18/11/2025
Swedish AI sales assistant Spiich secures €600K pre-seed backing to tackle sales productivity drain with agent-first automation
Stockholm-based Spiich Labs has raised a €600k pre-seed round led by Ampli Ventures, joined by founders and operators from Lovable, Neo4j, Tandem Health, Creandum, and OpenAI’s startup leadership alongside Index Ventures Scout Fund and Wave Ventures. The KTH-born startup is rebuilding sales software for the AI era, tackling a €300bn productivity drain caused by sales teams spending the majority of their week on admin rather than selling. Spiich’s agent-first assistant automates CRM updates, meeting prep, and follow-ups through simple conversational commands, with early users reporting up to 10 hours saved per week. The new funding will support expanded CRM integrations, more proactive intelligence features, and scaling the platform to 2,000 users by 2026 as the company pushes to make AI-native workflows the default in B2B sales.
https://arcticstartup.com/spiich-labs-raises-e600k/