SamyRoad

05/09/2024

21/08/2024

Gen Z’s approach to influencer marketing is evolving 🧬 How do they really feel about the influencers they follow? ’s latest paper explores their attitudes and what brands need to know, with a special focus on the LATAM market. 🌎🔍

Curious about the key insights? 🔗 Discover more on samy.com

14/08/2024

👀 Curious about how social commerce and influencers are transforming the digital landscape? Discover the key benefits for consumers, social sellers, and brands alike.

🔗 Link in bio for more insights from Patricia Aragón, Global Director Commerce & Innovation at in our latest article.

26/09/2022

26/09/2022

30/05/2022

Campaign f:/
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24/01/2022

Every year, the Clube Criativos Portugal releases a ranking with a TOP 5 creative professionals in each category. We are very proud to share that in 2021 there are 4 SamyRoad representatives!

19/01/2022

Although we are a global company we like to share our achievements by country! For the launch of Vitalínea, a fat-free yoghurt from Danone in Spain, we focused on breaking social prejudices by putting the biggest 'nonfat flavor' haters to test! Check out the full story 👉🏽 t.ly/cZdz

04/01/2022

We co-created the fashion collection 'The Sense of Wonder' by for Samsung Colombia!

This line highlights the unique design and colors of smartphones with genderless and ecological garments! Stay tuned for more!

03/01/2022

In 2021, Uber landed in +10 new cities in Argentina 🇦🇷 We released an Instagram campaign with influencers from the different local areas involved. Our goal was to communicate the arrival of Uber by transmitting the differential values ​​of the brand and the benefits of the service: simple and easy to use, cash or card accepted, route preview and relevant information about the driver!

We also focused on providing useful information to lead the audience to download the app to make a first trip. We use the creative concept that the brand has been working on, which is "The app that moves the world"

27/12/2021

Check out our last report about the main challenges that consumers and brands are facing in this year's Christmas campaign 👉🏽 t.ly/mTEV via MarketingDirecto.com

Estos son los principales retos a los que se están enfrentando los consumidores y las marcas en la campaña de Navidad de este año.

24/11/2021

Don't miss the online presentation of the Influence Marketing White Paper 2022 prepared by the Influencers Commission of IAB Spain this Thursday 25th of Nov. at 10am. This new version includes an analysis of the current ecosystem and dives into relevant aspects such as metrics, platforms, good practices and the current legal framework of this discipline.

After the presentation of the Book, there will be a round table in which agencies, advertisers and content creators will participate.

IAB Spain presentará online la versión actualizada del Libro Blanco de Marketing de Influencia elaborado por su Comisión de Influencers. Se trata de una actualización del Libro desarrollado en 2019 por esta Comisión. Esta nueva versión incluye un análisis del ecosistema de marketing de influe...

18/11/2021

Keen to know more about the key trends for ? Responsible consumption, local proximity... behaviours are changing and brands must stay ahead! t.ly/sNe8

At SamyRoad we have Shinebuzz, our own profile analysis tool for successful social media campaigns.

17/11/2021

How we can be more sustainable in the office and in our daily basis? Thanks to Ecoembes for keeping us up-to-date at education and bringing to light all available alternatives while the environmental benefits of this habit!

17/11/2021

Instagram is leaning further into with the launch of a new series of shopping-based broadcasts heading into the holidays, which will also incorporate exclusive product launches and recommendations to help maximize interest.

At SamyRoad we have Shinebuzz, our own profile analysis tool for successful social media campaigns.

10/11/2021

Data is the new bargaining chip. It's the new power. No business area or segment of our life is going to be left out of the reach of big data and its exploitation, for example, by artificial intelligence.

Check out our last post about 'Myths vs reality of ' 👉🏽 t.ly/jkpc

At SamyRoad we have Shinebuzz, our own profile analysis tool for successful social media campaigns.

02/11/2021

Check out this great interview of our co-founder Patricia Ratia García - Oliveros in Radio Nacional de España where she explains about our beginnings as a social network of content creators and how we have become a global agency with offices around the world in constant expansion.

"Our positioning in the emerging segment of is plenty consolidated and we are constantly boosting our growth thanks to our investors Aurica Capital".

We are proud to assert that we closed 2020 with a turnover of €19.5M and expect this year to exceed €35M!

En \"Gente Emergente\" conocemos a Patricia Ratia que nos explica cómo son los influencers que más interesan a las marcas. Ella fue una de las fundadoras, hace ya casi 10 años, de Samyroad que empezó como una red social de creadores de contenido y se ha transformado en una agencia de influencers...

27/10/2021

Tomorrow Samy Alliance will have its first initiative. Our goal is to run activities focused on protecting forests, parks and natural reserves. Our first stop: Buitrago de Lozoya, Spain. Unfortunately, when the water level in the reservoir is low, plastic and other debris come to surface on its banks, despite the fact that local fishermen organize a partial cleaning once a year.

Stay tuned for more activities!

25/10/2021

25/10/2021

Discover our latest campaign for Volkswagen Chile, with which through we generated focused on its intuitive and totally new experience. This positioned the brand as a benchmark in technology and connectivity, ideal for a young and connected audience!

20/10/2021

"Currently media plans with influencers are very complex and have the same metrics and KPIs than a TV campaign. requires patience and repetition when choosing an audience"

Check out the full editorial of our Brazil Country Manager at Meio & Mensagem - SP!

Uma vez que o match perfeito entre influenciador e campanha acontece, os resultados são promissores e influência não depende de audiência

18/10/2021

We feel very excited because Pull&Bear has trusted us to carry out their strategy in Germany and France for their Spring/Summer campaign!

07/10/2021

From SamyRoad we thank Springfield man & woman, for their trust placed in us to carry out their SS'21 strategy. For us it is a pleasure to be able to present the brand's collections through a highly curated selection of influencers!

Check out their last campaign 'Tales of the sea' about marine environment conservation in collaboration with Fundación Oceanogràfic, Plastic Free, Ayuntamiento de Xávea and Aqualung 👉🏽 t.ly/AEjF

20/09/2021

Samy Alliance ha elegido a Francisco Porras como CEO global de DLaundry, su nueva solución especializada en comunicación y relaciones públicas. El

16/09/2021

In it is essential to know the types of influencers that exist, the different ways to classify these profiles and which are the characteristics that make an influencer the perfect one for your brand.

Learn all about types of Influencers 👉 t.ly/sLbe

How many types of influencers are there? How should I choose them? Discover which influencers are perfect for your brand.

08/09/2021

Únete a nuestro próximo desayuno virtual con IAB donde explicaremos cómo hacer uso inteligente de los datos para crear valor y notoriedad.

Viernes, 17 de Septiembre de 2021
10-11H

Registrate aquí 👉🏽 https://bit.ly/3knAyUp

SamyRoad

06/09/2021

90% of users follow a brand on Instagram and buyable posts can increase brand traffic by more than 2,600%.

Discover the most popular content for brands on Instagram
(in Spanish) 👉🏽 t.ly/az7s

El 90% de los usuarios sigue a una marca en Instagram y las publicaciones con posibilidad de compra pueden aumentar el tráfico de la marca en más de un 2.600%.