19/12/2025
WHY INNOVATI0N IS EASIER WITH RISK INTELLIGENCE
No risk, no innovation.
The problem is that people are risk averse and there’s lack of failure culture.
What can you do then?
Take intelligent risks.
Take little risks.
See how the potential gain outweighs the risk of harm or even loss.
One way to take intelligent risks is to find out as quickly as possible whether your customers will love what you build by getting feedback from real customers.
With that feedback, you can see, whether there is a product-market fit.
That’s our approach to taking intelligent risks. That’s our way to keep the risk of failure to a minimum.
What is yours?