EURODATA TV - International TV & Content Trends 2016
EURODATA TV presents: "International TV & Content Trends 2016". Interviews : Frédéric Vaulpré & Sahar Baghery
Eurodata TV - New On The Air : Innovation and local inspiratio...
During the Annual International TV Trends Report presentation, Sahar Baghery, Head of Global Research and Content Strategy at Eurodata TV and Estelle Chandèze, International Research Manager, noted that :
«in the situation where "hyper choice" of content, platforms and international creativity is available to the viewers, the competition gets stiffer. This in turn drives TV channels to innovate, stand out from their competitors and look for inspiration from the web ».
Original concepts and local creativity boost TV and web production
More than 8,500 new TV and SVOD programme concepts were launched in 2015 in the 44 countries monitored by NOTA, Eurodata TV Worldwide’s unique tracking service. More than half of these new programmes are original and local creations. Series spearhead the new programming figures (40% ) followed by factual programmes - magazines, documentaries (37%), and entertainment programmes (23%).
The share of original creations increased in 2015. India, China, Nigeria, Russia, Egypt and Turkey developed more and more local series and new entertainment concepts have flourished in Japan, South Korea and the United States.
In an effort to innovate and enrich their programmes, TV channels are adopting a more creative programming strategy to increase their audiences and reach out to new and younger ones. The number one Spanish channel, Telecinco, has seen its share of young prime-time audiences (15 to 25) jump by 34% in the last three years. To obtain these results Telecinco invested in local content with “The Voice Kids” (La Voz Kids) and doubled its younger audience. In the Netherlands, the entertainment-based TV station SBS6 has opted for new productions. A strategy which has generated a 10% audience increase for them over the last three years.
Read more on Eurodata TV Worldwide website >> http://www.mediametrie.com/eurodatatv/communiques/new-on-the-air-innovation-and-local-inspiration-are-key-to-content-circulation-through-tv-svod-and-the-web.
International TV Trends 2011 : CSI Las Vegas won the prize in the drama category, Marg Helgenberger (aka Catherine Willows) thanks Eurodata TV Worldwide.
