#29LT #updated #homepage showcasing #new #scripts and #languages #support + #variablefonts
With the publication of "Intriguing script journeys" in black and blue, the Pantone color is reflected in the whole 29LT visual identity, keeping the brand fresh and active.
The "Intriguing Script Journeys" publication is out and ready for ordering from the website.
The 2021 publication revolves around the topic of the diverse cultural, political, and linguistic journeys a certain language undertakes, and the different scripts that are adopted to personify it. This topic came to light from the Aljamiado research throughout 2020 and 2021 while the typefaces 29LT Okaso and Oskura were being created. Aljamiado manuscripts were written using the Arabic script, but when read out loud, they sound like archaic Spanish filled with Arabic Islamic words (lexicons). By definition, Aljamiado, or Aljamía texts, are manuscripts using the Arabic script for transcribing Romance languages such as Spanish and Portuguese. You can read the full article about the 29LT Okaso typeface, where a comprehensive explanation of this topic is tackled.
From the Aljamiado topic, other scripts' stories were found and researched. The interest was in languages that adopted and changed to different scripts based on historical, cultural, and/or political influences. From the collected research, it is important to understand that our identities are intertwined with different backgrounds, cultures, and languages. We are recognized by our past, our roots, and our mother language. From a diverse list of languages researched, three topics were selected for the publication: the Turkish language, the Post-Soviet languages, and the Vietnamese language. The publication contains four chapters, each written in two or three languages in connection with the topic. The use of several languages and scripts echoes the drive of 29LT to support several world scripts. Every chapter showcases the interlaced visual approach of two or more scripts that coexist visually to trigger historical ties.
The entire publication has a unifying design approach while each chapter retains a specific layout design. Each chapter layout is inspired by a visual research representing the subject.
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Website design and development as part of the visual identity for the Kingdom of Bahrain Pavilion at Dubai EXPO 2020 — (2021).
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The Kingdom of Bahrain pavilion will focus on the theme of Density as an enabler of opportunities; an intricate exploration of the dense natural and urban compositions of Bahrain.
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The design concept responds to the theme and reflects the architectural structure of the pavilion. The elongated letterforms in the typographic design echo the architectural structure of the columns inside the pavilion.
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29LT Zawi, a sharp and corporate version of 29LT Basset, was designed to be primarily used for the typographic visual identity of the pavilion.
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The pavilion is conceived as a physical and spatial experience of density and the future possibilities of building in an increasingly dense world. Designed by Christian Kerez architects in collaboration with the UAE architecture firm WANDERS WERNER FALASI Consulting Architects, it is imagined as an open plan space, slightly submerged in the site and reached through a ramp that creates a transition between the outer and inner worlds of the pavilion. The structure of this central space is made of 126 columns of 11cm in diameter and 24m in height that join each other at several points throughout the height of the space.
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Visual Identity: Pascal Zoghbi and Clara Sancho @claro.sancho
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Client: Bahrain Authority for Culture and Antiquities @culturebah http://culture.gov.bh/ar/
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Pavilion: The Kingdom of Bahrain Pavilion
@bahpavilion http://www.bahrainpavilion2020.bh/
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Architecture: Christian Kerez GmbH
@christiankerez http://www.kerez.ch/
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#visualidentity #typography #type #architecture #design #logotype #dubai #expo2020dubai #bahrain #bahrainpavilion2020 #branding ##bilingual #arabic #arabicfonts #density #website #blackandwhite #experimental
Negative Space | Episode 2 | Written Language
Watch the panel discussion of the 2nd episode of “Negative Space” under the topic of “Written Language”. It was recorded on zoom on 16/02/2021.
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The Arabic language has always evoked deep emotion, whether feelings of warmth or alienation, comfort or shame. In Episode 2, guest panelists Maryam Wissam Al Dabbagh (co-founder, Rouya Consultancy), Lujain Abulfaraj (co-founder, Twothirds Design Studio), and Pascal Zoghbi (founder, 29letters) explore the role of the Arabic language in the creative process.
It is a discussion journey hosted by Alya Al Noaimi and Farah Sabobeh to rediscover and reclaim the Arabic language through design as we dare to reimagine our experience of the Arabic language as creatives. Going into the Negative Space, let’s dream up how we can design our future with Arabic, instead of around it. Let’s imagine what could be, and what legacy we want to leave behind.
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You can watch the full recording on this link:
https://vimeo.com/515951953
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Negative Space is a fearless exploration into the conversations we are not having around Arab identity in contemporary design. In this 5-part feature, we challenge our roles as designers in shaping a collective cultural identity, paying close attention to what’s missing, and imagining what could be. Created by ATÖLYE Dubai.
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@atolye.dxb @alya_alnoaimi/ @farah.sabobeh @leensadder @lujainabulfaraj @itsrouya
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#arabic #arabiclanguage #arabicscript #arabicslang #vernaculararabic #vernacular #slang #traditional #creativeprocess #creativethinking #designthinking #designprocess #designeducation #educaitonsystems #arabiceducation #arabicculture #arabictypography #arabictype #paneldiscusion #zoom #onlinetalk
