Socialyse

19/02/2018

TechCrunch discusses Google’s Accelerated Mobile Pages project by introducing a new format that “allows publishers to build image-, video- and animation-heavy stories for mobile that you can easily swipe through.” According to Google’s product manager for the AMP project Rudy Galfi, the new format “swings the doors open to create visually interesting stories.” http://ow.ly/9pQ430irQC0

16/02/2018

Instagram confirmed to Tech Crunch it is testing an option that lets users share public feed posts from other users to their Story. http://ow.ly/69v730irjR6

15/02/2018

Brands see a huge revenue potential with Instagram’s new carousel ads for stories, which gives brands the opportunity to include three photos or videos in their ad units instead of just one. Adweek talks about it. http://ow.ly/Nt7M30ioUlm

14/02/2018

Over 90% of digital video viewers in the UK regularly get their video watching fix from YouTube, with 40.4m (60% of people) in the UK watching a video on the platform at least once a month, according to Mobile Marketing. http://ow.ly/3FB330inpYk

13/02/2018

Snapchat opens in-app shopping section with Snap Store

Snapchat opens in-app shopping section with Snap Store, a section within its app for people to buy Snapchat merchandise, such as hats, sweatshirts and more. Furthermore, according to Marketing Land, “Snap Store could open up new revenue streams for Snap and add to its primary advertising revenue stream”. http://ow.ly/ISkW30ilZpa

Snap could reap additional revenue by opening up its in-app store to outside brands and selling sponsored listings within it.

12/02/2018

Facebook says business stays strong amid news feed changes, according to Bloomberg Technology, reporting Facebook’s fourth-quarter revenue rising to $12.97 billion, beating the $12.6 billion average analysts’ estimate and demonstrating dominance in mobile advertising. http://ow.ly/nS3W30ij7Yp

09/02/2018

Deezer has launched its first immersive AR music experience through Snapchat with the help of influencer platform Fanbytes. According to Mobile Marketing, Fanbytes created a Deezer-branded AR ‘boombox’ lens that can ‘dance’ to the beat of any song the user is playing. This lens was distributed through Fanbytes’ influencer network and was viewed more than 1 million times, shared 11,400 times, with over 3,000 videos created around Deezer. http://ow.ly/pNO230ihCC6

08/02/2018

Instagram’s Carousel ad format is coming to Instagram Stories, which means that the ads in Stories are no longer limited to one piece of media, but to three. According to TechCrunch, the new feature allows advertisers to communicate a fuller message to users, while also allowing advertisers to incorporate other Instagram features. http://ow.ly/YAJk30igeBQ

07/02/2018

Facebook conducted tests over the last year and found that people engage more actively with vertical content, watching longer and being more likely to turn the sound on. According to Campaign Mag, the social media giant therefore asked 15 influencers from around the world to each make a short film exploring the possibilities of vertical content, challenging them to think imaginatively about its potential. See the resulting projects with Campaign here: http://ow.ly/cCM630ieJsS

06/02/2018

According to Bloomberg Technology, Twitter is working on a new Snapchat-style feature that makes it easier to post videos on the social-media company’s app. The goal of the new feature is to get people to share video clips of what’s happening around them, as Twitter is putting the final touches on its upcoming feature. http://ow.ly/pQv930id4z4

05/02/2018

According to new data from Klear, the number of influencer posts on Instagram nearly doubled, to a little more than 1.5 million posts worldwide, between 2016 and 2017! Klear's analysis revealed that a quarter of all sponsored posts on Instagram were for fashion and accessory brands, and that 84% of influencers were female. Learn more interesting influencer stats with eMarketer here: http://ow.ly/qgkz30i8OsX

01/02/2018

Last week, Spotify unveiled “Spotlight”, “a new multimedia format that merges great storytelling, news, information and opinion with visual elements all delivered in playlist form across a number of content categories” according to Courtney William Holt, head of studios and video at Spotify. Learn more about the new format, with Mobile Marketing. http://ow.ly/MjtK30i7cD5

31/01/2018

Facebook News Feed changes, which will shift the focus to more personal content and give less visibility to brands and publishers’ posts, could lead to a boost in influencer marketing on the platform. Marketing Dive discusses the marketing opportunities arising from Facebook’s changes, as the social media giant positioned itself to attract influencers. Facebook recently introduced a group viewing feature called “Watch Party”, where people can comment and react to videos together in real time, and launched “Facebook Creator”, an app to help producers create engaging content to showcase on different social media platforms. http://ow.ly/WvAv30i5IvI

30/01/2018

A Dealspotr study found that 37% of millennial women start their search for new clothing & apparel at the mall, and that millennial women were more likely to visit malls first when looking for new clothing than to search it online. Learn more about the study with eMarketer. http://ow.ly/SjwY30i47H3

29/01/2018

Social Supervisor (Paid Social) - Must have beauty or luxury experience

We are looking for a Social Supervisor to join our Socialyse team in New York! In your day to day, you’ll be responsible for the deployment, optimization and reporting for social ad campaigns running on the Socialyse platform. Learn more about the job description and apply here: http://ow.ly/i6D330i40AN

We are looking for a Social Supervisor to join our Socialyse team. In your day to day, you’ll be responsible for the deployment, optimization and reporting for social ad campaigns running on the Socialyse platform. You'll work side-by-side with the client services and digital display teams to...

29/01/2018

WhatsApp officially launched “WhatsApp Business” in select markets. Aimed at smaller businesses, the free app, only available to Android for now, helps companies better connect with their customers and establish an official presence on WhatsApp’s service, according to TechCrunch

26/01/2018

Dentsu Aegis Network predicts Asia Pacific ad spend growth will accelerate at 3.6% in 2018, up from 3.1% in 2017. 2018 will mark an eventful year with the upcoming Winter Olympics, Commonwealth Games, Asian games and state elections. The report shows that social will be an important actor this year and account for 23.5% of total ad spend. http://ow.ly/G7CS30hZTAM

25/01/2018

eMarketer Unveils Latest Worldwide Social Users Estimates - eMarketer

A new eMarketer study found that nearly 594 million people used Instagram regularly in 2017 and one in three people (248 Billion) used a social network in 2017. Moreover, mobile phones were the primary device used by new internet users to go online and to access social media, as 74.7% of mobile phone internet users worldwide used their device to access social media last year. http://ow.ly/h1XA30hZn9u

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates.

24/01/2018

“I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable.” Facebook was on top of headlines last week for announcing its plan to “emphasize more “meaningful” interactions on the platform”, which should see the pages managed by businesses reach “far fewer people” in 2018. This new strategy will clearly impact users and marketers in two very different ways. The Verge goes through those expected consequences. http://ow.ly/rRlo30hWWZ6

23/01/2018

Facebook is testing the “Today In” section for its app for local news, events and announcements. According to Mobile Marketer, Facebook users who have access to the new feature will see local information like emergency updates from local authorities or news content from local publishers. http://ow.ly/6vM930hVvzG

22/01/2018

In 2018, 10% of total US ad spending will go to Facebook, according to a new report by eMarketer! Furthemore, eMarketer predicts that Facebook’s US ad revenues will reach $21.57 billion this year, twice the predicted amount spent on newspaper advertising ($10.74 billion) and nearly as much as advertisers are expected to spend on the entire print category ($23.12 billion). http://ow.ly/7BZM30hSLAn

19/01/2018

“Twitter claims it represents the voice of millennials for being their go-to platform for news, sports entertainment.” Campaign Asia-Pacific talked with Disha Goenka Das, Head of Business Marketing APAC at Twitter, about the social media company’s position on brand safety and other future strategies further targeted towards news entertainment and sport. http://ow.ly/dO8030hRqA6

18/01/2018

“Twitter claims it represents the voice of millennials for being their go-to platform for news, sports entertainment.” Campaign Asia-Pacific talked with Disha Goenka Das, Head of Business Marketing APAC at Twitter, about the social media company’s position on brand safety and other future strategies further targeted towards news entertainment and sport. http://ow.ly/ZuO830hPZBv

17/01/2018

New Year resolutions have started early for Snapchat who has already started making changes to attract more users & ad dollars. Among them, Snapchat is trying out ‘Stories Everywhere’, a new feature making Snapchat Stories available outside of its app for the first time. Also, in Snapchat’s radar is the plan to introduce three-second skippable ads to attract more brands. http://ow.ly/w2BX30hPpH6

16/01/2018

Facebook is testing “Today In,” a new section of the app specifically for local news and events. The social media company is using machine-learning software to surface content in this new section. According to technology news website Recode, this new feature is part of Facebook’s Journalism Project initiative. http://ow.ly/oY8M30hNMYq

15/01/2018

Apple’s App Store customers spent a record $300m on New Year’s Day alone & $890m during the week starting Christmas Eve! Mobile Marketing reminds us that since its launch in 2008, “the App Store has earned developers more than $86bn and now is visited by more than half a billion customers every week.” http://ow.ly/8xrJ30hK29U

12/01/2018

Snapchat is developing a new product called “Stories Everywhere”. According to The Verge, the new feature will let users share stories outside the Snapchat app, boosting the company’s presence beyond the core mobile app. http://ow.ly/1GR030hHdze

11/01/2018

Who is Gen Z? How teens are consuming content

According to a new study by Awesomeness media and Trendera, teens think that social media, technology and cyberbullying will have the biggest impact on their generation. Among other findings, 62% of Gen Z are more comfortable expressing themselves digitally than in person, as 71% of their typical entertainment consumption is streaming, with one-third viewed from a mobile device. Learn more about the study with The Drum. http://ow.ly/uC3Y30hHdpu

Defined loosely as the generation born approximately between 1996-2011, Generation Z is 25% of the world's population and is poised to surpass other generations in terms of buying power in the near future. Awesomeness, a multi-platform media company, has analyzed the habits of millennials' younger s...

10/01/2018

Instagram pushes ‘Recommended’ posts to your feed, suggesting posts for you based on those that have been liked by other accounts you follow. Previously, you’d have to head to the Explore section to see recommended posts and videos. Learn more about this new feature with TechCrunch. http://ow.ly/wI8t30hFKHK

09/01/2018

Snapchat ads could get a lot more like YouTube ads by subjecting viewers to three seconds of advertisements before giving them the option to skip the commercial break. Learn more about it with Quartz. http://ow.ly/4MUi30hEntr

08/01/2018

Social Analyst

Our team in London is looking for a Social Analyst! This role will be responsible for delivering data-driven insights for new business pitches, whilst working closely with strategists, creatives and account teams to feed insights into the planning process and forming a strategy. Learn more about the job description & apply here: https://www.linkedin.com/jobs/view/social-analyst-at-socialyse-531025246/?trk=job_view_similar_jobs

                                                                        Social Analyst About Socialyse: Socialyse is an�...

08/01/2018

More than 10 million Facebook users went live on New Year’s Eve! According to Digital Trends News, the social media platform saw a 47% increase in the number of users going live to celebrate the transition into a new year, thanks notably to one of Facebook’s newest Live features which lets users go live with a friend. http://ow.ly/Wqy530hBzv4

05/01/2018

Social Media Analyst

Socialyse is recruiting! Our team in Boston is looking for a full-time Social Media Analyst! Check out the job description and apply following this link! https://www.linkedin.com/jobs/view/social-media-analyst-at-socialyse-558382578/

We are looking for a smart, hard-working and excited to learn, Social Media Analyst to join our Boston Socialyse team. Who We’re Looking For: Socialyse is looking for someone who wants to grow as a social media professional in a media environment. You’ll take a hands-on approach to building soci...

29/12/2017

Snapchat opened Lens Studio to everyone, letting users test one of the app’s most popular feature which includes guides, templates, 3D modelling software, and a scripting API, according to The Next Web! http://ow.ly/kzQ530houul

28/12/2017

Facebook is testing pre-roll video ads as part of several updates to its video distribution & monetization strategy, giving publishers & creators more freedom to reach existing viewers. According to Mobile Marketer, the key change to video monetization comes from Ad Breaks, with eligibility shifting from short content to videos that are at least three minutes long. http://ow.ly/qjN530houi2