22/01/2025
Vera awards the 'Sol de Oro' and presents its future centre for visitors to Bayra at FITUR
Today, at the International Tourism Fair (FITUR), the Vera Town Council presented the ambitious project for the future Visitor Reception and Interpretation Centre for the Bayra Archaeological Park, a key initiative for the tourist and cultural projection of the municipality. In addition, the council has awarded its prestigious "Sol de Oro" to the University of Granada in the thirtieth edition of this honorary distinction.
The presentation ceremony was attended by the president of the Provincial Council of Almería, Javier Aureliano García, who has highlighted the excellence of the tourist offer of Vera and has congratulated the Town Council for the great projects it has underway to continue promoting tourism in the town: "Vera is one of the great hallmarks of the 'Costa de Almería' destination and one of our best calling cards to the world."
The territorial delegate for Tourism, Culture and Sport of the Junta de Andalucía in Almería, Juan José Alonso, was also present and said that “the Interpretation and Reception Centre of the ‘Bayra’ Archaeological Park represents a milestone in the enhancement of our historical and cultural heritage. This space will not only serve to bring the archaeological wealth of Vera closer to citizens and visitors, but also to promote cultural tourism, one of the main objectives of our region. From the Junta de Andalucía, we remain committed to the promotion and conservation of our historical legacy, and this project is an example of the joint work between administrations to strengthen the cultural identity and economic development of Almería”.
Both, together with a large number of authorities and spectators, have accompanied the representatives of Vera during the presentations that have taken place in the exhibition space of Costa de Almería.
In this context, the City Promotion Councillor, Carolina Pérez Gallardo, highlighted the common link between this year's "Sol de Oro" and the Visitor Interpretation and Reception Centre project, as both "highlight the City Council's commitment to the development of the Bayra Archaeological Park and its connection with the conservation, dissemination and enhancement of Vera's rich historical heritage".
Sol de Oro 2025
The University of Granada has been awarded the "Sol de Oro" in this edition that celebrates three decades recognising people and institutions that contribute to the tourist positioning of Vera. This tribute highlights the valuable work of the UGR's PRINMA research group in the conservation and enhancement of the archaeological site of Cerro del Espíritu Santo, an ancient settlement of the Nasrid city of Bayra.
Thanks to the work carried out by the PRINMA team, this site has been consolidated as a top-level scientific reference and a tourist attraction with great potential in the province of Almería. Their effort and dedication have been fundamental in strengthening the cultural identity of Vera through knowledge, research and the dissemination of the rich historical, cultural and artistic heritage of the municipality.
According to the mayor of Vera, “the research of the University of Granada has contributed significantly to highlighting the historical heritage of Vera, promoting and dynamizing its tourism, with a notable national and international projection.” “This work has improved the image of the municipality and consolidated the tourist brand of Vera as an enclave of great cultural and heritage relevance,” concluded García.
The rector of the University of Granada, Pedro Mercado Pacheco, collected the award on behalf of the institution, thanking this recognition that “recognizes the work of the UGR researchers at the Bayra site. Archaeologists from the PRINMA Group have been working on this site for more than four years and up to three research campaigns and we will continue working until we reach the final objective, creating an Archaeological Park that can be visited and that allows us to show the public a heritage that was hidden and concealed until the intervention of these magnificent researchers”, according to the rector.
A key project for the development of the Archaeological Park
The Bayra Archaeological Park is taking a step forward with the construction of a modern Visitor Reception and Interpretation Centre, which is being designed by the Almería-based studio Monumenta, recognised for its work in such emblematic sites as the Roman Amphitheatre in Mérida and the Roman Theatre in Málaga. This space will be located at the foot of the Cerro del Espíritu Santo and will have an architecture that is integrated into the surroundings, respecting the orography and character of the landscape.
According to the City Promotion Councillor, Carolina Pérez, the building, partly financed by Next Generation Funds, “will offer an interactive and multimedia tour of the history of Bayra, with multidisciplinary rooms, exhibition areas and a bright central courtyard that will integrate the most recent archaeological findings. In addition, it will allow activities such as workshops, conferences and analysis of historical materials”.
For his part, the mayor of Vera, Alfonso García, has pointed out that “this centre will mark a before and after in the experience of visitors and will be a milestone for the development of the Bayra Archaeological Park, consolidating Vera as a benchmark in cultural and heritage tourism”. The mayor of Vera has highlighted that the objective of this project is “to offer a more diversified tourist proposal, which goes beyond the offer of sun and beach, and which contributes to extending the tourist season beyond the summer, an objective that we are already achieving with other initiatives such as Your Winter Beaches and Vera, City of Teleworking”.
A destination in evolution
The Vera City Council reaffirms its commitment to the tourist and cultural development of the municipality, supported by its privileged location, warm climate, exceptional beaches, history and traditions. The arrival of high speed to the Levante of Almería, with a stop in Vera, further strengthens its position as a key destination in the region.
With initiatives like these, Vera not only enhances its tourist offer, but also strengthens its historical and cultural identity, positioning itself as an enclave of great national and international relevance that can be visited at any time of the year.
Source: Diario de Almeria in English using Google Translate