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Din ekspertviden er værdiløs, hvis ingen forstår dig. Hos Montanus bygger vi indholdsuniverser f

Vores opgave er ikke at lave forkromede kommunikation- og marketingstrategier. Vores fornemmeste opgave er at sørge for, at din virksomhed når i mål med jeres planer og støtte driften af markedsføringen. Vi har specialiseret os i at skabe interessant indhold for teknologi-, ingeniør- og finansielle virksomheder. Med vores unikke tilgang til indholdsproduktion, sikrer vi automatisk høj faglig kvali

tet samt "production of scale"-fordele. Med andre ord, får du indhold til alle jeres platforme serveret på et sølvfad – og så endda med den tekniske kvalitet i top, uanset hvad din virksomheder laver.

17/02/2025

Podcasting can change the way you handle B2B sales.

Why? It helps build trust and connection with your audience. Here's how:

1. Direct Conversation - Podcasts feel personal, like you're having a chat with your listener.
2. Introspection - Without visuals, listeners picture things in their minds, making the experience their own.
3. Authenticity - Casual talk helps form real relationships, so listeners feel like they really know you.
4. Engagement - Longer content keeps attention during boring tasks, so your message sticks.
5. Respect - Share knowledge that matters. Your audience wants real content, not just sales pitches.

Take advantage of podcasting to strengthen your B2B relationships. Are you ready to level up?

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/strategy-and-thought-leadership/how-podcasting-creates-confidence-in-b2b-sales/?utm_source=facebook

10/02/2025

Thinking about starting a B2B podcast? Here’s why it’s a good idea:

1. Easy setup: Just grab a mic and start recording.
2. Share your expertise: You already have valuable knowledge to offer.
3. Break down complex topics: Podcasts can explain tough ideas in a simple way.
4. Appeal to niche interests: Don’t be afraid to focus on a specific topic—it brings in dedicated listeners.
5. Generate more content: Your podcast can help you create articles, social posts, and more.

Getting into podcasting is simpler than you might expect. Go for it!

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/thought-leadership-en/b2b-podcast-how-to-get-started/?utm_source=facebook

03/02/2025

Posting often doesn’t have to mean sharing dull content.

Here are some tips to keep things interesting:

1. Understand your audience really well.
2. Make solid main content (like webinars or podcasts).
3. Create a bunch of stuff from that main content—blog posts, social media updates, emails, and videos.
4. Schedule your content to keep things fresh.

You can stay in the loop without bombarding your audience. Work smarter, not harder!

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/content-productivity/avoid-boring-content-post-every-day/?utm_source=facebook

27/01/2025

Is your content not hitting home?

Here are four reasons why:

1. You're too focused on selling.
2. There's not enough real knowledge sharing.
3. You're making things too complicated with your language.
4. You might not really want to share.

If you want to make real connections, try switching from selling to sharing. That’s how you get people to engage.

Thinking about changing your content approach?

/Mikkel
---
Read the full blog post here:
🔗 https://montanus.co/content-writing/dishonest-content-doesnt-work/?utm_source=facebook

20/01/2025

Web3 is changing how we interact online.

Want to know what makes it different from Web1 and Web2?

Here's a quick overview:

- Web1: Just reading content on static websites.
- Web2: People creating content on social media.
- Web3: Users can read, write, and own their content.

Excited to see how decentralized finance fits into this? The future looks interesting!

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/podcast-en/ep9-web3-decentrilized-finance/?utm_source=facebook

13/01/2025

Being a go-to person in B2B can really make a difference.

Want to be seen as a thought leader? Here’s what you should do:

1. Know your stuff inside and out.
2. Keep up with what's happening in your field.
3. Build your reputation—people need to trust you.
4. Connect with your audience and create a community.
5. Share what you know regularly—don't hold back!

Just remember: this takes time. Stay patient and stay on track!

/Mikkel
---
Read the full blog post here:
🔗 https://montanus.co/strategy-and-thought-leadership/what-is-a-thought-leader/?utm_source=facebook

06/01/2025

Are you a content creator on the lookout for your next opportunity?

Here's the scoop:

- Companies have big goals but often find it hard to keep up with their content demands.
- Marketing teams can get overwhelmed really quickly.
- They need dependable help to keep a steady stream of good content coming in.
- If you build a strong relationship with them, you could become someone they really rely on.

What’s the secret? Pick a niche. It helps you stand out and increases your chances of getting work.

Keep showing up on LinkedIn to stay on people's radar, connect with potential clients, and watch the opportunities come your way.

What niche are you thinking about?

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/content-productivity/content-creator-customers/?utm_source=facebook

30/12/2024

Feeling swamped by content tasks?

I've got a simple tip: tackle the easy stuff first.

Here's what you can do:

- Take care of small revisions right away.
- Wrap up those small projects that have been hanging around.
- Hand off some tasks instead of letting them stack up.

Make time each week to knock out these quick wins.

The outcome? Less stress and an easier time creating content.

So go tackle those simple tasks and see your productivity jump!

/Mikkel
---
Read the full blog post here:
🔗 https://montanus.co/ai-and-automation/maximize-your-content-production-the-low-hanging-fruits-strategy-for-boosting-efficiency/?utm_source=facebook

23/12/2024

Freelance writers or AI? It’s a tough choice for content creation in 2024.

Here’s what I’ve found:

- Cost: AI tools can start at $20 a month, while freelance writers are at least $10 an hour.
- Speed: AI can whip up drafts in seconds. But don't forget that human input is still important.
- Quality: AI is improving, but it still can’t match the storytelling skills of great freelance writers.
- Future-proofing: AI changes fast; talented freelancers offer more long-term reliability.
- Time management: Using AI for content sounds easy, but more content means more work to handle.

What’s the best approach? Why not mix both to create a unique voice that clicks with people. It’s all about finding a good balance. Which do you like more?

/Mikkel
---
Read the full blog post here:
🔗 https://montanus.co/ai-and-automation/freelance-writers-vs-ai-which-is-best-for-content-creation-in-2023/?utm_source=facebook

16/12/2024

Interviews can be intimidating, but you can definitely get the hang of it.

Here are my top tips for having great interviews:

1. Really listen. It helps build a connection and leads to better follow-up questions.
2. Ask follow-up questions as the conversation unfolds. Don’t force it.
3. Skip the heavy note-taking. Stay focused—body language is important!
4. Share your own stories. It makes things more relaxed and encourages open chat.
5. Use time limits wisely. A little pressure can draw out some fantastic insights.

Make your next interview a real conversation!

/Mikkel
---
Read the full blog post here:
🔗 https://montanus.co/podcasting/mastering-the-art-of-interviews-tips-from-a-content-pro/?utm_source=facebook

09/12/2024

I’ve noticed this happening a lot: mixing expert insights with pushing products.

What usually ends up happening? Both messages get muddled.

Here’s why it’s important to keep them apart:

1. Sharing your expertise builds trust.
2. Promoting your products boosts sales.

When you mix the two, you risk:

- Losing your audience's trust
- Sending confusing messages

Instead, create a separate space for sharing your insights—like a blog or podcast—and keep promotions for other platforms.

The result? A brand that stands out and a loyal customer group that knows and trusts you.

Pay attention to how you position yourself—it really matters in a busy market.

/Mikkel
---
Read the full blog post here:
🔗 https://montanus.co/strategy-and-thought-leadership/understanding-thought-leadership-vs-product-promotion-why-mixing-them-hurts-your-brand/?utm_source=facebook

05/12/2024

we’re at the doorstep of 2025 and that means budgets. It also Means that many marketing departments have to cut down.

But how do you handle budget cuts in your marketing?

And how do you prioritise the remaining resources you have?

They have four bullets I wanna go through with you to maximise your value for money on a tight marketing budget.

This is what we talk about today in this episode of a The Content Universe

See you inside.

－
Want to hear the full episode?

📲 Search for "The Content Universe" on your favourite podcast app 🛸

02/12/2024

AI is changing the way we create content, and here’s the scoop:

Writing Tools:
1. ChatGPT - Your writing buddy.
2. Claude - For that more personal touch in your text.

Graphic Design:
1. Canva - Super easy design tool.
2. Dall-E - Turns text into images.
3. Midjourney - Amazing AI-generated images.

Video & Audio:
1. Adobe Premiere Pro - Helps with editing and sound.
2. AutoPod Plugin - Makes multicam editing a breeze.
3. SoundRaw - Create your own music.
4. Captions - Smooth transcription and captioning.

AI won't take our jobs; it’ll help us focus more on being creative. What’s your go-to tool?

/Mikkel
---
Read the full blog post here:
🔗 https://montanus.co/ai-and-automation/top-ai-tools-transforming-content-creation-from-writing-to-multimedia-magic/?utm_source=facebook

25/11/2024

I recently took a close look at how my agency, Montanus, creates content.

What I found was surprising:

1. Redundancy - We waste a lot of time on tasks that don’t really help.
2. Version Control - Too many file versions make things frustrating.
3. File Management - Files are all over the place and it's a pain.
4. Communication - Too many platforms make things messy.
5. Consistency - Different templates confuse our clients and audiences.

The answer? Simplify everything. Focus on being efficient and doing good work.

Are you stuck in unnecessary processes or getting closer to a smoother workflow?

/Mikkel
---
Read the full blog post here:
🔗 https://montanus.co/content-productivity/streamline-your-content-creation-boost-efficiency-and-deliver-higher-quality/?utm_source=facebook

18/11/2024

Want to write LinkedIn posts that really connect?

Here are some tips for creating content that grabs people's attention:

1. Spark Emotions: Don’t just share facts. Make them feel something—laughter, anger, or deep thought.
2. Push Boundaries: Challenge the norm in a smart way. Be clever, not offensive.
3. Deliver Value: What’s in it for your audience? Be clear about what they'll get from it.
4. Be Authentic: Your real voice is important. People can spot fake stuff—keep it real.

Remember: Aim to move them, not bore them. Now, go make your words matter!

/Mikkel
---
Read the full blog post here:
🔗 https://montanus.co/content-writing/how-to-craft-killer-linkedin-posts-that-actually-move-people/?utm_source=facebook

12/11/2024

LinkedIn's a peculiar place.
So many untold rules and conventions.
So much focus on standing out by breaking the rules.

It's contradictory.

And this is why I've assembled three things, I used to do
– because it was best practice –
but have now stopped.

Tell me, which rule is your favorite LinkedIn-rule to hate?

－
Want to hear the full episode?

📲 Search for "The Content Universe" on your favourite podcast app 🛸

11/11/2024

Perfectionism is hurting your content strategy.

As a content creator, I know this struggle well. High-quality content is important, but stressing too much about getting everything perfect can really slow you down.

Here's what I've learned:

1. Posting often is important. Bigger companies usually share less because they get stuck in endless approval loops.
2. Be consistent. One blog post a week is solid, but try to post three to five times a day on social media.
3. Don't stress over little mistakes. A typo every now and then won't ruin your brand.

Instead, focus on putting out engaging content regularly. Your audience values realness over perfection.

Let go of the need to be perfect and move faster. Your content strategy will do better!

/Mikkel
---
Read the full blog post here:
🔗 https://montanus.co/content-productivity/overcoming-perfectionism-how-to-boost-content-frequency-and-keep-your-audience-engaged/?utm_source=facebook

04/11/2024

Writing with AI? Keep it real.

Here’s how to avoid sounding robotic:

1. Skip the clichés. Words like "dive in" and "use" can make you sound stiff.
2. Use an editing tool to catch any weird phrases and keep it friendly.
3. Find the right mix between simple and smart. Don’t hesitate to be a bit complex if it makes sense.

Remember, your aim is to connect with your audience, not show off with fancy words. Write like you’re having a conversation with a friend.

Ready to add some personality to your writing?

/Mikkel
---
Read the full blog post here:
🔗 https://montanus.co/content-writing/mastering-human-like-writing-with-ai/?utm_source=facebook

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Mandag	09:00 - 17:00
Tirsdag	09:00 - 17:00
Onsdag	09:00 - 17:00
Torsdag	09:00 - 17:00
Fredag	09:00 - 15:00

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Vores opgave er ikke at lave forkromede marketingstrategier. Vores fornemmeste opgave er at sørge for, at din virksomhed når i mål med jeres planer og støtte driften af markedsføringen. Med et team af de allerdygtigste studerende og unge professionelle inden for markedsføring, kommunikation og branding er Montanus garant for høj kvalitet og målrettet kommunikation – til priser, der er til at betale.