What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm Saturday 9am - 5pm Sunday 9am - 5pm

Gambit Consulting, Office 2, Work Brand Business Services Center, 24 El Shaheed Mustafa Riyad Street , First District, Nasr City, Cairo (2025)

03/11/2024

Most marketers don't realize how vulnerable their customer data really is.

One small slip-up can lead to a PR nightmare (plus some pretty massive fines!).

Want to avoid that?

Start by being upfront with your audience.

Tell them exactly what data you collect and why.

Make your privacy policy crystal clear and avoid legal jargon!

Protecting customer data isn't just about checking boxes thought.

It's about building trust.

And when it comes to trust?

It's a marketing gold mine (literally!).

20/10/2024

Today's customers crave personalized experiences.

They want to feel seen and understood.

How to make it happen:

• Know your audience: What are their needs and interests?

• Tailor your content: Create messages that resonate with each individual.

• Deliver value: Offer solutions and recommendations that make their lives easier.

Personalization takes effort, but the payoff is huge.

Need help getting started?

We can help, book a free consultation with us today!

https://get.gmbtconsult.com

17/10/2024

Let's be honest, spreadsheets are snooze-worthy.

Who has time to dig through rows and columns when you need insights now?

Enter marketing dashboards. They're like a visual GPS for your marketing efforts.

Instead of getting lost in a sea of numbers, you get clear, concise visuals that show you exactly what's going on.

Think of it this way:

• Want to know which campaigns are bringing in the big bucks? A dashboard can show you that in an instant.

• Curious where your website traffic is coming from? Boom, there's a chart for that.

• Need to justify your marketing spend to your boss? A dashboard with key metrics makes it a breeze.

No more guesswork. No more wasted time. Just clear, actionable insights that help you make smarter decisions.

Ready to ditch the spreadsheets and embrace the power of visualization?

Let's chat about how Gambit Consulting can help you build dashboards that work for your business.

15/10/2024

The marketing world moves fast. What worked last year simply won't cut it today!

To win, you need to understand the forces shaping consumer behavior right now.

One word: Convenience. Customers want seamless experiences, whether they're shopping on their phones or in a store.

Think easy payments, personalized recommendations, and top-notch customer service.

Another big shift? Values-driven buying.

Consumers are increasingly choosing brands that align with their ethics.

Things like sustainability and social responsibility aren't just buzzwords anymore, they're driving real purchasing decisions every single day!

What does this mean for your marketing strategy?

• Double down on the digital experience. Is your website mobile-first? Are you personalizing content?

• Showcase your values. How are you contributing to a better world? Let your customers know!

Staying ahead of the curve is more critical (and easier) than it ever was!

If you need help adapting your strategy to these trends we can help you.

Just like this post and drop us a line, we'll know what to do 😉

13/10/2024

Events are more than just gatherings; they're opportunities to forge lasting impressions.

But with shrinking attention spans and overflowing inboxes, cutting through the noise requires a strategic approach.

• Clarity is Key: Define your goals from the outset. Whether it's lead generation, brand building, or driving sales, a clear objective will guide your strategy and ensure measurable results.

• Content that Connects: Deliver valuable insights that resonate with your audience's challenges and aspirations. Think practical takeaways and actionable strategies they can implement immediately.

• Cultivate the Experience: Go beyond the standard presentation format. Incorporate interactive elements, personalized touches, and opportunities for meaningful connections.

Need help crafting an event strategy that delivers measurable results and amplifies your brand message?

Let's collaborate.

08/10/2024

Feeling stretched thin creating content?

Repurposing is your time-saving superpower.

Turn one piece of awesome content into many:

➡️ Blog post - Social media snippets, email newsletter, infographic

➡️ Webinar - YouTube video, podcast episode, blog series

➡️ Customer testimonial - Social media quote, case study, website highlight

Repurposing isn't just efficient, it boosts your reach and ROI.

Reach more people, on more platforms, with less effort.

Want to get more mileage from your content?

Gambit Consulting can help you strategize.

Let's chat!

06/10/2024

Your brand is your company's face to the world.

But sometimes, that face needs a refresh.

Here's when to consider a rebrand:

🪄 Your business has changed. Maybe you've expanded your offerings, or your target audience has shifted.

🪄 Your brand feels outdated. If your look and message don't match who you are now, it's time for a change.

🪄 You're not standing out. It's a crowded market, and a rebrand can help you grab attention.

Rebranding isn't just a new logo, it's a strategic process to evolve your brand and achieve your business goals.

Need help rebranding?

Gambit Consulting can guide you every step of the way.

Let's talk!

03/10/2024

Tired of marketing efforts that feel like a shot in the dark?

Wish you had a clearer path to measure progress and achieve those big wins?

It's time to get SMART. 💡

The SMART framework ensures your goals are:

✅ Specific: Clear and focused, not vague or general. Bad: "Get more website traffic." Good: "Increase website traffic by 15% in the next quarter."

✅ Measurable: Trackable with concrete numbers. Bad: "Improve brand awareness." Good: "Increase social media followers by 1000 by the end of the year."

✅ Achievable: Realistic and attainable with your resources. Bad: "Become the #1 company in the world overnight." Good: "Increase market share by 5% in the next two years."

✅ Relevant: Aligned with your overall business objectives. Bad: "Get more likes on social media" (unless that directly impacts sales). Good: "Generate 50 qualified leads from social media per month."

✅ Time-Bound: Have a clear deadline. Bad: "Improve email open rates." Good: "Increase email open rates by 10% in the next 6 months."

Why SMART Goals Matter

• Clarity: Everyone on your team knows what you're working towards.

• Focus: You can prioritize efforts that move the needle.

• Motivation: Seeing progress towards clear goals keeps everyone energized.

• Accountability: You can measure success and adjust your strategy as needed.

Ready to set goals that get results?

Gambit Consulting can help you develop a SMART marketing plan that drives real growth.

Let's chat!

01/10/2024

Tired of your cold emails getting ignored?

It's time to ditch the generic templates and grab their attention!

Here's how:

• Subject Line Magic: Spark curiosity, offer value, or ask a relevant question. No clickbait!

• Personalize it: Show you've done your research. Mention their recent work or a shared interest.

• Lead with Value: How can you solve their problem? Focus on benefits, not just features.

• Clear Call to Action: What do you want them to do? Make it easy with a simple next step.

Cold emails can be a goldmine for leads, but only if they're done right.

Need help crafting messages that get results?

Gambit Consulting is here to help!

29/09/2024

Tired of boring, old ads?

Augmented reality (AR) brings products to life, right before your customers' eyes.

Imagine:

• Trying on clothes without leaving your house

• Seeing how that new couch fits in your living room

• Interacting with products in fun, new ways

AR grabs attention, boosts engagement, and drives sales.

It's perfect for any brand wanting to stand out.

Ready to step into the future of marketing?

Gambit Consulting can help you harness the power of AR.

Contact us today for more info.

26/09/2024

Looking to boost sales and connect with customers on a deeper level?

Livestream shopping is the answer!

Think QVC for the digital age.

Showcase products live, answer questions in real-time, and watch those sales roll in.

Why it works:

• Instant Gratification: Customers see it, love it, buy it - no waiting around!

• Builds Trust: Live demos and Q&A build confidence in your brand.

• Engagement is Key: Polls, comments, and special offers keep shoppers hooked.

Ready to go live?

• Choose the right platform: Facebook, Instagram, or even a dedicated app.

• Show off your products: Demos, styling tips, and behind-the-scenes access all work great.

• Partner with influencers: Reach new audiences and leverage their influence

Livestream shopping is a game-changer, especially for e-commerce businesses.

Want to make it work for you?

Gambit Consulting can help!

24/09/2024

Today's customers care about more than just the bottom line.

They want to support businesses that are doing good for the planet. 🌎

Going green isn't just about saving the earth – it's a smart business move too.

Sustainable practices can:

• Attract new customers who value eco-conscious brands.

• Increase loyalty from existing customers who share your values.

• Boost your brand reputation and stand out from the competition.

• Even save you money in the long run!

Ready to make your marketing more sustainable?

Let's chat about how to make a positive impact on both the planet and your profits.

22/09/2024

Voice search is booming!

People are talking to their phones and smart speakers more than ever.

If your website isn't optimized for voice, you're missing out on potential customers.

Quick tips to get started:

• Think natural language: People talk differently than they type. Use conversational keywords and phrases.

• Answer questions: What are people asking about your industry? Make sure your content provides clear answers.

• Mobile-first: Most voice searches happen on mobile devices. Make sure your site is fast and easy to use on phones.

Voice search isn't just a trend, it's the future. So don't get left behind.

Need help optimizing for voice?

Gambit Consulting can guide you.

19/09/2024

Tired of throwing marketing spaghetti at the wall and hoping it sticks? 🤔

A/B testing takes the guesswork out of your campaigns.

Here's the quick & dirty:

1. Pick ONE thing to change: Headline, image, call to action button...
2. Create TWO versions: The original and the one with your change.
3. Show them to different people: Let your audience decide which works better!
4. Track the results: See which version gets more clicks, sign-ups, or sales.
5. Use the winner! Keep improving, one test at a time.

Why This Matters:

• Data-driven decisions: Stop relying on gut feelings.
• Boost results: Small changes can lead to big wins in leads, sales, and more.
• Prove your worth: Show the impact of your marketing efforts with real numbers.

Need help setting up and analyzing your tests?

Gambit Consulting is here to help you make data-driven decisions that get results.

17/09/2024

Marketing without buyer personas is like throwing darts blindfolded – you might hit something, but it probably won't be the bullseye. 🎯

Buyer personas are like a cheat sheet for understanding your perfect customers. Their goals, challenges, and even where they hang out online.

Why bother?

• Laser-focused messaging = higher conversions.
• Content that actually resonates = more leads.
• No more wasted marketing dollars = better ROI.

Ready to hit that bullseye?

Gambit Consulting can help you create powerful buyer personas. Let's talk!

15/09/2024

Want your brand to be loved and trusted? PR is your secret weapon. It's about more than just putting out fires.

It's about building relationships with the media, crafting compelling stories, and shaping how the world sees you.

A strong PR strategy can:

• Boost credibility: Get featured in top publications and watch your brand's reputation soar.

• Attract customers: Positive media coverage builds trust and drives interest in your products or services.

• Protect your brand: Be prepared for tough times with a crisis management plan.

PR is an investment that pays off big time.

Want to build a brand people believe in? Let's talk!

12/09/2024

You've got their attention, now what?

Tell people what to do next with a strong call to action (CTA):

• Be clear: "Shop Now", "Download the Guide", etc. - no guessing.
• Make it stand out: Use a button, different color, make it easy to find.
• One CTA per email: Don't overwhelm them with choices.

Bonus Tip: Test different CTAs to see what works best!

Need help making your email marketing shine?

Gambit Consulting is here to help.

Let's craft campaigns that get results!

10/09/2024

Nobody likes feeling like just another number.

Make your emails feel like a friendly chat, not a mass announcement:
• Use their name: Simple but effective.
• Segment your list: Group people by interests or past purchases, then send them relevant stuff.
• Tailor the content: Mention their industry, location, or anything that shows you're paying attention.

In The Next Post: The grand finale - getting people to take action!

Gambit Consulting

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm
Sunday	9am - 5pm