Trust is the best currency
Currently in Colombia, cryptofinance is still largely unknown to ordinary citizens. Lack of information creates a strong barrier to entry, causing many people to miss out on the opportunities they could benefit from by being part of the decentralised economy.
In this context, Bancolombia had an idea: to create a platform that would become the reliable bridge between traditional finance and the world of digital assets for that large sector of the public that does not know about it. And that is how Wenia was born.
Wenia is an application that offers the possibility to buy, sell, receive, send and convert digital assets easily and securely. The highlight of its proposal is the introduction of COPW, a stable cryptocurrency backed 1:1 by the Colombian peso, providing stability and confidence to users in a market known for its volatility.
Such an innovative product needed to be presented to the audience in a friendly and approachable way, inviting everyone to trust and feel comfortable in a terrain yet to be explored. And with that in mind, we created the identity of Wenia.
Within the human microbiome
Nature, the leading international weekly journal of science, has been at the cutting edge of scientific communication since its inception in 1869. With a monthly readership of nine million individuals, Nature provides unparalleled coverage of news, analysis, and commentary on its digital platform, nature.com.
In addition to its ongoing endeavors, Nature has meticulously curated a compendium of reports from journalists and researchers from across the Nature Portfolio. They named this collection “The Human Microbiome,” and its purpose is to understand how the trillions of microbes that live in and on our bodies could light paths to better health.
To visually encapsulate the essence of this innovative approach, Nature commissioned us a series of animated illustrations to serve as the project’s visuals on their website. These colourful illustrations aim to engage viewers and convey to them how scientists are now rapidly improving their understanding of the role that this microbiota has in health and disease.
#vasavastudio
Visual Identity for the Spanish Film Academy, Goya 2024
Every year The Academy celebrates the quality of Spanish cinema with the Goya Awards to the best professionals in each of the technical and creative specialities. Once again we were awarded the privilege of creating the entire visual identity for this year's occasion.
Taking place in Valladolid this year, we drew inspiration from the Pisuegra River as the central theme for our design concept. This encompassed a dynamic array of elements, including motion graphics, animations, and screen designs. In addition, we meticulously curated a color palette and fashioned a variety of transitions, split screens, and lower thirds, all aimed at enhancing the viewing experience for both remote audiences and attendees at the event venue.
OFFF curated an exhibition of modern and contemporary art at Circulo Ecuestre in Barcelona, in collaboration with La Roca Village. As part of the “By Invitation” project, we crafted a digital piece featuring an equestrian motif: a chimera where many different kinds of animals were subtly concealed within the main silhouette of two horses. Complementing the digital artwork, we produced a limited series of prints available for purchase. Reach out to [email protected] to acquire yours.
To add a sweet touch to the event, Escribà skillfully transformed our design into a delectable chocolate masterpiece, which he then proceeded to smash it with a hammer. 🍫🔨🤯🫠
Nostalgic Elegance Redefined
Biasia is a high-end Italian bag brand that embodies the concept of Newstalgia, seamlessly blending the contemporary with nostalgic influences. Drawing inspiration from the late 90s and early 2000s, Biasia captures a trendy and unique aesthetic.
Crafted to encapsulate the essence of Biasia’s philosophy and the concept behind their latest releases, we’ve meticulously designed a set of 3D animations and visuals. As the brand ushers in its next chapter, these animations seamlessly embody the spirit of Newstalgia, fusing high-fashion design with a nostalgic nod to the 2000s, Y2K and early internet aesthetics. Vivid fluorescent and metallic colors breathe life into the animations, transporting viewers two decades back in time.
Creative agency: BRVTO
3D animation and art direction: Vasava
A surreal journey with GQ Heroes
GQ Heroes is an annual summit by GQ magazine. It celebrates innovative thinkers and creatives pushing boundaries in various fields. The event features engaging sessions with authors, athletes, entrepreneurs, activists, and artists, emphasizing conversations that are new, weird, and stimulating. Beyond talks, GQ Heroes encourages meaningful connections during informal moments, serving as a lightning rod for dynamic individuals.
For this fifth edition of the event, we've crafted a series of surreal animated visuals designed to enhance the evening's ambiance giving it an ethereal touch. Drawing inspiration from 80’s Japanese airbrush illustrators, fantasy cover art from the 70’s and surreal/dreamy films, these landscapes were carefully curated to exude a subtle, perpetual motion, a seamless flow that imparts a sense of timeless versatility.
Your money your way
In 2016, Nequi stood out as one of the pioneers in the rise of neobanks in Colombia. This project was born from the hand of Bancolombia, configured as a completely digital platform, with a clear objective: to improve your relationship with money and help you achieve your financial goals.
Seven years later, digitalisation has become the norm, neobanks have evolved and the context in which Nequi operates has undergone a radical change. It was imperative for this mobile app to adjust to the new reality and renew its brand identity to remain relevant.
#vasavastudio
When luxury meets creative innovation
One Menagerie is a high end agency that for over a decade has collaborated with business owners and brands to deliver creative innovation that drives growth. They specialise in the “Super Sectors” – residential, travel, superyacht, wellness and lifestyle - desirable to the world’s elite.
Seeking to amplify their brand presence and cater to their elite audience, One Menagerie approached us to develop assets for their Visual Identity, website, social media, and overall communication strategy. So we crafted a comprehensive solution that perfectly encapsulated One Menagerie's brand strategy:
Strategy + Creativity + Technology = Performance
To symbolize this essence, we conceptualized and designed a striking 3D symbol that visually represents the core pillars of their business.
Passem Pantalla is an event created by the collaboration between the General Direction of Innovation and Digital Culture, and OFFF Festival. It was held at the Disseny Hub in Barcelona and presented important advances in the video game industry in Catalonia. At the meeting, revealing data was provided on the current state of the sector and the results obtained thanks to the measures implemented to promote its growth and development.
We were in charge of the visual identity of the event. We also created the chyrons, texts, graphics and transitions. In addition, we created an intro where the new wave of Catalan videogames is summarized.
The event represented an important step in the consolidation of the video game sector in Catalonia, showing the determination of the public administration to support its continued growth and position the region
The essence of Bancolombia connects with its audience. But this leading Colombian bank is also looking to challenge and broaden its target audience because its approach is as broad as it is inclusive: everyone fits into the Bancolombia spectrum. That's why it decided to approach the gamer community, but not as an intruder or an opportunist, but as an entity that speaks their language, literally.
At first glance, it may seem that there is not much in common between gamers and banks. In fact, the first feeling is that the former feel zero attraction or even antipathy towards the latter. That was precisely our challenge: to get Bancolombia to engage in a relevant conversation with the gamer community and connected to their most intrinsic interests.
BUFFÉATE was activated through a landing page, content for social networks, banners and mail, and, piece by piece, demonstrated the brand's ability to adapt to different situations and its permeability to insights of any kind.
A hero’s journey through the creative process
Barcelona's OFFF Festival is a globally renowned event that showcases the latest trends and developments in design. It provides a platform for creative individuals and artists to explore their imagination and fuel their creativity. Working with OFFF is always an opportunity to expand our minds and let our creative juices flow.
We had the privilege of rebranding and designing the visual identity for last year's edition. However, for #OFFF2023, we wanted to create something that truly reflected the audience's experience during the three-day event. Therefore, we collaborated with Found and Combustion to develop the entire campaign. 🔥
#vasavastudio
