Irmasworld

Irmasworld Follow IRMA on her journey into the world of Fashion, Beauty and Travel. Join IRMA on IRMASWORLD, ICON-Welt am Sonntag, ELLE Japan. Get inspired!

IRMA is the brainchild and alter ego of successful illustrator, art director and publisher Jasmin Khezri. Raised in Germany, England and France, Jasmin studied at the renowned Parsons School of Design in Paris and Los Angeles and went on to become a leading award-winning art director in Europe. Besides a successful career in magazines and retail, she became famous for her unique illustration style

and later for her digital magazine IRMASWORLD which was founded 2010.
“When I had the idea of creating that iconic illustrated character, I did not have to think twice how i want to name it: IRMA will be her name. My grandmother, Irma, was an inspirational force in my life. She was a muse to her husband, the sculptor Carl Vilz and worked a great part of her life successfully as a fashion buying director. IRMA encapsulates and brings to live the virtues of an artistic, independent, and modern woman – always ahead of her generation and always with a sparkle in her eyes.”

The magazine and social media space quickly became a playground that caught IRMA´S eye, supported by a team of international editors and our editor-at-large in New York, Zoe Stefanie Warncke. They discover and edit weekly stories, interviews, design features trends and all things about beauty, travel, fashion and living. Always trying to communicate the spirit of IRMA while observing the zeitgeist. Over the years Jasmin designed and created many products together with partners in Europe, USA and Japan. From Celine to Rolls-Royce from ISETAN to myTheresa and many more. Always inspired by IRMA’s world. In 2020 Jasmin extended her brand into designing fashion by launching Irmasworld-The-Label which is highly influenced by contemporary art, her passion for illustrations and fabric. Her goal is to create only what is needed in a very slow fashion spirit; no steady collections, no seasons, just everything organic, growing in time. The editing studio is based in Munich, Germany, you can find all items in the online shop IRMASWORLD.com and also mindfully curated in regularly held pop-up concept stores, whenever we find a lovely location. Subscribe to our Sunday newsletter and find out about gallery events, pop ups, fashion events, dinner parties and top stories

01/02/2025
While we adore the magic of haute couture, we sometimes find ourselves questioning the repetitive spectacle of fashion w...
30/01/2025

While we adore the magic of haute couture, we sometimes find ourselves questioning the repetitive spectacle of fashion weeks. We love fashion and the magic it brings, so here’s our take

29/01/2025
Yesterday’s morning tea was a rendezvous of artistry and legacy with and her husband Austin Feilders in the elegant Par...
28/01/2025

Yesterday’s morning tea was a rendezvous of artistry and legacy with and her husband Austin Feilders in the elegant Parisian apartment of Laura Ungaro, wife of the legendary Emanuel Ungaro

Cosima and Austin, the creative minds behind .paris, have transformed this space into a deeply personal yet masterfully curated universe—where family heritage, Chinese art, archival fabrics, and objets d’art seamlessly intertwine. A living narrative of craftsmanship and creativity, soon to be unveiled in the spring issue of magazine. Stay tuned.

sothebysrealty realty


Rainy day in Paris, but staying at one of the recently opened, most beautiful hotel with an inspiring interior by .
25/01/2025

Rainy day in Paris, but staying at one of the recently opened, most beautiful hotel with an inspiring interior by .

Let’s dream a little and maybe one or the other comes true. Swipe left for our wish list in 2025
23/01/2025

Let’s dream a little and maybe one or the other comes true. Swipe left for our wish list in 2025

For decades, the snow-draped peaks of St. Moritz, Megève, Kitzbühel, L**h, and Arosa have embodied the quintessential Al...
19/01/2025

For decades, the snow-draped peaks of St. Moritz, Megève, Kitzbühel, L**h, and Arosa have embodied the quintessential Alpine dream: pristine slopes, high society rendezvous, and a lifestyle steeped in both tradition and effortless luxury.
Find the places to go and the things to do in our five favorite Ski destinations and thank you to IRMA’S friends of making this Travel guide up-to-date🌞 Read the full article at IRMASWORLD.com ⛷️Link in bio

Fresh air, fine food **h **h
18/01/2025

Fresh air, fine food **h **h

Today’s fitting and in the making
16/01/2025

Today’s fitting and in the making

The beginning of the year calls for what we like and what we are ready to leave behind. Here comes an illustrated story ...
12/01/2025

The beginning of the year calls for what we like and what we are ready to leave behind. Here comes an illustrated story telling of how we wish to look and feel like in 2025?
We probaply missed a few points🌝Please comment below

Nasty weather but nice day, swipe left 🌞
08/01/2025

Nasty weather but nice day, swipe left 🌞

Thank you , for introducing us to Stüvetta MORITZ at , beautifully reimagined by interior architect . Every detail invi...
03/01/2025

Thank you , for introducing us to Stüvetta MORITZ at , beautifully reimagined by interior architect . Every detail invites a sense of warmth, perfectly complementing the experience of savoring classic Swiss cuisine we loved

❄️
01/01/2025

❄️

Let’s keep it simple tonight 🌝
31/12/2024

Let’s keep it simple tonight 🌝

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IRMAS WORLD

A digital space and creative studio inspiring you with fashion, art, design, beauty and travel

Jasmin Khezri, creator of IRMA and founder of IRMASWORLD®:

IRMA is the brainchild and alter ego of successful illustrator, art director and publisher Jasmin Khezri.

Raised in Germany, England and France, Jasmin studied at the renowned Parsons School of Design in Paris and Los Angeles and went on to become one of the youngest award winning art directors in Europe. Besides a successful career in magazines and retail, she became famous for her unique Illustration style and especially for IRMA:“ When I had the idea of creating that iconic illustrated character, I did not have to think twice: IRMA will be her name. My grandmother, Irma, was an inspirational force in my life. She was a muse to her husband, renowned sculptor Carl Vilz and worked a great part of her life successfully as fashion buying director.IRMA encapsulates and brings to live the virtues of a strong, independent, and modern woman – always ahead of her generation and always with a sparkle in her eyes“Jasmin Khezri went on to found IRMASWORLD® where curated discoveries are illustrated, written about and published.