Newborn Collective

Newborn Collective Newborn Collective is a Copenhagen based creative agency specializing in high-end content production and organic social media management.

Our approach blends artistry with strategy, ensuring that everything we create is built to last the test of time.

Why is professional SoMe management important?For years, we’ve helped brands create high-end, timeless content. But we k...
13/02/2025

Why is professional SoMe management important?

For years, we’ve helped brands create high-end, timeless content. But we kept seeing the same problem: incredible content getting lost, underutilized, or posted without a clear purpose. Brands were investing in production but missing the bigger picture—content is only as powerful as its distribution.

That’s why we’re now offering organic social media management.

This isn’t about chasing trends or gaming the algorithm. It’s about making sure every piece of content serves a purpose, reaches the right people, and works as part of a long-term branding strategy. Because great content is not just about what you create—it’s about how, where, and when you use it.

We’ve seen firsthand how brands struggle to bridge the gap between content and distribution. Some have strong creative but lack consistency. Others post frequently but without intention. Too many brands either underutilize their content or burn through it too quickly. The result? Wasted potential.

By managing both content production and distribution, we ensure that every asset is used strategically, every platform is leveraged correctly, and every story is told in a way that resonates. Because branding isn’t built on one viral moment—it’s built on consistent, intentional storytelling.

If your brand is ready to stop playing the short game and start building long-term impact, let’s talk. ☕️

New name. Same vision. Bigger ambition.Newborn Media is now Newborn Collective.Why?Because we’ve never just been about m...
12/02/2025

New name. Same vision. Bigger ambition.

Newborn Media is now Newborn Collective.

Why?

Because we’ve never just been about media. We’re about identity, storytelling, and human connection. Algorithms don’t build brands—people do. And we’re here for those who want more than just visibility.

Newborn Collective is not the agency for everyone. Newborn Collective is for those who understand that social media is not just a platform, it is a stage. And only the most compelling brands deserve the spotlight.

With this rebrand, we’re expanding our services beyond timeless content production to include organic social media management, helping brands position themselves with intention in a fast-moving digital world.

Newborn—because every brand has the power to reinvent itself.
Collective—because branding is built on connection, not code.

This is not marketing. This is identity.

Welcome to Newborn Collective.

Explore more at our new website:

Newborn Collective offers sustainable marketing and content solutions

After working with the NoHo Partners group for more than 5 years, we started off 2025 by signing a contract, saying that...
14/01/2025

After working with the NoHo Partners group for more than 5 years, we started off 2025 by signing a contract, saying that Newborn Media will be managing social media channels and producing content for their platforms across different units. We’re beyond excited and can’t wait to see how this collaboration grows even further.

BTS and highlights from our Mother’s day campaign film for Basic Apparel 🤎
13/05/2024

BTS and highlights from our Mother’s day campaign film for Basic Apparel 🤎

Screengrabs from a new project we’re working on with Frederiksberg Indramning 💚🎬
29/04/2024

Screengrabs from a new project we’re working on with Frederiksberg Indramning 💚🎬

Screengrabs from our new campaign film for C***s & Cows 🎬
24/04/2024

Screengrabs from our new campaign film for C***s & Cows 🎬

BTS from our recent production with C***s & Cows 😎
23/04/2024

BTS from our recent production with C***s & Cows 😎

We’re spending most of our time these days working with DMA - Danish Music Awards ❤️‍🔥 Recently we were on location to p...
25/10/2023

We’re spending most of our time these days working with DMA - Danish Music Awards ❤️‍🔥 Recently we were on location to produce a teaser for the event with this years hosts “Hav & Kamal”. Here’s a look behind the scenes.

A big thanks to Hav & Kamal for the great cooeperation, thanks to The Plant CPH for the lovely location and thanks to the Newborn Media crew for a great production!

16/10/2023

A collection of images from our recent shoot with Cock's & Cows. 📸

Screengrabs from our campaign for VisitCopenhagen 🎥
09/10/2023

Screengrabs from our campaign for VisitCopenhagen 🎥

05/10/2023

Finally.. We can share the herofilm in our campaign for VisitCopenhagen. We're thrilled about the result and we hope this film leaves you with goosebumps along with a desire to visit the enchanting city of Elsinore.

We want to thank our partners and network for the kind words we recieved about this campaign, and we want to thank the team behind VisitCopenhagen for trusting us with this project.

Sit back and enjoy.. 😍

Production: Newborn Media
Executive Producer: Daniel Overbeck
Producer: Vera Rømer
Concept: Mathilde Stenild
Director: Mathilde Stenild
DOP: Victor Knötzel
Post producer: Elias Levysohn
Edit and colorgrade: Victor Knötzel
Sound: Benjamin Fischermann
Client: Visit Copenhagen

04/10/2023

We're proud to present the second film in the campaign we developed and produced for Visit Copenhagen.

Take a trip down memory lane, watch the film and let yourself dream away for another trip to Elsinore!

Production: Newborn Media
Executive Producer: Daniel Overbeck
Producer: Vera Rømer
Concept: Mathilde Stenild
Director: Mathilde Stenild
DOP: Victor Knötzel
Post producer: Elias Levysohn
Edit and colorgrade: Victor Knötzel
Sound: Benjamin Fischermann
Client: Visit Copenhagen

Some of our favourite moments from the Newborn House Party last friday! 📸
03/10/2023

Some of our favourite moments from the Newborn House Party last friday! 📸

02/10/2023

Last Friday, we turned our office into a lively celebration zone and hosted a true Newborn House Party. We’re overwhelmed by the outcome, and it wouldn't have been the same without our amazing friends, supportive family, valued clients, and loyal partners.

Thank you all for making our office party a memorable night filled with laughter, dance, networking and unforgettable moments.

More specifically we want to thank Louis X Martinez for the private concert and Herslev Bryghus for providing the drinks. Also a great thanks to Emil Gade for providing sweet tunes through the speakers all night.

We’re forever thankful for everyone involved in making the party an unforgettable one and we can't wait till next time!

27/09/2023

Unveiling our latest masterpiece. A trip down memory lane to the enchanting city of Elsinore! 🇩🇰

From historic landmarks to hidden gems, this project was about capturing the feeling of visiting Elsinore. We’re beyond proud of the result, so from our hearts, a special thanks to the team at Visit Copenhagen for entrusting us with this journey.

Everything you see, hear and experience in this film is developed, produced and put together by the Newborn team. Several films were produced for this campaign, in different versions and languages, but for now, we’re thrilled to show you the first one.

Watch the film and let yourself dream away for another trip to Elsinore!

Production: Newborn Media
Executive Producer: Daniel Overbeck
Producer: Vera Rømer
Director: Mathilde Stenild
DOP: Victor Knötzel
Post producer: Elias Levysohn
Edit and colorgrade: Victor Knötzel
Sound: Benjamin Fischermann
Client: Visit Copenhagen

Exciting News Alert! 🚀💙 Newborn Media is thrilled to announce our collaboration with the incredible team at WOLT! We're ...
18/09/2023

Exciting News Alert! 🚀💙 Newborn Media is thrilled to announce our collaboration with the incredible team at WOLT! We're teaming up with this Finnish tech powerhouse to bring a whole new level of creativity. As they continue to revolutionize the way we order food and essentials, we're here to bring even more branding and flair to their social media presence and their campaigns. We’re excited about this collaboration and can’t wait to show the world our ideas and creative take on the brand.

Adresse

Købmagergade 7
Copenhagen
1150

Underretninger

Vær den første til at vide, og lad os sende dig en email, når Newborn Collective sender nyheder og tilbud. Din e-mail-adresse vil ikke blive brugt til andre formål, og du kan til enhver tid afmelde dig.

Kontakt Virksomheden

Send en besked til Newborn Collective:

Videoer

Del

NEWBORN MEDA // HISTORIE

Daniel Overbeck har i løbet af de sidste 2 år, formået at skabe et publikum på mere end 65 tusind mennesker på instagram, og et kundeportefolio som indebærer blandt andre Mercedes Benz, National Geographic, Adobe, Booking.com, VisitFaroeIslands og mange andre.