Think Marketing Magazine

19/12/2024

When humor and celebrities can’t save an ad! Check out some of Egypt's most confusing, misstep-filled campaigns from 2024. What do you think went wrong, and what could’ve been done better?

Ads in Egypt can be considered a vital part of the whole TV experience. For many years, we have seen brands compete with unique ads, either through meaningful messages or stunning visuals. The competition never dies down for a second, and the goal is always to leave an everlasting impression. Howeve...

17/12/2024

2025 is the year of smarter strategies, bolder content, and trends you can’t ignore. Learn more about what's next and what's not for social media and digital marketing. Spoiler: It’s beyond epic!

What a year 2024 has been! We have seen many trends emerge and succeed; some get a few seconds of shine, and others fail to launch from the beginning. Each case of these can be a great lesson for years to come after; they provide us with a glimpse of the dynamic nature of customers’…

16/12/2024

Your habits, both big and small, shape how others perceive you—professionally and personally.

Here’s the truth: Small habits can quietly undermine your reputation. Even subtle behaviors, like a missed deadline or a poorly written email, can erode the trust and confidence others have in your abilities. The good news is that with a few intentional changes, you can master these fixes and elev...

14/12/2024

Becoming investment-ready is not an overnight process. Are you ready to pitch? Start today and make your best impression!

Embarking on the journey to secure investment can be a game-changer for your business. However, ensuring your business is investment-ready is a critical step that requires preparation and introspection. Below is a comprehensive Investment Readiness Checklist to help you attract investors, demonstrat...

12/12/2024

Seamless, digital, and game-changing: eSIM is here in Egypt! We have taken a deep dive into the eSIM launch campaigns by Egypt’s top operators. See how Orange, Vodafone, E&, and WE are rolling out the future of connectivity.

Egypt's National Telecommunications Regulatory Authority announced the official launch of the eSIM technology in Egypt on Thursday, December 5th. They stated that the service would be available through the four main telecom operators and encouraged consumers to start using the newly launched service...

11/12/2024

Saudi Arabia is set to become the second nation in the Middle East to host the FIFA World Cup, following Qatar's successful staging of the 2022 edition.

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11/12/2024

Google reveals what captured the MENA region’s attention in 2024, from top sports moments and trending personalities to the most-searched news and entertainment.

Google has unveiled its top trending searches of 2024 for the Middle East and North Africa (MENA), offering a glimpse into the year’s most significant moments and interests across the region. The annual lists highlight search queries that saw a notable surge in volume over a sustained period compa...

11/12/2024

AE Coin has made history as the first stablecoin licensed by the Central Bank of the UAE (CBUAE), marking a significant step in the nation’s digital transformation. Pegged to the UAE dirham, AE Coin ensures stability, security, and cost-effective transactions using blockchain technology.

10/12/2024

On December 7th, 2024, Allianz has been honored with the prestigious "Most Innovative Marketing Campaign in the Insurance Industry (Get Ready For The Best) Egypt 2024" award by International Business Magazine.

The award recognizes the success of Allianz Egypt's awareness and educational Ramadan campaign (Get Ready For The Best).

A key factor in this success is the strategic decision to position Ahmed El-Ghandour, widely recognized as “El Daheeh,” as the face of the campaign.

The “Get Ready for The Best” awareness and educational campaign underscores Allianz Egypt’s dedication to raising awareness about the important role of insurance as an essential financial service.

10/12/2024

United Media Services has announced the restructuring of its Board of Directors, with Tarek Nour appointed as Chairman and Tarek Makhlouf as the new Managing Director. The new board members include Sayed El-Waziri, Mohamed Al-Saadi, Tamer Morsi, Ahmed Tarek, Amr El-Feki, Sherif El-Khouli, and Amr El-Khayat.

The company also revealed the formation of a strategic partnership with Tarek Nour Holding and Al-Mihwar Channel, aimed at leveraging the expertise of specialized media professionals to develop a forward-looking strategy that will benefit the media industry.

The new board extended its gratitude to the previous administration for their efforts and contributions during the past period.

10/12/2024

Apple Pay is now available in Egypt, exclusively for CIB Egypt, Banque Misr, and the National Bank of Egypt. Experience a new era of fast, secure, and easy payments. Whether you're shopping online or in-store, enjoy a seamless checkout experience with just a tap.

09/12/2024

Fans are always the greatest storytellers! Many brands have brought the magic of user-generated content into play through successful campaigns. These campaigns continue to be an inspiration. to others who are looking to build trust through authentic content.

UGC, or User-Generated Content, has become the core of every business. It has transformed how people view brands, turning them from just consumers into actual participants. The impact of UGC is now as clear as day. This is why all brands are racing to find ways they could incorporate this strategy a...

09/12/2024

Reportedly, the Grand Egyptian Museum has decided to suspend the filming of commercial advertisements within its premises. This move reflects the museum's dedication to preserving its cultural and historical integrity while ensuring that its primary focus remains on providing an enriching educational and cultural experience for visitors.

07/12/2024

Despite providing discounts of up to 50%, Mercedes-Benz AG recorded zero EQE sales in China during October. In stark contrast, the Chinese market is thriving, reaching a record-breaking 1.3 million EVs sold.

Mercedes-Benz's struggles in China highlight key issues:
- Pricing, as even steep discounts can't compete with affordable, high-quality local EVs.
-Technology, where local Chinese brands outpace in range, charging speed, and software innovation; and features, falling short of the advanced infotainment and smart integrations Chinese consumers expect.

This reflects a broader challenge for European automakers, as Chinese EV manufacturers dominate and reshape the global market.

Have European brands already fallen behind?

05/12/2024

Discover the excitement of Million Pound Menu, the new Egyptian reality show blending business competition with the rich culture of Egyptian cuisine. Aspiring food entrepreneurs pitch their unique ideas to investors in this thrilling 11-episode series, launching December 2024.

Amid the exceptional success of business reality shows, many have been striving for this type of content. This is due to its authenticity and how it drives both inspiration and excitement for viewers. Now, one of the most known things about Egyptians is their cuisine. So, imagine blending the thrill...

05/12/2024

After receiving a record USD 30 million donation from the Sawiris family, The American University in Cairo has renamed its business school to the Onsi Sawiris School of Business.

05/12/2024

The radical EV rebrand polarizes fans, mirroring the buzz of its controversial ad campaign.

Love it or hate it?

04/12/2024

Sustainability is more than a trend in MENA—it’s a game-changer! Learn how eco-conscious practices are driving businesses in the MENA region towards innovation and paving the way for a brighter future.

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Sustainability is now a universal direction for the entire world. It’s not a luxury to be sustainable but rather a necessity to be able to sense a real difference. This direction is not limited to individuals, but it has become one of the core pillars for businesses as well. The MENA region has be...