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TwoPointGO

TwoPointGO! Social Media Management. Social Media Advertising. Paid Search Marketing.
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is a Madrid-based social media agency that specializes in Social Media Management, Social Media Advertising, and Search Engine Advertising in English & Spanish. We are a Madrid-based social media agency that specializes in Social Media Management, Social Media Advertising, and Paid Search Marketing (SEM) in English & Spanish. We help brands grow their online presence with our unique strategy of co

mbining the best of both worlds: traditional marketing techniques and digital marketing tools to achieve your goals on Facebook, Twitter, Instagram, or Google Adwords!

21/11/2022

Google launches 3 new ad creation tools. Asset Library is a visual-first database where colleagues can upload, download, and share assets from current and past campaigns. The voice-over audio feature uses Google's speech-to-text technology and is accessible through the asset library. The templates are made specifically for YouTube and designed to help drive results for best performance.

The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.

09/11/2022

Tableau adds data storytelling tool in the latest update. Data storytelling is the automated translation of data into a common language so business users can read a narrative about the information they're working with. With Data Stories, Tableau now has an automated data storytelling tool on its platform. Learn more about this update.

The latest Tableau platform update features Data Stories, a data storytelling tool aimed at enabling more people within organizations to work with data.

05/11/2022

Google releases Ads Editor version 2.1 with 13 new features. The new update will include recommendations, warning dialogues, and custom questions for lead forms. Google Ads Editor users now have additional options and features that were not available in version 2.0, which had been released in March. Learn more about these new features.

The new update will include recommendations, warning dialogues, and custom questions for lead forms.

26/10/2022

LinkedIn's new centralized platform should make managing multiple assets easier for large enterprises and agencies. Business Manager will aim to simplify how marketers keep track of their accounts. View and manage teams, ad accounts, pages, and business partners from the central dashboard. Share and update Matched Audiences across ad accounts.

LinkedIn's new centralized platform should make managing multiple assets easier for large enterprises and agencies.

23/10/2022

Twitter has just launched Campaign Planner, a forecasting tool designed to help advertisers estimate campaign results before launching. Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers in the US, UK, and Japan. Forecast reach, impressions, average frequency, and CPM for a specific audience, duration, frequency setting, and placement.

Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers.

27/09/2022

Instagram is testing a full-screen feed in a redesign that resembles rival app TikTok. The app will likely have to crop off the sides of the photo, which could result in a loss of detail. As you know, Facebook is shifting its focus to video, a pivot that was prompted by a recent stock drop. Check out some of the screenshots of the new look.

Instagram is testing a full screen feed in a redesign that resembles rival app TikTok.

13/09/2022

Google Data Studio has finally improved its data section, making it easier to see your various connected sources as they are separated by source type and color. Read more about this and other new features in the June release of Google Data Studio from their website.

What's new in Data Studio? Request new features or upvote existing feature requests here. Sep 4, 2022

06/09/2022

YouTube continues to be one of the best platforms to show your ad to online users searching keywords around your product or service. Especially with website traffic, YouTube is one of the best channels to lead high quality traffic to your website. Google has released a new Video Ads manager to help you dive deeper into your video analytics. Read more about this feature in the article below.

Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager.

27/08/2022

As Tik Tok is becoming the fastest growing social media platform, marketers are looking for new tools and data reporting to help understand the audiences engaging on it. Tik Tok has developed and published this tool to help understand how different age groups interact with different industries and can help you develop a marketing plan that will yield success. Read more about this tool at the link below.

As TikTok is becoming the fastest growing social media platform, marketers are looking for new tools and data reporting to help understand the audiences engaging on it. TikTok has developed and published this tool to help understand how different age groups interact with different industries and can help you develop a marketing plan that will yield success. Read more about this tool at the link below.

A new tool from TikTok surfaces marketing insights across a range of demographics.

17/08/2022

With paid media, retargeting customers who may be interested in your product is effective and usually leads to higher conversions. There are many tools available at your disposal to help you have more conversions, I still find the native tools work the best, but check out this list of tools that you could test to see how effective they are.

Remarketing can help get your brand in front of a more relevant audience. Here are 10 remarketing tools to assist in winning the conversion.

15/08/2022

With a new algorithm update, means new focus on original content. Instagram is going to prioritize original content from creators with a new update that is being rolled out. The update will make it easier for marketers to create high-quality, engaging, and relevant content across their channels. Learn more what you need to know about this new update.

Instagram's new 2022 algorithm update will prioritize original content over re-posted content. What marketers and creators need to know.

09/07/2022

Instagram continues to be one of the most challenging platforms to grow your community and more importantly extract data insights. Along with these challenges, Instagram continues to change and add features, which makes it difficult to have consistent content performance. In the article below, they have highlighted 5 challenges most marketing teams are facing, do you agree?

Instagram is constantly evolving, along with the audience on it. Learn five main challenges facing marketers on Instagram and the best strategies to solve them.

09/07/2022

Instagram sigue siendo una de las plataformas más desafiantes para hacer crecer tu comunidad y, lo que es más importante, para extraer información de datos. Junto con estos desafíos, Instagram sigue cambiando y añadiendo características, lo que hace que sea difícil tener un rendimiento de contenido consistente. En el siguiente artículo han destacado 5 retos a los que se enfrentan la mayoría de los equipos de marketing, ¿estás de acuerdo con ellos?

Instagram is constantly evolving, along with the audience on it. Learn five main challenges facing marketers on Instagram and the best strategies to solve them.

19/06/2022

Are you looking for a little inspiration for your paid ads?
When you start your paid campaigns from zero, a little creative inspiration can help you get the ball going. Facebook has a free ads library where you can see sample ads from businesses similar to yours. You can read more about this incredible resource with the link below.

For marketers, the Facebook Ad Library is a gold mine of information. Use it to see your competitors' ads and get ideas for your own ads.

13/06/2022

Google ha publicado una nueva página de inicio para Google Analytics 4. Gracias a ella se puede supervisar el tráfico, navegar por Analytics y obtener información de sus páginas web y aplicaciones móviles. Según Google, la nueva página de inicio ofrece un contenido más personalizado si sigues utilizando Analytics. ¿Has notado alguna diferencia en la sección de inicio de Google Analytics?

The new GA 4 home page provides more personalized content, the company says.

07/06/2022

Want to reach more people on Twitter? In January 2022, Twitter released their report where its main goal was to understand users’ expectations from brands on this social media channel. For the report, 3 years' worth of tweets by 20 major international brands were analyzed. They found out that engagement increased in every category such as retweets and replies. Read more about these findings and see how you can reach more fans on Twitter.

Discover four tips for improving your overall brand presence and perception on Twitter.

11/05/2022

Instagram introduce la posibilidad de dar "me gusta" a una historia sin enviar un mensaje directo. Instagram ha desplegado esta función hace un par de semanas, lo que facilita las interacciones con las historias. A efectos de datos, deberías ver estos "me gusta" como "reacciones" en la información de tu historia. Puedes leer más sobre esta función en el siguiente artículo.

The idea behind Instagram's new "Private Likes" feature is to help users support one another and to unclog DM inboxes.

15/04/2022

Si quieres aumentar el tiempo de visualización de tus vídeos de YouTube, deberías empezar a utilizar los YouTube Shorts. Los YouTube Shorts son vídeos verticales similares a los de TikTok que pueden atraer a nuevos usuarios a tu canal de YouTube. Con más del 70% del tiempo de visualización en YouTube procedente de dispositivos móviles, puede ser el momento de aprovechar esta función. Haz clic a continuación para saber cómo puedes empezar a utilizarla hoy mismo.

Jump on the short-form video craze with YouTube Shorts. In this guide, you'll learn all about YouTube's latest feature.

29/03/2022

Google Data Studio has created a new dashboard template to use for Google Web Stories, but you can use the same template for Instagram Stories. It includes more detailed information about users' interactions and behaviors through multiple stories. The easiest way to utilize the template is to export data to a Google Data Sheet and connect the Data Studio. Learn more about the template in the link below.

https://searchengineland.com/google-releases-data-studio-dashboard-for-web-stories-380390

Want more insights about how your Google Web Stories are performing? Google has the Data Studio report you need.

28/03/2022

Google Data Studio made some updates recently to include more dimensions to measure through Google Ads. Adding more dimensions to measure now gives more data to visualize so that you can have a better idea of how your ads are performing. Check out the list of new dimensions to visualize in the link below.

https://support.google.com/datastudio/answer/10331528?hl=en -16-2021

Request new features or upvote existing feature requests here. December 16, 2021

12/03/2022

Are you running ads on Gmail? Google has announced that dedicated Gmail campaigns will no longer run as of June 28. Google announced this change when it announced that Gmail campaigns would become “read-only” beginning in July 2021. Find out more information in the article below.

https://searchengineland.com/gmail-campaigns-to-stop-running-on-june-28-2022-379354

Google has announced that dedicated Gmail campaigns will no longer run as of June 28, 2022. The company notified affected advertisers about this change via email on January 18, 2022. You may also the announcement within your Google Ads interface.

07/03/2022

Want to learn more about the Metaverse? Media Monks have put together a report to help you find your footing in this new social media space. Get a better understanding of the Metaverse and how you can start reaching your audience there. Download the report here.

https://learnfrom.monks.com/making-the-metaverse?utm_campaign=Report%20%7C%20Making%20the%20Metaverse&utm_source=employee%20socialwhite_check_markeyesraised_hands

The metaverse is vast but it doesn’t have to be complicated. Our report breaks down 7 themes that are driving the metaverse into a digestible framework.

01/03/2022

Are you looking to include social listening in your social media strategy? Social media listening is a great way to measure the sentiment of your audience and gives you a better way to engage with your online community. If you are new to social listening you can check out the video below and begin to learn the basics of it.

https://www.youtube.com/watch?v=3MBj10HVCec&t=64s

Social listening lets you uncover insights about your market, competitors, and the industry. It's the best way to keep up with what people say about your bra...

21/02/2022

With so many tools and social media data, how do you begin to understand them to have desired outcomes? 16 experts in the field of data and analytics give tips that can be applied to social media data, for example, are you using AI to help uncover patterns?

https://www.forbes.com/sites/forbestechcouncil/2022/01/18/16-expert-tips-to-help-businesses-optimize-their-data-analytics/

Comprehensively and correctly leveraging the data your business collects can lead to a significant boost to your bottom line in the form of better customer service, increased productivity and more.

05/02/2022

Still on the fence on whether to start using TikTok as a marketing channel? TikTok continues to be the channel with the most Gen Z users and had the highest 2021 growth with 18.3%. Social Media Examiner has put together 2022 trends to help you make the decision if you should join TikTok. Check out the article below and learn more about them.

https://www.socialmediaexaminer.com/tiktok-growth-projections-and-the-opportunity-with-gen-z/

Discover why TikTok is an untapped resource for marketers including who uses it, how it's growing, and what other marketers think of the platform.

02/02/2022

With the beginning of the year, we can get some clearer insight into Instagram Story performance for the upcoming months. Social Media Today has put together an infographic with their findings regarding Instagram Stories. They analyzed close to a million stories from around 6k different accounts. Read more about these findings in the article below.

https://www.socialmediatoday.com/news/instagram-stories-data-performance-trends-based-on-an-analysis-of-962402/611374/

Instagram stories insights that will help you better engage with your followers! Check out the Instagram stories study!

31/01/2022

Starting in January 2022, Meta will be removing some paid media audience targeting. Audiences such as health causes (breast cancer) and political beliefs will no longer be available. In the following article, learn more about these affected audiences and see how it affects your future ads on Meta.

https://www.searchenginejournal.com/meta-facebook-ads-targeting/430239/

Meta has announced the removal of Facebook Ads audience targeting options across four categories, beginning January 19, 2022.

24/01/2022

Looking for new ways to engage your Instagram community with photo carousels? Photo carousel posts often get higher engagement because users have to scroll to see all the photos in the post. You can use photo carousels to tell a story, highlight products, introduce an offer, and much more. Social Media Examiner has come up with some more ideas with examples that will help you with your monthly content.

https://www.socialmediaexaminer.com/8-ways-to-use-instagram-carousel-posts-in-your-marketing/

Discover eight unique ways to use carousel posts to enhance your Instagram marketing efforts and find out how to delete a single image from a series.

16/01/2022

Are you running Responsive Ads in Google?
Getting your message in front of your target audience is getting harder and harder. Using Google’s Responsive Ads may help you reach more of your audience. Responsive Ads change the size, image, and copy based on the websites your users are on. You give Google variations and they find the best combo to help boost performance. Read more about them in the article below.

https://neilpatel.com/blog/responsive-display-ads/

Responsive display ads are an excellent way of reaching your audience. Despite being more advanced than text ads, they’re quite easy to run.

11/01/2022

Google Merchant Center has launched a competitor analysis report
Google Merchant Center has released a new feature that will help you view your competitor’s ranking. With this new feature, you will be able to see how your ads rank compared to your competitors. Learn more about this report in the video below.

https://www.youtube.com/watch?v=ElyDyqNRNbA

Learn about Google Merchant Center's new beta feature, Competitive Visibility Report. Watch this video to find out how it can help you build stand-out campai...

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Lunes	09:00 - 17:00
Martes	09:00 - 17:00
Miércoles	09:00 - 17:00
Jueves	09:00 - 17:00
Viernes	09:00 - 17:00

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