Quality Experts Pandemic uncertainty conti
The creative might of Mojo Nation’s design experts, Billy Langsworthy and Deej Johnson, alongside the encyclopedic board game knowledge of Playtime PR’s Lesley Singleton has been met by the independent jigsaw puzzle and board game company, Gibsons, for the launch of the firm’s first ever party game.
The creative might of Mojo Nation's design experts, Billy Langsworthy and Deej Johnson, alongside th
The popular nurture doll brand, Baby Born is celebrating its 30th anniversary through a new partnership with the educational resource experts, iChild, to roll out special birthday parties across 500 UK nurseries.
The popular nurture doll brand, Baby Born is celebrating its 30th anniversary through a new partners
Looking to cast its spell over the imaginative play space this season, Moose Toys has lifted the lid on its Magic Mixies Magic Cauldron, an interactive toy that enables kids to mix their own potions to create an interactive magical Mixie pet.
Looking to cast its spell over the imaginative play space this season, Moose Toys has lifted the lid
The London based self-storage company, Attic Self Storage, has partnered with the children’s charity, The Toy Project to run a weekly toy collection service across the UK’s capital to encourage families to donate their unwanted toys to children in need.
The London based self-storage company, Attic Self Storage, has partnered with the children's charity
Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe, a ‘one-stop-shop’ education programme about the $292bn licensing industry for newcomers and experienced professionals.
Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International,
The content creation and licensing studio, One Animation is expanding its digital team with two new hires in the form of the former Hasbro executive, Kelly Joeman, and Amazon’s Tuan Nguyen.
The content creation and licensing studio, One Animation is expanding its digital team with two new
Playmonster’s CEO, Bob Wann has joined a line-up of esteemed toy industry names – including Jim Pressman, the former president of Pressman Toy Corporation, and the creator of Raggedy Ann and Andy, the late Johnny Gruelle – to be inducted into the Toy Industry Hall of Fame.
Playmonster's CEO, Bob Wann has joined a line-up of esteemed toy industry names - including Jim Pres
The LEGO Group has partnered with FC Barcelona to bring its famed Camp Nou stadium to the LEGO brick universe with the launch of a detailed tribute to the grounds and home turf for the Spanish football team.
The LEGO Group has partnered with FC Barcelona to bring its famed Camp Nou stadium to the LEGO brick
Hot Wheels is calling on the UK’s population of car enthusiasts to submit their classic, modified, or race cars to its Hot Wheels Legends event, for the chance to see their pride and joy immortalised as a die cast model.
Hot Wheels is calling on the UK's population of car enthusiasts to submit their classic, modified, o
Moonbug Entertainment Ltd. is broadening its partnership with Sky Kids to bring a selection of new episodes to of its hit show Blippi as well as Care Bears to kids and families across the UK.
Moonbug Entertainment Ltd. is broadening its partnership with Sky Kids to bring a selection of new e
Licensing Expo will be returning in-person to Mandalay Bay in Las Vegas in 2022, marking May 24th to 26th as the scheduled dates of its highly anticipated, live, interactive event return.
Licensing Expo will be returning in-person to Mandalay Bay in Las Vegas in 2022, marking May 24th to
Thomas & Friends: All Engines Go – a new, vibrantly refreshed, 2D animated series following the iconic Thomas the Tank Engine – is pulling into Channel 5’s Milkshake on Monday, November 8th this year.
Thomas & Friends: All Engines Go - a new, vibrantly refreshed, 2D animated series following the
Women in Toys, Licensing and Entertainment has elected six new members to its Board of Directors for 2021, with executives from the likes of Mattel, ViacomCBS, and Warner Bros joining the board.
Women in Toys, Licensing and Entertainment has elected six new members to its Board of Directors for
The Entertainer is giving away £27,000 in gift vouchers as part of its 40th anniversary celebrations this year, deciding to ‘give back to its customers’ through the big giveaway, as well as hosting free to attend parties in all of its stores across the UK.
The Entertainer is giving away £27,000 in gift vouchers as part of its 40th anniversary celebrations
The popular preschool property, The Very Hungry Caterpillar is expanding its presence in the toys, role-play, and party space this year thanks to renewed and extended ranges from its master toy partner, Rainbow Designs, as well as product launches from Smiffys, and the Great British Teepee Company.
The popular preschool property, The Very Hungry Caterpillar is expanding its presence in the toys, r
The Australian outdoor play equipment company, Vuly Play, has launched its own Toy Inventor Programme, offering creative minds in the play space the platform to turn their ideas into reality.
The Australian outdoor play equipment company, Vuly Play, has launched its own Toy Inventor Programm
Funko is expanding across the seasonal aisle this year thanks to an exclusive partnership with the US retailer Walmart that will see the pop culture specialist release Pop! inspired Hallmark ornaments and wrapping paper in time for the Christmas and holiday season.
Funko is expanding across the seasonal aisle this year thanks to an exclusive partnership with the U
The 2D animated preschool series, Love Monster has joined the line up of popular children’s television programmes on the forthcoming Cartoon Network preschool block, Cartoonito.
The 2D animated preschool series, Love Monster has joined the line up of popular children's televisi
Britains, Europe’s oldest specialist in agriculture toys and collectables, is celebrating its 100th anniversary this summer through a new collaboration with the farming theme park, The BIG Sheep.
Britains, Europe's oldest specialist in agriculture toys and collectables, is celebrating its 100th
Marking the latest in a week-long run of licensing announcements, Asmodee Entertainment has signed a new partnership with the France-based Mango Éditions for a new series of gamebooks – including Escape Games – based on its flagship properties Professor Noside from the Unlock! game series, and Werewolves of Millers Hollow.
Marking the latest in a week-long run of licensing announcements, Asmodee Entertainment has signed a
The LEGO Foundation and the LEGO Group’s owners, KIRKBI have offered up 100 million Danish Kroner – the equivalent to $15.7m – to support vulnerable children in Haiti and Afghanistan with partners Unicef, the UN Refugee Agency, and Education Cannot Wait.
The LEGO Foundation and the LEGO Group's owners, KIRKBI have offered up 100 million Danish Kroner -
Wizards of the Coast has detailed a full slate of new Magic: The Gathering products, including crossovers with the Fortnite and Street Fighter franchises, scheduled to land at retailers in 2022.
Wizards of the Coast has detailed a full slate of new Magic: The Gathering products, including cross
DKB Distribution & Toys has been appointed as the UK distribution partner for toy brand Melissa & Doug, encompassing over 2,000 UK customers from summer 2021 onwards.
DKB Distribution & Toys has been appointed as the UK distribution partner for toy brand Melissa
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