25/03/2024
Tell me you serve fresh, handmade dumplings without actually saying it.
Recently, a new dumpling shop opened next to my house.
What caught my eye was the cook in the shop window busily making dumplings.
Watching her fold fresh ingredients into dumplings instantly made my mouth water.
You can incorporate a "show, don't tell" approach to your LinkedIn content too.
Rather than telling people what you do, create an experience for them:
1. Post "behind the scenes" of your office and employees.
2. Describe your process for working with clients.
3. Share customer results and testimonials.
This way, potential clients can easily imagine what it would be like to work with you.