Sane and Simple Podcasting

28/02/2025

podcast static image YouTube channels are tough to grow BUT I'm determined to find out the best ways to do so. Experiment, experiment, experiment, right.

I do know one thing that did NOT work for my static pod channel: YouTube shorts.

✨ Was this surprising?
Yes and no. Yes because it worked a lot better with motion video clips. No because, well, there isn't a video element to catch people's attention. That's a lot of audio pressure in the first few seconds!

✨ What might help instead (aka, the next experiment)?
5-10 minute videos of the full episodes, also using OpusClip like I did for the 1 minute YT shorts. Cause the service is that good.

✨ More details:

Opus Clips: Tool I use to make my YT shorts
https://www.opus.pro/?via=coffeelike

YouTube Case Studies mentioned:
https://www.coffeelikemedia.com/youtube.html

Have a few specific questions? Book a micro consult call here: zcal.co/coffeelikemedia/parkbenchsession

Want to do a deeper dive into your podcast YouTube channel's growth, workflow, optimization? www.coffeelikemedia.com/consults

Ready to commit to a 3 months growth experiment to really find out how YOUR YouTube channel can grow? www.coffeelikemedia.com/coaching.html

Stephanie Fuccio

One on one podcast marketing coaching program to inject audience growth into your project. Fully personalized, methodical and practical.

27/02/2025

🚨 Podcast Promotion Myth: You need to be everywhere. 🚨

Nope. Not true. Not even a little. 🙅‍♂️

If you’ve been running around trying to post on every platform, burning out while yelling, “WHY AREN’T MORE PEOPLE LISTENING?!”—take a breath.

💡 You don’t need to be everywhere. You do need to be recognizable WHERE IT MATTERS.

Branding (yes, that word) isn’t just about logos and colors. It’s about the vibe, the feel, the way people instantly know it’s your show when they see or hear it.

So, quick check-in:
✅ Does your podcast cover art scream you?
✅ If someone finds you on social media, will they connect the dots back to your podcast?
✅ Does your intro set the tone for what listeners can expect?
✅ Do you have a clear way for people to actually stay connected after they listen?

If you hesitated on any of these… maybe it’s time for a mini brand tune-up. ✨

Drop a 🎙️ in the comments if you’re working on making your podcast more you!

(And if you want a deeper dive, check this out 👇)

Brand consistency tips:
https://youtube.com/live/JoHhaiSVAoo?feature=share

Brand audits:
https://www.coffeelikemedia.com/audits.html

Stephanie Fuccio

25/02/2025

Some ChatGPT experiments go well.

Some fail miserably.

I'm still trying to figure out where today's podcast promotions calendar with ChatGPT LIVE landed.

Can you help me figure this out? Is this useful at all? If so, please comment and/or share this post. thanks!
https://youtube.com/live/aIjvZy3glvA?feature=share

Stephanie Fuccio

18/02/2025

You're not doing it wrong BUT you are probably working too hard at analyzing your data.

How can you simplify things?

CHATGPT!

Don't role your eyes at me, lol, I'm serious. You've got a powerful assistant in even the free version of Chatty.

ChatGPT can help you come up with episode ideas, repurposing ideas and more just from analyzing your podcast host download data.

How?

Watch the latest Sane And Simple Podcasting video for an example. (and if you already use ChatGPT, feel free to take this prompt and run with it).

FIRST PROMPT:
Can you help me understand general trends in this podcast download report please?
(((upload csv file from your podcast host along with this prompt)))

https://youtube.com/live/tI92BiezVqc

















Stephanie Fuccio

No matter if we admit it or not, we look at our podcast download info/charts way too often, don't we? But how much time do we spend analyzing what it really ...

17/02/2025

Stop spending more time on your podcast episodes than what you need.

I'm NOT saying be sloppy.

I'm saying work smarter and more intentional, not harder.

Here are some ideas to get your analytical and workflow mind going. Let me know if you'd like more.

https://youtube.com/live/-EV4zWgjuBU
Stephanie Fuccio

Creating a podcast is so much more than just RECORD, EDIT, PUBLISH. And when you know what steps you need to make and promote your podcast, you can plan your...

14/02/2025

🚨 Goldilocks was right... about YouTube?! 🚨

Too many videos? The algorithm panics. 😱
Too few? It forgets you exist. 😬
But juuuust the right amount? Magic. ✨

I've been experimenting with YouTube Shorts and podcast videos for months, and I finally cracked the code on how often to post without tanking your reach. Spoiler: I made some big mistakes along the way. 😂

https://youtube.com/live/N4Q-B4jvwzM?feature=share
Want to know the sweet spot? 🍯 Watch my latest video to find out! 🎥👇

I'm glad to be doing LIVE videos again. Vertical lives on YouTube has been interesting these past two weeks but without the chatroom functionality, it's feeling a bit flat. Soooo, next week I'm going to do regular YouTube lives a few times. I'll post the times this weekend for them so be sure to SUBSCRIBE to the channel (below link) so you don't miss them.

Would love to see you in the chatroom!



Stephanie Fuccio

13/02/2025

✨ 1 change to my social media routine = HUGE difference ✨

I can post all day, no problem. Sharing? Communicating? Connecting? Easy peasy. 🤩

BUT... 😬

Lately, something’s been missing. Engagement time.

Life has been BUSY, and one of the first things to go? Actually chatting with people.

Not posting. Not sharing. But diving into convos, checking in with my favorite communities, and geeking out over the stuff I love.

And you know what? My days felt greyer because of it. ☁️

💡 So I made one simple tweak: I scheduled engagement time right into my social media calendar.

BUT— at a time of day that actually matches my social energy. ⚡ (Game changer.)

❓ Does this make it feel less genuine? Less spontaneous?
NOPE. 🚀

💬 It feels like scheduling FUN time!
💬 It makes engagement intentional, not an afterthought.
💬 And most importantly—it brings me back to why I started podcasting in the first place: PEOPLE. ❤️

🎥 I talk more about this in today’s video! Link below.

If you’ve been feeling a little disconnected, try this. Let’s bring the fun back to social media! Who’s in? 👇🔥

https://youtube.com/live/Pu69ekLVCLs
Stephanie Fuccio

Podcast promotions is much more than just sharing your episodes. Breaking out your engagement time with other people's posts on the socials with your own pos...

13/02/2025

I've jumped ship from Substack to beehiiv. Instead of multiple Substacks I'll be able to separate out the below podcasting tips into segments and send readers only the tips they want.

Eventually, lol. Right now I'm getting used to the platforms and adding newsletter writing back into my workflow. Being a workflow geek, this is quite a process. And I love it so much that I won't dare rush it.

If you'd like a text tips on managing and growing your podcast, feel free to sign up.
https://saneandsimplepodcasting.beehiiv.com/

Stephanie Fuccio

12/02/2025

There are so many nuances to podcast editing—whether it’s audio, video, or both! From cleaning up background noise to making sure your pacing keeps listeners engaged, it takes time and the right tools.

So when people say, "🎙️ It's easy to edit a podcast."

My reply is 100 percent: hahahhahahahhahahhahha

Yeah, not true! 😆

But don’t worry, I’ve got you covered!

In today’s video, I’m breaking down:
✅ The most common tools to edit your podcast
✅ A few tricks to clean up audio blemishes (like that dang echo! 🔊🙃)
✅ How to simplify your editing process so you can spend more time creating and connecting with your audience

📺 New video is up on Sane And Simple Podcasting on YouTube!

And remember—editing doesn’t have to be overwhelming. Keep it simple, effective, and fun so you can focus on what really matters: your message and your listeners. 💛



https://youtube.com/live/mSz-zpMx5mI

Stephanie Fuccio

11/02/2025

🔍 Want more people to FIND your podcast episodes? Think of them as search ANSWERS!

I’m refining my oldest podcast, Geopats, by tweaking episode titles so they show up better in search.

Here’s an example:

❌ Old Title: "A first year in the United States via social media post with Nigerian expat Mo Sibyl"

✅ New Titles:

Audio: "Nigerian Expat’s U.S. Adjustment Via Social Media"

YouTube: "Amazing Journey: Social Media’s Role in a Nigerian Expat’s U.S. Adjustment"

Why?

Because search matters!

People looking for "Nigerian expat" or "expat in the U.S." are more likely to find this episode now.

Do you ever go back and tweak your episode titles? Let me know! 👇

🎥 Video link below.

I’ll be back tomorrow with a podcast editing tip.

Catch me live every weekday on the Sane And Simple Podcasting YouTube channel at 8am SF | 11am NY | 5pm Copenhagen! ⏰

https://www.youtube.com/live/AYvCL7jk_n0

Stephanie Fuccio

10/02/2025

The first time I heard Mel Robbins say the phrase "let them" I knew exactly what she meant. It made sense and I needed to hear it. This was just a few weeks ago but I already feel like it's permeated every part of my life: even my podcasting life.

The theory is about NOT trying to control others. And it's also about letting yourself do what works best for you (let them, let me). Too many of us try to keep up with all the latest workflow tools. But what if they just don't work for you? Should you keep using them anyway.

h*** no!

Let them enjoy what works for their podcast production workflow
and
let me (that means YOU) find what works for you.

I explain more in today's YouTube vertical LIVE video. Link below.

I'll be going live all week on YouTube so subscribe and hit that notification button over there so you don't miss any of the tips.

And yea, go read this book too. It's truly such a breath of fresh air!

I'm in the middle of this brilliant book and WHOA is is relevant for our podcast workflow. I'll explain how!The Let Them Theory, Mel Robbinshttps://amzn.to/4...

07/02/2025

❓ Should your podcast be on YouTube? ❓

I know, I know—YouTube is tempting. More eyeballs, more growth, right? But before you jump in, let’s get real:

🎥 YouTube takes time – Even those “easy” static image videos need work!

🔍 Do a quick search – Are podcasts like yours actually getting views? Check channels with the same topic as your podcast first.

🤔 Think format – How-to videos do best on YouTube. Does your podcast fit?

I chatted about this in today’s Vertical LIVE—what works, what flops, and what to consider.

📌 Link in the comments!

Are you already posting your podcast on YouTube? How’s it going? Let’s swap stories! ⬇️😆

https://www.youtube.com/live/CA9Wtcqd68g

Stephanie Fuccio

We've all heard the buzz about podcasting on YouTube over the past year or so but is it true? Are podcasts withOUT a YouTube channel doomed to fail? Let's ta...

06/02/2025

What seems simple but would help you attract more podcast listeners? THE BASICS!

(you'd be surprised how many people overlook the basics.)

For starters, work on your:
1. podcast name
2. social media post variety (text, audio or video: yes, in each post!)
3. make sure your podcast is listed in ALL audio directories.

No matter if you're starting a podcast now OR refining things to make a bigger splash, these checkpoints will do you good.

FULL VIDEO link in first comment below, cause you may want to explore the other tips on the Sane And Simple Podcasting YouTube channel (many of the episodes are available in audio form on your podcast app as well. Same name!)

I'll be back tomorrow for a YOUTUBE for PODCASTING tip. (Hint: it might be why these YT vertical lives are so hot right now.) Maybe.

https://youtube.com/live/jtPjpebbjHE?feature=share

Stephanie Fuccio

You put a lot of time into making your podcast so don't stop before you share it enough. Sharing your podcast is so much more than just a link so join me tod...

05/02/2025

audio podcast platforms are more gentle, subtle and innocent, like a child.
and
the YouTube platform is more loud, flashy and rebellious, like a teenager.

More details on this in the video below.

>>>>>> Am I losing it OR is this accurate?

Every medium has it's common characteristics and audio and video platforms are no different. But what are the differences between audio AND YouTube podcasts?...

04/02/2025

Just used ChatGPT to increase my podcast (audio AND video) audience growth.

How?

1. improve keywords
2. clean up formatting (make less wordy. I'm kind of a long winded person, don't you know).

KEY TAKEAWAYS:
-Be specific in your prompts:
Ex 1: make this better (TERRIBLE)
Ex 2: front load the key words and add some formatting to make them stand out

AND

-Always massage the output. Never copy and paste the first result. It's rarely what you wanted. Prompt chain your way to something that you can copy and paste into the location.

AND

-You can use these pumped up podcast chapters in your YouTube video notes and in your audio file (depending on the DAW you use to edit)
-------

Full YouTube vertical live video:
https://www.youtube.com/live/IoOBPf-wRr0

And yes, I'm LOVING vertical lives. Glad that Gary Vaynerchuk mentioned them on his Tea With Gary sessions.

03/02/2025

🎙️ 3 Podcast Workflow Tips for More Discoverability & Growth! ✨

📝 TIP #1: Plan Episode Titles Early
Write your keyword-rich title before production starts!
If you wait until the last minute, it might not get the attention it deserves. You know how it is—rushing to publish on time!

🔍 TIP #2: Front-Load Keywords
Podcast apps cut off long titles, so put the most important words first!

On Podcast Addict, for example, only 3-5 words show in search mode before getting cut off.

EXAMPLES:
Podcast Growth with SECRET Metadata Hacks! (Better!)
versus
Metadata Hacks to Grow Your Podcast (Less eye-catching)

People are searching for the word "growth", not metadata!

🎯 TIP #3: Focus on the Transformation
Your title should highlight the outcome—what listeners will gain. 💡
It’s about getting results, not just learning a new skill.

🎥 Watch the full video
https://youtu.be/WTGIFOu5X_A

GROWTH help:
https://www.coffeelikemedia.com/consults

Hope this helps! 🚀💬

Stephanie Fuccio

31/01/2025

, curious about static image YouTubr channels snd how to get them going?

Is 2,000 more views on short form content enough to warrant spending time making YouTube shorts for a static image podcast channel?

That's a decision for every podcaster to make but for me, this experiment has already been a success. I mean, I've been adding essentially glorified audiograms from a completed podcast to a new podcast YouTube channel for the past 2 months. Why in the world would that project get any attention, let alone nearly 2k views.

As mentioned previously, I'll be comparing this static image YouTube channel to our branded motion podcast YouTube video in our newsletter soon. Link below.

And I wanted to give you a sample of some of the analytics that seemed fruitful.

Namely, that BOTH channels benefited from YouTube shorts. At over 80 percent for both channels, this was where both channels got the most exposure.

Did that transfer into longer form videos views? That and more I'll be sharing in the newsletter, including ways to look at the YouTube analytics that tells a story that you may miss if you take the numbers at face value. (btw, the answer was YES.)

I'll be doing this comparison up to the six month mark for these two channels. Goddess help my wrists for making this many shorts, but thankfully I've got the help of OpusClip (link below), which is speeding things up. Let me know if you'd be interested in seeing videos on our YouTube channel about this tool. I've been moving so fast the first few months of this experiment that I've not had time to do so but do have time now.

As I've said before, this experiment is not to see IF static image YouTube channels can be fruitful but HOW they can be the most fruitful with the least amount of time spent. Because if you're creating a static image YouTube channel you're focusing your time on the audio, and we want your time to stay there, you creative person you!

Newsletter:
https://saneandsimplepodcasting.substack.com/

Opus Clips:
https://www.opus.pro/?via=coffeelike

Stephanie Fuccio

31/01/2025

Is 2,000 more views on short form content enough to warrant spending time making YouTube shorts for a static image podcast channel?

That's a decision for every podcaster to make but for me, this experiment has already been a success. I mean, I've been adding essentially glorified audiograms from a completed podcast to a new podcast YouTube channel for the past 2 months. Why in the world would that project get any attention, let alone nearly 2k views.

As mentioned previously, I'll be comparing this static image YouTube channel to our branded motion podcast YouTube video in our newsletter soon. Link below.

And I wanted to give you a sample of some of the analytics that seemed fruitful.

Namely, that BOTH channels benefited from YouTube shorts. At over 80 percent for both channels, this was where both channels got the most exposure.

Did that transfer into longer form videos views? That and more I'll be sharing in the newsletter, including ways to look at the YouTube analytics that tells a story that you may miss if you take the numbers at face value. (btw, the answer was YES.)

I'll be doing this comparison up to the six month mark for these two channels. Goddess help my wrists for making this many shorts, but thankfully I've got the help of OpusClip (link below), which is speeding things up. Let me know if you'd be interested in seeing videos on our YouTube channel about this tool. I've been moving so fast the first few months of this experiment that I've not had time to do so but do have time now.

As I've said before, this experiment is not to see IF static image YouTube channels can be fruitful but HOW they can be the most fruitful with the least amount of time spent. Because if you're creating a static image YouTube channel you're focusing your time on the audio, and we want your time to stay there, you creative person you!

Newsletter:
https://saneandsimplepodcasting.substack.com/

Opus Clips:
https://www.opus.pro/?via=coffeelike

Stephanie Fuccio