The international grand opening of Ladurée by the Pyramids of Giza - organized by MO4 Network- saw guests from across Europe, the Middle East and of course Cairo descend upon the newly opened venue for an ethereal afternoon out of time fueled by the brand's iconic deserts and the wonder that comes with the world's most spectacular setting.
🎥 thecairozoom // mo4 network
With MO4PR tasked with curating the international opening of famed French patisserie Ladurée at the Grand Pyramids of Egypt this weekend, our food culture publication Scene Eats gives its readers a sneak peek of the set-to-be iconic venue.
📹 Scene Eats
With the launch of of our music publication @scenenoise’s record label @nois3records, @mo4network can lean on over a decade’s worth of innovative digital production experience to develop engaging and relevant content for its recording artists in an age where short-form video triumphs traditional music videos when it comes to virality and making a hook stick.
This clip (full video at @nois3records) was shot at MO4 Studios for rap cypher ‘Hadaf’ by Kamikazem who also acted as director, Ma-beyn and Gello Ft. Trzy (Prod. Lil Abad). It is released on the @nois3records compilation album ‘Manshaa’.
Head to @nois3records’ link in bio for FULL video.
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Production House
MO4 Network
Directed By
Kamikazem
DOP
Federico Corno
Editing, VFX & Coloring
Khaled Khalifa
Styling
Mariam Shaath
Performed & Written By
Gello
Kamikazem
Mabeyn
Trzy
Music Production
Lil Abad
Mixing & Mastering
Teymour Radwan
Executive Producer
Timmy Mowafi
Producer
Hesham Al Boghdady
Gaffer
Ahmed Gamal
1st AC Mohamed Abdelghany
2nd AC Mahmoud Gehad
Distribution
MDLBEAST Records / Empire
Hours within launching our brand new publication @scenenowuae (the 15th in our portfolio of leading regional digital lifestyle magazines!) we had already parachuted into Dubai Fashion week for real time storytelling from the hottest sartorial events (in collab with our fashion publication @scenestyled obviously!). Make sure to follow both the platforms for an all access pass to one of the hottest fashion events on the regional style calendar! 🎥 SceneStyled & SceneNowUae
@mo4network BREAKING: In an unexpected (that’s a lie, it’s very much expected) turn of events, a pug was found on our @mo4network premises. Our dedicated team is currently engaged in a thorough investigation into the unexpected canine visitor (as our CEO @amymowafi insists we can't adopt him). Simultaneously, we are implementing appropriate measures (water, snackies and belly-rubs) to ensure the pug's well-being as we facilitate a swift reunion with his family.
MO4 Media’s Music Platform @SceneNoise Launches Record Label @nois3records
For over a decade SceneNoise has been the voice of the Middle East’s independent music scene offering unrivaled insight, views, reviews, in-depth documentaries and more covering the latest musical movements shaping contemporary Arab culture.
@nois3records, our newly launched record label, is an opportunity for SceneNoise to use its voice to become a driver of that culture, discovering and supporting emerging artists across MENA and opening up new opportunities for them as focus shifts towards MENA as the fastest growing music market in the world
NoiseRecords launch was marked with a 13 track compilation featuring 18 artists from 10 countries across the Middle East. The album is representative of the sounds SceneNoise has championed over the past decade and hints at the direction of future releases for NoiseRecords - spotlighting artists that have broken boundaries of their genre and made an impact in their scenes.
Head over to @nois3records to see the albums’ stunning visual roll-out and stay tuned for more releases and music content.
It’s not easy being a girl at the @mo4network office when @dhaferlabidine is a regular guest.
Stay tuned to @elfaslaonline for the full interview and exclusive insights on his new film, ‘Anf w Thatath ‘Ayoun’.
ده بالظبط كان يوم شغلنا العادي جدا في مو فور.
NOW HIRING: SAUDI-BASED MOBILE CONTENT CREATOR
@SceneNoise is scouting for dynamic content creators in Saudi Arabia who can capture the electric energy of live music events and artist stories through their mobile lens. If you have a knack for shooting and editing video content that makes followers feel they're in the front row, and can sync trends with tunes in a way that gets everyone talking, then we’re looking for you.
E-mail your portfolio to [email protected] | Subject: Noise in Saudi or DM us on Instagram.
MO4 Network was commissioned by entertainment powerhouse MDLBEAST to develop Saudi Arabia’s first comprehensive platform for all things Saudi Arabian nightlife - the wheres, whens, whats and hows of every event worth going to.
A young and edgy digital hub related to party culture in a Kingdom going through a very public cultural shift (which we may have a liiiiittle bit of experience in) we’re consulting on strategy (we did after all write the regional playbook for this type of content!), overseeing the platform management and having a little too much fun producing the daily content from memes to party guides to coverage.
Say hello to @nofomo.sa!
🎥 @mo4network
Gouna Film Festival Opening
In 2012 we started experimenting with the possibility of producing carefully curated and creatively crafted high quality storytelling in REAL TIME across multiple social media platforms as events unfold.
What started out as an internal challenge to differentiate our digital media coverage turned out to be a globally pioneering way to tell stories on social, setting a benchmark for events and experiences across the region.
Each year we have challenged ourselves to continue innovating, integrating new operational techniques, exciting tech and scouring out new types of talent to ensure that we always have plenty of surprises in stor(ies) for our followers while ensuring that our event-clients own their narratives with exciting content published at eye-watering speeds.
Last year Saudi Arabia got its first taste of #MO4Magic thanks to our work with Noor Riyadh and XP Music Futures by Mdlbeast. But of course our long-standing event-clients always have a special place in our hearts (and on our feeds!) - including the likes of RiseUp Summit, Art D’Egypte, Creative Industry Summit and El Gouna Film Festival (GFF).
Last December we took over GFF’s feeds for the sixth year in a row, strategizing new ways to tell bigger and better stories on Instagram, Facebook, and YouTube as well as plenty of snackable content across TikTok and insta-stories. For the first time - alongside the live stream - we also had real time mini-edits of unforgettable opening and closing ceremony stage moments being produced and published within minutes of the action happening live on stage, we produced and edited over a dozen richly crafted reels per day, up to eight filmmaker and celebrity video interview features per day, we had three shows being produced and published daily, meanwhile panel and talk content was packaged in real time multi-media bundles combining speaker quotes, visuals, video snippets and design.
So wherever you were in the world you would feel like you were right in the
MO4 x RED BULL: 10 YEARS & COUNTING OF GIVING EACH OTHER WINGS!
We’ve been working with @redbullegypt for nearly a decade now to help give the nation wings, from conceptualizing their iconic ‘Mazzika Salonat’ series to producing their ‘Jamhoureya’ documentaries (make sure to check them out on our YouTube!). Most recently we’ve delved into their TikTok creating snackable content showcasing their official Red Bull athletes. Here’s one bite-sized snippet featuring basketball pro Nadine Selaawi that got us a social slam dunk with the video garnering over one million views in the first 24 hours. Stay tuned for more!
MO4 NETWORK - THE AGENCY IS NOW IN SAUDI ARABIA We’re thrilled to announce that MO4 Network - The Agency has officially flung open its doors in Saudi Arabia. Our pioneering full service storytelling - including creative strategy, content creation and production, social media management, branding and PR - is now accessible to brands across the Kingdom. 🎥 - Content created by MO4 for @alieia.me as part of our work for the ACL portfolio of F&B brands in Jeddah.
When global luxury haircare and beauty brand Oribe teamed up with famed multidisciplinary artist Louis Barthélemy to create a limited edition ‘Eternal Rituals’ gift set inspired by ancient Egypt, they decided to fly into Cairo from their New York HQ to shoot the campaign.
Originally they were also going to fly in in their own film and creative crew for the multiple copies and short docu-feature they hoped to produce. But as fate would have it we had worked with Louis previously on a big SceneHome story featuring his work with homegrown legacy brand Kahhal Looms. Kahhal co-founder Hend was so generous (thank you Hend!) in her praise for our work that Oribe decided to work directly with us on their mammoth holiday campaign.
And so it was that last March when everyone was still dreaming of summer we starting thinking about Christmas 2023 spending a week running around Cairo with their incredible team to produce their campaign.
The first teaser copy was just published on their pages yesterday and here it is! We can’t wait to share the bigger docu-feature just as soon as its posted!
📹 MO4 Network
Another great example of our diversified services and products coming together in the pursuit of fun, engaging, impactful storytelling for our clients!
In the run up to COP27 (during which we were also running all the Ministry of Environment’s socials - but that’s a story for another post) GoodWater, Egypt’s first non-plastic boxed water approached MO4 for social strategy, content production, influencer management and media amplification.
We wanted our campaign to feature a persona who was vocal about climate change yet at the same time was authentic, approachable and inspirational. Omar Samra, a prolific adventurer and climate activist (and the first Egyptian to climb Everest) was our first choice. Once we’d secured him the next challenge was figuring out a way to immediately have the content we created stand out from the tsunami of weighty environmental content that was taking over social feeds in Egypt (let alone globally) as COP approached.
We noticed a few weeks earlier Samra had shared a post of his daughter Teela speaking passionately about the role women play in video games and the reaction had been outstanding with thousands of engagements and the comment section applauding this outspoken young girl. It occurred to us that conversations about protecting our planet for future generations should in fact feature those future generations and not just the suited and booted delegates normally associated with the COP conference. Not to mention the the daddy-daughter connection (especially in the case of Omar and Teela) would be social media gold - a powerful and easy way to encourage people to pay attention to important messaging.
And so the idea for the ‘Teela Show’ was born - a cute snackable piece of content that would deliver key environmental messages. The show was produced by us and distributed on our largest media platform Cairo Scene.
Having a client that understood the importance of stories over selling was of course key to pulling off
Leading Egyptian real estate developer SODIC wanted to move away from traditional marketing communication hammering on payment plans to develop a campaign that highlights their innovation as 25 year old legacy brand now looking towards the future. SODIC created a website where the public could write up their dream future living spaces. The resulting images created by AI would be uploaded for display and sent to the users.
To amplify their SODIC / IMAGINE campaign MO4 PR recruited niche industry personalities in the creative, design and tech industry who don’t traditionally take on work as ‘influencers’ to answer the campaign question ‘how do they imagine living in the future?’ MO4 Agency produced a series of intimate interview segments where they were allowed to dream up their ideal realities before revealing to them their AI generated images in an ‘imaginary home make over’ format, before prompting viewers to create their own visions of the future on SODIC’s website. The resulting content was published on MO4 Media home lifestyle, real estate and architecture platform SceneHome showcasing not just our propensity to produce digitally driven engaging content but amplify it to hundreds of thousands of relevant followers.
Meanwhile MO4 PR recruited several prominent artists working with AI to share their own AI generated visuals of their future living spaces along with the inspiration for their prompts, published on the KOLs platforms as well as editorial driven pieces on SceneHome, further directing followers to use the SODIC/IMAGINE website and share their own generated images.
The brief demanded fresh young faces filmed aesthetically in a location that could pass for any Arab country (so that the content could work regionally). So basically the exact type of content we make everyday before breakfast, which was probably what our long-standing clients Anghami were banking on when they asked us to create this snackable digital copy to promote their rebranding.
At MO4 we may be best known for our spirited and disruptive approach to content and storytelling viewed through the kaleidoscopic lens of 14+ publications with a monthly reach in the hundreds of millions.
Yet behind the scenes, our world-class storytelling and production team is often called upon to lend their experience and expertise to some of the most impactful initiatives and institutions across the region and beyond. Most recently we were commissioned by Egypt’s Ministry of International Cooperation along with the United Nations to create this short docu-feature entitled for ‘The People & the Planet’.
Led by our managing director (and also director / producer) Nariman El Bakry (Munky El Bakry) our team spent two months traversing the length and breadth of the country interviewing the dozens of private and public stakeholders who worked on the projects featured in the video to weave together an emotionally resonant story that premiered at the signing of the 2023-2027 UN Sustainable Development Cooperation Framework with Egypt.
