15/10/2021
As you pour beer, you will heal at the bar
It would seem that it could be easier than pouring beer. However, to do this competently, you need to know a lot and be able to. There are even entire schools for teaching how to pour and serve this drink - they talk about how it is produced and how it is stored, teach the basics of working with equipment and the nuances of using beer in a bar. The ability to properly pour a foamy drink is one of the most important criteria by which one can judge the professionalism of the bartender. We talked about the intricacies of working with beer in a bar with Sergey Kolbeev, vice president of the Barmen Association of Russia.
Sergey Kolbeev has been in the bartender profession for 15 years. He got into this sphere quite by accident. After graduating from the Institute of Transport Engineering in Bryansk, he got a job in a construction company, which at that time was working on a project of a suburban camp site. 1994 was not an easy year for the country, and the promised money was not paid to the builders - they were offered to stay to work in this club. So Sergei became a bartender.
Over the course of four years, he changed several jobs, and in 1998 got a job at the most elite bar in Bryansk - Chelsea (a project from London). The director of the club gave him the “Bartender's Bible”, which he learned as a multiplication table. But that was not enough.
If the establishment is not around the clock, then it is imperative to drain about two liters of beer every day. This also applies to clubs where a particular brand of beer often stagnates.
To improve his skills and improve the level of service in the institution, Sergei went to Moscow to acquire the necessary literature and equipment. On this trip, he met the president of the Russian Barmen Association Sergei Tsyro, who helped Sergei with books and invited him to take part in the first World Bartenders Championship in Russia. Since then, Sergey regularly participates in international and Russian professional competitions and festivals. Now the bartender from Bryansk is the vice-president of the Russian Barmen Association. His activities are related to consulting services.
HM: Sergey, what qualities and skills should a bartender have?
SK: A real bartender should love what he does. There was a time when I worked 14-16 hours a day for several months while they were looking for a replacement for me. And not because I wanted to earn more, but because I really love my job and could not let the people who worked nearby.
Also, the bartender is simply required to have a professional education. Bar education is the backbone! You can learn a lot from books, be an erudite in this field, but professionals in the school of bartenders will teach you all the nuances. And, of course, you need experience! The “Bartender's Bible” says that only after 5 years the doors of this profession are opened.
In our country, the profession of a bartender is somehow associated with students and very young guys. In Europe, the situation is completely different. At competitions among bartenders, you can see participants who are well over 60 years old, and they continue to participate in competitions and show their skills to visitors to clubs. These people are real professionals.
In Russia, the bar business has developed in its own way. At a turning point for our country, many became rich and began to open bars, restaurants, clubs. But few of the owners had any contact with the world of HoReCa. The people who opened bars and clubs never worked in this industry, and that's where the mistakes we see so often now began. For example, in the West and in America, in bars, visitors sit at the contact counter (bar), while in our country it is customary to sit at tables. There must be communication between the bartender and the visitor!
What qualities should a bartender have? First, he must be sociable. He needs to be able to conduct a conversation in any direction, be it football or the latest trends in music. Also, the bartender should know about the events that take place in the institution in order to recommend them to the guest. It is imperative to talk with visitors to understand what they want and help them make their choice.
The bartender is the person who will always be “cried into the vest” and must have “hot ears”. If you are intolerant of people, then this is not your job. Hence the second quality: it is necessary to love people! Perhaps it is the most important thing. We shouldn't forget about social responsibility as well. If a bartender wants visitors to come back to him and not say that he is a "little bit" and "pumps up" visitors because he wants to "suck" everything to the last penny, then he needs to show respect for his customers and be able to work with people correctly.
The third quality is neatness. At the counter, everything should be at hand, nothing superfluous should be present. It's always nice to sit and chat with the bartender, who has a neat appearance and a clean bar counter.