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26/02/2024

For this new AMOUAGE flagship in the United States, we have made possible the interactive fragrance consultation concept designed by the Héroïne agency through an interactive wall.

Accompanied by a sales assistant, customers are invited to choose a key ingredient or the intensity of the scent in the table consultation and see the juices corresponding to their selection criteria illuminated on the wall.

23/02/2024

For the newest AMOUAGE flagship concept in Dubai Mall imagined by Héroine Agency, we have provided the technical conception and the realization of the consultation experience.

Accompanied by an advisor, customers are invited to select in the table consultation an olfactory family to see the juices corresponding to their selection criteria illuminated on the wall sculpture.

12/10/2023

Our Scented Clouds Generators have been displayed inside several podiums for the launch of Burberry Goddess.

The client is invited to pass her hand over the sensor to trigger the scented cloud and discover the new fragrance before testing it on the skin with the tester bottle.

We have managed the deployment all over the world in many airports.

12/10/2023

Our RFID Smart Connectors system has been installed for the DIOR Sauvage Collection.
Each fragrance picked up triggers a dedicated content on the iPad located above.
This multi-sensorial experience has been deployed in several points of sales.

19/09/2023

Our Air-Dry diffuser is integrated into a Viktor & Rolf Flowerbomb stand at Dubai Airport.

A call to action invites the customer to pass his hand over the sensor to trigger the diffuser and discover the perfume.

13/09/2023

We have designed and developed an application to highlight and bring the Cartier Manufacture to customers in the 13 rue de la Paix boutique in Paris.

Thanks to two interactive tactile mirrors installed in the after-sales area, visitors can discover the Manufacture and the Métiers d’Art know-how.

After watching the videos, visitors are invited to play. To understand how a watch is made, the game proposes to assemble the elements of several emblematic watches of the Maison.

We have designed and developed an application to highlight and bring the Cartier Manufacture to customers in the 13 rue de la Paix boutique.

13/09/2023

Our RFID Smart Connectors system has been integrated into the Chloe Atelier des Fleurs trolley to highlight the collection.
Each fragrance picked up triggers a dedicated content on the screen located above.
This multi-sensorial experience has been deployed in Travel Retail.

Our RFID Smart Connectors system has been integrated into Chloe Atelier des Fleurs trolley for Tax-Free in Cannes and in Singapore to highlight the collection.

02/08/2023

We accompanied Coty for the olfactory discovery part of their Fly With Me Concept in Travel Retail. We imaged and produced the electronic material and the air-dry diffusers.

Clients are invited to live an experience and to fly among different perfumes thanks to a control panel.
The customer can discover each of the 3 fragrances by activating the control button.
- Perfect EDP - Marc Jacob
- Signature EDP - Chloé
- Hero EDT -Burberry

The customer can also activate the aircraft's propeller by playing with the joystick on the panel.

This experience has been deployed over different airports across the world.

20/06/2023

We have designed and developed an in-house training tool to allow Jaeger LeCoultre employees all over the world to discover the actors of the Manufacture and their jobs.

Discover more on

They can discover the Manufacture by navigating inside the illustration thanks to several animations. Then, they can learn more about all the professions of the Manufacture by discovering dedicated videos.

19/06/2023

For the launch of Piaget’s new Possession Palace decoration collection, we have developed an experience around music.

The user is invited to compose his own music using a sampler that embodies the codes and product attributes of the brand. Once his creation is completed, the user discovers a selection of matching jewelry as well as the opportunity to share his musical creation.

https://byzance.world/portfolio/piaget-possession/

19/06/2023

For the new Cartier 13 rue de la Paix boutique, we have developed a dedicated drawing animation on an interactive mirror.

Through this interactive screen, kids can choose and play with the 5 proposed drawings. When they are done, parents can pick them up using a QR code through their smartphones.

https://byzance.world/portfolio/cartier-13-paix-kids-corner/

19/06/2023

For the launch of the new Perlée creations in 2022, we have imagined and created two mobile games: Climbing Pearl and Rolling Pearl.

The user is invited to play with the pearl, which is the emblem of the collection. The experience is based on the global art concept created by the artist Arthur Hoffner and has been deployed for press events, store events, popup stores, and online.

https://byzance.world/portfolio/vancleef-arpels-perlee-collection/

23/11/2022

Since 2021, we have been working with the Piaget Maison on various in-store experiences.

On the Elegance of Watchmaking wall, the customer is invited to discover the collection and to learn more about each model. Thanks to his mobile, he can take the control to the main screen, create a wish list and ask for a try of his favorites models. He can also keep a souvenir thanks to a photo animation at the end.

This experience is installed in US, China and Middle East.

On the Elegance of Watchmaking wall, the customer is invited to discover the collection and to learn more about each model. Thanks to his mobile, he can take the control to the main screen, create a wish list and ask for a try of his favorites models. He can also keep a souvenir thanks to a photo an...

13/09/2022

Our Air Dry diffusers integrated into several Lancôme pop up stores over the world, for the reboost of La Vie est Belle EDP fragrance.

A call to action on the screen invite the customer to draw a SMILE over the sensor to trigger the animation and to learn more about the olfactory universe.

The scent of happiness, just a smile away

12/07/2022

For the launch of the new Cartier’s High Jewelry’s collection called Beautés du Monde, we have imagined and designed 3 immersive rooms in Madrid.

https://byzance.world/portfolio/cartier-beautes-du-monde

For the launch of the new Cartier’s High Jewelry’s collection called Beautés du Monde, we have imagined and designed 3 immersive rooms in Madrid.

24/02/2022

Our Smart Connector system integrated into several Hugo Boss stores over the world, for the launch of THE COLLECTION fragrances.

A call to action on the screen invite the customer to handle the bottle to trigger the animation and to learn more about each perfume.

08/02/2022

To celebrate Cartier Tank, we have developed a unique photo souvenir experience in several Cartier Boutiques.

Clients were invited to take picture of them with the watch in 3 different poses to express their creativity and create a composition.

Adresse

Paris

Site Web

https://byzance.world/

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Vidéos

Our Scented Clouds Generators have been displayed inside several podiums for the launch of Burberry Goddess. The client is invited to pass her hand over the sensor to trigger the scented cloud and discover the new fragrance before testing it on the skin with the tester bottle. We have managed the deployment all over the world in many airports.

Raccourcis

Type

Création digitale

All about experiences

Byzance, l’agence 100% dédiée expérience client

C’est dans un environnement ou les attentes des clients sont en constante évolution que nous travaillons à réinventer nos réflexions, en explorant comment le meilleur du numérique, de la personnalisation et de la DATA peuvent transformer et améliorer l’expérience du consommateur.