SKS Media Monaco

27/10/2024

2024 Fort Lauderdale International Boat Show, Florida - 30 Oct to 03 Nov. Who's coming? 🙂

25/08/2024

SKS Media HNW mailing list

For offers from our HNW client list, and for marketing updates, please join below. Thanks!

To receive the exclusive offers from our high net worth client list, plus updates on our high net worth marketing and direct sales offerings, please submit your details below:

07/04/2024

Something a little different perhaps?

We're pleased to announce Hyron AI is now inviting investment for its new developments.

Spearheaded by some of the most renowned AI developers in the world, and backed by significant names in the global movie industry, the available exclusive fiscal opportunities are commensurate with the knowledge and experience in these endeavours.

Hyron's core AI business is focussing in the entertainment production world, exploiting its strong links in the movie industry, and also has wider appeal in Intellectual Property areas globally, both for tracking, insurance and accounting.

For more information, please do get in touch with us here. Thanks.
https://www.hyronai.com/

13/02/2024

Book yourself a high net worth lead generation campaign to facilitate larger orders for your company from the HNW demographic

05/02/2024

12/01/2024

SKS Media is a high net worth marketing agency enabling you to reach this lucrative demographic for your business 🙂 Serving many sectors since 1999.

Contact via https://sks-of-london.com

01/01/2024

Happy & Healthy New Year to all our clients, friends and associates across the world....

#2024

21/12/2023

Merry Christmas to all our clients, friends and associates!! 🎄🎄🎄

15/12/2023

Happy Hanukkah to all our Jewish clients, partners, colleagues, associates and friends 🙂

28/11/2023

AI and Marketing Agencies...

At the same time AI brings benefits to marketing agencies, there are also concerns about potential challenges. Here are some considerations on how AI impacts marketing agencies:

Automation of Tasks:

While AI can automate routine and time-consuming tasks, allowing marketing staff to focus on more strategic and creative aspects of their work, this could potentially lead to a reduction in demand for certain entry-level tasks, affecting roles that primarily involve manual and repetitive work.

Efficiency:

While AI tools can analyse data at a scale and speed that would be impossible for humans, leading to more efficient decision-making and campaign optimization, Agencies that do not adopt AI may struggle to keep up with competitors in terms of efficiency and performance.

Enhanced Personalisation:

While AI enables highly personalized marketing strategies, improving customer engagement and satisfaction, Agencies not leveraging AI may find it difficult to match the level of personalisation offered by competitors, potentially losing market share.

Skill Requirements:

AI integration may create new opportunities for marketing professionals to develop and apply skills related to AI and data analysis, and professionals who do not adapt to the changing environment and acquire new skills may face challenges in remaining competitive.

Privacy:

While AI allows for more targeted and relevant marketing, reducing the likelihood of irrelevant ads reaching consumers, privacy concerns will arise if AI is not used responsibly, leading to issues related to data security and consumer trust.

Cost:

Automation with AI can potentially reduce operational costs for marketing agencies, but the initial investment in AI technologies and ongoing maintenance costs may be a barrier for some agencies, especially smaller ones.

Human Touch:

While AI can assist in data analysis and automation, the creative aspects of marketing often require a human touch, therefore over-reliance on AI may risk losing the unique and creative elements that human marketers bring to campaigns.

In summary, while AI offers advantages to marketing agencies, its impact will depend on how well agencies adapt to the changing environment. Those that embrace AI, integrate it into their workflows, and upskill their teams are likely to do well. However, agencies that resist this change or fail to leverage AI effectively may face challenges in remaining competitive. It's wise at this point for marketing professionals to view AI as a tool that complements their skills and enhances their capabilities rather than as a threat to their roles.

SKS enquiries https://sks-of-london.com

23/11/2023

Happy Turkey Day to all our USA/Canadian clients, friends and associates!