When you walk down the street in every city, town, and village, what do you see? It may seem like a joke, and it used to be just "The Kids", but now many people of all ages are actually working, shopping, and doing research on their phones. No marketing stream has developed as quickly in recent years as social media marketing. This is now a direct message right to your own customers. Creating a gr
eat social media marketing strategy is a specialist area. You need great content, sent in the correct format, to your target market. Social media marketing platforms used by consumers has increased rapidly in recent years, and is now spread across several SM platforms and in all age groups. There are now over 38 million people in Germany who regularly use social media. This figure shows the potential of the reach of social media marketing. For companies, social media marketing means above all understanding their own target group, identifying the social media channels relevant to your company and effectively integrating them into your own marketing strategy. This targeting takes time, background information, and knowledge of the different platforms. It is essential to generate content that is specially tailored to the platform and the target group and to share it at appropriate times and frequency. Social media marketing content can be posts of photos, artwork, images, videos, or a company blog, or a company podcast episodes. Because just as different languages are spoken in different countries, some social media channels also have their very own language! Social media marketing is marketing online to social media channels/platforms, such as Facebook, YouTube, Instagram, Twitter, Pinterest, TikTok, WhatsApp, Messenger, WeChat, Snapchat, Reddit, Viber, LinkedInand Reverbnation. These are used to produce content for your own target group. Companies that operate social media marketing publish content on the platforms, react to user comments, answer direct inquiries, process feedback and complaints and of course interact with the users of the platform themselves. This generates new customers, leads and cooperation. In addition, customer satisfaction is often sustainably improved through direct contact. Great social media marketing needs to have content that is creative, important, entertaining, or informative. Design and delivery of the content is crucial. Great looking graphics that load quickly, precise information and to an interested audience. A hugely important tool is using the "Business Tools" on social media platforms. We plan the editorial content, and schedule the release of the stories in a planned and strategic timeline. Social media marketing is still a mystery to many people. We try to make it understandable. Everyone who owns a business has their own specialized area. We specialize in making a plan for you to do social media marketing for your company that makes sense. It is a way for your company to get in touch with and communicate to existing and potential customers using the tools that we are comfortable with. We give you the opportunity to quickly and directly publish new content, sales promotion, surveys, new products, updates, specials, fun stories, and personal information.
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It is now a fact that social media is a permanent part of our private, personal, and business lives. User numbers continue to grow in Germany. Social media is our passion, so we know when there is a new media channel and we adopt it at an early stage. Active Daily User Numbers in Germany are, 35 million on Facebook, 30 million on Youtube, 25 million on Instagram, 15 million on LinkedIn, and 5 million on TikTok. Each has a specific target market. The most successful social media marketing is together with accompanying paid advertising. "Social Ads" make it possible to get to the audience that your company wants to reach. Just choose one or 2 SM channels that you want to focus on. You get better results. Don't post anything just to put up a post, make it good content. You can expand your reach later. The organic reach of interesting posts has been limited by big companies with algorithms. The best part of paid Social Ads is that compared to print media, radio and TV you have very little wasted marketing dollars, and you budget can be a fraction of what you have to spend on radio. We can reach smaller, more defined groups without paid advertising, and keep your loyal followers up to date. The corporate algorithms make it much harder to build up a huge new audience without ads. Ad spends are great for business development, and it benefits your existing loyal groups as they get more touch-points. This is what I call "The Buzz". When you hear a name, a brand or about a company from more than one point, these multiple touch-points lead to word of mouth chats, and create "The Buzz".
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Do you need social media marketing? Successful companies sometimes don't think they need to develop and change with the times. Some successful companies like to innovate, and keep up with the trends, styles, and ideas. Online purchasing is here to stay, and it has killed some businesses, and been fantastic for other companies. Buying habits have changed drastically. Our company can help you develop a strategy for online sales, build an online sales portal, help with market insights, logistics concerns, to integrate this with a social media strategy, corporate trends, and help you prepare for the new market buying habits. Companies that do not invest in the new technologies risk disappearing from relevancy. People look to their phones, and computers to find products, solutions, sexual partners, and information. Out of sight, out of mind is not good for sales, or long term growth.
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There are great reasons why you should not do social media marketing.
1- You have no capacity. You can't physically fill more orders, service more customers, or do more work with the facilities you presently have.
2- You don't have an employee with enough time in the day to actually do the job. You don't want to disrupt your employee structure.
3- Nobody in your company is good with computers, or has the correct skill set to do the job.
4- You don't have the funds to hire the right person for the job.
5- The risk of a person not educated in communication that can possibly hurt your business. These are all good reasons, but we are sure, it's also disappointing for you. As you are presently looking into social media marketing, you must think it is important. The role of "Social Media Manager" can be integrated into your company by an enthusiastic employee. This person will need to know the SM platforms, have time to interact with users, answer questions, make exciting content, do regular artwork and posts, on the platforms, have a social media marketing strategy, and do it consistently. This can be an advantage if you can afford it, as this person will know your business better than anyone from the outside.
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Define your social media marketing goals that make sense for your company. You can't do everything at once unless you have a large budget, and a large team. What's important to you? Effective goals for your own social media marketing can be:
Increase your turnover and profit. Finding new customers, Lead Generation
Launch new Products
Increasing your Page Likes on Facebook
Increase in geographical area presence
Brand and Corporate Awareness
Personal recognition
Getting feedback, reviews, surveys
Targeting new demographics. Customer satisfaction and loyalty
Looking for Sponsors, Partners and Cooperation
Testing ad spending in SM vs traditional spending
SEO results improvement
B2B or B2C traffic increases
Finding Quality Personnel and Hiring searches
Floating your USP- (Unique Selling Point)
Customer Service Messaging - Replacing Telephone Hotlines
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You must measure the performance of the social media marketing campaign. The goals must be realistic. Once the goals are set, we can make a list of objectives, and measure the success of each. In the beginning it is important to set unattainable goals. The social media game is a long game, not an overnight sensation, in most cases. Focus should initially be on your own continuity to start with. Continuity is something in your control, and will drive the insight numbers in a positive direction in the end. In the beginning, the insight numbers are good to look at and get a handle on, but they will not mean much. We measure the online insights, such as the Number of Posts, Stories, the Reach, Engagement, Reactions, Comments, Shares and Tags. It can be ROI (Return on Investment), or ROAS (Return on Ad Spend). It can also be much harder to define and measure goals. The measure of awareness, and satisfaction need more survey results to measure, and cost money or time to investigate. Building up loyalty, likes, content, reputation, and sales takes time. If you have opened a business in the past, you know success if very rarely overnight.
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Influencer Marketing
It can be an important social media marketing strategy. The large sums invested by companies in influencer marketing continue to increase. Influencers are effective at introducing a product to a specific target market, and delivering warm leads to a company. A company generally pays for the number of “followers” of the selected influencer. There are specific influencer marketing agencies that deal exclusively with influencers. We can put you in touch with them, but you will need a substantial budget.
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Outsourcing social media marketing to us makes life easy. If you do that we will still like to receive any content, information and "insights" from your company on a regular basis. To make this process easy we set up a "Google Drive '' that you can upload any new material into the Drive from anywhere, at any time, and we get it in the morning. Easy. We can help with images, ideas, and platform placement, but there is no except you and your employees, that knows the ins and out of your company like your team. So we are a team together! Our meetings, and brainstorm sessions give great new ideas for content. We can do the time consuming work of photo sessions, image editing, graphic creation, and social ad placement
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We can also come into your site and do social media marketing workshops and training courses. Getting everyone involved helps the team spirit and always provides great content. We even love pictures of the team doing the social media workshop, it looks great for your company, and the team likes seeing their pictures up on the website.
